The Healing Group

What The Healing Group does

The Healing Group is a private, founder-owned specialty mental health clinic founded in 2009 and headquartered in Midvale, Utah, with a second location in American Fork and telehealth coverage across Utah. The practice concentrates on four high-acuity specialties — perinatal and postpartum mental health, sexual health and sex therapy, trauma (including reproductive and attachment trauma), and couples/relationship therapy — where it claims category-of-origin status in Utah, operating as the state's first clinic dedicated to pregnancy and postpartum mood disorders and its longest-running sex therapy clinic. Service delivery combines individual therapy, couples therapy, structured group programs (perinatal support, women's sexuality education, art therapy, postpartum and pregnancy-loss peer groups), and a reduced-cost Specialty Intern Clinic staffed by supervised graduate interns.

The underlying technology footprint is modest: a secure telehealth video platform for remote sessions (including fully remote clinicians such as Carlee Beyer), a third-party client portal (TherapyPortal), and a Squarespace-hosted web presence with content marketing and email/newsletter capture. No proprietary AI, platform integrations, or developer-facing APIs are disclosed. Pricing spans self-pay rates of $88-$206 per 53-minute session, a Specialty Intern Clinic at $80/session, and a recurring THG Access Plan membership at $150/month for up to four sessions, alongside freemium support groups and fee-based educational cohorts. Distribution is direct-to-consumer, supported by in-network arrangements with Aetna, University of Utah Health, EMI Health, Regence, and Select Health, plus out-of-network superbill support; the practice is not a Medicare or Medicaid provider.

The business operates three branded divisions: The Clinic (direct therapy services), The Campus (The Healing Group Institute, a continuing-education program serving mental health professionals nationwide), and The Club (a community membership for non-clients). Go-to-market is sales-led through phone/text inquiry (801-305-3171), online scheduling, insurance verification support, content marketing (blog, email, social), podcast and broadcast media appearances, referrals from medical professionals, and free support groups that function as mid-funnel acquisition entry points. Leadership comprises founder and Executive Director Kristin Hodson (AASECT-certified sex therapist and supervisor), Chief Clinical Officer Mary Attridge, Chief Operations Officer Monica Ashton, and Clinical Director Reva Cook. The company is bootstrapped with no disclosed external investors, no parent company, and no subsidiaries beyond the wholly owned Healing Group Institute.

Name

The Healing Group

Legal name

The Healing Group

Website

https://thehealinggroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

The Healing Group is a private, founder-owned specialty mental health clinic founded in 2009 in Utah, serving individuals, couples, and families with specialized care in perinatal mental health, sexual health, trauma, and relationship therapy via two clinics, telehealth, and a continuing-education institute.

Ownership category

akta.pro rank

Product category

Specialty Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Perinatal mental health
• Sex therapy services
• Couples counseling
• Trauma therapy
• Continuing education mental health

Headquarters

HQ city

Midvale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual and Couples Therapy Sessions: Core revenue stream from 53-minute therapy sessions. Self-pay rates range from $88-$206 per session depending on therapist experience and modalities used. Insurance reimbursement from in-network providers (Aetna, University of Utah Health, EMI Health, Regence, Select Health) covers a portion for eligible clients.
2. Specialty Intern Clinic: Reduced-cost therapy provided by graduate interns under supervision, priced at $80 per session (approximately half the cost of fully licensed therapists)
3. THG Access Plan Membership: Monthly membership at $150 providing up to four 53-minute sessions per month with specialized therapy interns. Additional sessions available at $75 each. This subscription model offers cost savings compared to per-session pricing.
4. Group Therapy and Education Programs: Revenue from therapeutic and educational groups including Perinatal Education & Support Group ($45 for 8-week session), Women's Sexuality Education Group ($240 for 8-week program), Mindful Creativity Art Group ($30/session), and free support groups (Postpartum Support, The Man Cave).
5. The Healing Group Institute - Continuing Education: Professional education programs for therapists, nurses, and pelvic floor specialists across the country, providing continuing education credits and specialized training in mental health and wellness.
6. The Club Membership: Community membership for non-clients offering exclusive classes, support groups, monthly sticker, and resources for ongoing connection and support regardless of location.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

The Healing Group provides specialized mental health therapy services, including individual therapy, couples therapy, sex therapy, trauma therapy, and group programs, with a particular focus on perinatal and postpartum mental health, sexual health, and reproductive mental health. Services are delivered in-person at clinics in Midvale and American Fork, Utah, and via secure telehealth statewide. The company also operates The Healing Group Institute, offering continuing education to mental health professionals nationally, and The Club, a community membership providing classes, support groups, and resources.

