SPB UK & Ireland
SPB UK & Ireland designs and delivers embedded insurance, warranty, and claims administration programmes for leading UK brands across Telco, Retail, Banking, Travel, and Automotive, operating as broker and TPA with owned consumer and SME brands under SPB Group.
- Company typePrivate
- Founded1965
- HeadquartersPortsmouth, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What SPB UK & Ireland does
SPB UK & Ireland is the UK & Ireland regional operation of SPB Group, a pan-European embedded insurance specialist founded in France in 1965. Headquartered in Portsmouth, the business designs and delivers embedded insurance, warranty, claims administration, and cyber protection programmes that are integrated into the customer journeys of leading UK brands across five verticals: telecommunications, retail and e-commerce, banking, travel, and automotive. The operating model is predominantly B2B2C, with SPB acting as broker and third-party administrator alongside A-rated underwriting capacity, and it owns six wholly-owned UK brands: Insurance2go, CoverMe4, and BetterBuy for consumers, plus Citymain, Burnett & Associates, and Insurance2go Business for SMEs and white-label partners.
Revenue is generated through commissions and fees on embedded insurance programmes, managed-services claims administration, and direct premium/fee income from owned consumer brands. The core technology stack centres on OSCAR (Online Smart Claims Assistant), a cloud-based claims management platform with automated decision-making, OCR document processing, fraud prevention APIs, IVR telephony integration, and real-time underwriter data feeds, supported by CyberAware Essential as a cyber security add-on for gadget policies. SPB Group holds ISO 27001 certifications in the UK and Italy and operates across 12 European countries with approximately 850 employees and over 50 million policyholders.
In April 2024, SPB Group was acquired by BlackFin Capital Partners, Europe's financial services-focused private equity firm, which simultaneously separated the Save device repair and recycling subsidiary to refocus the business on core insurance brokerage. The transaction was accompanied by a leadership refresh including a new Group CEO (Mathieu Sebastien, June 2024), CFO (Morgan Coutrot, May 2024), COO (Lisa Lê), and Chief Transformation Officer (Alexis Leenders), positioning the business for an accelerated growth and international expansion phase.
SPB UK & Ireland firmographics
Firmographics- Name
- SPB UK & Ireland
- Legal name
- SPB Group
- Website
- https://spbuk.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- SPB UK & Ireland designs and delivers embedded insurance, warranty, and claims administration programmes for leading UK brands across Telco, Retail, Banking, Travel, and Automotive, operating as broker and TPA with owned consumer and SME brands under SPB Group.
- Ownership category
- akta.pro rank
SPB UK & Ireland industry classification
Industry- Product category
- Embedded Insurance Brokerage and Protection Programmes
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Claims Adjusting (524291), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industries
- Embedded Insurance Distribution & Premium Financing (FSAGALAF), Warranty, Protection Plans & Extended Service Contracts (CRACAJAH)
Keywords
Where SPB UK & Ireland is headquartered
LocationHeadquarters
- HQ city
- Portsmouth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SPB UK & Ireland business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Embedded Insurance Brokerage: SPB acts as an embedded insurance broker, designing and managing protection programmes for distribution partners. Revenue generated through commissions and fees from insurance products integrated into partner customer journeys.
- Claims Administration (TPA): Third-party administrator services for claims handling, repair logistics, and customer service. SPB manages the full claims lifecycle including processing, fulfilment, and settlement.
- White-Label Insurance Brands: Operating owned consumer-facing insurance brands (Insurance2go, CoverMe4, BetterBuy) that sell directly to consumers, generating premiums and fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | B2B embedded insurance programmes with partner-specific pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
SPB UK & Ireland product offering
Product offeringCore offering
SPB UK & Ireland designs and delivers embedded insurance and protection programmes (including insurance, warranties, claims handling, TPA, and cyber solutions) for leading UK brands across telco, retail and e-commerce, banking, travel, and automotive sectors, integrating coverage at key moments in partner customer journeys. The business also operates owned consumer and SME insurance brands (Insurance2go, CoverMe4, BetterBuy, Citymain, Burnett, Insurance2go Business) selling gadget, lifestyle, and warranty insurance direct and through white-label schemes, supported by the proprietary OSCAR claims management platform.
Product overview
SPB UK & Ireland operates as part of the SPB Group, a pan-European embedded insurance specialist founded in 1965. The company offers a portfolio of branded insurance and protection programs including core embedded insurance programs, claims management via OSCAR, and consumer brands (Insurance2go, CoverMe4, BetterBuy) as well as business brands (Citymain, Burnett, Insurance2go Business). The portfolio covers telecom, retail & e-commerce, banking, travel, and automotive industries across the UK and Ireland.
Differentiator
Problem solved
Functional benefit
Brands
- Citymain: Specialists in Claims administration providing and administering white label lifestyle insurance schemes on behalf of underwriters, brokers and customer facing clients.
- Burnett
- Insurance2go
- Insurance2go Business
- CoverMe4
- BetterBuy
- Cirkl Partners
Products and services
- Embedded Insurance and Protection Programmes End-to-end embedded insurance, warranty, claims handling, TPA, and cyber solutions designed and delivered for leading UK brands, integrated at key moments in partner customer journeys (checkout, app flows, payment flows).
- Citymain Claims Administration White-label lifestyle insurance scheme design, administration, and claims handling for underwriters, brokers, and customer-facing clients including banks, financial institutions, retailers, manufacturers, and distributors.
