Trijog

What Trijog does

Trijog is a Mumbai-headquartered, founder-owned mental health and holistic wellness provider founded in 2015, operating a hybrid in-person and virtual care model. The company delivers evidence-based therapy through a network of 220+ RCI-registered psychologists, counselors, and child specialists, supported by three physical centers in Mumbai (Powai, Bandra, Prabhadevi) and a virtual-first delivery layer that reaches 28 Indian states and international markets in the UAE, USA, and UK. Its service portfolio spans adult and child/adolescent counseling, corporate Employee Assistance Programs (EAP), Learning & Development workshops, transformational coaching, a 10-pillar government wellness curriculum, and Value Added Services for pharmaceutical patient support programs.

Trijog monetizes through five distinct revenue streams: (i) B2C therapy sessions booked via a dedicated mobile app, website, or toll-free helpline; (ii) B2B corporate EAP and L&D contracts (550+ corporate clients); (iii) insurance partner programs delivered white-label or co-branded through carriers and brokers alongside group health policies; (iv) pharma Patient Support Programs (e.g., Roche Blue Tree, CIPLA); and (v) government/maritime wellness programs (Indian Navy, DGS, NUSI). Pricing is quote-based and not publicly disclosed; the model is predominantly recurring subscription/contract-based at the enterprise layer and pay-as-you-go at the consumer layer.

The technology layer consists of Trinity AI (a therapist-matching recommendation engine), a Trijog mobile app with self-check-ins and journaling, an AI chatbot integrated into the EAP platform, HR analytics dashboards for corporate clients, and a multilingual (13+ language) delivery platform. The company holds GDPR, ISO, HIPAA, and RCI registrations, and claims compliance with India's Digital Personal Data Protection Act 2023. Trijog is privately held and founder-led, with Co-Founder and CEO Arushi Sethi, Co-Founder and Chairperson Anureet Sethi (40+ years clinical expertise), and Director & COO Sahej Sethi; no institutional funding or acquisition history is disclosed.

Name

Trijog

Legal name

Trijog- Know your mind

Website

https://trijog.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Trijog is a Mumbai-based mental health and wellness provider delivering evidence-based therapy, corporate EAP, and pharma patient support across India and three international markets, through 220+ RCI-registered professionals and a multi-channel delivery model.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2C Therapy Sessions: Individual clients book and pay for one-to-one counseling sessions for adults, children, and adolescents, available in-person at three Mumbai centers or virtually. Sessions are 100% confidential, evidence-based therapy led by licensed professionals.
2. Corporate EAP & Wellness Programs: B2B enterprise contracts delivering Employee Assistance Programs (EAP) and Learning & Development workshops to corporate clients. Trusted by 550+ corporations with structured programs including counseling, HR dashboards, and analytics.
3. Value Added Services for Pharma: Patient Support Program (PSP) services for pharmaceutical companies including counseling, physiotherapy, nutrition, and lifestyle support. Trijog acts as VAS/PSP service provider for pharma organizations, enhancing medication adherence and patient engagement.
4. Insurance Partner EAP: White-labeled and co-branded EAP delivery to insurance companies and brokers, bundled with group health policies as a value-added service.
5. Transformational Coaching: Executive and team coaching programs for corporate clients targeting leadership development, emotional intelligence, and team performance across first-time managers, mid-level, and senior leaders.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Trijog is a mental health and holistic wellness organization that delivers evidence-based one-to-one therapy for adults, children, and adolescents, alongside enterprise Employee Assistance Programs (EAP), Learning & Development workshops, and transformational coaching for corporate clients. Services are delivered through three physical centers in Mumbai, virtually across 28 Indian states, and in international markets (UAE, USA, UK), powered by the proprietary Trinity AI therapist-matching platform and a dedicated mobile app.

Product overview

Trijog operates as a comprehensive mental health and wellness platform offering multiple integrated services. The core portfolio includes Adult Counselling & Therapy and Child & Adolescent Counselling as primary individual therapy offerings, alongside Corporate Wellness Programs comprising Employee Assistance Program (EAP), Learning & Development Programs, Transformational Coaching, and Government Wellness Curriculum. The Trinity AI Platform serves as the technology backbone powering therapist matching and an AI chatbot. The ecosystem extends to Value Added Services for pharmaceutical companies, Insurance Partner Programs (white-labeled/co-branded), and the Trijog Training Institute for professional development. Services are delivered through a dedicated Trinity Application with custom HR dashboards, a Learning Management System, and self-assessment tools. The platform operates across physical centers in Mumbai (Powai, Bandra, Prabhadevi) and virtually serving 28 Indian states plus international markets in UAE, USA, and UK.

