What Righteous Gelato does

Righteous Gelato Ltd. is a Calgary-based premium frozen dessert producer founded in 2009 by James Boettcher. The company manufactures small-batch gelato and dairy-free sorbetto using traditional Italian methods with less fat, less sugar, and less air than typical ice cream, plant-based stabilizers (tara gum, guar gum), and Non-GMO Project Verified sorbettos. Core products include gelato and sorbetto pints (473mL) and 5.7L bulk pails, a recently launched grab-and-go Sorbetto Bar line (88mL bars in single, 4-pack, and 24-pack bulk formats), and experiential offerings through Gelato Academy tours and classes.

The business operates a multi-channel go-to-market model. Distribution spans 3,000+ Canadian grocery stores through Loblaws, Real Canadian Superstore, Sobeys, Metro, and Whole Foods Canada, plus select Whole Foods Pacific Northwest locations in the US. Direct-to-consumer revenue comes from a Shopify storefront, delivery partnerships with Instacart, Uber Eats, Skip The Dishes, DoorDash, and Too Good To Go, and a company-owned Gelato Factory & Coffee Bar in Calgary. Pricing is unit-based across formats ($4 bars, ~$9 pints, $40-$65 bulk pails, $50 merchandise kits, $90-$135 experience tickets).

Righteous Gelato is a Certified B Corporation with formal living-wage certification, Non-GMO verification on sorbettos, and a recognized workplace culture (Canada's Most Admired Corporate Cultures 2021-2025, Great Place to Work 2022-2024). The company is privately held and founder-controlled, with no disclosed institutional funding, parent company, or subsidiaries. Headcount is in the 11-50 range and revenue is not publicly disclosed.

Name

Righteous Gelato

Legal name

Righteous Gelato Ltd.

Website

https://righteousgelato.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Righteous Gelato is a Calgary-based Certified B Corporation that produces premium small-batch gelato and Non-GMO dairy-free sorbetto, selling pints, bulk pails, and grab-and-go Sorbetto Bars through 3,000+ Canadian grocery stores, select US Whole Foods locations, and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Premium Frozen Desserts

NAICS

Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Gelato Manufacturing (AFAHAEAD)

akta.pro secondary industries

Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties) (AFAHAJAE), Ice Cream & Gelato Shops (THAFAGAA)

Keywords

• Small batch gelato
• Premium frozen desserts
• Dairy-free sorbetto
• Frozen fruit bars
• Artisan ice cream

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Gelato & Sorbetto Sales: Sale of pints (473mL-562mL) and 5.7L bulk pails through grocery retail chains and the company's own storefront. Products include gelato, sorbetto, and Sorbetto Bars sold at various price points ($4-$9 for retail, $40-$84 for bulk).
2. Sorbetto Bars (Grab-and-Go): Single bars ($4/88mL) and 4-packs ($16) targeting impulse purchases and summer occasions. Bulk cases (24-pack at $84) for retail and events. Recent nationwide launch at major Canadian grocers.
3. Experiences & Classes: Revenue from gelato tours, tasting sessions, and hands-on Gelato Academy classes. Tour & Tastings (entry level), Gelato Academy ($90/person), and VIP Gelato Academy ($135/person) experiences. Private event bookings available.
4. Gift Cards & Merchandise: Gift certificates for experiences, branded merchandise including apparel (crewneck $60, hats $25) and the Summer Scoop Kit ($50).
5. Delivery & Third-Party Platform Sales: Online orders fulfilled through Instacart and delivery platforms (Uber Eats, Skip The Dishes, DoorDash, Too Good To Go) for direct-to-consumer gelato delivery from the Calgary factory location.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Righteous Gelato is a Calgary-based manufacturer of premium small-batch frozen desserts, producing gelato (473mL pints and 5.7L bulk pails), dairy-free sorbetto, and grab-and-go Sorbetto Bars. Products are made with natural ingredients, plant-based stabilizers, no artificial flavors or colors, and are Non-GMO Project Verified for the sorbetto range. The company also runs a Gelato Factory & Coffee Bar in Calgary and offers hands-on gelato-making experiences and tours.

Product overview

Righteous Gelato offers a portfolio of frozen dessert products centered around small-batch gelato and sorbetto. The core product line includes Small Batch Gelato (cream-based pints and bulk pails in flavors like Madagascar Vanilla Bean, Dark Chocolate Caramel Sea Salt, Mint Chocolate Stracciatella, Cookies and Cream, Sea Salted Caramel, Earl Grey Lavender London Fog, and Chocolate Dipped Strawberry), Small Batch Sorbetto (dairy-free fruit-based options including Raspberry Lime, Mango Pineapple, Blueberry Limeade, Passionfruit Lemonade, Strawberry Rhubarb, and Lemon Lime), and Sorbetto Bars (new grab-and-go frozen bars in 4-packs and bulk cases). The company also offers experiential products through Gelato Academy tours and classes, plus branded merchandise and gift items. All products emphasize honest ingredients, no artificial flavors or colors, and Non-GMO verification for sorbetto items.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Batch Gelato

