What mySalesman does

mySalesman is a privately held, founder-owned SaaS company founded in 2012 and headquartered in Waverly, Nebraska, that builds a lead-qualification and instant project-estimation platform for small and mid-sized home-services contractors. The core product is an embeddable online calculator in which prospective customers locate their property on a satellite map, draw project layouts, select materials from the contractor's customized product catalog, and receive an instant budget estimate — capturing qualified lead data (contact info, project specs, budget range) before the contractor invests sales time. The company originated from a commercial fencing operation (Empire Netting and Fence, founded by current owner Matt Warner) and now serves five verticals: fence (the primary vertical), deck, roofing, exterior cleaning, and artificial turf, each delivered either as a base subscription or $25/month add-on module. The platform is priced at $175/month per base industry subscription, with annual payment saving $175, no contracts, and a free 30-day trial, plus unlimited users per account, supporting a PLG motion augmented by inside-sales phone outreach, dedicated onboarding coaches, and field marketing at industry events.

Technically, the platform combines satellite/aerial imagery mapping, customizable product catalogs (per-linear-foot and per-unit pricing, short-run charges, length-based discounts), service-area filtering, lead visualization dashboards, and bidirectional integrations with construction management and CRM systems (TRUE, ArcSite, JobNimbus, Contractor Accelerator, Elite Technique). The April 2024 mySalesman 2.0 release introduced individual user logins, smarter drawing tools, and more flexible pricing controls. The company reports 634+ contractor customers, approximately $1.42M in lead value quoted daily, and cumulative $2.87B in qualified lead volume processed since founding, with distribution spanning the US, Canada, Australia, the UK, and Mexico through self-serve signup, website embed, QR codes, and social media.

The business model is recurring SaaS subscription, primarily $175/month per primary industry module plus $25/month per additional vertical, generating an estimated $1M-$5M in annual revenue across the long-tail SMB customer base. Marketing combines content/SEO, social media (Facebook, Instagram, YouTube, TikTok), industry events, and the company-hosted 'Unhinged' podcast. The company has no disclosed institutional funding, no parent company, and operates as a bootstrapped, founder-controlled entity with strategic affiliation to the American Fence Association (2021 AFA Manufacturer of the Year Award recipient) and the DotCom Professional Network for SEO.

Name

mySalesman

Legal name

mySalesman

Website

https://mysalesman.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

mySalesman is a Nebraska-based SaaS platform that helps SMB contractors in fence, deck, roofing, exterior cleaning, and turf qualify leads and generate instant project estimates via embeddable satellite-mapping calculators. Founded 2012, founder-owned, 634+ contractor customers, $175/month per vertical subscription.

Ownership category

akta.pro rank

Product category

Contractor Estimating Software

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industry

Lead Qualification & Inside Sales Support Services (BPAFAKAK)

Keywords

• Fence estimating software
• Lead qualification platform
• Contractor sales automation
• Instant project estimating
• Home service SaaS

Headquarters

HQ city

Waverly

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Monthly Software Subscription: Base subscription model at $175 per month providing access to the core fence estimating software. Additional industry modules available as add-ons at $25 per month each.
2. Add-on Services: Additional services such as deck, roofing, exterior cleaning, or turf software modules billed at $25 per month each on top of base subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

mySalesman provides a SaaS-based lead qualification and instant project estimating platform for home service contractors. Customers (homeowners) access the tool through a contractor's website, draw project layouts on satellite maps, and receive instant budget estimates that pre-qualify them as leads. The platform offers industry-specific solutions for fence, deck, roofing, turf, and exterior cleaning contractors.

Product overview

mySalesman is a unified lead qualifying and project estimating software platform for home service contractors. The core product consists of a satellite mapping-based calculator where customers can design projects and receive instant budget estimates, qualifying themselves before reaching sales teams. The platform offers five industry-specific solutions: Fence Company Estimating Solution, Deck Company Estimating Solution, Roofing Company Estimating Solution, Turf Company Estimating Solution, and Exterior Cleaning Company Estimating Solution. Each follows the same 5-step process: enter contact information, find property on satellite map, draw project layout, design/select options, and receive instant estimate. The platform is priced at $175/month for the primary service with additional industry solutions at $25/month each. Add-on modules include customer-facing features, sales manager tools for lead filtering/mapping/insights, and business owner ROI dashboard. The system integrates with TRUE, ArcSite, JobNimbus, Contractor Accelerator, and Elite Technique for broader workflow management.

