PEX Universe

What PEX Universe does

PEX Universe (legal name: PEX Universe; DBA: PexUniverse) is a private, U.S.-based e-commerce retailer specializing in PEX plumbing, radiant heating, and HVAC supplies. Founded in 2009 and headquartered at 5811 Foster Ave, Brooklyn, NY, the company serves licensed plumbers, HVAC contractors, commercial construction firms, and DIY homeowners through a direct-to-consumer storefront at pexuniverse.com, a toll-free phone order line (800-818-3201), and free in-warehouse pickup. The product catalog is organized into core categories — PEX supplies, heating, plumbing, kitchen & bath, pumps, valves, pipe fittings, pipe, and tools — and features branded product lines from Z-Flex (Z-Vent, NovaVent), Taco (0010, variable speed, priority zoning circulators), Grundfos (UP/UPS, Alpha, Comfort), Amtrol (Extrol, Fill-Trol, Therm-X-Trol, Radiant Extrol), Viega (MegaPressG), Sioux Chief, Webstone, and Milwaukee, among others.

The underlying technology is a standard e-commerce platform with SSL encryption (VeriSign), McAfee Secure scanning, an integrated shopping cart, real-time inventory tracking, and shipping cost calculation. The company has developed the PEX Universe Learning Center — an SEO-oriented content hub with installation guides, sizing calculators, and technical charts — and has launched a PEX Universe iOS mobile app to broaden purchase channels. Fulfillment operates from a single Brooklyn warehouse with same-day shipping for orders placed before 3 PM EST and free FedEx Ground shipping on orders over $99 (and on most PEX tubing, tools, tankless water heaters, and pumps), serving the continental United States (excluding Alaska).

Revenue is generated primarily through one-time transactional hardware sales across plumbing, heating, and HVAC categories, with unit pricing, a $99 free-shipping threshold, and quote-based pricing for special orders via phone. The company is privately held with no disclosed institutional investors, no parent company, no subsidiaries, and no M&A or funding activity in the available data; ownership structure is not publicly disclosed. No certifications, patents, trademarks, regulatory actions, or management team details are surfaced in the source material.

Name

PEX Universe

Legal name

PEX Universe

Website

https://pexuniverse.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

PEX Universe is a Brooklyn-based e-commerce distributor of PEX tubing, plumbing, heating, and HVAC supplies, selling direct to professional plumbers, HVAC contractors, commercial builders, and DIY homeowners across the continental United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Revenue is generated through the sale of PEX tubing, plumbing fittings, valves, heating equipment (boilers, water heaters, circulator pumps), HVAC supplies, and related accessories. Sales are primarily one-time transactional purchases with some subscription/recurring potential from professional contractors who regularly restock supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PEX Universe is an e-commerce distributor specializing in PEX tubing, plumbing fittings, heating equipment, and HVAC supplies. The company sells a comprehensive catalog of products including boilers, water heaters, circulator pumps, expansion tanks, valves, and pipe fittings directly to professional contractors and consumers through pexuniverse.com, with warehouse pickup available in Brooklyn, NY.

