Fit Therapy of Texas

What Fit Therapy of Texas does

Fit Therapy of Texas is a privately held, bootstrapped wellness company founded in 2014 in San Antonio, Texas, operating two physical locations in the Stone Oak and Alamo Ranch neighborhoods. It positions itself as an integrated "mind and body transformation center" combining certified personal trainers, registered dietitians, and licensed professional counselors (LPCs) under one roof — an uncommon bundle in the local market. The core offering serves adults over 40 who have struggled with yo-yo dieting and unsustainable fitness programs, delivering evidence-based personal training, structured nutrition coaching with calorie and macro targets, behavioral and accountability support, and mental health counseling for anxiety, depression, trauma, and stress.

The company generates revenue primarily through recurring subscription and package-based programs: one-on-one personal training (starting at ~$69/session), small-group training capped at 12 participants, the 12-Week Transformation Program, and mental health counseling billed through in-network insurance relationships with Tricare, BCBS, and Aetna. Secondary streams include a 2-week trial entry offer ($275.99 for four 30-minute sessions, $499.99 for four 1-hour sessions), digital gift cards ($100–$15,000), and a $100 refer-a-friend cash reward. A corporate wellness vertical sells customized on-site or virtual fitness, counseling, nutrition, and workshop packages to local employers including school districts, law firms, healthcare practices, and tech companies.

Go-to-market is sales-led and local: free consultation, 2-week trial, and full-program enrollment, supported by content marketing, organic social (Facebook, Instagram, YouTube, Pinterest, Twitter), email, earned media (KENS 5 Great Day SA, San Antonio Express News, The Doctors TV), referral programs, and listings on MindBody Online for self-serve booking. Stripe, Afterpay, and Klarna handle payments; HSA/FSA and major insurance are accepted. The company is co-owned by Tracy Cooper (LPC) and Kenny McClendon, employs 1–10 people, has no external funding, no patents, no proprietary technology platform, no mobile app, and no AI/ML capabilities, making it a service-intensive local lifestyle business.

Name

Fit Therapy of Texas

Legal name

Fit Therapy of Texas, LLC

Website

https://fittherapyoftexas.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Fit Therapy of Texas is a San Antonio wellness company operating two locations that combine certified personal training, registered dietitian services, and licensed mental health counseling into integrated programs targeting adults over 40, sold via trials, subscriptions, and corporate wellness contracts.

Ownership category

akta.pro rank

Product category

Health and Wellness Services

NAICS

Diet and Weight Reducing Centers (812191), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Health Services (8000)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Weight Loss & Body Transformation Training (HSADAAAC), Small-Group Personal Training (Semi-Private) (HSADAAAN), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Personal training services
• Small group fitness
• Wellness programs
• Mental health counseling
• Corporate wellness solutions

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personal Training Sessions: One-on-one personal training sessions with certified fitness coaches, offered in 30-minute or 60-minute increments. Sessions include full biometric assessment, customized workout plans, and nutrition guidance.
2. Small Group Training: Semi-private group training sessions with targeted body part focus, limited to 12 participants. Includes strength training, conditioning, stretching, biometric assessments, and locker access.
3. 12 Week Transformation Program: Comprehensive program combining personal training, nutrition coaching, and behavioral support for sustained weight loss and health transformation.
4. Mental Health Counseling: Licensed professional counseling services for anxiety, depression, trauma, relationship struggles, and stress management. In-network with Tricare, BCBS, Aetna.
5. Corporate Wellness: Customized workplace wellness programs including fitness training, mental health counseling, nutrition coaching, and wellness workshops for employers.
6. Gift Cards: Digital gift cards available in denominations from $100 to $15,000 in $500 increments for personal training and small group training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

Fit Therapy of Texas operates an integrated wellness center in San Antonio delivering one-on-one personal training, small-group training (capped at 12 participants), a 12-week transformation program, registered dietitian-led nutrition coaching, and licensed professional mental health counseling all under one roof. The company also provides customized corporate wellness programs for employers, with insurance billing support (Tricare, BCBS, Aetna) and HSA/FSA acceptance for counseling services.

