What Apex Lighting does

Apex Lighting, Inc. is a privately held, specialty e-commerce retailer of marine LED lighting fixtures and accessories, founded in 1996 and operated out of a single headquarters at 4600 North Powerline Road in Deerfield Beach, Florida. The company sells underwater lights, flood and deck lights, LED strips, courtesy lights, recessed and surface fixtures, navigation lights, engine room lights, reading lights, and wall lights for boats and yachts, as well as piling, solar, deck, landscape, and underwater lighting for docks. Its catalog is a multi-brand marketplace carrying 20+ marine lighting manufacturers — Lumitec, Lumishore, Hella Marine, IMTRA, Bluefin LED, OceanLED, Shadow-Caster, Scandvik, Quick Marine Lighting, MegaLED Europe, AquaLuma, ITC Marine, DokLite, TritonLED, BCM Lighting, i2Systems, GoLight, Solar Eye UK, Deep Glow, Kichler, Taco Marine, and Vimar — alongside a proprietary Apex Own Brand that includes Pagoda piling lights and other Made-in-USA fixtures. Core product technology centers on LED-based illumination engineered for marine environments: waterproof and corrosion-resistant housings, 50,000-hour-rated lifespans, energy draw roughly 90% lower than incandescent equivalents, and available in color-changing, dual-color, and single-color variants across multiple mounting configurations and voltage ranges (12V–24V DC and 110V–220V AC).

The business model is direct-to-consumer e-commerce: products are sold as one-time unit purchases through the company's BigCommerce-powered apexlighting.com storefront, with no subscription or recurring component, free shipping on orders over $199 within Continental USA, and a 30-day hassle-free return policy. Pricing spans from under $10 (LED rope light at $3.75–$7.95 per foot) to over $4,300 (Lumishore EOS TIX804 RGBW underwater light at $4,349.99). Customer segments are vertical-based and include individual boat and yacht owners, dock owners, marina operators, houseboat owners, and pontoon boat owners, with marketing conducted through the company website, search-engine-optimized category pages, a customer photo gallery, and an educational blog. The company is owned and led by President Petro Ploumis, employs 1–10 people, has not raised outside capital, and has no disclosed M&A, subsidiaries, or restructuring activity in the available record.

Name

Apex Lighting

Legal name

Apex Lighting, Inc.

Website

https://apexlighting.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Apex Lighting is a privately held, specialty e-commerce retailer founded in 1996 and based in Deerfield Beach, Florida, that sells marine LED lighting fixtures and accessories from 20+ premium brands to boat, yacht, and dock owners across the United States.

Ownership category

akta.pro rank

Product category

Marine LED Lighting

NAICS

Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industries

Marine Lighting & Signaling Systems (Internal/External) (IMAJAJAJ), Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC)

Keywords

• Marine LED lighting
• Boat underwater lights
• Dock piling lights
• Marine navigation lights
• LED light strips

Headquarters

HQ city

Deerfield Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Apex Lighting generates revenue through direct product sales of LED lighting fixtures and accessories for boats, yachts, and docks. Products are sold as one-time purchases with no subscription component. Revenue is generated from the margin between wholesale procurement costs and retail pricing to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Apex Lighting operates a specialty e-commerce storefront that sells marine-grade LED lighting fixtures and accessories for boats, yachts, docks, and underwater applications. The catalog spans 14+ product categories (underwater lights, flood/deck lights, LED strips, courtesy lights, recessed and surface fixtures, navigation lights, engine room lights, reading/wall lights, dock piling/solar/landscape lights, controllers, dimmers, power supplies, and switches) and includes products from multiple marine lighting brands as well as the company's own proprietary "Apex" Made-in-USA line. Products are sold as one-time purchases to individual boaters, dock owners, and marina operators across the Continental USA, with free shipping on orders over $199 and a 30-day return policy.

