Alliance General Insurance

What Alliance General Insurance does

Alliance General Insurance is a privately held independent insurance agency headquartered in Ames, Iowa. Founded in 1982 by Dave Temple, the agency was acquired by Jeff Eastvold in 2017 and is now operated alongside a sister office in Clive, Iowa. The firm sells and services personal and commercial insurance policies as an independent intermediary, representing approximately a dozen-plus insurance carriers including Pekin Insurance, Acuity Insurance, Midwest Family Mutual, Progressive, Nationwide, Hartford, Safeco, and others.

The agency distributes personal lines (auto, home, condo, renters, flood, life, motorcycle/RV/boat, and pet insurance via Figo) and commercial lines (workers compensation, commercial property, and business liability) to individual consumers and small-to-medium businesses in central Iowa and beyond. Sales are conducted through direct agent relationships, primarily by phone, email, and in-person consultation at the Ames office; the website serves a content and lead-generation function rather than as a transactional platform. The agency has 13 licensed agents on its public roster, though core headcount is reported at 6 in firmographic inputs.

The business model is commission-based: as an independent agency, Alliance General earns a percentage of premium from the carriers it represents for policies sold and serviced. Pricing is quote-based across most product lines, with renters insurance noted at approximately $10-$20 per month as a reference point. The agency does not develop proprietary technology, has no disclosed funding rounds, and operates as a small, locally rooted brokerage without institutional investment or a parent company.

Name

Alliance General Insurance

Legal name

Alliance General Insurance

Website

https://alliancegeneralinsurance.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Alliance General Insurance is an independent insurance agency in Ames, Iowa, distributing auto, home, life, commercial, and specialty policies from multiple carriers to individual consumers and small-to-medium businesses in central Iowa.

Ownership category

akta.pro rank

Headquarters

HQ city

Ames

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, Alliance General Insurance earns commissions from insurance carriers for policies sold and serviced. The agency represents multiple insurance companies and earns a percentage of premium as compensation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Alliance General Insurance is an independent insurance agency established in 1982 in Ames, Iowa, that brokers insurance products from multiple carriers to individual consumers and businesses. The agency sells auto, home, condo, renters, flood, motorcycle/RV/boat, life, pet, and commercial/business insurance policies sourced from carriers such as Pekin Insurance, Acuity Insurance, Midwest Family Mutual, Progressive, and others. Revenue is generated through commissions paid by the carriers whose policies the agency places and services.

