Adgile
Adgile provides a real-time Total Video advertising intelligence platform powered by proprietary Intelligent Content Recognition technology, serving advertisers, agencies, and broadcasters in the Australian market with subscription and custom analytics services.
- Company typePrivate
- Founded2015
- HeadquartersFrisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Adgile does
Adgile is a privately held advertising measurement and media intelligence company that provides a unified, real-time view of Total Video advertising performance. Its platform is powered by a proprietary Intelligent Content Recognition (ICR) technology that connects every advertising impression to the underlying creative content across Linear TV, Video-on-Demand, Foxtel, and YouTube, unifying fragmented datasets into a single actionable view. The product portfolio is organized under the Outcome Intelligence framework and includes five modules: Competitive Intelligence, Campaign Intelligence, Growth Intelligence, Sponsorship Intelligence, and Custom Intelligence, complemented by the Adgile Transparency Centre iOS app offering free competitive intelligence in the Australian market.
The company's customer base spans three horizontal segments: advertisers and brands, advertising agencies, and broadcasters and media owners, all seeking independent cross-screen measurement and outcome-based justification of video advertising investment. Adgile generates revenue primarily through enterprise subscriptions (quote-based, annual billing cadence) and custom intelligence professional services engagements. Go-to-market is sales-led for enterprise customers, supplemented by a product-led freemium mobile app designed to demonstrate platform value to a broader audience. The corporate structure places Adgile Media Holdings Pte Ltd (Singapore) as the parent holding entity, with Adgile Media Pty Ltd (Australia) as the primary operating subsidiary, and current operations are concentrated exclusively in the Australian market despite a US-listed headquarters address.
Operationally, Adgile is a small firm (11–50 employees) with no disclosed external institutional funding, no named enterprise customer logos, and no public revenue figures. Its strategic emphasis appears to be on deepening its proprietary technology, broadening product surface area within Total Video intelligence, and converting mobile-app users into enterprise subscribers. The Australian market remains both its sole disclosed geography and a structural concentration risk.
Adgile firmographics
Firmographics- Name
- Adgile
- Legal name
- Adgile Media Holdings Pte Ltd
- Website
- https://adgile.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adgile provides a real-time Total Video advertising intelligence platform powered by proprietary Intelligent Content Recognition technology, serving advertisers, agencies, and broadcasters in the Australian market with subscription and custom analytics services.
- Ownership category
- akta.pro rank
Adgile industry classification
Industry- Product category
- Advertising Measurement and Media Intelligence
- NAICS
- Other Services Related to Advertising (54189), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)
- akta.pro secondary industries
- Brand Safety, Fraud Detection & Ad Verification (BPAMALAN), Video/CTV/OTT Media Buying (MPAAABAE)
Keywords
Where Adgile is headquartered
LocationHeadquarters
- HQ city
- Frisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Adgile business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising Measurement and Analytics Platform: Subscription-based access to Adgile's intelligence platform providing advertisers, agencies, broadcasters, and media owners with data-driven insights about advertising delivery, exposure, and performance across television, digital, and connected media environments. The company offers tiered products including Competitive Intelligence, Campaign Intelligence, Growth Intelligence, Sponsorship Intelligence, and Custom Intelligence.
- Custom Intelligence Services: Professional services and custom analysis engagements for bespoke intelligence needs that fall outside standardized metrics and dashboards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription - pricing not publicly disclosed |
| Freemium | Monthly | Adgile Transparency Centre mobile app - Free tier |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Adgile product offering
Product offeringCore offering
Adgile provides a real-time, cross-screen advertising intelligence platform that connects every advertising impression to the creative content using its proprietary Intelligent Content Recognition (ICR) technology. The platform unifies fragmented advertising data from Linear TV, VOD, Foxtel, and YouTube into a single actionable view, delivered to advertisers, agencies, broadcasters, and media owners through tiered intelligence modules and a freemium mobile app.
Product overview
Adgile is an advertising measurement and media intelligence technology company that provides a unified platform under its Outcome Intelligence framework. The core platform is powered by proprietary Intelligent Content Recognition (ICR) technology that connects every advertising impression to the creative constant, unifying fragmented datasets across Linear TV, VOD, Foxtel, and YouTube into a single actionable view. The product portfolio consists of five intelligence modules—Competitive Intelligence for cross-screen monitoring and creative insights, Campaign Intelligence for real-time delivery optimization, Growth Intelligence for incremental opportunity identification, Sponsorship Intelligence for asset validation and outcome measurement, and Custom Intelligence for bespoke strategic analysis—complemented by the Adgile Transparency Centre mobile app providing free public access to competitive advertising intelligence in the Australian market.
Differentiator
Problem solved
Functional benefit
Brands
- Outcome Intelligence: The company's core intelligence approach that connects advertising exposure directly to business outcomes
- Intelligent Content Recognition (ICR)
- Adgile Transparency Centre
Products and services
- Competitive Intelligence Live market intelligence module that monitors competitive advertising activity across Linear TV, VOD, Foxtel, and YouTube, providing cross-screen visibility, unified metrics comparison, and creative insights for advertisers, agencies, and media owners seeking to identify market white space.
