Brighton Real Estate

Name

Brighton Real Estate

Legal name

Brighton

Website

https://brighton.co.id

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Brighton Real Estate is an Indonesian digital real estate agent company that operates a property marketplace connecting buyers, sellers, and renters with 7,000+ affiliated agents across 28+ cities, monetizing through transaction commissions and agent partnership fees.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage & Property Marketplace

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential property brokerage
• Digital real estate marketplace
• Property agent network
• Real estate consultancy
• Overseas property investment

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices31 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Transaction Commission: Brighton earns revenue through transaction commissions on property sales and rentals. Agents operate under a partnership model with commission split up to 70:30 (agent receives 70%). Commission payout is processed within H+1 after Akad (property transaction completion).
2. Agent Partnership Investment: Agents pay an investment fee to join Brighton, which serves as a commitment to run the business. This covers access to the network, training, leads, and support systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Brighton Real Estate is a digital real estate agent company that operates an online property marketplace connecting buyers, sellers, and renters with a network of 7,000+ affiliated agents across Indonesia. Its core offering combines a consumer-facing portal (brighton.co.id and BrightonApp) for searching and listing residential properties with a partnership system that recruits, trains, and supports independent agents who earn commissions on closed transactions.

Product overview

Brighton Real Estate operates as a digital real estate marketplace platform offering integrated property services across Indonesia. The core offering is the Brighton.co.id platform combined with the Brighton App mobile application, which together provide access to property listings (buy, sell, rent), agent search, and transaction support. The platform extends its value through add-on modules including Fast Loan (property financing facilitation), RENIX (overseas property investment), BrightonUNI (certified agent training), KPR Calculator (mortgage simulation), Titip Properti (property deposit service), and Brighton Peduli (social responsibility program). With a network of 7,000+ agents across 75+ offices in 28+ cities, the platform covers both local Indonesian properties and international property investments.

Differentiator

Problem solved

Functional benefit

Brands

• BrightonUNI: Certified training and coaching program for property agents, with certification recognized officially by the Indonesian government.
• Fast Loan
• RENIX
• Brighton Peduli
• Brighton Hub

Products and services

• Brighton.co.id Property Marketplace Platform A digital real estate marketplace platform enabling consumers to search, list, buy, sell, and rent properties across Indonesia, with access to 7,000+ agents and 379,964+ sale listings plus 93,093+ rental listings.
• BrightonApp Mobile Application Mobile application for iOS and Android enabling property search, agent contact, KPR calculation, and property transaction services for Indonesian consumers.
• Fast Loan Property Financing Property financing facilitation service helping Indonesian consumers with credit and funding solutions for property purchases through a fast, easy, and safe procedure, integrated with Brighton's agent network.
• RENIX Overseas Property Investment International property investment service facilitating Indonesian citizens to invest in overseas residential properties in Australia, USA, Dubai, Malaysia, Singapore, and Thailand.
• BrightonUNI Certified Agent Training Government-recognized certified training and coaching program for property agents, delivered via LSP Brighton (Lembaga Sertifikasi Profesi) and designed to professionalize real estate agents in Indonesia.
• Titip Properti (Property Consignment Service) Property consignment and search service allowing users to entrust Brighton agents to sell their property on their behalf or to search for properties matching buyer criteria through trusted Brighton agents.
• KPR Mortgage Simulation & Bank Partnerships Mortgage calculation tool and bank channel service connecting property buyers with leading Indonesian banks for KPR (home ownership credit), KPA, take-over credit, and KMK (working capital) financing products.
• BrightonHub Bisnis Tanpa Batas (Agent Partnership Program) Multi-city property business partnership program that recruits and supports property entrepreneurs to operate under Brighton's brand and One Management System, with no franchise fee and no monthly costs.

Quantifiable outcome

• 10,000+ properties sold/rented per year through the network
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, support, key and minor.