Differentiator

Problem solved

Functional benefit

Brands

• Trinity AI: AI-powered intelligent system that assists users in finding the right therapist based on their unique needs and preferences.
• Trijog Training Institute
• Trijog Experiences

Products and services

• Adult Counselling & Therapy Personalized one-to-one evidence-based mental health counseling for adults covering relationship issues, emotional distress, stress management, anger management, and substance abuse, available in-person at three Mumbai centers and online across India and international markets.
• Child & Adolescent Counselling Specialized therapy for children and adolescents addressing anxiety, ADHD, behavioral issues, learning difficulties, occupational therapy, speech therapy, and emotional well-being using evidence-based approaches, available in-person and online.
• Corporate Wellness Programs Comprehensive Employee Assistance Program (EAP) and Learning & Development (L&D) solutions combining evidence-based wellness initiatives, counseling, and targeted workshops to boost workforce resilience and foster engagement, trusted by 550+ leading corporates worldwide.
• Employee Assistance Program (EAP) Confidential 1:1 counseling, crisis support, and practical resources addressing mental health, substance use, and workplace stress with 24/7 helpline access and multilingual support in 13+ languages.
• Learning & Development Programs Virtual and in-person webinars and interactive workshops across six pillars: holistic wellness, impact-based training, workplace excellence sessions, annual thematic engagement, team cohesion activities, and intensive coaching programs.
• Value Added Services (VAS) for Pharma End-to-end Patient Support Program services for pharmaceutical companies extending beyond medication to include counseling, physiotherapy, nutrition, and mental health support, improving medication adherence and patient engagement.
• Transformational Coaching Executive and team coaching programs for corporate clients across three pillars: Executive Coaching for senior leaders, Transition Coaching for mid-level managers, and Foundational Leadership for first-time managers.
• Government Wellness Curriculum 10-Pillar Holistic Wellness Curriculum for government and public sector establishments including aviation, military, police, and maritime industries, delivered via a Learning Management System.
• Insurance Partner Program White-labeled and co-branded EAP and L&D solutions for insurance companies and brokers to add as value-added services alongside group health policies, with structured two-week go-live onboarding.
• Trijog Training Institute Training programs investing in the next generation of mental health professionals with specialized modules and certification pathways.

