What Bourbon Orleans Hotel does

Bourbon Orleans Hotel is a historic full-service boutique hotel located at 717 Orleans Street in the French Quarter of New Orleans, Louisiana, occupying a building complex whose origins trace to the 1817 Orleans Theatre and Ballroom designed by architect Henry Latrobe. The property was developed into a hotel in 1964 by the Bourbon Kings Hotel Corporation and is currently operated by Evolution Hospitality, LLC, an entity within Aimbridge Hospitality Holdings, LLC, one of the largest U.S. hospitality management companies. The hotel employs 51-100 staff and is privately held, with no public revenue disclosure.

The property offers overnight accommodations across multiple room types (Guest Rooms, Balcony Rooms, Suites, Bi-Level Loft Suites) at published rates ranging from approximately $143 to $434 per night, supplemented by a $25 nightly destination fee, valet parking at $50/night, and ancillary fees (pet fee $100, crib rental $10). It operates three on-site food and beverage venues: Bourbon "O" Bar (live jazz nightly 4PM-midnight), Roux on Orleans (Creole breakfast and dinner), and Touchdown Jesus (sports bar). It also runs a saltwater courtyard pool monetized both for overnight guests and via ResortPass day passes, and operates meeting and wedding event venues including the historic Orleans Ballroom (capacity up to 250).

The hotel generates revenue across four primary streams: room accommodations, weddings and private events (packages from $3,500 for elopements), food and beverage, and ancillary services (valet, parking, pets). Distribution is omnichannel: direct booking via the hotel website and phone reservations, major OTAs (Expedia, Booking.com), and partnership integrations with OpenTable, Social Tables, and ResortPass. The customer base is diversified across couples and romance travelers, wedding parties, corporate groups, Louisiana locals, festival-goers, and general leisure tourists, with marketing conducted through Instagram, email newsletters, SEO, and earned media from outlets including Travel + Leisure.

Name

Bourbon Orleans Hotel

Legal name

Evolution Hospitality, LLC

Website

https://bourbonorleans.com

Company type

Private

Founded year

1817

Operating status

Operating

Headcount range

51–100 employees

Short description

Bourbon Orleans Hotel is a historic full-service boutique hotel in New Orleans' French Quarter, operating 51-100 employees under Evolution Hospitality (Aimbridge). It serves leisure travelers, couples, and wedding parties with overnight accommodations, three F&B venues, and event venues anchored by the 1817 Orleans Ballroom.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Historic/Heritage Conference Hotels (THAGALAL)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Hotel Bars & Rooftop Bars (CRANACAL)

Keywords

• Historic hotel accommodations
• Wedding and event venues
• French Quarter hospitality
• On-site dining and bars
• Group meeting services

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Guest Room Accommodations: Primary revenue stream from hotel room rentals including various room types from standard guest rooms to bi-level loft suites. Rooms accommodate 2-6 guests with rates ranging from approximately $143 to $434 per night depending on room type and season.
2. Wedding and Event Venues: Revenue from hosting weddings, receptions, and events in historic venues including Orleans Ballroom (up to 250 guests), St. Ann Cottage and Courtyard, and poolside venues. Wedding packages start at $3,500 for elopements.
3. Bourbon O Bar Food and Beverage: Bourbon O Bar generates revenue from craft cocktails, beverages, and light bites with live jazz entertainment daily from 4PM-midnight.
4. Roux Restaurant Dining: On-site restaurant serving breakfast daily (7AM-12PM) and dinner Thursday-Saturday (4PM-10PM), featuring Creole cuisine.
5. Valet Parking Services: Valet parking service at $50 per night (standard vehicles), $55 per night for oversized vehicles, and $25 for daily parking up to 6 hours.
6. Group Bookings and Meeting Space: Revenue from meeting room rentals and group room blocks for corporate events, with special rates for groups of 10+ rooms.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

The Bourbon Orleans Hotel is a historic boutique hotel in the French Quarter of New Orleans offering overnight guest room accommodations, three on-site dining and bar venues (Bourbon "O" Bar, Roux on Orleans, Touchdown Jesus), wedding and event venues, and recreational amenities including a saltwater courtyard pool. The property operates guest rooms ranging from standard accommodations to bi-level loft suites with French Quarter balconies, and provides comprehensive wedding planning and corporate meeting services.

Product overview

The Bourbon Orleans Hotel is a historic 4-star property in New Orleans' French Quarter offering a unified hospitality experience centered on overnight accommodations supplemented by dining venues, event spaces, and recreational amenities. The core product is hotel accommodation featuring renovated guest rooms with Provençal-style décor across multiple room types (Guest Rooms, Balcony Rooms, Suites, Bi-Level Loft Suites). Supporting offerings include three dining venues: Bourbon "O" Bar (live jazz nightly), Roux on Orleans (Creole breakfast and dinner), and Touchdown Jesus (sports bar). Event capabilities encompass wedding venues (Orleans Ballroom, St. Ann Cottage), meeting spaces, and wedding/event planning packages. The property also features a saltwater courtyard pool, fitness center, and various promotional packages including festival rates and romance packages. Room rates range from approximately $143 to $434 per night with a $25 daily destination fee.

