AGAM
Agam Group, Ltd. is a US-based custom manufacturer of modular aluminum extrusion structures for trade show exhibits, commercial interiors, and retail environments, serving enterprise brands through project sales, rentals, white-label manufacturing, and pre-designed kits from its Elkridge, Maryland facility.
- Company typePrivate
- Founded1984
- HeadquartersElkridge, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What AGAM does
Agam Group, Ltd. (operating as AGAM) is a US-based custom manufacturer of modular structural systems for trade show exhibits, commercial interiors, and retail environments. Founded in 1984 and headquartered in Elkridge, Maryland, the company operates a single 115,000 sq ft facility that consolidates engineering, CNC fabrication, powder coating, and assembly. Its core platform centers on a proprietary aluminum extrusion library of more than 130 profiles and 500+ interlocking accessories that combine into modular structures including the tool-free Nexus frame system, the UnityWall architectural wall system with prefabricated PODs, and specialized components such as the Konnect counter, Cable Beam overhead span, Pliko backlit lightbox, and Highlight integrated LED system.
The company monetizes through four streams: custom project sales, a rental program (standard 10-day-before/10-day-after-event window), the Agam Max white-label manufacturing service for agencies, and a catalog of 19 pre-designed booth kits. All pricing is quote-based and not publicly disclosed; orders require a signed Sales Order Acknowledgment. Go-to-market is enterprise field sales supported by a website with quote-request forms, social channels, email newsletters, industry event participation (including ExhibitorLIVE! 2026), and a network of distribution partners including Exhibit Logistics, Rogers Experiential Storytellers, and Square Design.
Agam serves enterprise customers across luxury (Dior), athletic retail (Nike, Under Armour, Adidas), grocery (Aldi, CVS, Target), energy (Exxon, Shell), technology (Adobe, Netflix, Applied Materials), home (IKEA), and other verticals. Headcount is reported at 101-250 employees. The company is privately held with no disclosed institutional investors, funding rounds, or M&A activity.
AGAM firmographics
Firmographics- Name
- AGAM
- Legal name
- Agam Group, Ltd.
- Website
- https://agam.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Agam Group, Ltd. is a US-based custom manufacturer of modular aluminum extrusion structures for trade show exhibits, commercial interiors, and retail environments, serving enterprise brands through project sales, rentals, white-label manufacturing, and pre-designed kits from its Elkridge, Maryland facility.
- Ownership category
- akta.pro rank
AGAM industry classification
Industry- Product category
- Modular Exhibit and Display Manufacturing
- NAICS
- Showcase, Partition, Shelving, and Locker Manufacturing (337215), Office Furniture (including Fixtures) Manufacturing (3372)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Aluminum Value-Added Components (Automotive, Aerospace, Packaging, Building Systems) (IMAKACAM)
Keywords
Where AGAM is headquartered
LocationHeadquarters
- HQ city
- Elkridge
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AGAM business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Modular Structure Sales: Sale of custom-designed modular structures for trade shows, interiors, and retail environments. Products include Nexus frames, UnityWall systems, extrusions, and accessories. Pricing is quote-based and project-specific.
- Rental Program: Rental of modular structures for trade shows and events. Rental duration is 10 calendar days prior to event plus 10 days after. Late returns subject to fee equal to original rental price.
- Agam Max White-Label Manufacturing: Full-service white-label manufacturing solution including structure, cladding, rigid and fabric graphics, lighting, signage, crating, and setup drawings. Available for purchase and rental. Targets agencies and partners needing additional production capacity.
- Pre-Designed Kits: 19 pre-designed Island and Inline kits available for rental or purchase. Finishes adaptable to client designs with SEG fabric, rigid panels, lighting, or specialty finishes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project Pricing |
| Other | Pay-as-you-go | Rental Program |
| Other | Multi-year contract | Agam Max White-Label Service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
AGAM product offering
Product offeringCore offering
AGAM designs, engineers, and manufactures modular structural systems — including the proprietary Nexus tool-free framing platform, 130+ aluminum extrusions and 500+ accessories, UnityWall architectural walls, lightboxes, counters, and POD structures — for trade show exhibits, commercial interiors, and retail environments. The company also offers Agam Max, a turnkey white-label manufacturing service for exhibit agencies and partners. Products are available for purchase or short-term rental, with all production executed in a 115,000 sq ft facility in Elkridge, Maryland.
Product overview
AGAM offers a modular structural systems platform for trade shows, commercial interiors, and retail environments. The core product portfolio includes the Nexus tool-free frame system and over 130 proprietary extrusions with 500+ accessories that interlock to create dynamic structures. For trade shows, key offerings include Konnect Counters, Cable Beam overhead spans, Lux and standard Lightboxes, Plikó backlit fabric displays, and Highlight LED lighting systems. Agam Max provides white-label manufacturing services. For interiors, UnityWall delivers glass and solid architectural walls with UnityWall PODs for prefabricated collaborative spaces. Pre-Designed Kits offer 19 ready-to-deploy booth configurations for faster turnaround. The systems emphasize tool-free assembly, reconfiguration flexibility, and integration across product lines.
