What Rowcroft Hospice does

Rowcroft Hospice is an independent UK charity (registered as Rowcroft House Foundation Ltd, Charity No. 282723) providing specialist palliative and end-of-life care across 300 square miles of South Devon, including Torbay, Teignbridge, and South Hams. Founded in 1987 and headquartered at a 12-bed Inpatient Unit in Torquay, the organisation served over 2,500 patients and families in the most recent year, with four out of five patients cared for at home through its Hospice at Home and Community Teams. Service delivery spans inpatient care, outpatient/day services, hospice at home, bereavement and listening support, advance care planning, and a suite of therapies (occupational, physiotherapy, complementary, music, spiritual, and social work), all provided free at point of access.

The organisation operates a hybrid funding model: approximately 24% of its £11 million annual running costs are covered by NHS grants, with the remaining 76% raised through a diversified community income stack including mass-participation events (Sleep Walk, Big Tackle, Torbay Half Marathon, international challenge events), a weekly lottery, regular giving programmes (Sponsor a Nurse), legacy gifts (Make a Will Week), house clearance services, an e-commerce presence via WooCommerce on WordPress, and a network of charity retail shops across South Devon. Technology infrastructure is conventional rather than proprietary: WordPress/WooCommerce for digital retail and ticketing, Cardstream and ClearDebit for PCI DSS- and Bacs-compliant payments, Google Analytics and Facebook Pixel for web analytics, JustGiving and Virgin Money Giving for online fundraising, and Cloudflare for security.

Leadership is provided by CEO Mark Hawkins and a Board of Trustees currently chaired by Helen Boyd (appointed May 2026, succeeding Sally Scott-Bryant). Operational leadership includes a Director of Finance & Commercial (who also serves as Data Protection Officer), a Programme Director for Care Services, and a Director of Retail, supported by clinical and fundraising teams. The organisation holds a strategic clinical partnership with Torbay and South Devon NHS Foundation Trust, and operates as a regulated charity under the Charity Commission with ICO data protection registration and Fundraising Regulator membership.

Name

Rowcroft Hospice

Legal name

Rowcroft House Foundation Ltd

Website

https://rowcrofthospice.org.uk

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Rowcroft Hospice is an independent UK charity providing specialist palliative and end-of-life care to over 2,500 patients and families annually across 300 square miles of South Devon through inpatient, home, and outpatient services funded primarily by community donations.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

akta.pro secondary industries

In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH), Hospital-Based Palliative Care (Inpatient Consult Services) (HLADAHAG)

Keywords

• Palliative care services
• Hospice at home
• Specialist end-of-life care
• Bereavement support services
• Hospice charity fundraising

Headquarters

HQ city

Exeter

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. NHS Funding: Government funding covers approximately 24% of Rowcroft's annual running costs, with the remaining 76% raised through community generosity and fundraising activities.
2. Donations and Fundraising Events: Major fundraising events including Sleep Walk (£185,000 raised in 2026), Big Tackle (£150,000 raised in 2026), challenge events (Great Wall of China, Mount Kilimanjaro, half marathons), community fundraising, corporate fundraising, and individual donations.
3. Charity Retail: Operation of charity shops across South Devon selling pre-loved items including clothing, furniture, homeware, books. Also includes house clearance services, furniture collection, and online sales via eBay store.
4. Lottery: Rowcroft operates a weekly lottery program where players can win cash prizes while supporting hospice care. Contributions directly fund patient care services.
5. Legacy Gifts: The hospice encourages supporters to leave gifts in their Wills, with Make a Will Week partnerships with local solicitors who donate their fees to Rowcroft.
6. Regular Giving: Monthly giving programs including Sponsor a Nurse scheme where donors make regular contributions to support nursing staff and care services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Rowcroft Hospice provides free specialist palliative and end-of-life care to adults with progressive life-limiting illnesses across South Devon, delivered through a 12-bed Inpatient Unit in Torquay, a 24/7 Hospice at Home / Community Nursing Service, and outpatient day services. Supporting this clinical offering are complementary therapies, music therapy, bereavement support, social work, spiritual care, and education programmes for healthcare professionals, all underwritten by an active fundraising and retail operation comprising charity shops, a weekly lottery, house clearance, challenge events, and donation programmes.