Differentiator

Problem solved

Functional benefit

Products and services

• mySalesman Core Platform A lead qualifying and instant project estimating software platform that enables contractors to capture qualified leads 24/7 through an online calculator where customers draw projects on satellite maps and receive instant budget estimates.
• Fence Company Estimating Solution Industry-specific estimating tool for fence companies featuring satellite mapping for property identification, fence outline drawing, material/style selection from company inventory, and instant budget estimates for pre-qualifying leads.
• Deck Company Estimating Solution Deck-specific calculator allowing homeowners to design their deck layout on satellite maps, compare materials (decking colors, railing systems, stairs, skirting, lighting, pergolas), and receive instant estimates.
• Roofing Company Estimating Solution

Quantifiable outcome

• Saves companies equivalent of a full-time person in estimating labor
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TRUE (Construction Management)coreTechnology or IntegrationmySalesman integrates with TRUE's construction management platform to optimize workflow from first contact to final walkthrough. Leads from mySalesman flow directly into TRUE for task assignment, progress tracking, and team communication.
• ArcSitecoreTechnology or IntegrationArcSite turns online estimates into detailed CAD drawings, material lists, and professional proposals. mySalesman data transfers directly into ArcSite to create accurate fence designs and streamlined project workflows.
• JobNimbuscoreTechnology or IntegrationJobNimbus integration helps contractors organize their workday with built-in scheduling, communication tools, and customer tracking. mySalesman leads flow directly into JobNimbus for consistent follow-up and project management.
• DotCom Global MediaminorOthersPart of the DotCom Professional Network for SEO support and marketing. The network extends across over 3,000 websites providing digital marketing and SEO benefits.
• American Fence Association (AFA)coreStrategic or Co-development PartnerMajor supporter of the AFA, sponsors national and chapter events, golf outings, and has helped promote the association's growth by sponsoring new members.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• JobNimbus: CRM and project-management software purpose-built for roofing and exteriors contractors, with integrated lead intake that overlaps directly with mySalesman's qualification and estimating workflows. Already a mySalesman integration partner, making it both a competitor for lead workflow ownership and a distribution channel.
• AccuLynx: End-to-end roofing contractor management platform that combines CRM, production tracking, and aerial measurement. Directly comparable because it competes for the same roofing-contractor budget as mySalesman's roofing module.
• Buildertrend: Construction management SaaS for residential remodelers and specialty contractors including deck builders, offering lead and estimating features that compete with mySalesman's deck and broader home-improvement modules.
• Hover: Property-measurement and visual estimation platform using photo-capture and 3D models. Comparable on the property-measurement and instant-estimate workflows that mySalesman delivers via satellite mapping for fence, deck, and roofing projects.
• RoofSnap: Roofing-specific estimating software that uses aerial imagery and product pricing to produce instant quotes. Direct head-to-head competitor for mySalesman's roofing module on the same instant-estimate use case.

Broad incumbents

• ServiceTitan: Large-scale field service management platform spanning HVAC, plumbing, and roofing. Represents the broad incumbent threat: as ServiceTitan adds lead qualification and aerial estimating features, it can subsume the entry-point mySalesman currently occupies.
• EagleView: Aerial imagery and property analytics provider widely used by roofing contractors for measurement and estimating. Comparable as an incumbent data and measurement layer that mySalesman's satellite-mapping product competes against, particularly for roofing.
• Angi Leads (formerly HomeAdvisor): Massive consumer-side lead-generation marketplace for home-services contractors. Comparable in the lead-generation category but operates the inverse economics — selling leads to contractors rather than selling qualification software to them.

Emerging players

• CompanyCam: Photo-based jobsite documentation and lead-management tool targeting contractors. Comparable as a complementary lead-and-project visibility tool used by the same SMB contractor buyer mySalesman targets, and adjacent in the lead-to-estimate workflow.
• Estimator360 / Renoworks: Visualizer and instant estimator for exterior home-improvement products (siding, roofing, decks). Comparable on the customer-facing instant-budget flow that is core to mySalesman's three-step estimate experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mySalesman
• Facebookfacebook.com/profile.php?id=100037033280369
• Instagraminstagram.com/mysalesman_software
• TikToktiktok.com/@mysalesman_fencesoftware
• Xx.com/mysalesman1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mySalesman