Bey-Berk International

What Bey-Berk International does

Bey-Berk International is a privately held, family-owned designer, manufacturer, and retailer of premium clocks, giftware, jewelry storage, watch winders, barware, travel accessories, and desk accessories, founded in 1981 in Los Angeles by Serop Beylerian and Kurken Berksanlar and now in its second generation of leadership under Alex Beylerian and Nishan Berksanlar (2024). The company operates an omnichannel go-to-market anchored on a Shopify-powered direct-to-consumer storefront at bey-berk.com, a dedicated B2B wholesale portal with exclusive wholesale pricing, a Faire marketplace storefront, and a physical showroom at AmericasMart in Atlanta (Building 2, Showroom #718A), supported by a headquarters and operations facility at 9145 Deering Ave, Chatsworth, California. Its product line spans over 1,000 SKUs across 12 categories including jewelry storage, watch storage and winders, travel, games, office, home décor, bar and cigar accessories, and personal accessories, with materials ranging from leather and wood to high-lacquer finishes and integrated wireless charging. Bey-Berk sells via two revenue streams: one-time direct-to-consumer product sales at list price through e-commerce, and one-time wholesale/B2B sales to corporate gifting and retail buyers through dedicated wholesale pricing; it does not publicly disclose pricing, revenue, or unit volumes. Personalization services including engraving, embossing, and custom branding, a 2-3 business day shipping promise, and active marketing through Facebook, Instagram, TikTok, Pinterest, email newsletters, and trade show participation round out the commercial model.

Name

Bey-Berk International

Legal name

Bey-Berk

Website

https://bey-berk.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Bey-Berk International is a family-owned designer, manufacturer, and retailer founded in 1981, selling over 1,000 premium clocks, jewelry storage, watch winders, barware, and lifestyle accessories via DTC e-commerce, B2B wholesale, Faire marketplace, and an AmericasMart showroom.

Ownership category

akta.pro rank

Product category

Giftware and Home Accessories

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Hobby, Toy, and Game Retailers (45912), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Hobby, Toy & Game Shops (5945)

akta.pro industry

PRIMARYCRALAJAD

Seasonal & Holiday Gifts & Decor Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

SECONDARYCRAKAEAI

Luxury Writing Instruments & Desk Accessories

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Luxury Accessories (Leather Goods, Sunglasses, Small Leather Goods)

Keywords

• Giftware accessories
• Watch winders
• Jewelry storage
• Home décor
• Corporate gifts

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (B2C): Direct retail sales of clocks, giftware, and accessories through their e-commerce platform. Products are sold at list price to individual consumers.
2. Wholesale/B2B Sales: Exclusive wholesale pricing available for corporate and retail buyers through their B2B portal and Faire storefront. Dedicated support for corporate and retail buyers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Bey-Berk International designs, sources, and manufactures premium clocks, giftware, and lifestyle accessories sold under its own brand across categories including jewelry storage, watch winders and boxes, travel accessories, desk/office products, home décor, games, barware, cigar accessories, and personal accessories. The catalog spans over 1,000 SKUs across 12 categories and is offered with personalization services such as engraving and embossing for both retail consumers (B2C) and wholesale corporate/retail buyers (B2B).

Product overview

Bey-Berk International is a traditional e-commerce retailer specializing in premium accessories and organizational products for personal and home use. The company operates primarily as a business-to-consumer and business-to-business e-commerce platform built on Shopify, with a comprehensive product portfolio spanning over 1,000 products across 12 categories. The product lineup includes Jewelry Storage (jewelry boxes, trays, travel cases, eyewear storage), Watch Storage & Winders (watch boxes and automatic winders in various capacities), Travel accessories (toiletry bags, manicure sets, travel games, cigar accessories), Games (poker, backgammon, chess sets), Office products (compasses, desk sets, business gifts, pens), Home décor (clocks, weather stations, picture frames, sculptures), Bar & Cigar accessories (wine sets, flasks, humidors, cigar cases), and general Accessories (cufflinks, keyrings, money clips). The company offers personalization services including engraving, embossing, and custom branding. Products range from entry-level items to luxury pieces featuring premium materials like leather, wood, and metal finishes.

