What MedFit Network does

MedFit Network is a private professional membership organization and free online directory founded in 2013 and headquartered in Costa Mesa, California. The company operates a two-sided platform that connects fitness and allied healthcare professionals — including personal trainers, physical therapists, chiropractors, dietitians, medical fitness specialists, and yoga/Pilates practitioners — with community members seeking qualified providers for prevention, treatment, and rehabilitation related to chronic disease, medical conditions, disabilities, and active aging.

The core technical product is a web-based searchable directory organized by profession type and medical condition (Alzheimer's, arthritis, cancer, diabetes, fibromyalgia, heart disease, joint replacement, mental health, multiple sclerosis, obesity, osteoporosis, Parkinson's, respiratory disease, stroke, women's health). Beyond the directory, the platform offers a member portal with the MedFit TV library (400+ recorded webinars), MedFit Podcast (24+ episodes), MFN Blog (131+ expert-contributed articles), bi-monthly educational webinars, a private members-only Facebook community, and the annual MedFit Global Virtual Conference. Sister-site MedFit Classroom extends the platform into paid specialty certifications and continuing education with member-exclusive discounts and CEU credits.

MedFit Network monetizes primarily through tiered recurring subscriptions: individual memberships at $169/year or $14.99/month, business memberships at $399–$599/year covering up to 15 staff profiles, and a student tier at $25/year (.edu verified). Distribution is self-serve via the website with acquisition support from content marketing, the directory's organic search presence, and a network of 40+ partner organizations spanning international fitness associations, certification bodies, and patient advocacy groups. The company operates with 51–100 employees and is independently held with no venture capital or acquisition history disclosed.

Name

MedFit Network

Legal name

MedFit Network

Website

https://medfitnetwork.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

MedFit Network operates a two-sided professional membership platform and free public directory connecting fitness and allied healthcare professionals with community members seeking qualified providers for chronic disease, medical conditions, disabilities, and active aging.

Ownership category

akta.pro rank

Product category

Medical Fitness Professional Directory

NAICS

Social Assistance (624)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

Keywords

• Medical fitness directory
• Professional membership organization
• Allied healthcare professionals
• Continuing education webinars
• Chronic disease fitness

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Professional Membership Subscriptions: MedFit Network generates revenue primarily through tiered professional membership subscriptions. Individual members pay annual or monthly fees for directory listing, educational resources, networking access, and member discounts. Business/facility memberships provide additional staff accounts and facility profiles at higher price points. Student memberships offer limited access at reduced pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

MedFit Network operates a two-sided platform combining (1) a free public online directory that helps community members locate fitness and allied healthcare professionals experienced in working with chronic disease, medical conditions, disabilities, and active aging, and (2) a paid professional membership organization offering tiered annual, monthly, business, and student memberships that provide directory profile visibility, 400+ educational webinar recordings, networking, partner discounts, and continuing education access.

Product overview

MedFit Network (MFN) is a dual-purpose platform comprising a free online directory for the community to locate fitness and allied healthcare professionals, and a professional membership organization providing tools, resources, connections, and discounts for fitness/allied healthcare professionals, gyms, studios, integrative wellness centers, and students. The core product is the MFN Directory, supplemented by tiered professional memberships (Annual, Business, Monthly, and Student) that provide directory profiles, marketing exposure, networking, and educational benefits. Related offerings include the MedFit Classroom education platform, MedFit TV webinar library, MedFit Podcast, MFN Blog, and the annual MedFit Global Virtual Conference.

