What Credit Union Mortgage Association does

Credit Union Mortgage Association (CUMA) is a privately held Virginia-incorporated mortgage lender founded in 1978 and headquartered in Fairfax. The company operates a dual-channel model: as a backend mortgage service provider (CUSO-style) for credit unions, handling origination, secondary market execution, and loan servicing without competing for those credit unions' members, and as a direct-to-consumer lender through its online mortgage center, phone channels, and a network of rate-comparison tools.

The product portfolio spans the full residential mortgage spectrum, including fixed-rate, adjustable-rate, jumbo, FHA, VA, USDA, and reverse mortgages for homeowners aged 62 and older, supplemented by the HomeAdvantage real estate rewards program and self-service digital tools such as the Loan Consultant questionnaire and a suite of mortgage calculators. The technology stack is a web-based origination and servicing platform with SSL/TLS 1.2+ encryption (2048/4096-bit RSA), WCAG 2.0 AA accessibility compliance, and white-label portal capabilities for partner credit unions.

CUMA generates revenue through three primary streams: mortgage interest income (spread between origination and secondary market sale or held portfolio), recurring loan servicing fees, and managed-services revenue from partner credit union programs. The company is licensed under NMLS ID 296727 across 19 states plus the District of Columbia, with named partnerships including Civic Federal Credit Union (white-label), NASA FCU, Northwest FCU, and Baltimore County Employees FCU. Leadership is led by President & CEO Scott Toler and Reverse Mortgage Specialist Kimberly Petrey (NMLS #392902).

Name

Credit Union Mortgage Association

Legal name

Credit Union Mortgage Association, Inc.

Website

https://cumortgage.net

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Credit Union Mortgage Association is a Virginia-based, privately held mortgage lender founded in 1978 that provides backend mortgage origination, secondary market, and servicing fulfillment for credit unions across 19 states, while also lending directly to consumers and non-members through its online platform.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Nondepository Credit Intermediation (5222)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Government-Insured Mortgage Origination (FHA/VA/USDA) (FSALAAAI)

akta.pro secondary industries

Reverse Mortgage Origination (HECM & Proprietary) (FSALAIAA), Government Wholesale Lending (FHA/VA/USDA) (FSALACAE), Prime (Agency/Conforming) Mortgage Servicing (FSALAEAA), Reverse Mortgage Servicing & Subservicing (FSALAIAC)

Keywords

• Residential mortgage lending
• Credit union services
• Reverse mortgage programs
• Loan origination
• Mortgage fulfillment services

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mortgage Interest Income: CUMA originates mortgage loans and earns interest income through the spread between origination and secondary market sale or held portfolio. They offer various loan products including conventional, FHA, VA, USDA, and jumbo mortgages.
2. Loan Servicing Fees: Monthly servicing fees collected for managing existing mortgage accounts including payment processing, escrow administration, and investor accounting.
3. Partner Credit Union Services: Revenue from managing mortgage programs for credit union partners, including origination, secondary market execution, and full servicing capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Credit Union Mortgage Association (CUMA) is a residential mortgage lending company that provides backend fulfillment services—including origination, secondary market execution, and loan servicing—for credit union partners, enabling them to offer mortgage products to their members without CUMA competing for those members. It also originates, sells, and services a portfolio of conventional, FHA, VA, USDA, jumbo, and reverse mortgage loans directly to consumers across 19 U.S. states plus D.C.

Product overview

Credit Union Mortgage Association operates as a mortgage lending platform offering a comprehensive portfolio of residential mortgage products designed for credit union members and non-members. The core offering encompasses Fixed Rate Mortgages, Adjustable Rate Mortgages (ARMs), Jumbo Loans, Reverse Mortgages, FHA Loans, VA Loans, and USDA Loans, supported by digital tools including the Online Mortgage Center for account management, a Loan Consultant tool for product matching, and a Mortgage Calculators Suite for financial planning. The HomeAdvantage program provides additional value through real estate cash rewards. The platform serves properties across multiple states including Virginia, Maryland, D.C., Colorado, Delaware, Florida, Georgia, Illinois, Kentucky, Michigan, Mississippi, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, and West Virginia.

Differentiator

Problem solved

Functional benefit

Products and services

• Fixed Rate Mortgages
• Adjustable Rate Mortgages (ARMs)
• Jumbo Loans
• Reverse Mortgages
• FHA Loans
• VA Loans
• USDA Loans
• HomeAdvantage Program

Quantifiable outcome

• Average HomeAdvantage cash reward of $1,600 paid to members at closing
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Civic Federal Credit UnioncoreChannel Partner/ Reseller/ DistributorCivic Federal Credit Union partners with CUMA for mortgage services, utilizing a white-labeled mortgage application portal on the CUMA platform. The partnership allows Civic FCU to offer purchase and refinance mortgage products to their members.
• National Reverse Mortgage Lenders AssociationminorOthersAffiliation with the National Reverse Mortgage Lenders Association for reverse mortgage industry standards and best practices.
• National Aging In Place CouncilminorOthersAffiliation supporting seniors aging in place through reverse mortgage products.
• National Association of Senior AdvocatesminorOthersAffiliation with advocacy organization for senior financial products.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Finance of America Reverse (FAR): Leading reverse mortgage specialist offering HECM and proprietary reverse products through wholesale and retail channels. Directly comparable in CUMA's reverse mortgage specialty.
• Members Mortgage Services: Credit union service organization providing mortgage origination and servicing exclusively to credit union partners. Operates a similar white-label, 'partner-not-competitor' model and is the closest analogue to CUMA's go-to-market motion.
• Lending Solutions Inc. (LSI): Credit union CUSO providing mortgage fulfillment services including origination, processing, and servicing to partner credit unions. Direct comparable in business model and target customer base.
• Paramount Residential Mortgage Group (PRMG): Large independent mortgage banker offering wholesale, retail, and correspondent channels including FHA, VA, USDA, and conventional products. Comparable in product breadth and credit union servicing relationships.
• Longbridge Financial: Reverse mortgage lender specializing in HECM and proprietary reverse products for homeowners 62+. Comparable niche focus and channel mix including credit union partnerships.
• Caliber Home Loans: Mortgage banker with retail, wholesale, and correspondent channels, strong in government and non-QM products. Comparable product mix and credit union servicing orientation.

Broad incumbents

• NewRez (formerly Shellpoint Mortgage): Top-15 US mortgage originator and servicer with retail, wholesale, and correspondent channels plus a sizable servicing portfolio. Comparable in full-stack origination plus servicing model; substantially larger scale.
• United Wholesale Mortgage (UWM): Largest US wholesale mortgage lender, dominant in the broker channel that includes many credit unions. Comparable in product mix and government loan focus; far greater scale and technology investment.
• loanDepot: National retail, wholesale (LDWholesale), and HELOC mortgage lender offering full product suite including government and jumbo. Comparable in product breadth and direct-to-consumer model.
• Rocket Mortgage: Largest US mortgage originator with direct-to-consumer, wholesale (Rocket Pro TPO), and partner channels; offers full government, conventional, and jumbo products. Comparable product portfolio and consumer-facing digital experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Credit-Union-Mortgage-Association-Inc-158622870961755
• LinkedInlinkedin.com/company/credit-union-mortgage-assoc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Credit Union Mortgage Association