Product overview

PEX Universe is a B2B industrial equipment supplier and e-commerce distributor specializing in PEX plumbing, radiant heating, and HVAC supplies. The company offers a comprehensive portfolio of products organized into core categories including PEX Supplies (tubing, fittings, manifolds, tools), Heating Supplies (boilers, radiators, circulator pumps, zone valves), Plumbing Supplies (water heaters, expansion tanks, fittings, valves), Pumps (sump, sewage, booster, jet), Valves, Pipe Fittings, Kitchen & Bath products, and Tools. The product portfolio includes sub-brands and branded product lines such as Z-Vent gas venting products by Z-Flex, Taco circulator pumps, Grundfos circulating pumps, and Amtrol expansion tanks (Extrol, Fill-Trol, Therm-X-Trol, Radiant Extrol). The company also provides educational resources through its Learning Center covering installation guides, technical specifications, and product selection tutorials. PEX Universe operates as a traditional e-commerce distributor without a platform-based architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• PEX Supplies Comprehensive line of PEX tubing, fittings, manifolds, tools, and installation accessories for radiant heating and plumbing applications.
• Heating Supplies Boilers, boiler parts, circulator pumps, zone valves, thermostats, radiators, baseboards, and heating accessories for residential and commercial heating systems.
• Plumbing Supplies Water heaters, expansion tanks, well tanks, fittings, valves, pipe, tools, and plumbing accessories for residential and commercial plumbing applications.
• Pumps Sump pumps, sewage pumps, effluent pumps, grinder pumps, utility pumps, condensate pumps, booster pumps, and well pumps for wastewater, HVAC, and water supply applications.
• Valves Ball valves, check valves, stop valves, drain valves, sillcocks, pressure reducing valves, zone valves, mixing valves, and gas cocks for plumbing and heating systems.
• Pipe Fittings Black, brass, copper, galvanized, PVC, PEX, push-fit, compression, flare, and threaded fittings in various materials and connection types.
• Kitchen & Bath Products Drains, outlet boxes, connectors, risers, tubular products, shower pan liners, tub spouts, toilet seats, and toilet repair parts.
• Tools PEX tools, press tools, plastic and copper pipe cutters, pliers, wrenches, soldering tools, screwdrivers, utility knives, markers and pens.
• Pipe & Pipe Nipples Copper pipe, PVC pipe, black steel pipe, brass pipe nipples, galvanized pipe nipples, stainless steel pipe nipples, PEX pipe, CSST gas pipe, and PE gas pipe.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ResellerRatings.comminorGTM or Marketing PartnerPEX Universe uses ResellerRatings.com as their third-party review platform to collect and display customer reviews. After order delivery, customers receive an email invitation to rate their experience. This partnership provides independent verification of customer satisfaction and builds trust with potential buyers.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Grainger: Grainger is a broad industrial MRO distributor that overlaps with PEX Universe on pumps, valves, and plumbing maintenance items sold to commercial and institutional buyers. It serves a much wider product portfolio and customer base, including facilities and contractors, but with weaker specialization in residential plumbing.
• Ferguson Enterprises: Ferguson is the largest US distributor of plumbing, heating, and HVAC supplies with a national branch network and a growing e-commerce operation (acquired Build.com). It competes with PEX Universe on contractor accounts, catalog breadth, and logistics, but operates at vastly greater scale and across many more geographies.
• Amazon Business: Amazon Business competes with PEX Universe on commodity plumbing parts, fittings, and tools, leveraging Prime shipping and broad contractor procurement workflows. It does not match the depth of PEX Universe's specialist catalog (Z-Vent, Viega, Taco, Grundfos lines) but exerts pricing pressure across the long tail.
• Rexel: Rexel is a global electrical and plumbing distributor with US operations that overlap with PEX Universe on select plumbing categories and contractor customers. Its primary focus is electrical distribution, so its plumbing offering is narrower than PEX Universe's.
• Home Depot (Pro / HomeDepot.com): Home Depot's Pro division and homedepot.com compete directly with PEX Universe on plumbing, HVAC, and water heater categories, particularly with DIY homeowners and small contractors. It offers broader assortment and buy-online-pickup-in-store, but lacks the deep specialty focus and technical content that PEX Universe emphasizes.

Emerging players

• Reliable Parts: Reliable Parts is a specialty distributor of HVAC and appliance parts with both online and branch channels, overlapping with PEX Universe on HVAC components and parts. It is smaller and more regionally focused, but competes for service contractor and replacement parts demand.

Direct peers

• SupplyHouse.com: SupplyHouse.com is a direct online competitor specializing in plumbing, heating, and HVAC supplies with similar contractor and DIY customer segments. Like PEX Universe, it offers same-day shipping, free shipping thresholds, deep product catalog, and educational content, making it the most directly comparable peer.
• PlumbersStock.com: PlumbersStock.com is an online plumbing supplies retailer with comparable product breadth in fittings, valves, water heaters, and pumps. It competes for the same professional plumber and contractor buyer that PEX Universe targets.
• PexSupply.com: PexSupply.com is an online retailer focused on PEX plumbing and radiant heating supplies, closely overlapping with PEX Universe's core PEX category. It serves the same professional and DIY installer segments with similar product lines and pricing models.

Regional players

• Johnstone Supply: Johnstone Supply is a wholesale distributor of HVAC and refrigeration supplies serving independent contractors through a regional branch network. While it overlaps with PEX Universe's HVAC and heating categories, its primary strength is HVACR wholesale rather than residential plumbing, and its footprint is largely offline branches rather than e-commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/realpexuniverse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEX Universe