Product overview

Apex Lighting is a specialty e-commerce retailer offering a comprehensive portfolio of LED lighting products and accessories for marine applications, primarily serving boat, yacht, and dock owners. The company operates as a multi-brand marketplace, distributing products from Lumitec, Lumishore, Hella Marine, IMTRA, Bluefin LED, and other marine lighting manufacturers alongside its own proprietary Apex brand. The product portfolio is organized into three main categories: Boat Lights (including underwater, flood/deck, strips, courtesy, recessed, surface fixtures, navigation, engine room, reading, and wall lights), Dock Lights (covering piling, solar, deck, landscape, and underwater options), and Accessories (including LED controllers, dimmers, power supplies, and switches). Many products are available in Made in USA variants, and the company offers color-changing, dual-color, and single-color LED options across its product lines. Apex Lighting differentiates through competitive pricing, free shipping on orders over $199, and a 30-day return policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Underwater LED Lights for Boats and Yachts
• LED Flood and Deck Lights LED flood and deck lights for marine applications, available in low voltage (12V-24V) and line voltage (110V-220V) configurations with bracket and flush mount options, sold to boat owners for deck and exterior illumination.
• Marine LED Strip and Rope Lights Marine-grade LED strip, rope, and ribbon lighting in waterproof and non-waterproof variants, sold to boaters and dock owners for accent, deck, and interior illumination.
• LED Courtesy Lights Interior and exterior courtesy LED lights for boats, available in no-cutout surface mount and hole-mounted (1" and 2" cutout) configurations, for vessel owners seeking step, walkway, and accent illumination.
• LED Navigation Lights USCG-rated LED navigation lights including all-round, masthead, stern, and side lights, sold to boat owners for maritime safety and regulatory compliance.
• LED Surface-Mounted Fixtures Surface-mounted LED fixtures for boats in spaces where recessed installation is not possible, sold to boat owners requiring flexible mounting for interior or exterior marine applications.
• Marine LED Reading and Chart Lights Marine reading and chart LED lights for boats, available in flexible, leather-covered, and adjustable options, some with USB charging, for cabin and helm illumination.
• LED Piling Cap Lights for Docks LED piling cap lights for docks, mounting on concrete, wood, or composite pilings, available in solar or hardwired configurations, sold to residential dock owners and marina operators for safe navigation and aesthetics.
• Solar-Powered LED Dock Lights Solar-powered LED dock lights for boat lifts, dock posts, pathways, and bollards, including the DokLite patented solar piling cap light and Solar Eye UK solar pathway products, sold to dock owners for off-grid illumination.
• Underwater LED Dock Lights Underwater LED lights for docks and fishing applications, available in color-changing and single-color variants, sold to dock owners for night fishing, fish attraction, and waterfront aesthetics.
• Pontoon Boat LED Lighting LED lighting kits and components for pontoon boats, including color-changing strips, underwater lights, and customizable configurations, sold to pontoon boat owners for interior, exterior, and underwater accent lighting.
• LED Controllers, Dimmers, and Command Centers LED controllers, dimmers, and command centers (including Lumitec POCO Digital Lighting Control and Lumishore i-Connect hubs) sold to boat owners for managing color-changing and dimmable marine LED lighting installations.
• LED Power Supplies, Drivers, Transformers, and Ballasts LED drivers, halogen transformers, and ballasts sold as accessories to power marine LED lighting installations on boats and at docks.
• Apex Own-Brand Marine LED Lighting Proprietary Apex branded Made-in-USA marine lighting fixtures, including Pagoda piling lights and LED flood lights, sold to boat and dock owners as the company's own product line.
• Lumitec SeaBlaze X3 LED Underwater Light The Lumitec SeaBlaze X3 LED Underwater Light, delivering 8,000+ lumens, sold to boat and yacht owners seeking high-output underwater illumination; new model launch expected in 2026.
• Lumitec Hydra LED Neon Strip The Lumitec Hydra LED Neon Strip, a linear LED lighting product delivering seamless, dot-free illumination, intended for marine interior and exterior accent applications; new product launch expected in 2026.

Quantifiable outcome

• LED lights are 90% more energy-efficient than traditional incandescent bulbs
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

21 partnerships are on record, tiered core, secondary and minor.

