Bellisima Beachwear

What Bellisima Beachwear does

Bellisima Beachwear (legal entity BELLISIMA BEACHWEAR, S.L.U.) is a private specialty beachwear retailer founded in 2003 and headquartered in El Tablero, Las Palmas de Gran Canaria, Spain. The company sells bikinis (sold as complete sets, separate bikini tops, and bikini bottoms), one-piece swimsuits, and complementary beach accessories including sarongs, beach dresses, pareos, hats, bags, and flip-flops. Its product mix spans entry-level to luxury price points ranging from €9 to €212 per item. The assortment is anchored by exclusive distribution partnerships with premium international brands including Lise Charmel (French luxury), Selmark (Spanish), Anita and Rosa Faia (German), Havaianas (Brazilian), GUESS, GIOSEPPO, Mele Beach, Piluca Bayarri, and Surkana, alongside an explicit plus-size and specialty cup-size (B-H) offering.

The company operates a hybrid omnichannel retail model: 8 physical stores located in prime tourist zones across 4 Canary Islands (4 stores in Gran Canaria at Boulevard Maspalomas, Mogán Mall, Mogán, and Tropical; 1 in Fuerteventura at Palm Garden; 2 in Lanzarote at Yaiza and La Sal Playa Blanca; 1 in Tenerife at Plaza del Duque), complemented by a WordPress/WooCommerce e-commerce storefront shipping across Europe with Spanish, English, and German language support. Customer acquisition relies on Instagram, Facebook, content marketing via the multilingual blog, and an in-person fitting-led service model. Retention is driven by the Club be-Bellisima loyalty program and a 10% discount for Canarian residents. The company is privately held, founder/owner-operated, has no external investors or disclosed funding rounds, has received Spanish government subsidies for economic reactivation, COVID relief, and digital transformation, and reports 11-50 employees.

Name

Bellisima Beachwear

Legal name

BELLISIMA BEACHWEAR, S.L.U.

Website

https://bellisimabeachwear.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Bellisima Beachwear is a privately-held Canary Islands specialty retailer selling premium and mid-market swimwear, bikinis, and beach accessories across 8 physical stores in 4 islands and a multilingual European e-commerce site.

Ownership category

akta.pro rank

Product category

Specialty Beachwear Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (4581), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Retail-Shoe Stores (5661)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Swim & Surf Performance Wear (CRAAAEAG), Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ), Swimwear (Children) (CRAAAHAG)

Keywords

• Branded beachwear retail
• Swimwear and bikinis
• Beach fashion boutique
• Luxury swimwear collections
• Plus-size swimwear

Headquarters

HQ city

Las Palmas De Gran Canaria

HQ country

Spain

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales - Physical Stores: Revenue generated from sales of beachwear products through 8 physical retail locations across the Canary Islands, serving both local residents and tourists.
2. E-commerce Online Sales: Online sales through bellisimabeachwear.com with shipping to Europe, offering the same product range as physical stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bellisima Beachwear is a multi-brand beachwear and swimwear retailer selling bikinis (complete sets, tops, bottoms), one-piece swimsuits, plus-size beachwear, and beach accessories (sarongs, pareos, hats, flip-flops, bags) through 8 brick-and-mortar boutiques across the Canary Islands and a multilingual WordPress/WooCommerce e-commerce store shipping across Europe. The assortment is built on curated collections from third-party designer brands such as Lise Charmel, Selmark, Anita, Rosa Faia, Havaianas, Gioseppo, Guess, Piluca Bayarri, Mele Beach, and Surkana.

Product overview

Bellisima Beachwear is a beach fashion retailer operating both physical stores and an e-commerce platform across the Canary Islands. The core offering consists of bikinis (sold as complete sets, separate tops/bras, and bottoms/panties), one-piece swimsuits, and beach accessories. The company distributes products across eight physical retail locations in Gran Canaria, Fuerteventura, Lanzarote, and Tenerife, plus an online store shipping across Europe. Product portfolio includes owned offerings alongside curated third-party luxury and designer swimwear brands including Lise Charmel (French luxury), Selmark (Spanish), Anita and Rosa Faia (German), Havaianas (Brazilian footwear), Gioseppo, Guess (American), Piluca Bayarri, Mele Beach, and Surkana. The company also operates Club be-Bellisima, a loyalty program. Plus-size ranges are available across multiple brands. Collections span years from 2022 through 2026, with seasonal releases from the various brand partners.

