Clean Eats Meal Prep
Clean Eats Meal Prep is a New Jersey-based, privately held meal prep delivery company founded in 2015 that prepares dietitian-curated, chef-prepared meals using vacuum seal packaging for direct-to-consumer subscription and à la carte orders across all 50 US states, with a secondary B2B motion serving collegiate and professional sports organizations.
- Company typePrivate
- Founded2015
- HeadquartersHaledon, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Clean Eats Meal Prep does
Clean Eats Meal Prep (legal entity: Clean Eats 2day, LLC) is a New Jersey-based, privately held meal prep delivery company founded in 2015 by Noah Pellegrini and David Rivera. The company prepares fresh, dietitian-curated, chef-prepared meals and delivers them to consumers via its e-commerce website and native iOS and Android apps. Core technology centers on vacuum seal packaging that extends freshness by 2-3 days compared to standard meal prep packaging, enabling nationwide shipping across all 50 US states since January 2022 while also serving the Northeast with regional local delivery. The product catalog includes a la carte meals priced from $7.95 to $16.98, "By The Pound" sides (proteins, carbs, vegetables), gift cards, and a Weight Loss Meal Plan, organized across 20+ dietary categories including gluten-free, dairy-free, low-carb, and low-sodium.
The business model combines a direct-to-consumer subscription core (1, 2, or 3 Meals a Day Packs priced at $57.92, $86.88, and $172.76 per week respectively with AutoShip recurring delivery) with a la carte individual meal ordering and a smaller B2B corporate partnerships motion targeting collegiate and professional sports organizations for pre-game meals, post-game recovery meals, and event catering. Customer acquisition is driven by organic channels — blog content, Facebook and Instagram (@CleanEats2day), email and SMS marketing, a $25 referral reward program, and sports sponsorship visibility (e.g., Seton Hall Athletics LED signage at Prudential Center, Sky Blue FC post-game partnership). Notable strategic moves include the 2022 nationwide launch, the Chef Spotlight program featuring world-renowned Chef David Burke, and operational leadership by co-founders Pellegrini and Rivera alongside a VP of Sales.
At 11-50 employees with no disclosed institutional funding or revenue, Clean Eats operates as a bootstrapped small business. Differentiation rests on dietitian-curated menus, vacuum seal logistics, and culinary partnerships rather than technology or AI capabilities — no AI/ML features, APIs, or proprietary software systems are documented. The company's primary expansion vectors are geographic (national shipping), product (Chef Spotlight, juice cleanse via Pure Greens partnership), and vertical (sports nutrition B2B).
Clean Eats Meal Prep firmographics
Firmographics- Name
- Clean Eats Meal Prep
- Legal name
- Clean Eats 2day, LLC
- Website
- https://cleaneatsmealprep.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clean Eats Meal Prep is a New Jersey-based, privately held meal prep delivery company founded in 2015 that prepares dietitian-curated, chef-prepared meals using vacuum seal packaging for direct-to-consumer subscription and à la carte orders across all 50 US states, with a secondary B2B motion serving collegiate and professional sports organizations.
- Ownership category
- akta.pro rank
Clean Eats Meal Prep industry classification
Industry- Product category
- Meal Prep Services
- NAICS
- Special Food Services (7223)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
Keywords
Where Clean Eats Meal Prep is headquartered
LocationHeadquarters
- HQ city
- Haledon
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Clean Eats Meal Prep business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Subscription Meal Plans: Recurring weekly deliveries of meal plans (1, 2, or 3 meals per day for 5-7 days). Customers can change meals weekly 5 days prior to delivery. AutoShip option for automatic weekly recurring delivery.
- Individual Meal Orders: A la carte ordering system allowing customers to purchase individual meals without a subscription. Meals can be ordered as needed with multiple delivery day options.
- Structured Meal Plans: Pre-configured meal plans such as Weight Loss Meal Plan with specific meal recommendations for defined periods (5 or 7 days), with optional breakfast and snacks add-ons.
