Percipia

What Percipia does

Percipia is a privately held hospitality technology company founded in 2000 in Chicago, operating under the legal entity Parallax Investors, LLC. The company builds IP telephony, PMS (Property Management System) integration middleware, guest-facing mobile applications, and AI voice assistants exclusively for the hospitality industry, serving hotels, resorts, casinos, and conference centers globally. Its core technology platform centers on Frequency PBX (an IP telephony system), Parallax (a proprietary PMS integration gateway connecting to 30+ property management systems including Oracle Opera, Marriott, Hilton OnQ, and Mews), Precision VM (guest voicemail system), Informant CAS (call accounting software), and the Latitude suite of mobile applications and digital signage. The company's flagship product Parallax, originally introduced in 2002, was completely rebuilt in 2025 and integrates with major PBX systems (Cisco, Avaya, NEC, Windstream, Webex), enabling features such as guest name caller ID, automated wake-up calls, do-not-disturb management, housekeeping status updates, and E911 notifications.

Name

Percipia

Legal name

Parallax Investors, LLC

Website

https://percipia.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Percipia is a hospitality-focused technology company that provides IP telephony, PMS integration middleware, guest mobile applications, and AI voice assistants for hotels, resorts, casinos, and conference centers worldwide, with 25 years of domain specialization.

Ownership category

akta.pro rank

Product category

Hospitality Communications and PMS Integration Software

NAICS

Telephone Apparatus Manufacturing (33421)

SIC

Services-Telephone Interconnect Systems (7385), Computer Communications Equipment (3576)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industries

VoIP/ATA & Integrated Voice Gateways (CPE) (HDAFAIAJ), Customer Service, Contact Center & Loyalty Care Platforms (Case Management, Chatbots) (THALAKAN)

Keywords

• Hospitality phone systems
• PMS integration middleware
• IP telephony VoIP
• Hotel call accounting
• Guest room mobile apps

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: Percipia sells its software products (Frequency PBX, Parallax, Precision VM, Informant CAS, Latitude) primarily as licensed software with associated support and maintenance programs. PercipiaCare and PercipiaCare PLUS are annual/multi-year support programs offering unlimited service tickets, bug fixes, interface resolution, discounted upgrades, and system backups. PercipiaCare PLUS includes free full software upgrades on 3-year and 5-year cycles.
2. Hardware Resale: Percipia resells hardware including handsets (from Cetis/Teledex/Telematrix/Scitec, VTech, Grandstream, Cisco) and gateways (Nomadix, Grandstream Analog Gateways). As a Platinum Reseller for Cetis and Preferred Reseller for Cisco, the company bundles hardware with its software solutions.
3. Support and Maintenance Services: PercipiaCare and PercipiaCare PLUS are tiered support programs providing unlimited service ticket requests, bug fixes, interface resolution, system training, discounted software upgrades, Zabbix monitoring (add-on for standard, included in PLUS), discounted custom software development, system backups, and hardware/software purchase discounts. New software purchases include 1 full year of PercipiaCare.
4. Professional Services: Programming and installation services are provided by Percipia to channel partners and end clients. The company offers on-site installation and integration support, with dedicated engineers rather than third-party support providers.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Percipia develops and sells proprietary hospitality technology software including the Frequency PBX IP telephony platform, Parallax PMS integration middleware that connects hotel phone systems with 30+ property management systems, Precision VM guest voicemail, Informant CAS call accounting, Latitude custom mobile and digital signage apps, and VIVA+ AI voice assistant built on Amazon Alexa Smart Properties. The company also resells compatible hospitality handsets and gateways and delivers 24/7/365 implementation, programming, and support services through its PercipiaCare programs.

Product overview

Percipia is a hospitality technology company offering a platform-plus-modules architecture centered on IP telephony and guest experience solutions. The core offerings include: Frequency PBX/Stratus/SE as the telephony platform with built-in Parallax PMS integration and Precision VoiceMail; Latitude suite (mobile app, All-In-One hub, Digital Signage) for guest-facing mobile and in-room experiences; and VIVA+ AI assistant powered by Amazon Alexa. Products integrate with major PBX systems (Cisco, Avaya, NEC), property management systems (Oracle Opera, Marriott, Hilton, Mews, and 30+ others), and cloud platforms (Windstream OfficeSuite UC, Webex). Support services include PercipiaCare and PercipiaCare PLUS.

