Training Tilt

What Training Tilt does

Training Tilt, operated by Tilt Software Limited, is an all-in-one SaaS coaching platform founded in 2011 by Cam Langsford and headquartered in Auckland, New Zealand. The platform is purpose-built for endurance and fitness coaches — primarily triathlon, running, and cycling, with newer coverage of Hyrox and nutrition coaching — and bundles training plan authoring, athlete management, communications, e-commerce, payments, and a content/website builder into a single white-label product available on web, iOS, and Android. Its technology stack centers on cloud-based SaaS with deep native integrations into the dominant fitness hardware and software ecosystem (Garmin, Polar, Suunto, Coros, Wahoo, Strava, Zwift), marketing automation tools (ActiveCampaign, ConvertKit, Drip), and Stripe for payment processing, augmented by an MCP-compatible AI Assistant Coach in beta that routes through third-party LLMs such as ChatGPT and Claude.

The business runs on a PLG motion with a free 14-day trial and a three-tier subscription structure: Starter at $25/month, Essentials at $49/month, and a custom-priced Ultimate tier that includes fully custom-branded iOS and Android apps, premium support, and reduced transaction fees. Recurring SaaS fees are supplemented by platform transaction fees (3% on Starter, 1% on Ultimate, plus Stripe) on coach-driven memberships, training plan sales, and digital product transactions processed through the built-in online store. Distribution is primarily self-serve with a Calendly-based live demo path for higher-end plans, and PCI compliance is achieved by routing all card data through Stripe rather than storing it on Training Tilt's infrastructure.

The company is bootstrapped and founder-led, with no disclosed external funding and a headcount of 1–10. It serves thousands of individual and SMB coaches globally, with disclosed usage in the US, Canada, Australia, and New Zealand, and competes most directly with TrainingPeaks and other coaching platforms by differentiating on coach-first positioning, full white-label branding, and materially lower transaction fees than marketplace-style alternatives.

Name

Training Tilt

Legal name

Tilt Software Limited

Website

https://trainingtilt.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Training Tilt is an all-in-one SaaS coaching platform that enables endurance and fitness coaches to deliver training plans, manage athletes, process payments, and publish white-label web and mobile apps under their own brand.

Ownership category

akta.pro rank

Product category

Coaching Management Software

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Endurance coaching software
• Fitness coaching platform
• Training plan builder
• Athlete management software
• Coaching business tools

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Plans: Monthly subscription tiers (Starter, Essentials, Ultimate) providing access to the coaching platform. Pricing scales based on number of clients/athletes managed.
2. Transaction Fees: Platform charges small transaction fees (3% on Starter, 1% on Ultimate) plus Stripe fees for processing payments through the coaching business's online store and membership features.
3. Digital Product Sales: Coaches can sell training plans, memberships, and digital content through their branded online stores built on the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Training Tilt is an all-in-one SaaS coaching platform designed specifically for endurance and fitness coaches (running, cycling, triathlon, nutrition, and Hyrox). It combines training plan building, athlete management, branded white-label web and mobile apps, integrated payment processing via Stripe, an online store, communication tools, and AI-powered workflow automation into a single cloud-based subscription offering. The platform targets independent coaches and small coaching businesses that want to deliver professional athlete experiences under their own brand rather than Training Tilt's.

Product overview

Training Tilt is an all-in-one coaching platform specifically designed for endurance and fitness coaches (running, cycling, triathlon, nutrition, and Hyrox). The platform combines a core coaching system with multiple integrated modules: the main platform provides training plan building, athlete management, branded web/mobile apps, and an online store. Additional modules include AI Assistant Coach (in beta) for workout generation and workflow automation, Membership Plans for recurring revenue, Communication Tools for athlete messaging and announcements, Social Features for group training, Data Sync for fitness tracker integration, and a Coaching Website builder. Pricing tiers (Starter at $25/mo, Essentials at $49/mo, and Ultimate with custom pricing) scale client capacity and feature access. The platform differentiates through full white-label branding and minimal transaction fees compared to competitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Training Tilt Platform All-in-one cloud-based coaching platform that enables endurance and fitness coaches to deliver training plans, manage athletes, take payments, build branded web and mobile experiences, and operate their coaching businesses from a single subscription product. Sold as monthly SaaS subscriptions (Starter, Essentials, Ultimate tiers) with a free 14-day trial and self-serve signup.

