Faceponto

What Faceponto does

Faceponto is a Brazilian SaaS company (legal entity CA Serviços de Informática e Comércio Ltda) headquartered in Natal, Rio Grande do Norte, that provides cloud-based electronic time tracking and HR management software to over 2,700 companies nationwide. The platform unifies electronic ponto (Portaria Nº 671 and Decreto Nº 10.854 compliant), facial recognition, geolocation-based fraud prevention, time bank (banco de horas) management, digital payroll signature, and occupational health tracking into a single login experience. A core technical differentiator is the pre-built regulatory knowledge base covering 70+ work schedule regimes and 300+ automated collective bargaining agreements, which is highly specific to Brazilian labor law (CLT, Federal Constitution, CPC) and difficult to replicate without substantial legal and engineering investment. The platform is hosted on AWS and increasingly integrates generative AI capabilities via Amazon Bedrock and Amazon Nova, most visibly through Lexia, a domain-specialized AI assistant for HR and labor law queries that the company claims reduces repetitive HR tasks by up to 60%.

The company monetizes through subscription-based SaaS pricing on a quote-based, consultative model, with no publicly disclosed price tiers. Go-to-market combines self-serve SMB onboarding through the dashboard (dashboard.faceponto.com.br) with consultative inside sales for mid-market and enterprise accounts, supported by WhatsApp outreach, content marketing on a labor law blog, and a partner benefits ecosystem (Helpeduc, Witto, GiftPay, Cássio Leandro Advogados, Roboeduc). Faceponto targets seven primary verticals: Startups/Tech, Construction, Healthcare, Industrial/Transport, Outsourcing (Terceirização), Condominiums, and Retail/Services. Named customers include JMT Terceirização, which uses Faceponto to monitor a distributed outsourced workforce across 11 Brazilian states, and Neutron Segurança, a regional security firm. The company has limited disclosed institutional capital (a single 2020 accelerator round from WOW Aceleradora), a headcount of 11–50 employees, and is led by CEO Cássio Leandro (also a practicing labor attorney), CTO Felipe Gama, COO Philipy Brito, and co-founder Aquiles Burlamaqui.

From an investment perspective, Faceponto operates in a defensible regulatory niche with a real customer base and active product development, but remains a small, regionally focused company with modest disclosed capital, no public revenue figures, and reliance on third-party hyperscaler AI infrastructure. The strategic question is whether the regulatory moat and 2,700+ customer base can be monetized more deeply per account (higher ARPU via Lexia, premium compliance tiers, payroll expansion) before a better-capitalized competitor consolidates the Brazilian electronic ponto market.

Name

Faceponto

Legal name

CA SERVICOS DE INFORMATICA E COMERCIO LTDA

Website

https://incubatech.faceponto.com.br

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Faceponto is a Brazilian SaaS platform providing cloud-based electronic time tracking, facial recognition, geolocation, and HR compliance automation for over 2,700 companies across Brazil. It targets SMB and mid-market employers in verticals including construction, healthcare, outsourcing, and retail with CLT-compliant jornada and time bank management.

Ownership category

akta.pro rank

Product category

HR and Workforce Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

akta.pro primary industry

eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)

akta.pro secondary industry

Facial Recognition & Biometrics (HDAAAEAC)

Keywords

• Electronic time tracking
• HR management software
• Facial recognition attendance
• Labor law compliance
• Workforce management SaaS

Headquarters

HQ city

Natal

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Cloud-based time tracking and HR management platform subscription model providing access to the full platform including facial recognition, geolocation, time bank management, payroll integration, and AI assistant features. Subscription likely tiered by company size or feature access.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Faceponto provides a cloud-based electronic time tracking and HR management SaaS platform for Brazilian employers. The platform combines facial recognition, geolocation anti-fraud, automated compliance with Brazilian labor regulations (Portaria Nº 671, Decreto Nº 10.854, CLT), time bank management, payroll digital signatures, and an AI assistant (Lexia) specialized in labor law and HR queries. It is sold on a subscription basis to businesses across Brazil in verticals such as construction, healthcare, manufacturing, retail, outsourcing, condominiums, and technology.

Product overview

Faceponto is a single unified cloud-based HR platform that combines electronic time control (Controle de Ponto Eletrônico), legal compliance, and HR management in one system. The core platform includes integrated modules for people management, jornada (workday) tracking, occupational safety, time sheet management with digital signatures, hour bank administration, and work schedule automation. The platform covers 70+ workload regimes and 300+ automated collective bargaining agreements, with AI-powered features including the Lexia virtual assistant for HR and labor law queries, facial recognition fraud protection, and anomaly detection for compliance monitoring. Faceponto serves over 2,700 companies across Brazil with presence in multiple states.

Differentiator

Problem solved

Functional benefit

Products and services

• Faceponto (Core HR and Time Tracking Platform) Unified cloud-based HR and electronic time tracking (Controle de Ponto Eletrônico) platform for Brazilian businesses, combining real-time employee monitoring, facial recognition fraud protection, geofencing, automated hour bank management, work schedule automation across 70+ regimes and 300+ collective agreements, payroll integration with digital signatures, and the Lexia AI assistant for HR and labor law queries.

Quantifiable outcome

• 60% reduction in repetitive HR tasks through AI automation
• +2 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is identified as Faceponto's cloud infrastructure provider and strategic technology partner. Faceponto has been featured on AWS Brazil blog discussing generative AI transformation in HR management using Amazon Bedrock and Amazon Nova. AWS is referenced in the institutional section as the cloud platform powering Faceponto's scalable infrastructure.
• HelpeducminorGTM or Marketing PartnerEducational partner offering up to 20% discount on pedagogical services for Faceponto clients. Provides educational technology and corporate learning support integrated with Faceponto's HR management ecosystem.
• WittominorGTM or Marketing PartnerComplete HR platform partner offering special conditions for Faceponto partner companies. Witto provides comprehensive HR management tools that complement Faceponto's time tracking functionality.
• GiftPayminorGTM or Marketing PartnerReal-time prize and performance platform integrating attendance metrics with employee recognition programs. Offers Faceponto clients structured awarding programs tied to attendance and performance outcomes.
• Cássio Leandro AdvogadoscoreStrategic or Co-development PartnerCássio Leandro Leandro Advocacia is a strategic legal advisory partner providing preferential conditions for Faceponto clients. The CEO of Faceponto (Cássio Leandro) is also a partner at this law firm, creating deep integration between product and legal expertise in labor law compliance. Offers legal advisory to protect companies and reduce labor, tax, and corporate risks.
• RoboeducminorGTM or Marketing PartnerEducational robotics partner offering up to 30% discount to Faceponto clients. Provides STEM education and innovation services for corporate learning and development programs.

Scale indicators3 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Pontotel: Brazilian SaaS specializing in electronic time tracking (ponto eletrônico) for SMBs and mid-market, with mobile app, facial recognition, and geolocation. Directly comparable to Faceponto on product, target customer, and Brazilian regulatory positioning.
• Tangerino: Brazilian ponto eletrônico platform serving SMBs with time tracking, facial recognition, and online ponto digital. Operates in the same niche as Faceponto, addressing identical labor-law compliance use cases for Brazilian employers.
• PontoMais: Brazilian time-tracking and HR SaaS focused on online ponto and jornada management with compliance automation. Closely comparable in target market, regulatory specialization, and vertical SMB focus.

Broad incumbents

• TOTVS: Brazil's largest enterprise software company, with a broad HCM/Payroll suite including ponto eletrônico and HR management. Overlaps with Faceponto at the upper end of the SMB and mid-market, but competes from a much broader portfolio rather than a specialized niche.
• Senior Sistemas: Established Brazilian ERP/HCM vendor serving mid-market and enterprise with payroll, time management, and HR modules. Comparable as a broad Brazilian incumbent addressing overlapping workforce compliance needs.
• ADP: Global HR, payroll, and workforce management provider with a Brazilian operation (ADP Brazil). Overlaps with Faceponto in time tracking and payroll-adjacent services but competes from a global portfolio and enterprise focus.
• UKG (UKG Pro / Workforce Management): Global workforce management and HCM vendor offering time tracking, scheduling, and HR compliance. Adjacent incumbent operating at larger scale and broader geography, but addressing the same workforce-compliance category as Faceponto.

Emerging players

• Convenia: Brazilian HR SaaS targeting SMBs with people management, benefits, and payroll. Comparable as a Brazilian SMB-focused HR platform, though with broader HR scope than Faceponto's time/compliance specialization.
• Sólides: Brazilian people-management SaaS for SMBs covering hiring, performance, and HR operations. Comparable in customer segment (Brazilian SMBs) and GTM motion, though not directly competing in ponto eletrônico.
• BambooHR: US-based HR SaaS for SMBs covering employee records, onboarding, and time tracking. Comparable product category and SMB target, but geographically distinct and without Faceponto's Brazilian labor-law specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/facepontobr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faceponto