Product overview

Fit Therapy of Texas is a wellness company operating a single integrated platform combining personal training, nutrition coaching, and mental health counseling services under one roof. The core portfolio includes Personal Training (one-on-one private sessions with certified fitness coaches), the 12 Week Transformation Program (a structured holistic program for adults 40+), Small Group Training (semi-private classes capped at 12 participants), Mental Health Counseling (LPC therapy services in-network with major insurers), and Corporate Wellness Programs (employer wellness solutions). Supporting offerings include a 2-Week Trial entry program, Gift Cards, a Refer a Friend rewards program, and Registered Dietitian-led Meal Plans/Nutrition Coaching. All services emphasize an evidence-based, whole-person approach that integrates fitness, nutrition, and behavioral health.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training One-on-one private personal training sessions led by certified fitness coaches, offered in 30-minute or 60-minute increments. Programs are personalized to each client's health history, injuries, medical conditions, fitness level, and goals, with prices starting at $69/session.
• 12 Week Transformation Program A structured 12-week holistic program combining personal training, nutrition coaching, and behavior/mindset support for adults 40+ to achieve sustained fat loss, strength gains, and body composition changes through evidence-based protocols.
• Small Group Training Semi-private group fitness classes capped at 12 participants per session, offering targeted body-part training, circuit-style workouts, HIIT, and total-body sessions led by certified trainers with biometric tracking and accountability support.
• Mental Health Counseling Licensed Professional Counselor (LPC) services providing therapy for anxiety, depression, trauma, stress management, relationship struggles, and more. Includes teen, adult, and couples counseling, with billing in-network for Tricare, BCBS, Aetna, and other major insurers.
• Corporate Wellness Programs Customized employer wellness programs delivered on-site or virtually for businesses, combining fitness training, mental health counseling, nutrition coaching, and wellness workshops to reduce healthcare costs, improve productivity, and strengthen company culture.
• 2-Week Trial A 2-week trial entry program offering 4 personal training sessions (30-minute or 1-hour options), a full-body biometric assessment, access to degreed fitness coaches, optional counseling access, and one-on-one scheduling support. Priced at $275.99 for 4x 30-min sessions and $499.99 for 4x 1-hour sessions.
• Meal Plans / Nutrition Coaching Registered dietitian-led nutrition coaching featuring personalized meal plans, macro and calorie targets, and ongoing nutrition accountability. Includes custom meal plan options for diabetes, hormonal imbalance, weight loss, and general wellness.
• Gift Cards Digital gift cards available in denominations from $100 to $15,000 in $500 increments, redeemable for personal training and small group training programs at Fit Therapy of Texas.

Quantifiable outcome

• 35 lbs average fat loss in top client transformations
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Alamo City PitbullminorStrategic or Co-development PartnerJoint adoption event to improve mental health and find homes for dogs in need. Community wellness initiative combining fitness and animal welfare advocacy.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fit Body Boot Camp: Franchise of group personal training centers focused on weight loss and body transformation with structured nutrition coaching. Closely aligned with Fit Therapy of Texas's transformation program and adult weight-loss positioning.
• Burn Boot Camp: Group fitness franchise offering bootcamp-style strength and conditioning workouts with nutrition support and community accountability. Comparable to Fit Therapy's group training and transformation program structure.
• GYMGUYZ: In-home and on-location personal training franchise offering 1-on-1 and small group sessions delivered to clients. Comparable to Fit Therapy's personal training model, though delivered via mobile rather than fixed studio.
• Fitness Together: Semi-private personal training franchise operating in small group and 1-on-1 formats with personalized programs. Closely matches Fit Therapy of Texas's personal training and small group training model and client-coaching approach.
• The Camp Transformation Center: Multi-location transformation/weight-loss fitness brand offering structured programs combining training, nutrition coaching, and accountability. Highly comparable to Fit Therapy of Texas's 12-week transformation program and adult transformation focus.

Broad incumbents

• Title Boxing Club: Large national boxing-inspired group fitness franchise. Adjacent comparison for Fit Therapy of Texas's group training delivery model and franchise-style expansion approach.
• F45 Training: Global functional training franchise offering 45-minute group workouts with standardized programming. Comparable to Fit Therapy's small group training and functional fitness components, but as a broad incumbent without the mind-body integration.
• Orangetheory Fitness: Large national boutique fitness brand offering group heart-rate-based training with biometric tracking. Overlaps with Fit Therapy's small group training and biometric assessment features, but at much larger scale and without the integrated counseling/nutrition offering.
• Life Time Fitness: National premium fitness club operator offering personal training, group classes, nutrition, and wellness services under a membership model. Broad incumbent that overlaps with Fit Therapy's integrated wellness positioning at much larger scale.

Others

• Wellable: Corporate wellness platform that helps employers build and manage employee wellness programs. Adjacent comparison for Fit Therapy of Texas's corporate wellness B2B offering on the technology/platform side rather than the in-person service delivery side.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FitTherapyofTX
• YouTubeyoutube.com/channel/UCPwDvgCFHeNSzoJLnXsT7pQ
• Facebookfacebook.com/fittherapyoftexas
• Instagraminstagram.com/fittherapyoftexas
• Pinterestpinterest.com/fittherapytx
• LinkedInlinkedin.com/company/fit-therapy-of-texas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit Therapy of Texas