Differentiator

Problem solved

Functional benefit

Products and services

• Frequency PBX Reliable, scalable, and cost-effective IP-PBX designed specifically for hospitality that controls guest room extensions and powers administrative phones with Parallax PMS integration and Precision VoiceMail built-in, featuring guest caller ID, automatic wake-up calls, and video calling.
• Frequency Stratus Revamped cloud-based hotel staff communication solution that bundles Parallax PMS integration engine, Precision guest voicemail, Informant CAS, and Frequency Operator Panel with 24/7/365 built-in monitoring and Cradlepoint 4G LTE failover.
• Frequency SE Cost-effective telephone system for Select Service and Extended Stay hotels providing core telephony and hospitality features including PMS interfacing, guest voicemail, wake-up calls, DND, and housekeeping room updates without requiring dedicated onsite staff.
• Parallax Industry-leading PMS interface gateway connecting hotel telephone systems (Cisco, Avaya, NEC, Percipia) with property management systems, providing automated welcome messages, PMS-integrated caller ID, room move/swap functionality, E911 notifications, and housekeeping room status updates.
• Precision VM Versatile voicemail system that travels with the guest from room-to-room, is accessible on the go via dial-in or email, retrievable after checkout, with .wav email notification, archive, PMS text notification, off-premise access, and voicemail-to-text transcription.
• Informant CAS Hospitality-centric call accounting software integrating with PMS for accurate call billing to guest folio, offering 50+ canned reports, traffic analysis, staff monitoring, abuse detection, cost allocation, rate table updates, and carrier bill reconciliation.
• Latitude Custom mobile application platform for guest room tablets and guest mobile devices available on iOS and Android with multi-property capability, content management, push notifications, full customizability, Google Analytics, Make-A-Request staff connection, chat, multi-language support, and geo-fencing.
• Latitude DS Digital signage solution for hotel information and guest engagement displaying airline/flight info, conference schedules, hotel amenities, weather, room number, privacy/make-up room status, doorbell features, and promotional banners on iOS and Android.
• VIVA+ Next-generation hospitality AI assistant powered by Amazon Alexa Smart Properties that combines voice-activated calling via Frequency PBX, Precision Voicemail integration, and Parallax PMS integration, enabling guests to control room settings, order services, access loyalty programs, and make calls via voice or touch on Amazon Echo Show devices.
• PercipiaCare and PercipiaCare PLUS Annual and multi-year support and maintenance programs providing unlimited service ticket requests, bug fixes, interface resolution, system training, discounted software upgrades, Zabbix monitoring, biannual backups, and hardware/software purchase discounts. New software purchases include one year of PercipiaCare.

Quantifiable outcome

• Parallax PMS integration enables guest name Caller ID, which is required for hotels to be awarded Forbes 5-Star and AAA Five-Diamond recognition
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration50 records

AI capability6 records

Feature12 records

Partnerships

Eleven partnerships are on record, tiered core, secondary and primary.