Product overview

Alliance General Insurance operates as an independent insurance agency offering a comprehensive portfolio of insurance products. Their core offerings include auto insurance, motorcycle/RV/boat insurance, home/condo/renters/flood insurance, commercial/business insurance, and life insurance. As an independent agency established in 1982, they represent multiple insurance carriers (including Pekin Insurance, Acuity Insurance, Midwest Family Mutual, and Progressive Insurance) to find the best policy for each client. Additionally, they offer pet insurance through Figo Insurance as an add-on product. The agency does not appear to have a unified software platform but rather serves as an intermediary connecting clients with appropriate carrier products.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal auto insurance coverage providing protection against accidents, theft, and liability for individual vehicle owners.
• Home, Condo, Renters, and Flood Insurance Property insurance covering homeowners, condominium owners, renters, and flood risk for individuals and families.
• Motorcycle, RV, and Boat Insurance Specialized insurance coverage for motorcycles, recreational vehicles, and boats, including classic car coverage.
• Commercial and Business Insurance Business insurance solutions including workers compensation, commercial property, and business liability coverage for small and medium-sized businesses.
• Life Insurance Life insurance products providing financial protection for families and individuals.
• Pet Insurance (Figo) Pet health insurance underwritten by Figo Insurance, reimbursing pet owners for unexpected veterinary medical bills for dogs and cats.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Pekin InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by Alliance General Insurance. As an independent agency, Alliance General sells and services Pekin Insurance policies to clients.
• Acuity InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by Alliance General Insurance. Provides auto, home, and other property/casualty coverage through the agency.
• Midwest Family MutualcoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by Alliance General Insurance as an independent agency partner.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by Alliance General Insurance. Agency provides online account access links and claims services for Progressive policyholders.
• ASI (American Strategic Insurance)minorChannel Partner/ Reseller/ DistributorInsurance carrier providing 24-hour claims service center. Alliance General refers clients and provides claims assistance.
• Auto-Owners InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier providing 24-hour claims service center. Alliance General refers clients and provides claims assistance.
• Dallas MutualminorChannel Partner/ Reseller/ DistributorInsurance carrier providing 24-hour claims service center. Alliance General refers clients and provides claims assistance.
• Foremost InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier providing 24-hour claims service center. Alliance General refers clients and provides claims assistance.
• Hagerty InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier providing 24-hour claims service center, specializing in classic car coverage. Alliance General refers clients and provides claims assistance.
• Hartford InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier providing 24-hour claims service center. Alliance General refers clients and provides claims assistance.
• Hawkeye MutualminorChannel Partner/ Reseller/ DistributorInsurance carrier providing 24-hour claims service center. Alliance General refers clients and provides claims assistance.
• Nationwide InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier providing 24-hour claims service center. Alliance General refers clients and provides claims assistance.
• Safeco InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier providing 24-hour claims service center. Alliance General refers clients and provides claims assistance.
• Secura InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier providing 24-hour claims service center. Alliance General refers clients and provides claims assistance.
• Figo InsuranceminorChannel Partner/ Reseller/ DistributorPet insurance provider. Alliance General works with Figo Insurance to provide pet health insurance for dogs and cats. Reimburses pet owners for unexpected medical bills.
• Absolute Insurance AgencycoreStrategic or Co-development PartnerSister agency merged with Alliance General over 10 years ago. Based in Clive, IA. Founded by Jeff Eastvold over 12 years prior. Jeff Eastvold purchased Alliance General from Dave and Cheri Temple in 2017.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Grinnell Mutual: Grinnell Mutual is an Iowa-headquartered regional mutual property and casualty insurer that distributes through independent agents. Comparable to Alliance General in regional Midwest positioning and product mix (auto, home, commercial), though operates as a carrier rather than a brokerage.
• COUNTRY Financial: COUNTRY Financial is a Midwest-focused mutual insurer that distributes through captive agents and offers personal and commercial lines comparable to Alliance General's mix. Operates in similar Iowa/Midwest territory, serving individual consumers and small businesses in rural and mid-sized markets.
• Auto-Owners Insurance: Auto-Owners Insurance is a Midwest-based regional property and casualty carrier that distributes through independent agents and is one of Alliance General's carrier partners. Comparable in regional Midwest positioning, independent agency distribution model, and product breadth.
• IMT Insurance: IMT Insurance is a Midwest-based regional mutual property and casualty insurer that distributes through independent agents. Comparable in regional Midwest positioning and product mix to Alliance General, including personal auto, home, and commercial lines.
• Acuity Insurance: Acuity Insurance is a Midwest-based regional property and casualty insurer and a key carrier partner of Alliance General. Operates in similar personal and commercial lines territory and distributes through independent agents, making it a direct distribution-partner peer.
• West Bend Mutual Insurance: West Bend Mutual is a Midwest-based regional property and casualty carrier that distributes through independent agents. Comparable to Alliance General in regional Midwest positioning and product breadth across personal and commercial lines.
• Pekin Insurance: Pekin Insurance is one of Alliance General's core carrier partners, a Midwest-based regional property and casualty insurer. Comparable because Pekin serves the same Iowa/Midwest personal and commercial lines market and distributes through independent agencies like Alliance General.
• Shelter Insurance: Shelter Insurance is a Midwest-based regional mutual insurer offering personal lines (auto, home, life) similar to Alliance General's mix. Comparable because both serve Midwest consumers through local agent relationships in similar geographic territory.

Broad incumbents

• Cincinnati Financial / Cincinnati Insurance: Cincinnati Financial is a Midwest-based property and casualty insurer that distributes exclusively through independent agents. Comparable to Alliance General in independent agency distribution model and personal/commercial product mix, but at significantly larger scale.
• Erie Insurance: Erie Insurance is a larger regional property and casualty insurer that sells through a network of independent agents, directly comparable in distribution model to Alliance General. Competes for the same personal and small-commercial insurance customers in overlapping Midwest markets.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alliance-general-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance General Insurance