Differentiator

Problem solved

Functional benefit

Products and services

• MFN Directory Free online resource directory that allows community members to search and locate fitness and allied healthcare professionals with backgrounds in prevention, treatment, and rehabilitation for chronic disease or medical conditions. Searchable by medical condition, profession type, and geographic area.
• Annual Professional Membership Individual professional membership priced at $169 per year, the most popular tier option, providing full-page directory profile, marketing opportunities, networking access, educational webinars, and partner discounts.
• Business Membership Facility/gym/business membership priced at $399-$599 per year depending on staff count (1-5, 6-10, or 11-15 professionals), including a facility profile plus individual member accounts for staff with full member benefits.
• Monthly Professional Membership Individual professional membership priced at $14.99 per month, offering the same benefits as annual membership with flexible monthly billing.
• Student Membership Student membership priced at $25 per year for students with .edu email addresses, offering educational benefits, webinar access, and product/education discounts, but excluding directory listing and member spotlight benefits.
• MedFit Classroom Sister-site education platform offering specialist courses, continuing education, and certifications for fitness and healthcare professionals, with MFN members receiving up to $200 savings on specialty courses, free CEU webinars, and free biennial renewal waivers.
• MedFit TV Video platform providing professional members with access to a library of 400+ recorded educational webinars and conference sessions covering medical fitness and active aging topics.
• MedFit Podcast Podcast series featuring interviews with industry leaders, healthcare professionals, and medical fitness experts covering biocognitive science, nutrition, chronic disease management, and fitness business development. Available for free streaming on the website.
• MedFit Global Virtual Conference Annual virtual conference offering 85+ expert-led sessions across diverse medical fitness and active aging topics, with CEU opportunities and 6-month post-event recording access for registrants.

Quantifiable outcome

• Member testimonial reports $12,000 additional annual revenue from 3 clients acquired through MFN directory in one year
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

21 partnerships are on record, tiered core and supporting.

• CANFITPROcoreStrategic or Co-development PartnerInternational fitness education organization partnership. CANFITPRO is listed among MFN's premier partner fitness education organizations, providing mutual cross-promotion and referral channels between the organizations.
• Europe ActivecoreStrategic or Co-development PartnerEuropean fitness industry association partnership. Europe Active is listed among MFN's premier partner fitness education organizations, representing European fitness professionals and training standards.
• FILEXcoreStrategic or Co-development PartnerFitness industry trade show and education event partnership. FILEX is listed among MFN's premier partner fitness education organizations, representing Australia's premier fitness event.
• Fitness AustraliacoreStrategic or Co-development PartnerAustralian fitness industry association partnership. Fitness Australia is listed among MFN's premier partner fitness education organizations, providing credentialing and industry standards for Australian fitness professionals.
• IDEA Health & Fitness AssociationcoreStrategic or Co-development PartnerPremier fitness professional association partnership. IDEA is listed among MFN's premier partner fitness education organizations, representing one of the largest communities of fitness professionals globally.
• IHRSA (International Health, Racquet & Sportsclub Association)coreStrategic or Co-development PartnerGlobal health club industry association partnership. IHRSA is listed among MFN's premier partner fitness education organizations, representing health clubs and fitness facilities worldwide.
• DrFuhrman.comsupportingGTM or Marketing PartnerNutritional supplement and health products partner offering exclusive discounts to MFN members. $15 off $150 or $25 off $250 promotional codes available. Featured sponsor on podcast and website.
• National Academy of Sports Medicine (NASM)supportingGTM or Marketing PartnerFitness certification organization partnership providing member discounts on certifications and continuing education for MFN members.
• MedFit ClassroomcoreGTM or Marketing PartnerSister-site education platform partnership. MFN members receive up to $200 savings on specialty courses, free CEU webinars, and free biennial renewal waivers. Cross-promotional relationship between the two platforms.
• International Sports Sciences Association (ISSA)supportingGTM or Marketing PartnerFitness certification organization partnership providing member discounts on certifications for MFN members.
• Athletics and Fitness Association of America (AFAA)supportingGTM or Marketing PartnerFitness certification organization partnership providing member discounts on certifications for MFN members.
• Functional Diagnostic NutritionsupportingGTM or Marketing PartnerHealth education organization partnership providing member discounts on certifications and education for MFN members.
• Sports & Fitness Insurance CorporationsupportingGTM or Marketing PartnerInsurance provider partnership offering member discounts on fitness professional liability insurance coverage. Testimonial from Jennifer Urmston Lowe, National Account Manager.
• The BioMechanics MethodsupportingGTM or Marketing PartnerCorrective exercise education partner offering member discounts on courses for MFN members.
• HeartMathsupportingGTM or Marketing PartnerBiofeedback and stress management education partner offering member discounts for MFN members.
• Range EssentialsupportingGTM or Marketing PartnerOrganic essential oils company for active lifestyles. 25% discount code MEDFIT25 available to MFN members and community. Featured sponsor.
• Xero ShoessupportingGTM or Marketing PartnerMinimalist footwear company partnership with affiliate advertising on MFN website. Featured in discount marketplace.
• National Osteoporosis FoundationsupportingGTM or Marketing PartnerPatient organization referral partnership. Consumers are referred to MedFit Network directory for finding osteoporosis-specialized fitness professionals. Testimonial from Tina, MFN Directory User, indicates discovery through this pathway.
• Functional Aging InstitutesupportingGTM or Marketing PartnerFitness education organization specializing in older adult fitness. Multiple testimonials from members (Dan Ritchie, President; Carol Wilson) indicate referral pathway. Cross-promotional relationship.
• Women Survivors AlliancesupportingGTM or Marketing PartnerCancer survivor support organization partnership. Cynthia Chafin, Project Leader, provided testimonial about MFN webinars and breast cancer fitness training.
• NFPT (National Federation of Professional Trainers)supportingGTM or Marketing PartnerFitness certification organization partnership. Angie Pattengale, Director of Certification, provided testimonial about offering MFN as resource for medically oriented trainers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IDEA Health & Fitness Association: Premier professional membership association for fitness professionals globally. Overlaps directly with MedFit's professional member base and education/community mission, though IDEA is broader (general fitness) versus MFN's medical-fitness specialization. MFN lists IDEA as a strategic partner, indicating live competitive overlap.
• Wellness.com: Online consumer directory of wellness professionals (chiropractors, massage therapists, fitness trainers, dietitians). Closely mirrors MedFit's directory discovery model for community members searching for allied health providers, though it is broader and less condition-specialized.
• HealthProfs.com: Directory of alternative health and wellness practitioners (naturopaths, acupuncturists, nutritionists, fitness professionals). Comparable directory model for community members seeking allied health providers, with overlapping professional categories.