- Corporate Partnerships: B2B relationships with sports teams and athletic programs providing pre-game meals, post-game recovery meals, travel meals, and event catering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual meals priced from $7.95 |
| Subscription | Weekly | 1 Meal a Day Pack - $57.92/week |
| Subscription | Weekly | 2 Meals a Day Pack - $86.88/week |
| Subscription | Weekly | 3 Meals a Day Pack - $172.76/week |
| Subscription | Weekly | Weight Loss Meal Plan - from $72.80 |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Clean Eats Meal Prep product offering
Product offeringCore offering
Clean Eats Meal Prep is a meal preparation and delivery service that prepares dietitian-curated, chef-made meals in its own kitchen, vacuum seals them for freshness, and delivers them directly to consumers on a recurring weekly basis through subscription meal packs or individual orders. It also serves corporate clients such as collegiate and professional sports organizations with pre-game, post-game, travel, and event catering meals.
Product overview
Clean Eats Meal Prep operates a meal delivery service offering fresh, healthy, chef-prepared, dietitian-curated meals delivered to customers' doorsteps. The core offering includes subscription meal plans (1, 2, or 3 Meals a Day Packs) and a Weight Loss Meal Plan, all available on a recurring weekly basis. Individual meals and sides can also be purchased a la carte through the By The Pound category. The company runs a Chef Spotlight program featuring monthly signature dishes from guest chefs, and has partnered with Pure Greens to offer juice cleanses. Additional products include gift cards. All meals feature vacuum seal technology for extended freshness.
Differentiator
Problem solved
Functional benefit
Brands
- Chef Spotlight: Monthly signature dish collaborations with renowned chefs such as David Burke, bringing five-star quality recipes and ingredients to the meal prep service.
Products and services
- Meal Delivery Service Fresh, healthy, ready-to-eat meals prepared by chefs and curated by certified dietitians, delivered to customers' doorsteps via subscription or a la carte ordering through the company website and mobile apps. Vacuum seal packaging extends freshness 2–3 additional days and supports nationwide shipping.
- 1 Meal a Day Pack Weekly recurring subscription delivering one chosen meal per day for 5–7 days, with flexible weekly meal customization for individual consumers.
- 2 Meals a Day Pack Weekly recurring subscription delivering two chosen meals per day for 5–7 days, with weekly meal customization for individual consumers.
- 3 Meals a Day Pack Weekly recurring subscription delivering three chosen meals per day for 5–7 days, with optional snacks add-on and weekly meal customization up to 5 days prior to delivery for individual consumers.
- Weight Loss Meal Plan Pre-configured weekly meal program with lunch and dinner for 5 or 7 days, with optional breakfast and treats add-ons, AutoShip recurring delivery, and weekly customization or cancellation up to 3 days prior to delivery, targeted at consumers pursuing weight management.
- By The Pound Proteins Individual protein items such as Grilled Chicken, BBQ Chicken Thighs, Salmon, and Beef sold by the pound as a la carte add-ons.
- By The Pound Carbs Individual carbohydrate sides such as Jasmine Rice and Sweet Potatoes sold by the pound as a la carte add-ons.
- By The Pound Vegetables Individual vegetable sides such as Broccoli and Asparagus sold by the half-pound or pound as a la carte add-ons.
- Chef Spotlight Series Monthly featured menu program showcasing signature dishes from world-renowned guest chefs, starting with Chef David Burke, offering restaurant-quality recipes through the meal delivery service.
- Pure Basic Cleanse All-day juice cleanse with six juices and water (no solid food) offered in partnership with Pure Greens as a complement to the meal delivery service.
- Gift Cards Gift cards purchased through the Clean Eats Meal Prep website that can be redeemed toward meal plans and individual meal orders.
- Corporate Sports Team Catering B2B corporate catering service providing pre-game meals, post-game recovery meals, travel meals, and event catering for collegiate and professional sports organizations such as Seton Hall Athletics and Sky Blue FC.
Quantifiable outcome
- Ready to eat in 2 minutes (microwave)
- +2 more outcomes
Companies that use Clean Eats Meal Prep
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Clean Eats Meal Prep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Clean Eats Meal Prep partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, flagship and minor.
- Seton Hall AthleticscoreThree-year corporate partnership making Clean Eats the Official Pre-Game Meal for Seton Hall Athletics. Currently provides pre-game meals for men's and women's soccer teams. Brand recognition on LED signage at Prudential Center during basketball season. Partnership effective through the 2019-20 athletics season with extension options.
- Sky Blue FCcoreOfficial post-game meal provider for Sky Blue FC players, coaches, and staff following home matches in the National Women's Soccer League. Includes co-promotional initiatives between the two organizations.