Product overview

Rowcroft Hospice is an independent charity offering a comprehensive range of specialist palliative care services for people and families with progressive life-limiting illnesses. The core offering consists of hospice care delivered across multiple settings: at home through the Hospice at Home and Community Teams, at the Inpatient Unit in Torquay with single en-suite rooms, and through outpatient services. Supporting the clinical care are complementary services including Bereavement Support, Music Therapy, Complementary Therapies, Social Work, and Spiritual Care. The organisation also operates significant fundraising and retail operations comprising a Lottery, Shops and Cafés network, House Clearance Services, and diverse fundraising events including the annual Sleep Walk, Big Tackle, and challenge events like the Great Wall of China Trek and Mount Kilimanjaro climb. Education and training programmes include the UK Dementia and Palliative Care Conference and professional development courses. All core services are provided free at point of access to patients.

Differentiator

Problem solved

Functional benefit

Brands

• Rowcroft Hospice: Primary brand name for specialist palliative care services
• Ella's Gardens
• Sponsor a Nurse
• Sleep Walk
• The Big Tackle

Products and services

• Hospice Care Services Specialist palliative care services for people with progressive life-limiting illnesses, delivered in patients' homes, in the community, and at the Inpatient Unit in Torquay. All services are free at point of access.
• Hospice at Home / Community Team Nursing service providing end-of-life care and support to patients in their own homes across South Devon, including medication management and family support.
• Inpatient Unit Care Specialist inpatient facility in Torquay providing palliative care, pain management, and end-of-life support with recently refurbished single rooms featuring en-suite bathrooms.
• Outpatient Services Day services for patients attending appointments and receiving specialist care without overnight stays, including therapy sessions and the Wellbeing Hub.
• Hospice Therapies (OT, Physiotherapy, Complementary, Music, Social Work, Spiritual Care) Specialist therapies including Occupational Therapy, Physiotherapy, Complementary Therapies, Music Therapy, Social Work and Spiritual Care provided alongside core medical and nursing care.
• Bereavement and Listening Support Services Emotional support and bereavement services for families and loved ones, including a dedicated Listening and Support Service for relatives and friends.
• Education and Training for Healthcare Professionals Professional education programmes, courses, workshops and conferences for healthcare professionals including the annual UK Dementia and Palliative Care Conference and Care Home Resources.
• Rowcroft Lottery Weekly lottery scheme generating income for the hospice with cash prizes and membership options for supporters.
• Charity Shops and Cafés Charity retail network across South Devon selling pre-loved items including clothing, furniture, homeware and books, including an online eBay store.
• House Clearance Service Compassionate house clearance service helping families after bereavement, raising funds by reselling cleared items through Rowcroft's charity shops. Free no-obligation quotes are provided.
• Open Gardens Seasonal community programme inviting private garden owners to open their gardens to the public in support of the hospice.
• Fundraising Challenge Events Charity challenge events offering places on sponsored running, trekking and walking events including the Sleep Walk, Big Tackle, Torbay Half Marathon, Mount Kilimanjaro climb, Great Wall of China Trek and Sahara Trek.
• Planning for the Future Hub (Advance Care Planning) Advance care planning services including conversations support, treatment escalation plans, Lasting Power of Attorney, advance decisions to refuse treatment, will writing, funeral planning, and organ/tissue donation.
• Make a Will Week Annual event partnering with local solicitors who write or update wills and donate their professional fees to the hospice, supporting its legacy income stream.
• Sponsor a Nurse Regular monthly giving programme allowing supporters to sponsor individual hospice nurses through recurring donations.