Broad incumbents

• American College of Sports Medicine (ACSM): Established professional organization for sports medicine, exercise science, and clinical exercise professionals. Overlaps on the medical-fitness professional segment but operates as a credentialing/clinical body rather than a consumer directory.
• Psychology Today: Long-running directory of mental health professionals organized by specialty and condition. Highly comparable directory/credibility model but for licensed mental health providers; illustrates the category pattern MedFit is replicating for medical fitness.
• Zocdoc: Larger healthcare provider discovery and scheduling platform. Operates the same "find a qualified provider" model MedFit uses, but for licensed medical doctors rather than allied health/fitness professionals, and at substantially greater scale.

Emerging players

• TherapySites: Marketing and directory platform for therapists and allied health practitioners. Similar business model of providing directory presence and lead generation for individual practitioners, but focused on therapy rather than medical fitness.
• ClassPass: Consumer-facing fitness marketplace for discovering and booking fitness studios and trainers. Different transaction model (pay-per-class credits) but addresses overlapping consumer demand for finding specialized fitness providers, including condition-focused studios.
• Wellable: Corporate wellness platform connecting employees with fitness and wellness resources. Comparable in its wellness professional ecosystem and employer/consumer-side distribution, though primarily employer-sponsored rather than professional-membership-led.

Others

• American Council on Exercise (ACE): Major fitness certification body and education provider that overlaps on the professional base MedFit serves. Currently a partner rather than competitor, but could become a directory or membership competitor given its owned professional audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/medfitnet

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MedFit Network