Differentiator

Problem solved

Functional benefit

Brands

• Club be-Bellisima: Loyalty program offering exclusive beach fashion benefits to members

Products and services

• Bikini Completo (Full Bikini Sets) Complete bikini sets combining bikini tops and bottoms, available in various styles, colors, and sizes including plus sizes from partner brands such as Selmark, Lise Charmel, and Anita.
• Sujetador Bikini (Bikini Tops / Bras) Bikini tops and bras sold separately from bottoms, available in push-up, balconette, molded cup, bandeau, and triangle cuts across varied cup sizes.
• Braguita Bikini (Bikini Bottoms / Panties) Bikini bottom pieces sold separately, including classic, Brazilian, high-waisted control, and culotte styles across partner brands.
• Bañador (One-Piece Swimsuits) One-piece swimsuits available in various neckline styles including bandeau, underwire, t-shirt, and sweetheart cuts, spanning basic to luxury prices.
• Complementos (Beach Accessories) Beach accessories including sarongs, beach dresses, pareos, hats, bags, and Havaianas flip-flops sold as complements to swimwear.
• Lise Charmel Brand Collection Luxury French lingerie and swimwear brand collection carried exclusively by Bellisima, with sophisticated designs spanning multiple seasonal sub-lines at price points from approximately €23 to €212.
• Selmark Brand Collection Spanish premium swimwear brand collection featuring multiple seasonal sub-lines across 2024–2026, with diverse style options, sizing, and cup ranges sold through physical stores and online.
• Anita Brand Collection German premium swimwear and lingerie brand collection featured by Bellisima, including Elegance Charm (2025) and Nautical Charm (2026) swimsuits with cup sizes B–H and broad size range.
• Rosa Faia Brand Collection Premium swimwear sub-brand by Anita featuring multiple 2025 and 2026 collections (Follow the Sun, Tropical Nights, Aloha, Deep Jungle, Silver Pearls, Treasure Diving) with fashionable designs and support.
• Havaianas Beach Footwear Collection Brazilian flip-flop and sandal brand collection sold continuously and seasonally across all Bellisima locations, including Kids Clog and Mini Bag Tech accessories.
• Gioseppo Footwear Collection Spanish beach and casual sandal brand collection, including children's Rochedo sandals and adult beach footwear.
• GUESS Brand Collection American fashion brand swimwear and beachwear collection sold at Bellisima locations, including bandeau swimsuits and contemporary beach fashion.
• Piluca Bayarri Designer Brand Collection Spanish designer swimwear brand collection featuring bold patterns and artistic designs, including 2025 lines (Mares, Sirena) and 2026 lines (Hawaii, Tigre).
• Mele Beach Brand Collection Spanish beachwear brand collection featuring casual and elegant beach fashion — beach dresses, long dresses, and coordinated swimwear pieces — sold year-round across multiple seasonal catalog years.
• Surkana Beach Fashion Collection Beach lifestyle brand collection for 2026 offering cover-ups, shirts, vests, skirts, jumpsuits, pants, tops, dresses, and accessories to complement swimwear.
• Plus Sizes Collection (Tallas Grandes) Extended-size-range swimwear and beachwear for curvier figures, available across multiple partner brands through physical stores and online.
• Club be-Bellisima Loyalty Program Customer loyalty program offering exclusive benefits, discounts, and member rewards on beachwear purchases for registered customers, accessed through an online member portal.

