Caliverse - Bodyweight Fitness

What Caliverse - Bodyweight Fitness does

Caliverse is a mobile-first calisthenics and bodyweight fitness application founded in 2019 and operated through a dual-jurisdiction corporate structure (Caliverse SIA in Latvia handling in-app purchases; IT Pitkevics Services ENK in Norway handling web subscriptions). The company serves individual fitness consumers seeking structured bodyweight training, including beginners through to advanced skill athletes pursuing movements such as the planche, front lever, and muscle-up. The free tier delivers a 600+ exercise library filmed in HD by the United Calisthenics Group professional athlete collective, community access, and free workouts; the Caliverse Pro subscription unlocks the Smart Coach adaptive programming engine, premium multi-week training plans, custom workout creation, and advanced progress tracking.

The product surface centers on the mobile app available on iOS and Android, featuring Smart Coach (a recommendation and adaptive programming system), an exercise library with progressions and regressions, structured training plans, individual workouts, monthly themed challenges, live scheduled sessions, a crowdsourced global directory of 459+ outdoor calisthenics parks, and community social features. The commercial model is freemium consumer subscription distributed exclusively through the Apple App Store and Google Play with a complementary direct web billing channel. The platform is maintained by a small team of 1-10 employees with no disclosed external funding.

Go-to-market is product-led with community overlays: content marketing through a blog fuels top-of-funnel SEO, organic social on Instagram and Facebook builds community engagement, in-app monthly challenges drive mid-funnel activation and retention, and Caliverse parks submissions gamify user-generated content. The company has accumulated a 4.8-star App Store rating from 1,000+ ratings, was featured as an App of the Day, and claims active users in nearly all countries worldwide. Strategic positioning is specialist rather than generalist: Caliverse competes in the calisthenics subvertical rather than the broader fitness app category, and its core content moat is the UCG-athlete-filmed video library.

Name

Caliverse - Bodyweight Fitness

Legal name

Caliverse SIA

Website

https://caliverse.app

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Caliverse is a mobile calisthenics and bodyweight fitness app offering 600+ HD-videos, an adaptive Smart Coach, training plans, community challenges, and a global parks directory to individual fitness consumers worldwide via a freemium subscription model.

Ownership category

akta.pro rank

Product category

Mobile Fitness Application

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industry

Strength & Conditioning Personal Training (HSADAAAB)

Keywords

• Bodyweight fitness app
• Calisthenics training app
• Adaptive workout coaching
• Home workout programs
• Exercise video library

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Freemium App Model: Free tier provides exercise library with HD videos, community access, and free workouts. Premium Pro tier unlocks Smart Coach adaptive programming, premium training plans, and custom workout creation. Revenue generated from App Store subscriptions and in-app purchases.
2. App Store Subscriptions: Caliverse Pro subscription sold through iOS App Store and Google Play, likely with monthly and annual billing options for Smart Coach and premium features.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Caliverse is a mobile calisthenics and bodyweight fitness application for iOS and Android that delivers an AI-style Smart Coach which builds personalized weekly workout programs adapted to the user's level, goals, and available equipment. The app pairs this adaptive coaching with a 600+ exercise HD video library filmed by United Calisthenics Group athletes, multi-week training plans, individual workouts, monthly challenges, live sessions, a global calisthenics parks directory, and a community feature, offered free with a Caliverse PRO subscription unlocking the Smart Coach and premium plans.

Product overview

Caliverse is a mobile-first calisthenics training platform offering a unified app with multiple integrated features. The core offering consists of the Smart Coach (AI-powered adaptive workout builder), an Exercise Library (692+ exercises with HD videos), Training Plans (structured multi-week programs), Workouts (individual routines by muscle group), Challenges (monthly themed programs), Live Sessions (real-time training), Calisthenics Parks (outdoor gym finder), and Community features. Caliverse PRO is the premium subscription that unlocks Smart Coach and advanced features. The platform is bodyweight-first, requiring no equipment, with optional bar and band variations. Available free on iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Caliverse Mobile App Free-to-download calisthenics and bodyweight fitness application for iOS and Android, offering an exercise library with HD technique videos, training plans, workouts, challenges, live sessions, a calisthenics parks directory, and community features, with the Smart Coach and premium programs gated behind a paid subscription.
• Caliverse PRO Subscription Paid subscription tier within the Caliverse mobile app that unlocks the adaptive Smart Coach, premium multi-week training plans, custom workout creation, and advanced progress tracking for individual fitness consumers seeking personalized calisthenics programming.

Quantifiable outcome

• 4.8 App Store rating from 1,000+ ratings
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• United Calisthenics Group (UCG)coreStrategic or Co-development PartnerProfessional calisthenics athlete collective that films HD exercise demonstration videos for the Caliverse exercise library. Athletes including @cambotaur, @lynch.calisthenics, @exo.calisthenics, and others appear in app content. Partnership provides professional video production and authentic athlete endorsement.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Freeletics: AI-driven bodyweight and HIIT training app with a freemium + coach subscription model. Closely comparable to Caliverse on mobile-first delivery, bodyweight-first philosophy, and personalized training/coaching that adapts to the user.
• Thenics: Calisthenics-specific progression app focused on bodyweight skills (pull-ups, muscle-ups, planche, front lever). Targets the same skill-progression use case and beginner-to-advanced roadmap as Caliverse.
• Calisteniapp: Calisthenics and bodyweight training app offering structured workout plans and skill progressions. Comparable as a niche-focused calisthenics mobile product competing for the same enthusiast segment.
• Fitbod: AI-powered strength-training app that builds adaptive workout programs based on user equipment, history, and goals. Highly comparable AI-coach mechanic to Caliverse's Smart Coach, but oriented toward gym strength training.
• MadBarz: Bodyweight and calisthenics workout app offering structured training programs and exercise libraries. Overlaps directly with Caliverse on bodyweight training and progression-focused content.

Broad incumbents

• Nike Training Club: Major incumbent fitness app from Nike with a broad library of bodyweight and equipment-based workouts led by professional trainers. Competes for the same home-training consumer but at vastly larger scale and brand reach.
• Adidas Training by Runtastic: Brand-backed fitness app offering guided bodyweight and gym workouts with personalized plans. Overlaps on guided, personalized home workouts and shares the freemium/premium app distribution model.
• Workout Trainer by Skimble: Long-standing freemium workout app with a large library of trainer-led bodyweight and strength sessions. Comparable on app-store distribution and free/community-led workout discovery.
• Shred Apps (Shreddy / Sworkit): AI-personalized fitness apps offering bodyweight and equipment-based home workouts with adaptive programs. Comparable on the adaptive-AI coach model and freemium consumer app positioning.

Emerging players

• FitnessAI: AI workout generator that produces personalized strength sessions using a large training database. Highly comparable on the adaptive workout engine mechanic, though focused on gym-based strength rather than bodyweight skill progression.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/caliverseapp
• Instagraminstagram.com/caliverseapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caliverse - Bodyweight Fitness