• LumiteccoreOthersLumitec is a primary brand carried by Apex Lighting, offering underwater lights, deck lights, spreader lights, dome lights, path lights, and control systems. Products include SeaBlaze X3, SeaBlaze X2, Typhoon, Capri, Caprera, Maxillume, Moray Flex, Rail II, and POCO Digital Lighting Control. Many Lumitec products are Made in USA.
• OceanLEDcoreOthersOceanLED is a brand carried by Apex Lighting specializing in underwater LED lights for boats and docks.
• IMTRA Marine ProductscoreOthersIMTRA Marine Products is a key brand carried by Apex Lighting, offering LED strips, reading lights, engine room lights, and downlights including the Blade PowerLED, St. Maarten II, T105, T155, and SWIM series.
• Hella MarinecoreOthersHella Marine is a primary brand carried by Apex Lighting offering navigation lights (NaviLED Pro, NaviLED 360), EuroLED Touch, DuraLED, spreader lights, courtesy lights, and searchlights. Products manufactured in New Zealand.
• Bluefin LEDcoreOthersBluefin LED is a brand carried by Apex Lighting specializing in underwater LED lights including Piranha P4, Piranha P6, Piranha P12, Piranha P24, Mako, and Great White series. Some products made in the United Kingdom.
• LumishorecoreOthersLumishore is a brand carried by Apex Lighting offering EOS series underwater lights (TIX804, TIX404), command centers, i-Connect hubs, and underwater lighting systems for yachts.
• Shadow-CastersecondaryOthersShadow-Caster is a brand carried by Apex Lighting offering underwater lights (SCM-10, SCR-24) and courtesy lights (SCM-CLX, SCM-CL) with Made in USA products available.
• MegaLED EuropesecondaryOthersMegaLED Europe is a brand carried by Apex Lighting offering recessed LED downlights including the Saronis series.
• ScandviksecondaryOthersScandvik is a brand carried by Apex Lighting offering surface fixtures, cockpit lights, engine room lights, ceiling lights, and reading lights.
• Quick Marine LightingsecondaryOthersQuick Marine Lighting is a brand carried by Apex Lighting offering reading lights including Kai, Joyce, Olivia, Jacob, Califfa, and Volos series.
• AquaLumasecondaryOthersAquaLuma is a brand carried by Apex Lighting offering underwater lights and spreader LED lights.
• ITC MarinesecondaryOthersITC Marine is a brand carried by Apex Lighting offering navigation lights, docking lights, courtesy lights, and houseboat lighting solutions.
• DokLitesecondaryOthersDokLite is a brand carried by Apex Lighting offering solar piling cap lights. Products are Made in USA and feature patented technology.
• TritonLEDsecondaryOthersTritonLED is a brand carried by Apex Lighting offering waterproof LED strips including 10-inch and 20-inch high output light strips.
• BCM LightingsecondaryOthersBCM Lighting is a brand carried by Apex Lighting offering recessed LED downlights including Malibu, Orlando 75, Orlando 85, Orlando 95, and Ocean 155 series.
• i2SystemssecondaryOthersi2Systems is a brand carried by Apex Lighting offering high-performance tri-color LED lights and recessed lighting solutions.
• GoLightminorOthersGoLight is a brand carried by Apex Lighting offering LED searchlights including the GT LED Search Light with wireless remote.
• Solar Eye UKminorOthersSolar Eye UK is a brand carried by Apex Lighting offering solar LED pathway lights and bollard lights for dock and landscape applications.
• Deep GlowminorOthersDeep Glow is a brand carried by Apex Lighting offering underwater lighting systems for docks with quick and easy installation.
• KichlerminorOthersKichler is a brand carried by Apex Lighting for certain dock lighting applications.
• Taco MarineminorOthersTaco Marine is a brand carried by Apex Lighting offering LED navigation lights including recessed round and surface mount side navigation lights.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jamestown Distributors: Specialty e-commerce retailer of marine building, maintenance, and electrical products including marine lighting. Comparable because it serves boat builders and owners via direct online sales with a curated multi-brand catalog similar to Apex.
• Wholesale Marine: Online marine accessories retailer offering discounted parts and accessories for boats. Comparable because it competes with Apex in the same online channel for the same boat owner customers on items like marine lighting.
• Boat Outfitters: Online retailer of marine aftermarket accessories including lighting, seating, and hardware. Comparable because it sells marine lighting products direct-to-consumer to boat owners via a similar e-commerce playbook.
• Defender Marine: Long-standing US mail-order and online retailer of marine equipment, parts, and accessories serving boat owners and marine professionals. Comparable because it sells marine lighting and accessories via direct-to-consumer catalog/e-commerce to a similar boater customer base.
• Fisheries Supply: Family-owned marine supply retailer serving commercial and recreational boaters across the Pacific Northwest and nationwide via e-commerce. Comparable because it sells marine lighting, electrical, and accessories to a similar boat owner customer profile.

Broad incumbents

• IMTRA: Marine equipment manufacturer and distributor selling lighting, windlasses, and other marine products direct to consumers and OEMs. Comparable because IMTRA is a key Apex supplier that also operates direct channels.
• West Marine: Largest US marine specialty retailer, offering a broad catalog of boating parts and accessories including marine lighting. Comparable because it competes for the same boat and yacht owner dollars, but with vastly greater scale, omnichannel footprint, and private-label depth.
• Lumitec: One of Apex's core brand partners and a leading US manufacturer of marine LED lighting. Comparable because Lumitec sells direct via its own e-commerce site, meaning it is both a supplier and a competitor to Apex.
• Amazon: Massive generalist e-commerce marketplace that sells marine lighting from the same brands Apex carries. Comparable because it competes for the same boat and dock owner searches and price-sensitive buyers with Prime shipping.
• Overton's: Large US retailer of boating and watersports accessories with both e-commerce and catalog channels. Comparable because it sells marine lighting and accessories to recreational boat owners at retail prices.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yachtlights
• LinkedInlinkedin.com/company/apex-lighting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Lighting