Gaddie Eye Centers

What Gaddie Eye Centers does

Gaddie Eye Centers is a family-owned optometry practice founded in 1969 by Dr. Bruce Gaddie in Louisville, Kentucky, and currently led by his son Dr. Ian Benjamin Gaddie as Owner and Director. The practice operates four clinical locations across the Louisville metropolitan area — Oxmoor, Springhurst, LaGrange, and Carrollton — staffed by eight named optometrists with residency-trained specialties spanning ocular disease, glaucoma, cornea and contact lenses, pediatrics, and primary care. Services span comprehensive eye exams, pediatric and emergency eye care, vision therapy, myopia management, dry eye treatment, and disease management for glaucoma, diabetic retinopathy, macular degeneration, and cataracts. The optical side dispenses prescription eyewear, designer frames, and specialty lenses including Neurolens contoured prisms and Avulux migraine lenses, alongside standard and specialty contact lenses (scleral, RGP, ortho-k, hybrid) for hard-to-fit patients.

Underlying technology is conventional optometric rather than proprietary: advanced retinal imaging for the Eye Health Wellness Assessment, Neurolens's proprietary eye-tracking measurement device, digital binocular vision testing, and a Transitions Color Match tool. Patient-facing infrastructure is built on standard third-party platforms — SolutionReach for 24/7 online scheduling across all locations, Revolution PHR for the patient portal, and EyeCarePro as the website framework. Contact lens reorders are fulfilled via an Arrellio online portal with manufacturer rebates and free direct-to-home shipping for annual supplies.

The revenue model blends professional service fees (eye exams, disease management, vision therapy) with optical and contact lens retail. Pricing is unit-based for exams and products, with promotional packages such as a $79 children's complete pair; contact lens annual supply programs offer up to $400 in savings. The practice accepts 18+ major vision and medical insurance plans (VSP, Medicare, United Healthcare, Aetna, Cigna, EyeMed, Humana, Medicaid, and others) and offers CareCredit financing. Go-to-market is sales-led and locally driven: in-person appointments at physical locations, insurance directory visibility, word-of-mouth referrals, content marketing through blog posts, and online reputation. The customer base is horizontal — individuals and families across age groups — with no disclosed enterprise or institutional concentration.

Name

Gaddie Eye Centers

Legal name

Gaddie Eye Centers

Website

https://gaddieeye.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Gaddie Eye Centers is a family-owned optometry practice founded in 1969, operating four Louisville, Kentucky locations staffed by eight optometrists offering comprehensive eye exams, disease management, specialty contact lenses, and designer eyewear to individual and family patients.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Vision & Ophthalmic Diagnostic Centers (Optometry/OCT/Retinal Imaging) (HLAFAKAI)

Keywords

• Eye care services
• Optometry practice
• Contact lens fittings
• Prescription eyewear
• Vision therapy

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Eye Care Services: Revenue from comprehensive eye exams, pediatric eye exams, emergency eye care, eye disease management, vision therapy, and specialty contact lens fittings performed by licensed optometrists.
2. Eyewear Sales: Revenue from prescription eyeglasses, designer frames, specialty lenses (Neurolens, Avulux), and optical repairs. Includes lens coatings, treatments, and upgrades.
3. Contact Lens Sales: Revenue from contact lenses including daily disposables, biweekly/monthly lenses, toric lenses for astigmatism, multifocal lenses, and specialty lenses. Manufacturer rebates and annual supply programs available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Gaddie Eye Centers is a multi-location optometry practice providing comprehensive eye exams, pediatric eye care, emergency eye care, ocular disease management (glaucoma, diabetic retinopathy, macular degeneration, cataracts), dry eye treatment, vision therapy, and myopia management. The practice dispenses prescription eyeglasses, designer frames, specialty lenses (Neurolens, Avulux, Transitions), and a full range of contact lenses including specialty fits for hard-to-fit patients, supported by advanced diagnostic imaging and in-office optical services.

