Tennessee Secondary School Athletic Association

Name

Tennessee Secondary School Athletic Association

Legal name

Tennessee Secondary School Athletic Association

Website

https://tssaa.org

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Secondary School Athletic Governance

NAICS

Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

University/School Sport Governing Bodies (Collegiate/Scholastic Associations) (MPAKAFAG), Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Athletics Compliance, Eligibility & Governance (EDALAIAJ)

Keywords

• Secondary school athletics governance
• Interscholastic athletic association
• High school sports regulation
• State championship administration
• School athletic membership services

Headquarters

HQ city

Hermitage

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues and Fees: Member schools pay annual membership dues and fees including fees for non-faculty coaches and TIAAA memberships. Dues must be paid by September 1. The Membership Statement (via the Portal) calculates membership dues and other fees.
2. Corporate Sponsorships: The TSSAA sells corporate sponsorships to businesses that want to associate their brand with high school athletics. Sponsors include BlueCross BlueShield of Tennessee, FirstBank, Tennessee Titans, Wilson, MaxPreps, Tennessee Dairy (The Dairy Alliance), and others. Contact: Courtney Brunetz, Marketing Director.
3. NFHS Network Broadcasting Rights: Partnership with the NFHS Network for streaming championship events likely generates revenue through broadcast rights and advertising split.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The TSSAA regulates and administers interscholastic athletics for Tennessee secondary schools (Grades 9-12) by operating a web-based Portal for eligibility, roster, and schedule management; organizing state championship events across multiple sports; classifying schools by enrollment; delivering digital rules books via the NFHS Rules App; and running award and recognition programs (Mr. Football, Mr. and Miss Basketball, Hall of Fame). It serves public and private member schools across the state as the sole governing body for secondary school athletics.

Product overview

The Tennessee Secondary School Athletic Association (TSSAA) is a voluntary, nonprofit organization that regulates high school athletics across Tennessee. The organization operates a unified platform of services centered on its web-based Portal for member school management, supplemented by digital NFHS Rules Books delivered through a mobile app. The core offerings include championship events across multiple sports (football, basketball, volleyball, soccer, baseball, softball, track & field, and more), award programs (Mr. Football, Mr. and Miss Basketball), recognition initiatives (Hall of Fame, Academic Achievement Awards, Title IX Trailblazers), and school classification services. Middle school athletics are handled through the TMSAA division. The organization also provides video conferencing for district meetings and health & safety resources for student-athletes.

Differentiator

Problem solved

Functional benefit

Products and services

• TSSAA Portal Password-protected web application serving as the primary point of interaction between member schools and the TSSAA state office. Provides tools for athletic directors and coaches to manage student eligibility, roster information, schedules, online rules meetings/voucher tracking, and built-in video conferencing for district and region meetings. Available to all member schools across Tennessee.
• TSSAA Championship Events State-level tournament and championship events across multiple sports including football, basketball, volleyball, soccer, baseball, softball, track & field, cross country, golf, bowling, and wrestling. Hosted at member school venues, MTSU facilities, and other locations across Tennessee.
• TSSAA Middle School Programs (TMSAA) Dedicated athletic programs and services for middle schools through the Tennessee Middle School Athletic Association, including separate eligibility requirements and competition structures from the high school program.
• School Classification Services Classification of member schools by Grade 9-12 enrollment that determines tournament participation. Includes enrollment reports, district/region alignments, and success formula reports for Division II football. Current classification cycle is 2025-2029.
• NFHS Rules Books (Digital) Sport rules books delivered digitally through the NFHS Rules App for iOS and Android. Available sports include football, volleyball, soccer, basketball, wrestling, track & field, flag football, baseball, and softball. Head coaches receive one subscription per sport as part of membership.
• Mr. Football Awards Annual awards program recognizing Tennessee's top high school football players across nine classifications, plus a top kicker award. Sponsored by the Tennessee Titans since 2007. Ceremony held at Nissan Stadium.
• Mr. and Miss Basketball Awards Annual awards program presenting the top boys and girls basketball players in six classifications of TSSAA. In its 41st year (2026); previously sponsored by American General (1986-2001) and Memphis Grizzlies (2002-2004). Ceremony held at MTSU Tucker Theater.
• TSSAA Hall of Fame Hall of Fame honoring administrators, coaches, officials, and contributors to Tennessee high school athletics since 1982. Annual induction ceremonies recognize outstanding individuals across multiple categories.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

25 partnerships are on record, tiered core, major and minor.