• Amazon Alexa Smart Properties HospitalitycoreStrategic or Co-development Partner · 16 September 2024Percipia collaborated with Amazon's Alexa Smart Properties Hospitality to launch VIVA+, a next-generation AI hospitality assistant combining Alexa voice technology with Percipia's Frequency PBX, Precision Voicemail, and Parallax PMS integration. VIVA+ runs on Amazon Echo Show devices and enables guests to make voice-activated calls, control room settings, order services (valet, room service, spa), and access loyalty program information. Bram Duchovnay, Director of Alexa Smart Properties, stated this collaboration combines essential hospitality calling features from Percipia with the intuitive Alexa voice experience.
• Oracle (Oracle PartnerNetwork)coreTechnology or Integration · 6 August 2024Percipia is a member of Oracle PartnerNetwork (OPN). Parallax is available on Oracle Cloud Marketplace and can be deployed on Oracle Cloud Infrastructure (OCI) integrated with OPERA Cloud via Oracle Hospitality Integration Platform (OHIP). This enables hotels running Oracle OPERA Cloud to access Parallax's PMS-telephony integration features including guest name caller ID, wake-up calls, and room status updates from guest room phones.
• Windstream EnterprisecoreTechnology or Integration · 24 June 2024Percipia delivers cloud calling capabilities through integration with Windstream's OfficeSuite UC, an award-winning cloud-based unified communications platform. The integration allows hotels to use Parallax middleware to connect PMS with OfficeSuite UC for guest extensions, enabling features like guest name caller ID, wake-up calls, calling permissions, and housekeeping room status updates. Austin Herrington (VP Product Management, UC Voice at Windstream) described this as providing powerful unified communications enhancing guest experience and operational efficiency.
• Cisco SystemscoreTechnology or IntegrationPercipia is a Cisco Systems Technology Developer Partner and Preferred Reseller. The partnership provides Parallax, Precision VM, and Informant CAS software enabling hotel telephony features on Cisco's Unified Communication Manager (CUCM) and guest-facing IP XML phone applications. Percipia has partnered with Cisco since 2002 and was the first to deploy IP telephony in hospitality at Village of Squaw Valley. New Parallax Bot for Webex enables front desk agents to set wake-up calls, service requests, and room status updates via Webex messaging. Percipia resells new Cisco admin devices and continues support for XML.
• AvayacoreTechnology or IntegrationPercipia partnered with Avaya to bring hospitality features to Avaya IP Office and the Avaya Vantage Device. Integration provides Parallax (secondary check-in/out, wake-up call, DND, housekeeping updates), Precision VM (enhanced guest mailbox, room-to-room voicemail, post-checkout retrieval), and Informant CAS (50+ canned reports, auto-report feature). Latitude is also available on the Avaya Vantage Device for in-room controls.
• NECsecondaryTechnology or IntegrationPercipia has been a proud partner of NEC throughout the years, creating high-end technology specifically designed for hospitality. NEC announced end-of-life for on-premise services in the United States (March 2025). Percipia positioned Frequency PBX as the replacement solution for NEC EOL, offering seamless transition with Parallax as PMS middleware. Multiple products (Frequency PBX, Frequency Stratus, Frequency SE) are offered as NEC replacements.
• Cetis (Teledex, Telematrix, Scitec)primaryChannel Partner/ Reseller/ DistributorPercipia is a Platinum Reseller for Cetis, providing new and existing customers with Teledex, Telematrix, and Scitec hospitality phones. Percipia guides customers through the complete process from discovery to shipment for handset hardware upgrades.
• VTechsecondaryChannel Partner/ Reseller/ DistributorVTech designs stunning hospitality devices including user-friendly, durable guest and administrative phones. Percipia's sales team guides customers on selecting handsets and creating perfect faceplates for VTech orders.
• GrandstreamprimaryChannel Partner/ Reseller/ DistributorPercipia is a Grandstream ResellerConnect partner. Grandstream creates administrative phones and Android-based in-room devices. The partnership enabled development of a cost-effective Latitude mobile application solution for hospitality. Percipia also offers Grandstream Analog Gateways allowing reuse of analog handsets in IP environments.
• NomadixsecondaryChannel Partner/ Reseller/ DistributorPercipia is a Nomadix Preferred Reseller, offering hospitality-centric Wi-Fi gateways. Properties can brand Wi-Fi splash pages, offer tiered bandwidth purchases, and integrate with their PMS.
• iHeartMediasecondaryTechnology or IntegrationiHeartRadio integrates with Percipia's Latitude app for guest rooms, offering over 1,000 live radio stations worldwide. Guests can search stations by keyword, genre, or state, set alarm to radio, and access their local radio stations. No subscription fees for guests. Available in light and dark modes on Android and iOS.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Mitel: Global PBX and unified communications vendor with a long-standing hospitality vertical practice. Directly competes with Percipia's Frequency PBX in the same customer base of hotels and resorts.
• 3CX: Software-based PBX vendor offering VoIP and UC solutions with a hospitality SMB segment. Competes with Percipia on cost-effective IP telephony for select-service and boutique hotels.
• Sangoma Technologies: Provider of UC, PBX, and SIP communications including hospitality-oriented phone systems. Comparable business model of combining telephony software with hardware resale.

Broad incumbents

• Cisco Systems: Incumbent PBX and UC vendor (CUCM, Webex) with extensive hospitality deploys. Both a partner (Parallax runs on Cisco) and indirect competitor in enterprise telephony.
• Avaya: Legacy PBX incumbent (IP Office, Vantage Devices) with strong hospitality vertical. Both technology partner and adjacent competitor for hospitality phone systems.
• NEC: Long-standing NEC telephony partner now transitioning from competitor to replacement target as NEC EOL its on-premise US services (March 2025).

Emerging players

• RingCentral: Cloud-native UCaaS vendor expanding into vertical-specific offerings including hospitality. Represents the cloud transition threat to Percipia's on-premise architecture.
• Zoom: Cloud UC vendor with growing hospitality and Zoom Phone offerings. Increasingly relevant as hotels evaluate cloud alternatives to on-premise PBX.
• Shiji Group: Hospitality technology platform provider (PMS, POS, guest experience). Comparable focus on integrated hospitality tech stack and competes for the same hotel technology budget.
• Agilysys: Hospitality-focused PMS and technology vendor (Visual One, Versa, LMS). Adjacent to Percipia on the PMS side and a partner/competitor for hospitality integration projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpUmuHQ40bh2054DAijFGPg
• Facebookfacebook.com/Percipia
• LinkedInlinkedin.com/company/percipia
• Instagraminstagram.com/percipia
• Xx.com/Percipia1

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Percipia