Product overview

Gaddie Eye Centers is a multi-location eye care practice offering a comprehensive range of vision services. The core offering includes comprehensive eye exams, management of ocular diseases (glaucoma, cataracts, macular degeneration), emergency eye care, pediatric eye care, and vision therapy. Their optical products encompass prescription eyeglasses with designer frames (Ray-Ban, Kate Spade, Coach, Oakley, Silhouette, Flexon), specialty lenses including Transitions GEN S photochromic lenses, Neurolens for digital eye strain, and Avulux migraine relief lenses. Contact lens offerings include standard daily/biweekly/monthly disposables as well as specialty lenses for hard-to-fit patients including scleral lenses, RGP lenses, and orthokeratology (Ortho-K). The practice also provides an Eye Health Wellness Assessment using advanced retinal imaging for early disease detection.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Exams Thorough eye examinations that correct vision and provide insights into overall eye health for patients of all ages.
• Pediatric Eye Exams Eye care for children using advanced diagnostic tools to detect and treat vision issues from an early age, including kid-friendly testing approaches.
• Emergency Eye Care Services Immediate care for eye injuries, sudden vision loss, severe infections, and other eye emergencies.
• Diabetic Eye Disease Management Specialized eye care services for patients with diabetes, including screening and management of diabetic retinopathy.
• Dry Eye Disease and Treatment Diagnosis and treatment for dry eye syndrome, including artificial tears, prescription drops, punctal plugs, and scleral lenses.
• Eye Disease Management Management of ocular diseases including glaucoma, cataracts, macular degeneration, and other conditions.
• Myopia Management Services to slow the progression of myopia in children, including MiSight and Ortho-k contact lenses.
• Vision Therapy Therapeutic exercises and treatments to improve visual function and address binocular vision issues.
• Eye Health Wellness Assessment Comprehensive screening using advanced retinal imaging to detect early signs of eye diseases and systemic conditions such as hypertension, diabetes, and autoimmune diseases.
• Contact Lenses Standard contact lenses including daily disposables, biweekly/monthly lenses, toric lenses for astigmatism, multifocal lenses, and colored contacts.
• Specialty Contact Lenses Custom specialty lenses for hard-to-fit patients including scleral lenses, rigid gas permeable (RGP) lenses, hybrid lenses, toric lenses, and orthokeratology (Ortho-K) lenses for keratoconus, corneal transplants, and severe dry eye.
• Prescription Eyeglasses Prescription glasses with options including single-vision, bifocals, multifocals, progressive lenses, blue light filtering, photochromic lenses, impact-resistant, and scratch-resistant lenses.
• Designer Frames Designer eyeglass frames from brands including Ray-Ban, Kate Spade, Flexon, Coach, Silhouette, Oakley, and others.
• Optical Repairs Professional repair services for broken temples, bridges, bent frames, missing nose pads, and scratched lenses.
• Neurolens Customized eyeglass lenses that correct eye misalignment to relieve symptoms of digital eye strain including headaches, eye fatigue, neck pain, and light sensitivity.
• Avulux Migraine & Light Sensitivity Lenses Clinically proven lenses that filter up to 97% of harmful blue, amber, and red light while allowing soothing green light to help manage migraine attacks and light sensitivity.

Quantifiable outcome

• Nine out of ten Avulux wearers report they can resume daily activities when using the lenses
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered supportive and core.