- Chef David BurkeflagshipMonthly Chef Spotlight partnership featuring signature dishes from world-renowned Chef David Burke, who became executive chef at New York's River Cafe at age 26. First Chef Spotlight partnership bringing five-star culinary experiences to consumer meal delivery.
- Pure GreensminorPartnership to offer Pure Basic Cleanse - an all-day juice cleanse with six juices throughout the day and plenty of water, with no solid food. Provides juice cleanse options as complement to meal delivery service.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Clean Eats Meal Prep competitors and assessment
Company assessmentDirect peers
- Freshly: Direct-to-consumer prepared meal delivery service offering chef-cooked, ready-to-eat meals on a weekly subscription basis. Operates in the same prepared-meal subscription category with similar per-meal pricing and nationwide shipping.
- CookUnity: Chef-prepared, ready-to-eat meal subscription service delivering nationwide. Direct competitor in the prepared-meal subscription category with similar weekly delivery cadence and macro-transparent menus.
- Territory Foods: Chef-prepared, fresh meal delivery service sold on subscription and à la carte bases. Closely comparable on product (chef-prepared meals), business model (subscription), and customer profile (health-conscious).
- Eat Clean Bro: Regional prepared meal delivery service in the Northeast/Mid-Atlantic offering macro-counted, chef-prepared meals on a subscription model. Highly comparable on geography, menu structure, and target customer.
- Trifecta: Organic, chef-prepared meal delivery service targeting fitness and weight management customers with macro-counted meals. Direct overlap with Clean Eats' dietitian-curated, portion-controlled positioning.
- Daily Harvest: Subscription-based direct-to-consumer food delivery service offering ready-to-prepare and ready-to-eat meals. Competes in the broader DTC prepared-meal subscription space with nationwide shipping.
- Kettlebell Kitchen: Performance-nutrition meal delivery service targeting athletes and fitness-focused consumers with macro-counted meals. Direct overlap with Clean Eats' athlete-customer segment and pre/post-workout use case.
- Factor (formerly Factor 75): Premium prepared meal subscription service delivering heat-and-eat meals nationwide, with strong emphasis on dietitian-designed, high-protein, and calorie-controlled options — closely overlapping Clean Eats' value proposition.
Broad incumbents
- Blue Apron: Established national meal-kit and prepared meal subscription brand. While primarily a meal-kit business, it has expanded into prepared meals and represents a broad incumbent competing for the same health-conscious DTC subscriber.
Emerging players
- Methodologie: Smaller-scale meal prep delivery service operating on a similar chef-prepared, macro-tracked subscription model. Comparable on product and business model, though with a smaller operational footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Clean Eats Meal Prep social profiles
Digital presenceClean Eats Meal Prep financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clean Eats Meal Prep leadership team
Management profileNumber of profiles
Profiles3 records
Clean Eats Meal Prep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clean Eats Meal Prep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clean Eats Meal Prep
What does Clean Eats Meal Prep do?
Clean Eats Meal Prep is a meal preparation and delivery service that prepares dietitian-curated, chef-made meals in its own kitchen, vacuum seals them for freshness, and delivers them directly to consumers on a recurring weekly basis through subscription meal packs or individual orders. It also serves corporate clients such as collegiate and professional sports organizations with pre-game, post-game, travel, and event catering meals.
Is Clean Eats Meal Prep a public or private company?
Clean Eats Meal Prep is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clean Eats Meal Prep founded?
Clean Eats Meal Prep was founded in 2015. It employs 11 to 50 people.
Where is Clean Eats Meal Prep based?
Clean Eats Meal Prep is headquartered in Haledon, United States, in the North America region.
How does Clean Eats Meal Prep make money?
Four revenue lines are on record. Subscription Meal Plans are the primary driver. The others are individual Meal Orders, structured Meal Plans and corporate Partnerships.
Who are Clean Eats Meal Prep's main competitors?
Direct peers on record are Freshly, CookUnity, Territory Foods, Eat Clean Bro, Trifecta, Daily Harvest, Kettlebell Kitchen and Factor (formerly Factor 75). Blue Apron is listed as a broad incumbent. Methodologie is listed as an emerging player.
Does Clean Eats Meal Prep have an API?
No public API is recorded for Clean Eats Meal Prep.
What industry is Clean Eats Meal Prep in?
Clean Eats Meal Prep's product category is Meal Prep Services. Its primary akta.pro industry code is CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring). Its NAICS code is 7223 and its SIC code is 2090.