Quantifiable outcome

• 30 Million+ lives healed globally
• +3 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Roche Pharmaceuticals - Blue Tree ProgramcoreStrategic or Co-development Partner · 1 December 2024In December 2024, Trijog partnered with Roche under the Blue Tree project to provide Value Added Services (VAS) to Pan India oncology patients. Services include one-to-one counseling, physiotherapy, and nutrition guidance tailored to treatment needs. Trijog built an end-to-end PSP service provider encompassing outreach, booking, delivery, follow-ups, and pharmacovigilance-compliant reporting.
• Kotak Life InsurancecoreChannel Partner/ Reseller/ DistributorEAP program partnership delivering confidential counseling sessions for Kotak Life Insurance employees. The program has empowered employees to manage stress, build emotional strength, and stay motivated, making mental wellbeing part of the company culture.
• Burger King IndiacoreChannel Partner/ Reseller/ DistributorCorporate EAP program with one-to-one counseling sessions helping employees manage stress and build emotional resilience. Trijog's consistent and compassionate approach has made mental wellbeing part of the workplace culture.
• MaerskcoreChannel Partner/ Reseller/ DistributorGlobal mental health support for Maersk teams including impactful webinars and one-to-one counseling not just in India but for seafarers in Europe and the Philippines. Sessions contributed significantly to promoting well-being and awareness across the global workforce.
• NUSI (National Union of Seafarers of India)coreChannel Partner/ Reseller/ DistributorEAP and holistic wellness program for seafarers, described as being at the forefront of mental health support in the maritime industry. NUSI has been present anytime, anywhere for the wellbeing of seafarers through impactful workshops and one-to-one counseling sessions.
• Indian NavycoreChannel Partner/ Reseller/ DistributorHolistic wellness and EAP program for Indian Navy personnel, delivered as part of Trijog's government and public sector wellness initiatives.
• DGS (Directorate General of Shipping)coreChannel Partner/ Reseller/ DistributorPartner in the Sagar Mein Yog program - India's first structured maritime holistic wellness curriculum launched at MIT Mangalore in December 2025, integrating mental resilience, emotional regulation, physical vitality, and spiritual grounding for seafarers.
• LCHHSPL & YouCare Lifestyle (Luke Coutinho)coreChannel Partner/ Reseller/ DistributorCustomized EAP services and one-to-one counseling with highly impactful sessions for LCHHSPL clients. Also delivered global webinars for teams in India, Europe, and Philippines promoting well-being and awareness across the global workforce.
• eClerxminorChannel Partner/ Reseller/ DistributorCorporate wellness program providing EAP and mental health support services to eClerx employees.
• CIPLAcoreStrategic or Co-development PartnerPatient support program partnership delivering value added services including counseling and mental health support for pharma patients to improve medication adherence and holistic patient care.
• Alliance General InsurancecoreChannel Partner/ Reseller/ DistributorWhite-labeled and co-branded EAP delivery as value-added service bundled with group health insurance policies. Trijog handles clinical delivery while Alliance brings client relationships.
• Ethika InsurancecoreChannel Partner/ Reseller/ DistributorCo-branded EAP partnership where Trijog delivers mental health support as a differentiated value-added service for Ethika's corporate clients alongside group health policies.
• JB Boda InsurancecoreChannel Partner/ Reseller/ DistributorEAP as value-added service for JB Boda Insurance's corporate clients, providing mental health and wellness support bundled with group health insurance offerings.

Scale indicators8 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Wysa: AI-enabled mental health platform combining an AI chatbot with human therapist support, selling into employers, insurers, and health plans globally. Directly comparable to Trijog on EAP/teletherapy delivery model and enterprise GTM, with greater scale and institutional funding.
• Amaha (formerly InnerHour): India-based mental health platform offering online therapy, psychiatry, and self-help programs to consumers and employers. Comparable on therapist supply, B2C subscription model, and Indian EAP/wellness positioning.
• YourDOST: Indian online counseling and emotional wellness platform serving individuals and corporates with chat, audio, and video therapy. Closely comparable on B2C counseling, Indian enterprise EAP, and student/employee wellness focus.
• BetterLyf: India-based mental health platform offering counseling, psychiatry, and EAP services to individuals and corporates. Comparable on therapy delivery model, Indian EAP market, and multi-segment (B2C/B2B) GTM.
• Lissun: Indian mental health startup focused on corporate and educational institution wellness programs with telepsychiatry and therapy services. Comparable on enterprise-led EAP GTM and Indian market.
• MindPeers: Indian mental health platform combining therapy with AI-driven emotional wellbeing assessments for consumers and employers. Comparable on therapist supply, AI-enabled personalization, and B2B wellness positioning.
• ePsyClinic: India-based online mental health platform offering counseling, psychiatry, and corporate wellness programs. Comparable on telepsychiatry delivery, Indian EAP market, and B2B/B2C dual motion.

Broad incumbents

• Lyra Health: US-based global EAP and mental health benefits platform serving enterprises with therapy, coaching, and medication management. Comparable on enterprise EAP delivery, HR dashboards, and multinational employer coverage — sets the benchmark Trijog's international expansion targets.
• Modern Health: Global mental health platform combining therapy, coaching, and digital self-care for enterprises worldwide. Comparable on EAP-plus-L&D delivery, multilingual international coverage, and HR analytics — represents the scaled, well-funded incumbent Trijog competes against in global RFPs.

Regional players

• Vandrevala Foundation: India-based mental health NGO operating a free 24/7 multilingual helpline and counseling services across India. Comparable as a regional provider of mental health support in India, particularly for crisis intervention; serves a different price point but competes for the same therapist pool and brand trust.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/trijog
• LinkedInlinkedin.com/company/trijog-know-your-mind
• Instagraminstagram.com/trijog
• Xx.com/trijogtweets

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trijog