- Burnett & Associates Insurance and Warranty Solutions
Quantifiable outcome
- 61% of devices repaired, 34% replaced with refurbished, 5% replaced with new (SPB UK circular economy)
- +2 more outcomes
Companies that use SPB UK & Ireland
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles7 records
SPB UK & Ireland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SPB UK & Ireland partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Oscar (Claims Platform)coreOSCAR (Online Smart Claims Assistant) is SPB's proprietary cloud-based claims management platform used across UK operations, providing automated decision-making, OCR processing, fraud prevention, and real-time updates for claims handling.
- A-rated UnderwriterscoreSPB works with A-rated underwriters for programme design and underwriting support, providing partners access to strong financial backing for insurance products.
- McSHARKcoreMcSHARK is an Austrian Apple Premium Reseller with 17 points of sale. SPB DACH launched McCARE+ insurance (B2B and B2C) covering warranty extension, accidental damage, and theft, with SPB acting as TPA for LifeStyle Protection.
- LifeStyle ProtectioncoreInsurance partner for McCARE+ programme with McSHARK in Austria. SPB DACH acts as Third-Party Administrator.
- iDreamcoreiDream is an authorised Apple Premium Reseller in Poland. SPB Polska partnered with iDream and Warta insurance to launch embedded insurance for Apple devices, with repairs at iDream's Authorised Service Center.
- WartacoreOne of the top insurers in Poland, partnering with SPB Polska and iDream for Apple device insurance programmes.
- Oney InsurancecoreSPB Polska partnered with Oney Insurance and Smartney to launch a fully integrated affinity insurance solution covering death, disability, job loss, accidental damage, and theft, integrated into Smartney's digital financing platform.
- SmartneycoreLeading provider of digital loans in Poland. Smartney customers access fast, 100% online financing with integrated insurance protection from SPB Polska and Oney Insurance.
- Auchan RetailcoreSPB France launched gaming console insurance with Auchan Retail in partnership with Oney Insurance, covering accidental damage and post-warranty breakdowns. Available in Auchan stores.
- Play (Poland)corePlay, SPB Polska, and Axeria launched 'Screen Protection' for Play customers, a new embedded insurance product.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
SPB UK & Ireland competitors and assessment
Company assessmentDirect peers
- Cover Genius: Global insurtech providing embedded insurance distribution technology and API-based protection products across retail, travel, and mobility. Directly comparable to SPB on the embedded-distribution-plus-technology model, though Cover Genius is more tech-platform-centric and less of a traditional broker/TPA.
- iptiQ (Swiss Re): Swiss Re's white-label insurance platform that builds and operates embedded insurance products for distribution partners. Highly comparable to SPB's white-label TPA and embedded distribution model, with similar B2B2C economics across telco, retail, and financial services.
- Zego: UK-based insurtech offering embedded and usage-based insurance products, particularly in mobility and gig economy. Comparable to SPB's automotive and B2B2C embedded programmes and competes for similar UK distribution partnerships.
- Wrisk: London-based embedded insurance platform enabling brands to integrate tailored protection products. Direct overlap with SPB's UK retail, banking, and mobility embedded programmes and similar partner-led GTM motion.
Emerging players
- Laka: UK-based peer-to-peer and embedded-style insurance provider focused on cycling, e-bike, and mobility niches. Comparable on B2B2C embedded distribution through OEM and retailer partners, though narrower product set than SPB.
- Humn: London insurtech embedding fleet and commercial vehicle insurance into telematics and mobility platforms. Comparable to SPB's automotive and commercial telematics-adjacent embedded insurance offerings, particularly for fleet and dealer partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
SPB UK & Ireland social profiles
Digital presenceSPB UK & Ireland compliance and trust
Trust signalCompliance2 records
SPB UK & Ireland financial estimates
Financial estimateRevenue estimate
Valuation estimate
SPB UK & Ireland leadership team
Management profileNumber of profiles
Profiles8 records
SPB UK & Ireland subsidiaries and ownership
Company hierarchySubsidiaries6 records
SPB UK & Ireland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SPB UK & Ireland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SPB UK & Ireland
What does SPB UK & Ireland do?
SPB UK & Ireland designs and delivers embedded insurance and protection programmes (including insurance, warranties, claims handling, TPA, and cyber solutions) for leading UK brands across telco, retail and e-commerce, banking, travel, and automotive sectors, integrating coverage at key moments in partner customer journeys. The business also operates owned consumer and SME insurance brands (Insurance2go, CoverMe4, BetterBuy, Citymain, Burnett, Insurance2go Business) selling gadget, lifestyle, and warranty insurance direct and through white-label schemes, supported by the proprietary OSCAR claims management platform.
Is SPB UK & Ireland a public or private company?
SPB UK & Ireland is a private company. It is classified as private equity controlled and is currently operating.
When was SPB UK & Ireland founded?
SPB UK & Ireland was founded in 1965. It employs 1,001 to 5,000 people.
Where is SPB UK & Ireland based?
SPB UK & Ireland is headquartered in Portsmouth, United Kingdom, in the Europe region.
How does SPB UK & Ireland make money?
Three revenue lines are on record. Embedded Insurance Brokerage is the primary driver. The others are claims Administration (TPA) and white-Label Insurance Brands.
Who are SPB UK & Ireland's main competitors?
Direct peers on record are Cover Genius, iptiQ (Swiss Re), Zego and Wrisk. Emerging players are Laka and Humn.
Does SPB UK & Ireland have an API?
No public API is recorded for SPB UK & Ireland.
What industry is SPB UK & Ireland in?
SPB UK & Ireland's product category is Embedded Insurance Brokerage and Protection Programmes. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAGALAF, Embedded Insurance Distribution & Premium Financing. Its NAICS code is 5242 and its SIC code is 6411.