Differentiator

Problem solved

Functional benefit

Products and services

• Jewelry Storage Products Jewelry storage collection including jewelry boxes, jewelry trays, travel cases, and eyewear storage solutions for organizing and protecting jewelry, eyewear, and accessories. Sold directly to consumers and through wholesale channels for personal and corporate gifting.
• Watch Storage & Winders Watch boxes and automatic watch winders in single and multiple-unit configurations designed to store and maintain automatic timepieces. Includes Executive, President, Louis Ash Wood High Lacquer, and travel case variants.
• Travel Products Travel accessories including toiletry bags, manicure sets, travel games, sunglass cases, cigar accessories, jewelry rolls, travel cases, and bags designed for personal travel and gift-giving.
• Games Tabletop and travel games including poker sets, backgammon, chess, and travel games for personal entertainment and home use.
• Office Products Desk and office accessories including compasses, desk sets, pocket card cases, pens and holders, blotter pads, business gifts, stock market items, portfolios, and valets for executive desks and corporate gifting.
• Home Products Home décor and accessories including desk clocks, wall clocks, weather stations, nautical items, grooming products, picture frames, bookends, sculptures, sporting items, sand timers, trays, flag boxes, and awards for residential use and gifting.
• Bar & Cigar Products Bar accessories and cigar products including wine sets, flasks, coasters, shakers, humidors, cigar cases, cutters, lighters, and ashtrays for home entertaining and personal collections.
• Accessories Personal accessories including tool sets, cufflinks, keyrings, money clips, wallets, shoe shine sets, and pill boxes for everyday carry and gift-giving.
• Violet Leather Snap Valet Leather snap valet tray available in multiple colors (black, brown, navy, red, pink, green, orange, cream, white) for organizing personal items on a desk or nightstand.
• Robert Leather Valet with Wireless Charger Leather valet tray with integrated wireless charging capability for smartphones, combining organization and device charging.
• Louis Ash Wood High Lacquer Watch Winder Collection Luxury watch winders and storage cases featuring high-lacquer ash wood finish, available in 1, 4, and 8-watch configurations for high-end automatic watch collections.
• Davidson Leather Double Watch Travel Case Leather travel case designed to safely transport two watches, available in black, brown, blue, and hunter green finishes.
• SQ500 and SQ501 Original Clocks Original SQ500 and SQ501 clocks that launched Bey-Berk International in 1981, designed, sourced, and manufactured by the founders and forming the foundation of the company's clock product line.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Caspari: Designer and wholesaler of paper goods, tabletop games, and giftware sold through museum stores and specialty retail. Closely comparable to Bey-Berk's games, home décor, and gift categories, particularly in wholesale-driven distribution.
• Smathers & Branson: Heritage needlepoint accessories and gift brand sold through DTC, wholesale, and corporate gifting. Comparable to Bey-Berk as a family-rooted US gift/accessory brand with personalization and a strong wholesale channel.
• Levenger: Direct-to-consumer retailer of premium desk accessories, writing instruments, and lifestyle gifts. Highly comparable on the office/desk accessory, leather valet, and personalized gift portions of Bey-Berk's catalog.
• Graphic Image: US manufacturer of leather business accessories, portfolios, and personalized gifts with strong corporate gifting business. Comparable to Bey-Berk on office products, leather valets, and personalized B2B gifting.
• Stackers: Specialty jewelry box and accessories brand focused on modular jewelry storage and travel cases. Overlaps directly with Bey-Berk's jewelry storage category and competes in the same retail and gifting channels.
• WOLF (WOLF 1834): Globally recognized watch winder, jewelry box, and travel accessory brand sold through premium department stores and DTC. Overlaps with Bey-Berk's watch storage and winder, jewelry storage, and travel case lines at a similar premium price tier.
• Kate Aspen: Wholesale-focused personalized gifts and favors supplier serving weddings, events, and corporate gifting. Highly comparable to Bey-Berk's B2B/wholesale gift model and personalization-driven value proposition.
• Mele & Co. Long-standing US manufacturer and retailer of jewelry boxes, watch winders, and valets with both DTC and wholesale distribution. Directly comparable to Bey-Berk across the jewelry storage, watch winder, and personal accessory categories.

Broad incumbents

• Reed & Barton: Heritage American brand of silverware, barware, and giftware sold through department stores and specialty retailers. Comparable to Bey-Berk on the bar/cigar, silver-plated, and gift categories, with a much wider product breadth and longer incumbency.
• Bulova (Citizen Watch): Major watch brand that supplies watch winders and watch storage accessories through specialty retail and DTC. A broader incumbent against whom Bey-Berk's watch winder line competes for watch enthusiast shelf space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/beyberk1981
• Facebookfacebook.com/BeyBerkInternational
• Instagraminstagram.com/beyberk1981
• TikToktiktok.com/@beyberk1981?is_from_webapp=1&sender_device=pc
• Pinterestpin.it/7kfWw8VQZ

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bey-Berk International