• CareCreditsupportiveGTM or Marketing PartnerCareCredit healthcare credit card accepted as payment option, allowing patients to start treatments immediately and pay over time with low monthly payments. Offers No Interest and Extended Payment Plans for flexible cost management.
• SolutionReachcoreTechnology or IntegrationOnline appointment scheduling platform integrated into the practice website enabling 24/7 patient booking at all three locations (Oxmoor, Springhurst, LaGrange).
• Revolution PHRsupportiveTechnology or IntegrationPatient health record portal partner enabling patients to access their health information, schedule appointments, and communicate with the practice online.
• Vision Insurance Providers (VSP, United Healthcare, Aetna, Cigna, EyeMed, etc.)coreChannel Partner/ Reseller/ DistributorIn-network provider for major vision and medical insurance plans including VSP, Medicare, United Healthcare, Aetna, Cigna, Spectera, EyeMed, Superior Vision, Davis Vision, Humana, Tricare, Medicaid, Anthem, Avesis, VBA, Coventry Health Care, First Health, Block Vision, and Vision Care Plan.
• EyeCareProsupportiveTechnology or IntegrationWebsite platform provider that created the basic graphical template and parts of the practice website. Website built and maintained following EyeCarePro standards.
• Contact Lens Manufacturers (Johnson & Johnson, Alcon, CooperVision)coreChannel Partner/ Reseller/ DistributorAuthorized dispenser of major contact lens brands including ACUVUE OASYS with Transitions, daily disposables, toric lenses, and multifocal lenses. Manufacturer rebates available through the practice.
• AvuluxsupportiveChannel Partner/ Reseller/ DistributorAuthorized provider of Avulux Migraine & Light Sensitivity Lenses - clinically proven lenses that filter harmful light to help people living with migraine. Available in prescription and non-prescription options.
• NeurolenssupportiveChannel Partner/ Reseller/ DistributorAuthorized provider of Neurolens contoured prism lenses for treatment of eye misalignment, digital eye strain, headaches, and related symptoms. Practice uses proprietary eye-tracking measurement technology.

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• Keplr Vision: PE-backed optometry platform (Tailwind Capital) that Gaddie Eye Centers appears to be affiliated with based on the @keplrvision.com contact email and integrated HR portal; Keplr operates multi-location optometry practices across the U.S. with similar service offerings, technology stack, and insurance mix.
• Warby Parker: Direct-to-consumer eyewear retailer that also operates physical retail stores offering eye exams; competes with Gaddie on the optical retail side and represents a structural threat to traditional brick-and-mortar optical revenue.
• LensCrafters: National optical retail chain owned by EssilorLuxottica; competes directly with Gaddie on prescription eyewear, frames, and basic eye exams, with greater brand awareness and broader geographic coverage.
• Pearle Vision: National optical retail franchise owned by EssilorLuxottica offering eye exams, prescription eyewear, and contact lenses; comparable in basic optometry services and frames retail with a franchise-driven multi-location footprint.
• Visionworks: National optical retailer offering eye exams, frames, lenses, and contact lenses across hundreds of U.S. locations; comparable as a competing outlet for routine vision care and eyewear purchases.

Direct peers

• EyeCare Partners: Large PE-backed (Partners Group) optometry and ophthalmology platform with hundreds of locations across the U.S.; directly comparable as a multi-location optometry group offering comprehensive exams, disease management, optical retail, and specialty contact lens services.
• MyEyeDr. Multi-location optometry group operating hundreds of offices across the U.S.; comparable in offering comprehensive exams, prescription eyewear, contact lenses, and insurance network participation with similar revenue model and clinical footprint.
• AEG Vision: PE-backed (BPEA EQT) optometry platform with a multi-state network of optometry practices; directly comparable in business model, multi-location structure, and service menu including disease management and specialty contact lenses.
• Clarkson Eyecare: Multi-location optometry and ophthalmology practice group (affiliated with EyeCare Partners) operating across the Midwest and South; comparable as a regional optometry group offering comprehensive exams, disease management, and designer eyewear.

Regional players

• Total Eye Care (Total Vision): Regional multi-location optometry group operating in select U.S. states with similar comprehensive eye care, specialty contact lens, and disease management offerings; comparable as a similarly sized multi-doctor optometry practice group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gaddieeyecenter
• Facebookfacebook.com/GaddieEyeCenters
• LinkedInlinkedin.com/company/gaddie-eye-centers-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaddie Eye Centers