Quantifiable outcome

• 95% waste diverted from landfill
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• LoblawscoreChannel Partner/ Reseller/ Distributor · 2 April 2026Major Canadian grocery retailer and anchor partner for nationwide Sorbetto Bars launch. Products available at Loblaws locations across Canada.
• Real Canadian SuperstorecoreChannel Partner/ Reseller/ Distributor · 2 April 2026Loblaw banner store serving as key retail partner for Sorbetto Bars nationwide launch.
• Whole Foods MarketcoreChannel Partner/ Reseller/ Distributor · 2 April 2026Premium grocery retailer partner for Sorbetto Bars launch at Canadian Whole Foods locations and existing gelato distribution at US Pacific Northwest stores.
• SobeysmajorChannel Partner/ Reseller/ Distributor · 2 April 2026National Canadian grocery retailer joining as Sorbetto Bars retailer as summer approaches, expanding distribution footprint.
• MetromajorChannel Partner/ Reseller/ Distributor · 2 April 2026Major Canadian grocery retailer joining as Sorbetto Bars retailer as summer approaches, expanding nationwide distribution.
• Alberta Living Wage NetworkcoreOthers · 11 May 2022Network advancing the living wage movement in Alberta. Righteous Gelato was certified as a Living Wage Employer paying $18.60/hour rate, demonstrating commitment to employee welfare and fair compensation.
• InstacartcoreChannel Partner/ Reseller/ DistributorOnline delivery partnership allowing customers to order Righteous Gelato products for home delivery through the Instacart platform in Calgary.
• Uber EatscoreChannel Partner/ Reseller/ DistributorDelivery partnership for Righteous Gelato products ordered through the Uber Eats platform in Calgary.
• Skip The DishescoreChannel Partner/ Reseller/ DistributorDelivery partnership providing Righteous Gelato ordering through the Skip The Dishes platform in Calgary.
• DoorDashcoreChannel Partner/ Reseller/ DistributorDelivery partnership for Righteous Gelato products through the DoorDash platform in Calgary.
• Too Good To GominorChannel Partner/ Reseller/ DistributorPartnership with surplus food rescue app allowing customers to purchase Righteous Gelato products at reduced prices to prevent waste.
• B Lab (B Corporation)coreOthersNonprofit organization that certifies B Corporations. Righteous Gelato is a Certified B Corporation meeting the highest standards of social and environmental performance, accountability, and transparency. The company operated as a B Corp before certification.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Arctic Zero: Better-for-you low-calorie frozen dessert brand with broad natural and conventional grocery distribution. Comparable on health-conscious positioning, pint-format SKU portfolio, and dairy-free line extensions, though at smaller scale and focused on the US market.
• Cado: Avocado-based dairy-free frozen dessert brand positioned in the natural and premium grocery channel. Comparable as an emerging plant-based frozen dessert entrant focused on clean-label ingredient stories targeting the same dairy-free / vegan consumer segments.

Direct peers

• NadaMoo: Plant-based frozen dessert (coconut milk ice cream) brand in natural and mainstream grocery channels. Comparable on dairy-free positioning, Non-GMO/clean-label emphasis, and pint-format retail strategy aimed at the same health-conscious and vegan consumer segments.
• Van Leeuwen Ice Cream: Premium small-batch ice cream and vegan frozen dessert brand with national US grocery distribution and scoop-shop retail. Closely comparable on craft positioning, clean ingredients, dairy-free line extensions, and grocery-led growth strategy.
• Halo Top: Better-for-you frozen dessert brand with broad US grocery distribution and pint-format SKU portfolio. Comparable on premium health-conscious positioning and grocery-led scale, though positioned on calorie/light rather than clean-label ingredients.
• Jeni's Splendid Ice Creams: Premium scoop-shop and pint brand with strong direct-to-consumer and grocery presence. Comparable on small-batch craft positioning, experiential retail layer (scoop shops analogous to Righteous's Calgary factory café), and expansion into dairy-free offerings.
• Talenti Gelato e Sorbetto: Premium gelato and dairy-free sorbetto brand sold through major North American grocery chains. Directly comparable on product format (gelato pints and sorbettos), distribution channel (national grocery), and clean-label positioning, though at significantly greater scale as part of Unilever.

Broad incumbents

• Ben & Jerry's: Values-driven premium ice cream brand owned by Unilever with deep grocery distribution and a strong social-impact narrative. Highly comparable as a B-Corp-adjacent competitor using mission and clean-ingredient storytelling in the same freezer aisles.
• Häagen-Dazs: Iconic premium ice cream brand owned by Nestlé with global distribution across grocery and foodservice. A broad incumbent whose scale, marketing, and shelf presence set the competitive baseline that all premium entrants — including Righteous — must displace at retail.

Regional players

• Kawartha Dairy: Established Canadian premium ice cream and dairy brand with strong distribution in Ontario and Eastern Canada. Comparable as a Canadian-headquartered frozen dessert competitor that Righteous must compete with for premium freezer space in Loblaw and Sobeys banners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/righteousgelato
• LinkedInlinkedin.com/company/righteousgelato

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Righteous Gelato