• Tennessee TitanscoreGTM or Marketing PartnerThe Tennessee Titans are a premier corporate sponsor of the TSSAA, sponsoring the annual Mr. Football Awards since 2007. The Titans provide support for high school football programs across Tennessee and host the awards ceremony at Nissan Stadium.
• BlueCross BlueShield of TennesseecoreGTM or Marketing PartnerBlueCross BlueShield of Tennessee is a major corporate sponsor of TSSAA, promoting health and wellness among student-athletes across Tennessee secondary schools.
• FirstBankcoreGTM or Marketing PartnerFirstBank is a corporate sponsor of the TSSAA, supporting high school athletics across Tennessee.
• The Dairy AlliancecoreGTM or Marketing PartnerThe Dairy Alliance partnered with TSSAA to promote real dairy milk during the 2025 TSSAA Football Finals, connecting dairy farmers, families, and communities to highlight nutritional benefits of dairy for athlete performance and recovery.
• Wilson Sporting GoodsmajorGTM or Marketing PartnerWilson is a corporate sponsor of TSSAA, providing sports equipment for high school athletics programs in Tennessee.
• MaxPrepsmajorTechnology or IntegrationMaxPreps is a corporate sponsor and provides statistics and scheduling tools used by TSSAA member schools for tracking high school sports results.
• NFHS NetworkcoreTechnology or IntegrationThe NFHS Network streams TSSAA championship events and provides video coverage of high school sports across Tennessee. The TSSAA website prominently features the NFHS Network for watching games.
• National Federation of State High School Associations (NFHS)coreStrategic or Co-development PartnerNFHS is the national leadership organization for high school sports. TSSAA is a member state association of the NFHS. NFHS provides the Rules App for digital sport rules books, the NFHS Network for streaming, leadership training through the NIAAA, and national awards programs (Hall of Fame, Spirit of Sport).
• Middle Tennessee State University (MTSU)coreStrategic or Co-development PartnerMTSU hosts numerous TSSAA state championship events including Spring Fling Track Championships, basketball tournaments, and volleyball championships at its Murphy Center facilities. MTSU's Boniface Amuzu serves as the top liaison for TSSAA championships.
• Tennessee Interscholastic Athletic Administrators Association (TIAAA)majorStrategic or Co-development PartnerTIAAA represents athletic administrators across Tennessee. Mike Ellson, TSSAA Hall of Fame inductee, served as President and Executive Director of TIAAA and is an Ex-Officio member of the TSSAA Board of Control representing TIAAA.
• Erlanger Sports MedicineminorGTM or Marketing PartnerErlanger Sports Medicine is a corporate sponsor of TSSAA, providing sports medicine services and health & safety resources for Tennessee student-athletes.
• Tennessee Board of RegentsminorGTM or Marketing PartnerTennessee Board of Regents is a corporate sponsor of TSSAA, supporting high school athletics across the state's public university system.
• Tennessee Highway Safety Office (THSO)minorGTM or Marketing PartnerTHSO is a corporate sponsor of TSSAA, promoting highway and traffic safety awareness among student-athletes and school communities.
• Victory RingsminorGTM or Marketing PartnerVictory Rings is a corporate sponsor of TSSAA, providing championship rings and awards for TSSAA events.
• PerryweatherminorGTM or Marketing PartnerPerryweather is a corporate sponsor of TSSAA.
• Pioneer ComfortminorGTM or Marketing PartnerPioneer Comfort is a corporate sponsor of TSSAA.
• Musco Sports LightingminorGTM or Marketing PartnerMusco Sports Lighting is a corporate sponsor of TSSAA, providing sports lighting solutions.
• Army National GuardminorGTM or Marketing PartnerTennessee Army National Guard is a corporate sponsor of TSSAA, engaging with student-athletes for recruitment and career opportunities.
• Covenant HealthminorGTM or Marketing PartnerCovenant Health is a corporate sponsor of TSSAA through its LeConte Sports Medicine program, providing sports medicine services for TSSAA events.
• Shaw Sports TurfminorGTM or Marketing PartnerShaw Sports Turf is an other sponsor of TSSAA, providing artificial turf surfaces for athletic facilities.
• Zaxby'sminorGTM or Marketing PartnerZaxby's is an other sponsor of TSSAA.
• Rural 1stminorGTM or Marketing PartnerRural 1st is an other sponsor of TSSAA.
• US Coast GuardminorGTM or Marketing PartnerUS Coast Guard is an other sponsor of TSSAA, engaging with student-athletes for recruitment.
• US MarinesminorGTM or Marketing PartnerUS Marines is an other sponsor of TSSAA, engaging with student-athletes for recruitment.
• Moe's Southwest GrillminorGTM or Marketing PartnerMoe's Southwest Grill is an other sponsor of TSSAA.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Hudl: Video and data platform widely used by high school athletic programs. Competes with TSSAA Portal and NFHS Network for the video capture, analytics, and coaching workflow layer that surrounds secondary school sports.
• MaxPreps: The leading digital platform for high school sports statistics, schedules, and rankings. Already a TSSAA corporate sponsor and technology partner; competes for the data/content layer around secondary school athletics that TSSAA's Portal partially overlaps with.

Direct peers

• Georgia High School Association (GHSA): Voluntary nonprofit governing body for Georgia secondary school athletics. Comparable to TSSAA in scale (larger state), offering the same combination of member-school dues, championship events, eligibility governance, and corporate sponsorship monetization.
• Mississippi High School Activities Association (MHSAA): Mississippi's statewide nonprofit association for secondary school athletics, structurally identical to TSSAA — dues, championships, classification, NFHS affiliation, and corporate sponsorship.
• Virginia High School League (VHSL): Statewide athletic association governing Virginia secondary schools; another structurally identical peer operating dues, championships, classifications, and corporate sponsorships.
• Kentucky High School Athletic Association (KHSAA): The state-level nonprofit governing body for secondary school athletics in Kentucky. Structurally and functionally near-identical to TSSAA: membership dues, corporate sponsorships, state championships, Portal-based administration, and NFHS affiliation.
• Alabama High School Athletic Association (AHSAA): Statewide nonprofit athletic association for Alabama secondary schools. Directly mirrors TSSAA's structure: voluntary membership, dues-funded operations, classification-based championships, and award programs.
• North Carolina High School Athletic Association (NCHSAA): Governing body for North Carolina high school athletics, offering analogous services: eligibility oversight, championship tournaments, school classification, and sponsorship-driven revenue alongside dues.

Broad incumbents

• National Federation of State High School Associations (NFHS): The national umbrella organization of which TSSAA is a state member association. Provides rules books, the NFHS Network streaming platform, national awards, and leadership training that TSSAA distributes to its Tennessee member schools.
• NCAA: National governing body for collegiate athletics. Operates a tier above TSSAA but shares the same governance model (voluntary membership, eligibility rules, championships, corporate sponsorships) and serves as the pipeline destination for TSSAA athletes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tennessee-secondary-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tennessee Secondary School Athletic Association