What Pedalix does

Pedalix GmbH is a Zurich-based B2B services and methodology firm founded in 2022 that builds autonomous go-to-market (GTM) systems and AI-native product departments for software companies. Its core offering, branded "Autonomous GTM," is a 90-day, white-glove engagement in which a senior team installs a four-phase system covering diagnostics and positioning, CRM rebuild, AI GTM stack and inbound-led outbound, and AI agents in action. The underlying technology stack integrates third-party tools (HubSpot, Salesforce, Clay, Apollo, Lusha, Instantly.ai, HeyReach, Smartlead) with a proprietary Agent Orchestration Platform ("Agent OS") that runs autonomous AI agents organized with clear decision boundaries. Additional proprietary assets include the GTM Heatmap diagnostic, signal-based selling methodology, RAG-powered buyer-journey chatbots, and the Sales Automation Canvas framework.

The company operates a founder-led, white-glove GTM motion targeting primarily B2B SaaS firms transitioning from founder-led sales to systematic pipeline generation, with secondary reach into professional services. Revenue is generated through three streams: a high-touch done-for-you subscription starting at EUR 25,000 per month, a self-serve 12-week DIY cohort (AI GTM LAB) priced at EUR 5,500 one-time, and free 30-minute strategy sessions that serve as the sales funnel. Named customers include Siemens, Axel Springer, Emporix, United Security Providers, Skribble, Smartlead.ai, MySign, Scaleup, Axon Vibe, Embedl, and Peakora. Pedalix has no disclosed external funding, operates with a team of 1-10 (named: Marc Gasser, Valentin Binnendijk, Ivan Adutskevich), and supplements its service business with thought leadership content (podcast, blog, YouTube, an annual Marketing Automation Report with ZHAW, and Marc Gasser's published book).

Name

Pedalix

Legal name

Pedalix GmbH

Website

https://pedalix.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Pedalix is a Zurich-based B2B services firm that installs 90-day autonomous go-to-market systems for software companies, combining a senior team with AI-agent orchestration across CRM, enrichment, and signal-based outbound tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. White Glove Done-for-You GTM Services: Senior team works alongside client teams for 90 days to install a running autonomous GTM system. Pricing starts at EUR 25,000 per month. This is the primary revenue stream targeting software companies with pipeline pressure and no time for self-build.
2. AI GTM LAB Live Cohort (DIY): 12-week live cohort program with modules, coaching, and community. 3 hours per week time investment. EUR 5,500 one-time payment. Self-build path for companies that prefer to build their own Autonomous GTM.
3. Strategy Session / Live Demo: 30-minute live strategy sessions focused on demonstrating AI-powered lead generation, nurturing, and scoring at scale with personalized 12-month campaign blueprints.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Pedalix is a B2B marketing automation consultancy that builds autonomous go-to-market (GTM) systems for software companies. Through its flagship 'Autonomous GTM' service, a senior team works alongside the client's team for 90 days to install a documented and validated GTM system, replacing founder-led sales with AI-agent-driven pipeline generation. Engagement includes GTM diagnostics, CRM rebuild, AI GTM stack setup, and deployment of orchestrated AI agents, with pricing starting at EUR 25,000 per month.

Product overview

Pedalix offers Autonomous GTM services as a white-glove, founder-led engagement model called 'Get Multiplayer' — where a small team of professionals plus AI agents builds client's GTM and product departments in 90 days. The core product is the Autonomous GTM four-phase service (GTM Diagnostik & Positionierung, Roadmap & CRM-Rebuild, AI GTM Stack & Inbound-led Outbound, and AI Agents in Action). Supporting this, the Sales Automation Canvas provides a downloadable strategic framework for optimizing sales processes. AI GTM LAB operates as a separate educational venture offering self-paced cohort learning. Pedalix also recommends partner tools including Aven for agentic engineering coaching.

Differentiator

Problem solved

Functional benefit

Products and services

• Autonomous GTM (90-day done-for-you service) A white-glove, founder-led service for software companies that transforms founder-led sales into an autonomous GTM system generating pipeline without the founder. Delivered by a senior Pedalix team alongside the client team over 90 days, including GTM diagnostics, CRM rebuild, AI GTM stack setup, and orchestrated AI agents. Pricing starts at EUR 25,000 per month. Target customers are enterprise and mid-market software companies with pipeline pressure.
• Sales Automation Canvas A structured downloadable methodology tool/framework for B2B companies to optimize their marketing and sales processes through automation and AI. Features value streams across Connect, Engage, and Grow phases plus supporting functions for technology, people, and process. Designed for B2B marketing and sales leaders implementing sales automation.
• AI GTM LAB (Live Cohort DIY program) A 12-week live cohort educational program where clients build their own Autonomous GTM with Pedalix methodology, modules, coaching, and community access. EUR 5,500 one-time payment. Designed for smaller companies, startups, and individuals that prefer to self-build their own autonomous GTM system.

Quantifiable outcome

• ROI in under two months — customer Smartlead.ai reported biggest impact was increase in team productivity and sales pipeline
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Feature6 records

Partnerships

One partnership is on record.

• Aven (coachaven.com)minorStrategic or Co-development PartnerAven is referenced as a recommended 'Coach for R&D teams' in the Agentic Era section. Pedalix refers clients to Aven for teams adopting agentic engineering step by step, with Knowledge Hub, safety nets, and guardrails inside the client's perimeter.

Scale indicators2 records

Recent moves6 records

Expansion highlights1 record

Broad incumbents

• Apollo.io: Sales intelligence and engagement platform with prospecting, enrichment, and sequencing. Pedalix integrates Apollo into its stack; Apollo also competes by letting customers run signal-based outbound directly without a service layer.
• Clay: Data enrichment and AI-powered outbound workspace used widely by GTM teams. Pedalix integrates Clay heavily and even recommends it, but Clay itself enables a DIY alternative to Pedalix's service, making it a partial competitor and incumbent.
• Gong: Revenue intelligence platform using AI to analyze sales calls and pipeline. Adjacent to Pedalix in the AI-for-GTM category but sold as enterprise software rather than installed services.
• Instantly.ai: Cold email automation and deliverability platform. Pedalix curates Instantly into its GTM stack, but the platform increasingly bundles AI features that reduce the need for a service wrapper like Pedalix.
• Demandbase: ABM and B2B advertising platform. Competes for the same B2B SaaS buyer mindshare as Pedalix around pipeline generation, but as an established software suite rather than a services-led install.
• 6sense: AI-driven account-based marketing and revenue platform. Operates in the same GTM/AI-for-pipeline category as Pedalix but as a much larger, venture-backed software incumbent with broader enterprise coverage.

Direct peers

• ColdIQ: B2B outbound agency and community that builds outbound systems for SaaS companies. Closely comparable to Pedalix's done-for-you Autonomous GTM engagement and DIY cohort program.
• CIENCE: Outsourced B2B SDR and lead generation services firm. Comparable to Pedalix as a white-glove outbound/GTM services provider targeting mid-market and enterprise software buyers with a human-plus-tech delivery model.
• Belkins: Done-for-you B2B lead generation and appointment-setting agency serving SaaS and professional services firms. Directly comparable to Pedalix because both sell outsourced pipeline-building engagements to software companies, blending human operators with tooling stacks.
• SalesBread: B2B lead generation agency focused on manual, research-driven outbound for SaaS and tech firms. Comparable service model to Pedalix's white-glove pipeline-building engagements.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@pedalix
• LinkedInlinkedin.com/company/pedalix
• Xx.com/pedalix

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedalix