Healthcare Strategy Institute

What Healthcare Strategy Institute does

Healthcare Strategy Institute, Inc. (HSI) is a privately held professional membership organization and conference producer incorporated in Illinois in 1994, operating under the trade name Forum for Healthcare Strategists. The company's core product is the annual Healthcare Marketing & Physician Strategies Summit (HMPS), a multi-day, in-person conference for senior healthcare strategists, healthcare marketing executives, and physician relations professionals. The 32nd edition of HMPS is scheduled for May 23-26, 2027 at JW Marriott Austin, following HMPS26 in May 2026. Surrounding the summit, HSI operates the Forum, a paid membership network that provides a membership directory, webinars, conference recordings, podcasts (including the "Live from HMPS" series), a job postings board, and editorial content covering healthcare marketing, digital strategy, physician relations, and population health.

The business model combines three revenue streams: (1) annual summit registration fees, supplemented by sponsorship and exhibit fees from healthcare marketing agencies (BPD, Freshpaint, UNLOCK, Evariant/Qual360, True North Custom are named Diamond/Platinum sponsors); (2) recurring Forum membership dues, available for individual renewal through a dedicated product page; and (3) one-time purchases of on-demand summit playback and conference recordings via the healthcarestrategy.com e-commerce storefront. Distribution is direct: in-person attendance, online membership and product sales through the company's own website, and email marketing to a captured healthcare executive audience.

HSI runs an asset-light operation with 1-10 employees based in Glencoe, Illinois (mailing address PO Box 437, Glencoe, IL 60022). The organization has no disclosed funding, no parent company, no M&A activity, and no proprietary technology platform; its competitive position rests on three decades of conference execution, an established peer network, and a multi-channel content library. Key named personnel include Debbie Reczynski (Director of Communications and Program Development) and Jennifer Barnard (Director of Conference Services).

Name

Healthcare Strategy Institute

Legal name

Healthcare Strategy Institute, Inc.

Website

https://healthcarestrategy.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Healthcare Strategy Institute, founded in 1994, is a privately held Illinois-based professional membership organization and conference producer. Through its Forum for Healthcare Strategists brand, it runs the annual Healthcare Marketing & Physician Strategies Summit and provides membership, webinars, podcasts, and recordings for senior healthcare strategists, marketing executives, and physician relations professionals.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Conferences and Professional Membership

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Healthcare & Medical Congresses (MPAGAGAF)

akta.pro secondary industry

Medical & Health Sciences Congresses (THAHAJAA)

Keywords

• Healthcare marketing conferences
• Medical strategy summits
• Healthcare executive membership
• Physician relations events
• Healthcare professional education

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Annual Summit Registration: The annual Healthcare Marketing & Physician Strategies Summit (HMPS) generates revenue through attendee registration fees. The 32nd edition (HMPS27) is scheduled for May 23-26, 2027 in Austin, TX. Past editions include HMPS26 (May 3-6, 2026) and HMPS25. Sponsorship and exhibit fees from healthcare organizations represent an additional revenue component from each summit.
2. Forum Membership Dues: The Forum for Healthcare Strategists is a membership-based professional network. Membership provides access to resources, a membership directory, webinars, conference recordings, job postings, and networking opportunities. Annual membership renewals are a recurring revenue stream.
3. Conference Recordings and Playback Products: The organization sells conference recordings and summit playback products, including the HMPS26 Summit Playback and annual summit audio recordings with slides. These are sold as one-time purchase products through the website.
4. Membership Renewal: Members can renew their Forum membership annually through a dedicated renewal product page, creating an ongoing subscription-like revenue stream.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Healthcare Strategy Institute designs, organizes, and administers healthcare-focused educational events and a professional membership community for senior healthcare strategists, marketing executives, and physician relations professionals. Its core deliverable is the annual Healthcare Marketing & Physician Strategies Summit (HMPS), supplemented by recurring Forum membership, live and recorded webinars, conference playback recordings, podcasts, a membership directory, and a healthcare marketing job board.

Product overview

Healthcare Strategy Institute operates the Forum for Healthcare Strategists as a unified membership and events platform centered on the annual Healthcare Marketing & Physician Strategies Summit (HMPS). The core offerings include the flagship annual conference, Forum Membership providing access to a professional network and member-exclusive resources. Supplementary offerings include live and recorded webinars, conference recordings and playback, podcasts featuring industry insights, a membership directory for peer networking, and a healthcare marketing job postings board. These products work together to provide education, professional development, and networking for senior healthcare strategists, marketing executives, and physician relations professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthcare Marketing & Physician Strategies Summit (HMPS) Annual flagship conference for senior healthcare strategists, marketing executives, and physician relations professionals featuring keynotes, proven case studies, networking, and sponsor/exhibit opportunities; held annually since the mid-1990s.
• Forum for Healthcare Strategists Membership Annual professional membership providing access to a senior healthcare strategist network, member directory, webinars, conference recordings, job postings, and curated resources for healthcare marketing and strategy leaders.
• Forum Hub Live Webinars Live educational webinar series covering healthcare consumer understanding, marketing ROI measurement, and related strategic topics for Forum members and prospects.
• Conference Recordings On-demand audio and video recordings of past Healthcare Marketing & Physician Strategies Summit sessions, sold as one-time purchases for continuing education.
• HMPS26 Summit Playback On-demand digital access package to recorded sessions from the HMPS26 summit, sold as a one-time product purchase.
• Hello Healthcare Podcast (Live from HMPS) Podcast series featuring interviews with healthcare marketing and strategy leaders, recorded live from HMPS summits and covering AI in healthcare marketing, digital transformation, consumer engagement, and workforce topics.
• Healthcare Marketing Job Postings Job board service connecting employers (health systems and healthcare organizations) with senior healthcare marketing, communications, and physician relations candidates; available as a Forum member benefit.

Quantifiable outcome

• Emory Healthcare surpassed its ROI ratio goal for its physician liaison program by 27 percent
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Klein & PartnersminorStrategic or Co-development Partner · 23 January 2024Klein & Partners, a leading national healthcare market research firm, announced a new strategic partnership with thinqinsights. This partnership was featured in the Forum's news section as industry news relevant to healthcare marketing professionals.
• Jarrard Phillips Cate & HancockminorStrategic or Co-development PartnerThe Forum partnered with Jarrard Phillips Cate & Hancock, a healthcare strategic communications consultancy, to survey marketing and communications leaders about their COVID-19 journey and what comes next. The resulting 'Healthcare Marcom Post-Pandemic Pulse Check' report was shared with the Forum's audience.
• True North CustomcoreGTM or Marketing PartnerTrue North Custom served as a content partner for HMPS21 and as official content partner for the 2019 Healthcare Marketing & Physician Strategies Summit. The company co-developed blog content with the Forum, including pieces on patient journey mapping, population health strategies, and post-COVID healthcare marketing. True North Custom is a healthcare marketing agency based in Chattanooga, TN.
• BPD (Brand Planning & Design)minorGTM or Marketing PartnerBPD (Brand Planning & Design) is listed as a Diamond Sponsor for HMPS26 and also announced the acquisition of Revive (another healthcare marketing and communications firm). BPD appeared as both a sponsor and subject of industry news coverage in the Forum's news section.
• FreshpaintminorGTM or Marketing PartnerFreshpaint is listed as a Diamond Sponsor for HMPS26, indicating a sponsorship and marketing partnership with the annual summit.
• UNLOCK (Healthcare Marketing Agency)minorGTM or Marketing PartnerUNLOCK is listed as a Diamond Sponsor for HMPS26, indicating a sponsorship and marketing partnership with the annual summit.
• Evariant (now part of Qual360)minorGTM or Marketing PartnerEvariant (a Diamond Sponsor of the Healthcare Marketing & Physician Strategies Summit) collaborated with Wake Forest Baptist Health on the health system's first digital orthopedics campaign, which was featured as a case study in Forum content. Evariant was referenced as a sponsor and co-developer of case study content.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• MM+M (Medical Marketing and Media): Established trade media brand covering healthcare marketing with conferences, awards, and editorial reaching the same CMO/strategy buyer audience that the Forum serves, but with a pharma-and-device-leaning editorial scope.
• HIMSS (Healthcare Information and Management Systems Society): Large healthcare IT and digital health membership organization with a flagship annual conference and extensive content for provider executives; serves a broader clinical-IT audience but competes for the same hospital executive mindshare and sponsor wallet.
• AHIP (America's Health Insurance Plans): National payer trade association running large conferences, member education, and thought leadership for healthcare executives; overlaps with HSI's forum/event model at a much larger institutional scale.

Direct peers

• SHSMD (Society for Healthcare Strategy & Market Development, part of AHA): The dominant professional society for healthcare strategists, marketers, and communications leaders, offering an annual conference, webinars, and member education that overlap almost one-for-one with the Forum for Healthcare Strategists' value proposition.
• Greystone.Net: Healthcare digital marketing consultancy that also produces industry events, webinars, and research aimed at hospital marketers and strategists — the same buyer base that attends HMPS and joins the Forum.

Others

• True North Custom: Healthcare marketing agency that has been a content partner and co-producer with the Forum on case studies; a peer in that it serves the same healthcare marketing buyer with adjacent content, custom research, and event programming.
• BPD Marketing (Brand Planning & Design): Healthcare marketing agency and repeat Diamond Sponsor of HMPS; a peer in targeting the same health system marketing buyer with adjacent services and as a co-marketer in the same ecosystem.
• Jarrard Phillips Cate & Hancock: Healthcare strategic communications consultancy that has partnered with the Forum on member research (e.g., COVID-19 marcom pulse check); serves overlapping health system marketing and communications executives.

Emerging players

• HLTH Inc. Rapidly growing health innovation event platform with multiple annual events; partial overlap with HSI in serving healthcare strategy and marketing decision-makers, but oriented more toward digital health and venture capital buyers.
• PRSA Health Academy: Industry section within PRSA focused on healthcare public relations and communications professionals, with member programming and events that overlap with the Forum's CMO/communications audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hcstrategists
• Facebookfacebook.com/pages/Forum-for-Healthcare-Strategists/83951330975
• LinkedInlinkedin.com/company/forum-healthcare-strategists

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthcare Strategy Institute