Differentiator

Problem solved

Functional benefit

Brands

• Bourbon "O" Bar: Bourbon Street bar with live music, offering craft cocktails and nightly entertainment in the heart of the French Quarter.
• Roux on Orleans
• Touchdown Jesus

Products and services

• Bourbon Orleans Hotel Accommodation Historic hotel accommodations in the French Quarter offering guest rooms, balcony rooms, suites, and bi-level loft suites with French Country-inspired décor, hardwood floors, and views of the courtyard or French Quarter.
• Bourbon "O" Bar Jazz bar with live music nightly from 4PM to midnight, serving craft cocktails, historic New Orleans cocktails, and seasonal beverages on Bourbon Street.
• Roux on Orleans Creole French Quarter restaurant serving breakfast daily from 7AM to noon and dinner Thursday through Saturday from 4PM to 10PM, featuring Southern and Creole cuisine.
• Touchdown Jesus Sports Bar Sports bar with wall-to-wall screens for game-day viewing, serving ice-cold drinks and game-day cocktails, open Thursday through Sunday from 1PM to 10PM.
• Wedding and Event Venues Event spaces including the historic Orleans Ballroom (capacity 175), St. Ann Cottage and Courtyard (capacity 50), and Poolside venues for weddings, receptions, and social events.
• Wedding Packages Wedding celebration packages including Balcony Bliss (balcony ceremonies overlooking St. Louis Cathedral), Elopements at St. Ann Cottage, and comprehensive wedding planning services starting at $3,500 for elopements.
• Meeting and Event Services Corporate event planning and meeting spaces including Orleans Ballroom, St. Mary Salons, St. Joseph Salon, and Ballroom Foyer with full audio/visual equipment rentals and group rates for 10+ rooms.
• Courtyard Pool Heated saltwater pool in a lush courtyard setting available daily from 7AM to 10PM, with poolside cabanas available through ResortPass day passes starting at $20 and cabanas from $150.
• Special Offers and Packages Promotional packages including Plan Ahead and Save (up to 10% off), Festival Season rates (15-25% off), Love Supreme romance package, Staycation for Louisiana residents, Park and Play, and Spooky Stays with Ghost City Tours.

Quantifiable outcome

• Ranked in Top 10 Most Haunted Hotels in the U.S. by USA Today's 10Best
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Ghost City ToursminorGTM or Marketing PartnerJoint marketing partnership offering 'Spooky Stays with Ghost City Tours' package that includes 15% off guestrooms and tour tickets. This partnership targets travelers interested in the hotel's haunted history, leveraging the hotel's ranking as a top 10 most haunted hotel in the U.S.
• TripAdvisorminorGTM or Marketing PartnerTripAdvisor recognition program where the hotel displays its Travelers' Choice Award on the website. Represents earned media and review-based marketing partnership.
• ResortPassminorChannel Partner/ Reseller/ DistributorResortPass enables day pass and cabana rentals at the hotel's courtyard pool to non-hotel guests. Day passes start at $20, cabanas at $150. This extends the hotel's pool amenity reach beyond overnight guests to locals and day visitors.
• OpenTableminorChannel Partner/ Reseller/ DistributorRestaurant reservation platform partnership for Roux on Orleans restaurant, enabling diners to book tables through the OpenTable platform.
• Evolution Hospitality, LLC (Operator)coreOthersEvolution Hospitality, LLC is the operator and controller of the Bourbon Orleans Hotel, responsible for day-to-day management. The company is part of Aimbridge Hospitality Holdings, LLC, one of the largest hospitality management companies.
• Aimbridge Hospitality Holdings, LLC (Parent Company)coreOthersAimbridge Hospitality Holdings, LLC is the parent company and owner of Evolution Hospitality, operating the Bourbon Orleans Hotel as part of a portfolio of hotel properties. Careers are managed through Aimbridge's hiring platform.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• W New Orleans - French Quarter: Boutique-style lifestyle brand hotel located on Chartres Street in the French Quarter. Direct competitor for design-conscious leisure and group travelers, with comparable room product and on-site F&B/bar.
• Ritz-Carlton, New Orleans: Luxury hotel in a converted historic building on Canal Street with extensive event space and high-end F&B. Competes with Bourbon Orleans for luxury leisure, weddings, and corporate groups at the upper end of the New Orleans market.
• The Roosevelt New Orleans, A Waldorf Astoria Hotel: Iconic luxury historic hotel one block off Canal Street with strong ballroom and event heritage. Direct competitor for premium leisure, weddings, and meetings in New Orleans; operates at a higher ADR tier but competes for the same French Quarter-adjacent demand.
• Omni Royal Orleans: Full-service historic hotel on St. Louis Street in the French Quarter with rooftop pool, restaurant, and event space. Competes head-to-head with Bourbon Orleans for leisure tourists, weddings, and corporate groups in the same micro-market.
• The Saint Hotel, Autograph Collection: Boutique Autograph Collection hotel on Canal Street at the edge of the French Quarter. Comparable tier, target audience, and historic-building-meets-modern-design positioning as Bourbon Orleans.
• Hotel Monteleone: Iconic historic family-owned hotel on Royal Street in the French Quarter. Directly comparable as a heritage French Quarter property with similar boutique positioning, on-site F&B, and event venues, competing for the same leisure, romance, and wedding segments.
• Le Pavillon Hotel: Historic New Orleans hotel near the French Quarter known for its PB&J tradition and grand lobby. Competes for heritage-driven leisure and group business, similar boutique positioning with F&B and event venues.
• Hyatt Centric French Quarter New Orleans: Lifestyle-focused hotel directly on the edge of the French Quarter with rooftop pool and F&B. Direct competitor for leisure travelers, weddings, and group business with similar boutique positioning under a global brand.
• Bienville House: Boutique hotel on Decatur Street in the French Quarter with historic architecture, courtyard pool, and small event space. Closely comparable as a smaller independent-style boutique within the same neighborhood competing for similar leisure and wedding demand.
• International House Hotel: Boutique lifestyle hotel in a historic Beaux-Arts building just outside the French Quarter with on-site restaurant and bar (Compère Lapin). Comparable boutique positioning, F&B-anchored experience, and event capabilities in New Orleans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bourbonorleanshotel
• Xx.com/bourbonorleans
• LinkedInlinkedin.com/company/bourbon-orleans-hotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bourbon Orleans Hotel