- Campaign Intelligence Real-time campaign delivery quality monitoring module for Linear TV and VOD that enables advertisers to identify wasted spend, view holistic reach and frequency across direct and programmatic buys, and benchmark performance against category and competitor standards.
- Growth Intelligence Incremental impact identification module that validates campaign impact by connecting exposure to business results, builds high-value audience segments, and identifies optimal creative and placement combinations for conversions and sales.
- Sponsorship Intelligence Sponsorship measurement module that validates asset appearance, quantifies incremental reach beyond ad breaks, and identifies which sponsorship assets drive viewer response and business outcomes for broadcasters and media owners.
- Custom Intelligence Bespoke analytical service designed to answer specific strategic questions by analyzing unique combinations of creative, media, category dynamics, and competitive factors that fall outside standardized metrics and dashboards.
- Adgile Transparency Centre Mobile App Free, independent iOS mobile application providing instant competitive intelligence on Linear TV, VOD, Foxtel, and YouTube advertising in the Australian market, positioned as a product-led growth entry point for prospective enterprise customers.
Companies that use Adgile
Customer profileSegments3 records
Ideal customer profiles3 records
Adgile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Adgile partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Adgile competitors and assessment
Company assessmentDirect peers
- iSpot.tv: Cross-screen TV and video ad measurement platform providing real-time creative, reach, frequency, and outcome attribution across linear, CTV, and digital — directly comparable to Adgile's Outcome Intelligence suite.
- Samba TV: Provides cross-screen TV viewership data and ad measurement using proprietary content recognition technology across linear and streaming environments, mirroring Adgile's ICR-based creative-level tracking.
Broad incumbents
- Nielsen: Established TV ratings and advertising measurement incumbent offering cross-platform audience measurement, planning, and outcome analytics; competes broadly with Adgile in Total Video measurement but at much greater scale.
- DoubleVerify: Media effectiveness, verification, and performance analytics platform for digital and CTV advertising; overlaps with Adgile's verification-style intelligence use cases for advertisers and agencies.
- Integral Ad Science (IAS): Digital ad measurement, verification, and optimization provider expanding into CTV measurement; adjacent to Adgile's cross-screen verification and competitive intelligence capabilities.
- Kantar Millward Brown: Global ad effectiveness, brand tracking, and media measurement firm offering cross-platform advertising analytics; overlaps with Adgile's creative and outcome intelligence for advertisers and agencies.
Emerging players
- Innovid: Independent ad tech company providing CTV ad delivery, measurement, and creative personalization; overlaps with Adgile's Campaign Intelligence and cross-screen measurement capabilities.
- RealEyes: Attention measurement and creative analytics firm using computer vision to score ad creative effectiveness; comparable to Adgile's Creative Insights Analysis and ICR-based creative performance work.
- TVScientific: CTV-focused ad performance and outcome attribution platform connecting ad exposure to business results; mirrors Adgile's Growth Intelligence and outcome-based measurement positioning.
Regional players
- Audience Project: Cross-media audience measurement platform with strong European presence providing independent measurement for advertisers, agencies, and broadcasters; comparable in scope to Adgile's intelligence modules but operates across different geographies.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Adgile social profiles
Digital presenceAdgile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adgile leadership team
Management profileNumber of profiles
Adgile subsidiaries and ownership
Company hierarchySubsidiaries1 record
Adgile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adgile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adgile
What does Adgile do?
Adgile provides a real-time, cross-screen advertising intelligence platform that connects every advertising impression to the creative content using its proprietary Intelligent Content Recognition (ICR) technology. The platform unifies fragmented advertising data from Linear TV, VOD, Foxtel, and YouTube into a single actionable view, delivered to advertisers, agencies, broadcasters, and media owners through tiered intelligence modules and a freemium mobile app.
Is Adgile a public or private company?
Adgile is a private company. It is classified as unknown and is currently operating.
When was Adgile founded?
Adgile was founded in 2015. It employs 11 to 50 people.
Where is Adgile based?
Adgile is headquartered in Frisco, United States, in the North America region.
How does Adgile make money?
Two revenue lines are on record. Advertising Measurement and Analytics Platform is the primary driver. The others are custom Intelligence Services.
Who are Adgile's main competitors?
Direct peers on record are iSpot.tv and Samba TV. Broad incumbents are Nielsen, DoubleVerify, Integral Ad Science (IAS) and Kantar Millward Brown. Emerging players are Innovid, RealEyes and TVScientific. Audience Project is listed as a regional player.
Does Adgile have an API?
No public API is recorded for Adgile.
What industry is Adgile in?
Adgile's product category is Advertising Measurement and Media Intelligence. Its primary akta.pro industry code is MPAHAJAG, Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement), with a secondary code of BPAMALAN, Brand Safety, Fraud Detection & Ad Verification. Its NAICS code is 54189 and its SIC code is 7310.