• LSP Brighton (Lembaga Sertifikasi Profesi)coreStrategic or Co-development PartnerGovernment-recognized certification body for property agent careers through LSP Brighton, offering officially certified training programs that are recognized by the Indonesian state.
• Fifi Lety Indra & PartnerssupportImplementation/ SI/ Consulting PartnerLegal partnership providing transaction legal support and professional legal consultation for all Brighton property transactions.
• National Indonesian Banks (KPR Partnership)coreChannel Partner/ Reseller/ DistributorPartnership with leading national banks for KPR (mortgage), KPA, take over credit, and KMK (working capital) financing. Brighton agents can offer banking products to increase transaction opportunities and income.
• Ciputra GroupkeyStrategic or Co-development PartnerOfficial Developer's Partner for Citra Garden City Jakarta - one of the largest flagship integrated township projects in West Jakarta developed by Ciputra Group, a renowned developer with decades of experience.
• Bumi Biru Group (PT Galuh Citarum)keyStrategic or Co-development PartnerOfficial Developer's Partner for Galuh Mas Karawang - 180 hectare integrated township developed by Bumi Biru Group with 40+ years of experience in property industry, representing the largest integrated township in Karawang.
• JayalandkeyStrategic or Co-development PartnerDeveloper partner for Surya Breeze residential projects in Sidoarjo, including Breeze Terrace, Breeze Spring, and Breeze Villas clusters. Jayaland is a trusted developer known for quality construction and integrated community development.
• Yayasan Peduli Kanker Anak Indonesia (YPKAI)minorOthersBrighton Peduli CSR partner for cancer treatment assistance donations through Brighton Peduli program.
• Yayasan Kasih Anak Kanker Indonesia (YKAKI)minorOthersBrighton Peduli CSR partner for childhood cancer treatment assistance donations.
• Yayasan Kanker Indonesia (YKI)minorOthersBrighton Peduli CSR partner for cancer treatment assistance donations.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OLX Indonesia: Major Indonesian classifieds platform with a significant property vertical. Direct competitor for property listings, lead generation, and agent referrals across Indonesia.
• 99.co: Leading Indonesian property listing portal that connects buyers, sellers, renters, and agents. Directly comparable as a digital-first property platform competing for the same Indonesian consumer and agent audiences that Brighton serves.
• Ray White Indonesia: International real estate franchise with a sizeable Indonesian presence. Comparable agent-network brokerage focused on residential sales and developer project marketing across major Indonesian cities.
• Lamudi Indonesia: Indonesia-focused property portal serving buyers, sellers, and renters. Competes directly with Brighton in Indonesian property search and lead-routing to agents.
• Rumah123: One of Indonesia's largest property listing sites, owned by PropertyGuru Group. Directly competes with Brighton for property seeker traffic and developer project marketing in the same Indonesian market.
• Century 21 Indonesia: Globally branded real estate franchise active in Indonesia. Comparable as a multi-city residential brokerage serving Indonesian consumers with similar agent networks.
• RE/MAX Indonesia: Established international real estate franchise operating in Indonesia with a commissioned agent network. Closely comparable model with a focus on residential brokerage and developer project marketing in the same Indonesian cities.
• ERA Indonesia: Indonesian arm of the global ERA real estate franchise network. Comparable as a multi-city Indonesian residential brokerage with agent-partner model and developer project marketing.

Emerging players

• Traveloka (Property vertical): Indonesia's largest consumer-tech super-app with a growing property vertical. Adjacent competitor that can leverage massive consumer traffic to disintermediate traditional agent-led property search and lead flow.
• Pinhome: Indonesian property-tech platform offering listings, agent matching, and KPR services. Emerging competitor with significant overlap in the agent-network and consumer-facing property segments where Brighton operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7wpKdKwfPggl2Gm5eSqYgA
• Facebookfacebook.com/BRIGHTON.ID
• Instagraminstagram.com/brighton.realestate
• TikToktiktok.com/@mimpijadinyata
• Xx.com/mimpitanpabatas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brighton Real Estate