Product overview

The Healing Group operates as a specialty mental health clinic organized into three main divisions: The Clinic (providing individual, couples, and telehealth therapy services), The Campus (The Healing Group Institute offering continuing education for professionals), and The Club (a membership-based community). Core services include specialized therapy in perinatal mental health, sexual health, trauma, and relationship support. The organization offers reduced-cost care through its Specialty Intern Clinic and a subscription THG Access Plan. Multiple therapy formats are available including in-person sessions at Midvale and American Fork locations, online telehealth, and various support and educational groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one therapy services addressing postpartum depression, sex therapy, trauma, reproductive health, and general mental health with specialized therapists, available in-person at Utah clinics and via telehealth.
• Couples Therapy Couples counseling providing insights and tools to overcome relationship obstacles, including intimacy, communication, and life transition challenges, delivered by specialized therapists.
• Telehealth Online Therapy
• Specialty Intern Clinic Affordable therapy sessions with supervised graduate-level interns at $80 per session (half the cost of fully licensed therapists), offering care in postpartum mood disorders, sexual health, trauma, and anxiety, with no waiting list.
• THG Access Plan Monthly membership at $150 providing up to four 53-minute sessions per month with specialized therapy interns (private pay only), with additional sessions available at $75 each.
• Support Groups Free and low-cost peer support groups including Postpartum Support Group (online, Mondays), Pregnancy Loss Support Group (Wednesdays), and The Man Cave (monthly for fathers), providing community-based support.
• Educational Groups Structured 8-week programs including the Perinatal Education & Support Group ($45), Women's Sexuality Education Group ($240), and Mindful Creativity Art Group ($30/session), led by licensed therapists and art therapists.
• The Healing Group Institute Continuing Education Continuing education programs for mental health professionals including therapists, nurses, and pelvic floor specialists across the U.S., offering evidence-based training in mental health, perinatal, and sexual health topics.
• The Club Community Membership Community membership offering exclusive classes, support groups, monthly sticker, and resources for ongoing connection and support, available nationwide regardless of client status.

Quantifiable outcome

• 1 in 7 women and 1 in 10 men experience postpartum depression
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Others

• Alma: Platform that helps independent therapists build and run private practices with insurance credentialing and billing. Comparable on enabling therapy practice operations but does not deliver clinical care.
• Motherly: Digital media and community platform for mothers covering pregnancy, postpartum, and maternal wellness. Adjacent to THG's perinatal segment via content and community rather than clinical care.

Broad incumbents

• Lyra Health: Employer-sponsored mental health benefit platform providing therapy and coaching. Comparable on clinical delivery but operates through enterprise contracts rather than direct-to-consumer.
• BetterHelp: Largest consumer online therapy platform with broad specialty coverage. Competes for the same client wallet but lacks THG's depth in perinatal/sex therapy specializations.
• Talkspace: Large online therapy platform covering many specialties via messaging and video. Overlaps on telehealth delivery but is much broader and less specialty-driven than THG.

Direct peers

• Postpartum Support International: Leading nonprofit dedicated to perinatal mental health, providing provider directory, training, and support groups. Overlaps with THG's perinatal specialty and community-group model.
• The Motherhood Center: Specialty clinic offering postpartum mental health treatment, support groups, and maternal wellness services. Closest direct clinical-services peer to THG's perinatal mental health Clinic.
• Seleni Institute: Nonprofit specializing in maternal and reproductive mental health with clinical care, training, and research. Directly comparable niche focus to The Healing Group's perinatal and reproductive health specialty.
• Two Chairs: Specialty therapy practice combining in-person and telehealth with matched-therapist model. Comparable clinic-plus-virtual hybrid service delivery and subscription-style offerings.

Emerging players

• Octave: Therapy practice network offering in-person and virtual sessions across multiple states. Comparable hybrid clinic/telehealth model with similar subscription-style offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheHealingGroup
• Instagraminstagram.com/thehealinggroup
• YouTubeyoutube.com/channel/UCzRqMWZ4Z_5p0g5eLvCj6LA
• LinkedInlinkedin.com/company/the-healing-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Healing Group