Quantifiable outcome

• Coaches can manage significantly more athletes with improved organization
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability4 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core.

• Garmin ConnectcoreTechnology or IntegrationIntegration allowing athletes to connect Garmin devices and sync training data with their Training Tilt coaching platform.
• Polar FlowcoreTechnology or IntegrationIntegration enabling Polar device users to sync training data automatically to their Training Tilt platform.
• SuuntocoreTechnology or IntegrationIntegration for Suunto sports watches and training devices to sync data with Training Tilt.
• CoroscoreTechnology or IntegrationIntegration allowing Coros GPS watches and devices to sync training data with Training Tilt coaching platform.
• Wahoo FitnesscoreTechnology or IntegrationIntegration for Wahoo fitness devices, bike computers, and sensors to sync with Training Tilt.
• StravacoreTechnology or IntegrationPrimary integration partner with Strava Auto-Sync feature - automatically syncs athlete training activities from Strava, mapping planned vs actual training data.
• IntercomcoreTechnology or IntegrationCustomer support and messaging platform integrated with Training Tilt for real-time customer support and engagement.
• ActiveCampaigncoreTechnology or IntegrationMarketing automation integration allowing coaches to sync Training Tilt tags and events with ActiveCampaign for automated email sequences and customer journey workflows.
• ConvertKitcoreTechnology or IntegrationEmail marketing integration enabling coaches to connect Training Tilt user actions to ConvertKit sequences and automations for lead nurturing and customer onboarding.
• DripcoreTechnology or IntegrationLightweight marketing automation integration allowing coaches to track user behavior, trigger emails, and manage sales funnels based on Training Tilt activities.
• YouTubecoreTechnology or IntegrationYouTube API integration allowing users to embed and access YouTube videos within Training Tilt training plans and content.
• StripecoreTechnology or IntegrationPayment processing gateway for collecting coaching fees, membership payments, and product sales through the Training Tilt platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TrainingPeaks: TrainingPeaks is the dominant endurance coaching platform offering training planning, workout analysis, and coach-athlete tools for triathlon, cycling, and running coaches—the most direct competitive overlap with Training Tilt's core market.
• TrueCoach: TrueCoach is a fitness coach SaaS providing workout delivery, client messaging, and payment collection for personal trainers and small gyms—directly comparable as an all-in-one coaching business management platform.
• Final Surge: Final Surge is an endurance coaching platform with training calendars, athlete communication, and analytics, focused primarily on running and triathlon coaches—closely aligned with Training Tilt's endurance specialization.
• CoachAccountable: CoachAccountable is a coaching business management platform offering client engagement, session tracking, and payment tools for coaches across niches; comparable in business model and SMB focus to Training Tilt.
• Everfit: Everfit is a fitness coaching software with branded mobile apps, workout delivery, and habit tracking for personal trainers, fitness coaches, and gyms—directly comparable on white-label mobility and coach-focused business tools.
• Fitbot: Fitbot is a coach-branded training platform for personal trainers offering workout programming, client check-ins, and branded apps—comparable in SaaS business model and SMB coach customer base to Training Tilt.
• PT Distinction: PT Distinction is a software platform for personal trainers offering program builder, client delivery, and branded apps—directly comparable as a self-serve SaaS serving independent fitness professionals.
• Trainerize: Trainerize is a well-established coaching platform for personal trainers and fitness coaches, offering workout delivery, habit tracking, and branded apps—a larger competitor with overlapping coach-business functionality.

Broad incumbents

• Mindbody: Mindbody is a broad fitness/wellness business management suite covering scheduling, payments, and member management for gyms and studios—a larger incumbent with overlapping payments and client management capabilities.
• WellnessLiving: WellnessLiving is an all-in-one business management platform for fitness, wellness, and salon businesses offering scheduling, payments, and branded apps—comparable on business management scope but broader than Training Tilt's endurance niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trainingtilt
• Facebookfacebook.com/trainingtilt
• LinkedInlinkedin.com/company/training-tilt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Training Tilt