New Concept Property Management

What New Concept Property Management does

New Concept Property Management is a Tucson, Arizona-based, privately held residential property management firm serving the Southern Arizona region. The company manages hundreds of single-family and small multi-unit rental properties for individual property owners and landlords, offering two percentage-based pricing tiers — Basic Concept at 8% of monthly rent and Golden Concept at 10% — that bundle tenant screening, property marketing, rent collection, maintenance coordination, inspections, financial reporting, evictions, and legal compliance. Service is delivered to clients including out-of-state investors and local landlords, with geographic coverage spanning Tucson, Oro Valley, Marana, Vail, Sahuarita, Green Valley, Catalina Foothills, Corona de Tucson, and Red Rock.

The firm operates on the AppFolio cloud-based property management platform, providing Tenants and Owners portals for 24/7 rent payment, maintenance request submission, and financial reporting. Beyond core property management, New Concept has built adjacent revenue and ecosystem programs: a Relocation Services line with tiered packages ranging from $200 basic consultations to $2,500–$5,000 executive offerings; a New Concept Buyers Club that educates renters transitioning to ownership via workshops, an exclusive workbook, and early listing alerts; a New Concept Investors Club that connects investors to off-market, wholesale, REO, and investor-ready deals; a Realtor Referral Program paying $200 per signed client; and a furnished rental search tool. Distribution relies on direct sales, SEO-optimized website content, organic social (Facebook, Twitter, Yelp), and realtor referral networks rather than paid acquisition.

The company is led by Designated Broker Dino Koch (15 years of property management and sales experience) and Office Manager Susie Koch, with a small leadership team that includes Head of Growth Heather Leask, Head of the Investor Club Ryan Martin, and Realtor Laurie Lemmon. The firm holds a BBB A+ accreditation and operates as a bootstrapped local services business — no external institutional funding, M&A, or subsidiary structure is disclosed. Revenue is generated primarily through recurring percentage-based management fees, with secondary contributions from relocation packages, referral fees, and investor/buyer community programs.

Name

New Concept Property Management

Legal name

New Concept Property Management

Website

https://newconceptproperties.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

New Concept Property Management is a Tucson, Arizona-based private residential property management firm serving individual landlords across Southern Arizona. It manages hundreds of rental homes on percentage-based fee tiers (8–10% of monthly rent) and operates adjacent Buyers Club, Investors Club, and relocation services.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

akta.pro secondary industries

Residential Real Estate Asset Management (BPAJAMAA), Residential Lease Administration & Tenant Services (BPAJAFAL), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential property management
• Rental property services
• Tenant screening services
• Rent collection services
• Relocation concierge services

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Fees: Percentage-based fees charged on monthly rental income collected; two tiers available - Basic at 8% and Golden at 10% of monthly rent
2. Relocation Services: Corporate and personal relocation packages ranging from $200 basic consultations to $2,500-$5,000 executive tier services; additional add-ons for airport pickup, grocery stocking, furniture rental
3. Real Estate Referral Fees: $200 commission paid to referring realtors for each new property management client who signs

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

New Concept Property Management is a Tucson, Arizona-based full-service residential property management firm that markets rental homes, screens tenants, coordinates maintenance through vetted local contractors, collects rent, performs property inspections, generates monthly financial reports, and handles evictions and legal compliance for landlords in Southern Arizona. The firm also offers tiered relocation concierge packages for individuals and corporate clients moving to the Tucson area, plus a Buyers Club for renters aspiring to homeownership and an Investors Club for deal sourcing.

Product overview

New Concept Property Management is a full-service residential property management company serving the Tucson, Arizona area. The company offers two main pricing tiers — Basic Concept (8% of monthly rent) and Golden Concept (10% of monthly rent) — which serve as the core property management packages. These are powered by AppFolio's Tenants Portal and Owners Portal for digital rent collection, repair requests, and financial reporting. Beyond core management, the company operates several complementary programs: the New Concept Buyers Club (homebuyer readiness), New Concept Investors Club (deal sourcing), a Realtor Referral Program, and Relocation Services spanning Basic, Standard, and Corporate tiers. The firm also offers specialized service modules including property marketing, tenant screening, maintenance coordination, financial reporting, evictions, and legal guidance, all coordinated through cloud-based online portals.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Concept Property Management

Quantifiable outcome

• Low vacancy rates through effective marketing
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AppfoliocoreTechnology or IntegrationAppfolio provides the cloud-based property management platform powering New Concept's tenant and owner portals; enables online rent collection, maintenance requests, rental applications, and financial reporting
• Local Licensed Contractors and VendorscoreOthersNetwork of vetted local contractors and service providers for property maintenance and repairs; contractors are licensed, insured, and trusted to handle various maintenance tasks; no markup charged to landlords on repair costs
• DoorGrowminorOthersWebsite design company responsible for New Concept Property Management's website design and development
• Local Partner BusinessesminorGTM or Marketing PartnerRotating discounts from local Tucson partners including restaurants, home services, movers, and cleaning companies offered to relocation clients and Buyers Club members

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Real Property Management: National franchisor of residential property management offices with a similar full-service owner offering (tenant placement, rent collection, maintenance coordination). Franchisees operate in local markets like Tucson with comparable percentage-based fee structures, directly competing for the same landlord customers.
• BlueRock Property Management: Mid-sized residential property management firm offering percentage-based fee structures, tenant screening, and maintenance coordination for individual landlords. Closely aligned business model and customer profile to New Concept, though typically operating in other U.S. metros.

Broad incumbents

• HomeRiver Group: Large national residential property management company operating across multiple metros with full-service offerings for single-family and small multifamily landlords. Comparable in service breadth (PM, leasing, maintenance) but operates at far greater scale across many states including Arizona.
• RPM Living: National third-party residential property manager with significant single-family rental and multifamily exposure. Offers similar full-service PM (leasing, maintenance, accounting, inspections) and competes with New Concept for institutional and individual SFR owners in Arizona-adjacent markets.
• FirstService Residential: Large North American residential property management firm serving single-family, multifamily, and HOA communities. While more diversified, it overlaps with New Concept in fee-managed residential assets and serves similar landlord/owner client profiles.

Emerging players

• Mynd Management: Tech-enabled residential property management company focused on single-family rentals with an owner app, tenant portal, and remote-friendly service model targeting out-of-state investors. Highly comparable customer overlap (absentee SFR owners) and competes for the same digital-first landlord segment.
• Pillow Homes: Tech-forward residential property manager targeting individual and small-portfolio landlords with digital onboarding, remote-friendly service, and guaranteed rent programs. Competes for the same modern, often out-of-state, SFR owner that New Concept serves.

Regional players

• Tandem Property Management: Regional residential property manager operating in multiple U.S. metros with full-service offerings for individual rental owners. Comparable in scale, service mix, and target customer (small-portfolio landlords) though not currently focused on Tucson.
• Long Realty (Tucson): Established Tucson-area real estate brokerage with property management and relocation services. Directly comparable in Southern Arizona market overlap and competes for the same local landlord and relocation customer base.
• Tierra Antigua Realty (Tucson): Tucson-headquartered real estate brokerage offering property management, buyer representation, and relocation assistance. Local geographic peer competing for Tucson landlords, tenants, and relocating clients.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NewConceptPM
• Facebookfacebook.com/Property.Koch
• LinkedInlinkedin.com/company/new-concept-property-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Concept Property Management