Differentiator
Problem solved
Functional benefit
Brands
- Agam Max: White-label manufacturing service for exhibit partners and agencies offering complete exhibit fabrication with purchase and rental options. Includes structure, cladding, graphics, lighting, signage, and setup drawings.
Quantifiable outcome
- Faster installation with tool-free systems (Nexus frames in 2 minutes)
- +2 more outcomes
Companies that use AGAM
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
AGAM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
AGAM partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SmartSourcecoreTechnology integration partnership offering streamlined solution for LED tiles, displays, and interactive kiosks. Combines Agam's modular system with SmartSource's visual technology to create impactful brand experiences.
- Exhibit LogisticsminorDistribution partner for Agam Max program. Collaborated on Ampacet booth project featuring custom Nexus double-sided LED wall and hanging lightboxes.
- Rogers Experiential StorytellersminorDistribution partner. Used pre-designed kit to complete Zehnder booth within quick turnaround while maintaining custom appearance.
- Distribution PartnersminorNetwork of unnamed distribution partners collaborating on projects and providing local market access and lead generation.
- Square DesignminorDesign firm partner for Dior event project. Agam crafted custom arches using extrusions for luxury event.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
AGAM competitors and assessment
Company assessmentDirect peers
- Aluvision: Aluvision manufactures modular aluminum extrusion frame systems (Hi-Frame, Omni-Frame, Modul) used for trade show exhibits, retail displays, and architectural interiors - the closest direct analog to Agam's Nexus platform in terms of material and use case.
- beMatrix: beMatrix builds tool-free aluminum modular frame systems (b62, LED skin, X-Connector) for the global exhibits and events market, competing head-to-head with Agam's Nexus and extrusions portfolio.
- Octanorm: Octanorm is a long-established German manufacturer of modular aluminum profile systems for trade show booths, retail fixtures, and architectural interiors - a direct competitor in the same aluminum extrusion-based display space as Agam.
- DIRTT Environmental Solutions: DIRTT manufactures prefabricated modular interior wall systems for commercial spaces - a direct peer to Agam's UnityWall product line in the architectural interiors segment.
Broad incumbents
- Skyline Exhibits: Skyline is a large, full-service exhibit house offering design, fabrication, and modular exhibit systems (SkyRise, ENVISION) under its own brands, overlapping with Agam on custom fabrication and rental.
- Hamilton Exhibits: Hamilton is a large US custom exhibit manufacturer and experiential marketing provider serving enterprise brand clients - directly comparable to Agam's custom modular build and white-label fabrication services.
- Czarnowski: Czarnowski is a full-service exhibit, event, and environmental design firm with in-house custom fabrication capabilities, competing for the same enterprise brand-experience budgets Agam serves.
- Moss: Moss (formerly Moss Manhattan) is a leading brand experience and exhibit fabricator combining custom fabrication, modular systems, and graphics - a comparable incumbent in the same trade show and retail environment space.
- Nimlok: Nimlok provides trade show exhibits, custom fabrication, and modular display solutions through a global dealer network, overlapping directly with Agam's custom modular structures and exhibit offerings.
- Orbus: Orbus is a large custom exhibit, display, and event signage manufacturer offering SEG fabric frames, modular systems, and signage, overlapping with Agam's trade show and retail display products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
AGAM social profiles
Digital presenceAGAM financial estimates
Financial estimateRevenue estimate
Valuation estimate
AGAM leadership team
Management profileNumber of profiles
AGAM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AGAM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AGAM
What does AGAM do?
AGAM designs, engineers, and manufactures modular structural systems — including the proprietary Nexus tool-free framing platform, 130+ aluminum extrusions and 500+ accessories, UnityWall architectural walls, lightboxes, counters, and POD structures — for trade show exhibits, commercial interiors, and retail environments. The company also offers Agam Max, a turnkey white-label manufacturing service for exhibit agencies and partners. Products are available for purchase or short-term rental, with all production executed in a 115,000 sq ft facility in Elkridge, Maryland.
Is AGAM a public or private company?
AGAM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AGAM founded?
AGAM was founded in 1984. It employs 101 to 250 people.
Where is AGAM based?
AGAM is headquartered in Elkridge, United States, in the North America region.
How does AGAM make money?
Four revenue lines are on record. Custom Modular Structure Sales are the primary driver. The others are rental Program, agam Max White-Label Manufacturing and pre-Designed Kits.
Who are AGAM's main competitors?
Direct peers on record are Aluvision, beMatrix, Octanorm and DIRTT Environmental Solutions. Broad incumbents are Skyline Exhibits, Hamilton Exhibits, Czarnowski, Moss, Nimlok and Orbus.
Does AGAM have an API?
No public API is recorded for AGAM.
What industry is AGAM in?
AGAM's product category is Modular Exhibit and Display Manufacturing. Its primary akta.pro industry code is IMAKACAM, Aluminum Value-Added Components (Automotive, Aerospace, Packaging, Building Systems). Its NAICS code is 337215 and its SIC code is 2540.