Quantifiable outcome

• 4 out of 5 patients cared for at home
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Virgin Money GivingcoreGTM or Marketing PartnerOnline fundraising platform partner allowing donors to create pages and process sponsorship for Rowcroft events.
• JustGivingcoreGTM or Marketing PartnerOnline fundraising platform partner enabling supporters to create donation pages and raise funds for Rowcroft.
• CardstreamcoreTechnology or IntegrationAccredited payment provider processing card donations meeting PCI DSS security standards.
• ClearDebitcoreTechnology or IntegrationAccredited payment provider processing Direct Debit donations meeting Bacs Scheme Rules.
• WBW SolicitorsminorGTM or Marketing PartnerEvent sponsor for The Big Tackle, also participates in Make a Will Week donating solicitor fees to Rowcroft.
• Torbay Clearance ServicesminorGTM or Marketing PartnerEvent sponsor for The Big Tackle walking event.
• Bays BreweryminorGTM or Marketing PartnerEvent sponsor for The Big Tackle, providing refreshments at the event.
• CaterfoodsminorGTM or Marketing PartnerEvent sponsor for The Big Tackle, providing pasties at the event finish line.
• Majestic HolidaysminorGTM or Marketing PartnerEvent sponsor for The Sleep Walk 2026.
• Devon Tree ServicesminorGTM or Marketing PartnerSponsor for Rowcroft's Open Gardens programme 2026.
• OrdliminorGTM or Marketing PartnerConference sponsor for UK Dementia and Palliative Care Conference 2026.
• WollensminorGTM or Marketing PartnerEvent sponsor for UK Dementia and Palliative Care Conference 2026.
• Dementia UKminorGTM or Marketing PartnerSupported the UK Dementia and Palliative Care Conference 2026.
• Riviera International CentreminorGTM or Marketing PartnerVenue partner for The Sleep Walk starting location.
• Torquay Rugby ClubminorGTM or Marketing PartnerHost venue for The Big Tackle start and finish location.
• Buckfast Abbey Conference CentreminorGTM or Marketing PartnerConference venue for UK Dementia and Palliative Care Conference 2026.
• Bingo BangersminorGTM or Marketing PartnerEvent entertainment provider for Sleep Walk warm-up with 80s and 90s music.
• Rapid Relief TeamminorGTM or Marketing PartnerCommunity organization providing BBQ at The Big Tackle event.
• Torbay and South Devon NHS Foundation TrustcoreStrategic or Co-development PartnerHealthcare partnership for integrated palliative care services, with Rowcroft social workers also placed with the Trust.
• Torbay CouncilminorStrategic or Co-development PartnerLocal government partner that illuminated Torquay Bay in purple to honor Rowcroft Hospice.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ellenor: Hospice charity in Kent providing hospice-at-home, inpatient, and bereavement services for adults and children. Closely comparable as a UK independent hospice with similar multi-setting clinical model and fundraising operations.
• Hospiscare: Independent hospice charity based in Exeter (also serving mid/east Devon) providing inpatient, hospice-at-home and community palliative care services. Directly comparable as a regional independent hospice in the same South West geography with a similar NHS-funded mixed model.
• Dorothy House Hospice Care: Independent hospice serving Bath, North East Somerset and West Wiltshire with inpatient, community and at-home palliative services. Highly comparable as a single-region UK hospice with similar clinical model and community fundraising base.
• Trinity Hospice (Blackpool): Independent hospice serving the Fylde Coast with inpatient, hospice-at-home and bereavement services. Directly comparable as a single-region UK independent hospice with similar clinical scope and community fundraising dependency.
• St Luke's Hospice Plymouth: Independent hospice serving Plymouth and surrounding areas of South West England. Closely comparable as a neighboring regional hospice offering specialist palliative care, inpatient beds, community nursing and similar community-funded operating model.
• Mountbatten Hampshire: Independent hospice charity serving Hampshire and the Isle of Wight with inpatient, community nursing, and bereavement services. Directly comparable as an independent regional hospice with NHS partnership and community-funded model.

Broad incumbents

• Macmillan Cancer Support: National UK charity providing clinical, emotional and financial support to people with cancer. Comparable on palliative and serious-illness support but operates as a national funder/advocate rather than direct hospice service provider.
• Marie Curie: National UK charity providing hospice and palliative care across multiple sites plus a home nursing service. Comparable on the hospice/palliative care mission and end-of-life nursing model, but operates at much greater scale and geographic breadth.
• Sue Ryder: National UK charity running hospices, neurological care centers and bereavement support. Comparable on hospice and bereavement service delivery, but with a broader portfolio including non-palliative services and a much larger national footprint.

Others

• Hospice UK: National umbrella body representing UK hospices, providing advocacy, training and benchmarking. Related as the sector's collective voice rather than a direct competitor, but relevant for benchmarking and policy positioning relative to Rowcroft.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rowcroft-hospice
• Instagraminstagram.com/rowcrofthospice
• Xx.com/RowcroftHospice

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rowcroft Hospice