Quantifiable outcome

• 8 physical stores across 4 Canary Islands
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Lise CharmelcoreChannel Partner/ Reseller/ DistributorPremium French luxury beachwear brand sold exclusively through Bellisima Beachwear stores and online. Collections include exclusive lines like La Chiquissima, Classe Nautique, Echappee Libre, and Paradis Sauvage with price points ranging from €23 to €212.
• SelmarkcoreChannel Partner/ Reseller/ DistributorSpanish premium beachwear brand featuring exclusive collections including Babylon, Luxor, Borealis, Acanthus, and Maui. Products include swimwear, bikini tops and bottoms, with various size and cup options.
• HavaianascoreChannel Partner/ Reseller/ DistributorBrazilian flip-flop and beach footwear brand, sold continuously and seasonally across all Bellisima Beachwear locations. Includes specialty items like Kids Clog and Mini Bag Tech accessories.
• AnitacoreChannel Partner/ Reseller/ DistributorGerman premium swimwear and lingerie brand known for quality and support. Collections include Elegance Charm and Nautical Charm swimsuits with cup sizes B-H and broad size range.
• Rosa FaiacoreChannel Partner/ Reseller/ DistributorPremium swimwear collection by Anita featuring fashionable designs with excellent support. Collections include Follow the Sun, Tropical Nights, Aloha, Deep Jungle, and Silver Pearls.
• GUESSmajorChannel Partner/ Reseller/ DistributorPremium fashion brand whose swimwear and beachwear collection is sold at Bellisima Beachwear locations. Includes bandeau swimsuits and contemporary beach fashion.
• GIOSEPPOmajorChannel Partner/ Reseller/ DistributorSpanish footwear brand specializing in beach and casual sandals. Bellisima Beachwear sells GIOSEPPO beach footwear including children's Rochedo sandals.
• Mele BeachcoreChannel Partner/ Reseller/ DistributorSpanish beachwear brand featuring casual and elegant beach fashion. Collections include beach dresses, long dresses, and coordinated swimwear pieces sold year-round.
• Piluca BayarricoreChannel Partner/ Reseller/ DistributorSpanish designer beachwear brand featuring bold patterns and artistic swimwear designs. Collections include Sirena, Mares, Hawaii, and Tigre lines.
• SurkanaminorChannel Partner/ Reseller/ DistributorBeach lifestyle brand offering cover-ups, shirts, dresses, and accessories to complement swimwear collections. Includes sarongs, tunics, and beach dresses.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Etam: French lingerie and swimwear retail chain across Europe with own-brand and third-party labels; comparable as a multi-brand women's intimates and swimwear retailer with overlapping product categories.
• Calzedonia: Italian multinational specialty retailer of swimwear, beachwear, hosiery, and lingerie with extensive European retail footprint and own brands; comparable as a multi-brand swimwear/beachwear retailer targeting resort and everyday consumers.
• Oysho: Inditex-owned apparel brand specializing in lingerie, loungewear, and beachwear/swimwear with pan-European stores and online; directly competes in the women's swimwear and beach accessories category.

Emerging players

• Seafolly: Australian heritage swimwear brand with global retail and wholesale distribution; comparable as a premium swimwear brand frequently stocked by multi-brand beachwear retailers like Bellisima.
• Havaianas: Brazilian flip-flop and beach footwear brand sold across Bellisima stores; comparable as a brand partner whose beach footwear is sold alongside swimwear at specialty beachwear retailers.
• Banana Moon: French women's beachwear and swimwear brand with own stores and wholesale; comparable as a multi-brand-adjacent premium swimwear label serving the same European resort customer.

Direct peers

• Heidi Klein: British luxury swimwear and beachwear retailer offering curated designer collections; comparable as a premium multi-brand beachwear specialist serving resort and vacation customers.
• Lise Charmel: French luxury lingerie and beachwear brand sold via Bellisima; comparable as both a brand partner and a competitor premium swimwear/lingerie label targeting the same resort and luxury customer segment.
• Selmark: Spanish premium swimwear brand carried by Bellisima; comparable as a brand partner and direct premium swimwear competitor in the Spanish/Canary Islands market.
• Beach Cafe: UK-based specialty online retailer of premium and designer swimwear and beachwear carrying multiple luxury brands; comparable as a multi-brand premium swimwear specialist without proprietary manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bellisimabeachwear
• Instagraminstagram.com/bellisimabeachwear
• LinkedInlinkedin.com/company/bellisima-beachwear-sl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bellisima Beachwear