What Userbrain does

Userbrain is an unmoderated user testing SaaS platform founded in 2018 and headquartered in Graz, Austria, that enables UX designers, product managers, UX researchers, founders, digital agencies, and broader digital product teams to validate websites, mobile apps, and prototypes with real users who think aloud while completing assigned tasks. The company serves a horizontal market and publicizes a roster of enterprise and institutional customers spanning Amazon, Spotify, Salesforce, Shopify, Audi, Porsche, Verizon, Unilever, Red Bull, Lush, Burger King, Sky, TED, MIT, and Stanford, among roughly 28 named logos across diverse verticals.

The core platform combines an on-demand recruitment panel of 170,000+ qualified testers with AI-augmented analysis features. The platform architecture is built around self-serve, template-based test creation with 1,231 available task types and operational performance metrics of 97.43% of tests completed within 24 hours, 92.16% within 12 hours, and 85.42% within 4 hours. AI capabilities center on text-modality analysis of participant think-aloud responses, with generative AI used to auto-generate test tasks and knowledge-retrieval/pattern-detection used to surface insights. Complementary modules include Automated Reports, a Collaborate feature for capturing and sharing video clips of key test moments, Recruitment, and an Invite-Your-Own-Testers option. No public API, SDK, or third-party integrations are disclosed.

Userbrain operates a product-led growth model with a 60-second signup, template-driven onboarding, and a free trial, supplemented by an enterprise demo channel via Calendly. Revenue is generated through recurring SaaS subscriptions, though specific pricing tiers are not publicly disclosed. The company is privately held with 1-10 employees, no disclosed external funding rounds, no M&A activity, no patents, and no partnerships or certifications on record. Go-to-market relies on content assets including a blog, customer stories, a German-language "UX Heroes" podcast, a resources hub, and a free user testing book, with direct web-based sales serving as the primary distribution channel globally.

Name

Userbrain

Website

https://userbrain.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Userbrain is a SaaS unmoderated user testing platform founded in 2018 in Graz, Austria, serving UX designers, product managers, researchers, founders, and agencies with AI-augmented testing powered by a 170,000+ tester panel.

Ownership category

akta.pro rank

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Userbrain operates as a SaaS platform offering subscription-based access to their user testing platform. Users can start with a free trial and subscribe to paid plans for ongoing access to testing tools, tester recruitment, and AI-powered insights.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Userbrain provides an online, unmoderated user testing platform that enables teams to run usability tests on websites, mobile apps, and prototypes with real users who think aloud while completing tasks. The platform combines a 170,000+ qualified tester panel, AI-driven task generation and insight analysis, automated reports, and collaboration tools for sharing key clips. Subscriptions start via a free trial with paid tiers for ongoing access to testing tools, recruitment, and AI-powered insights.

Product overview

Userbrain is a unified user testing platform specializing in unmoderated testing with real users. The core platform enables testing of websites, apps, and prototypes with results delivered within 24 hours. The platform is complemented by AI-powered features that auto-generate test tasks and surface key insights, automated reporting modules, access to a panel of 170k+ qualified testers, and collaboration tools for sharing test clips and findings.

Differentiator

Problem solved

Functional benefit

Products and services

• Userbrain Platform An unmoderated user testing platform that enables teams to test websites, mobile apps, and prototypes with real users who think aloud while completing tasks; includes recruitment from a 170k+ qualified tester panel, AI-generated tasks and insights, automated reports, and collaboration tools for sharing video clips; available via subscription with a free trial entry point and sales-assisted enterprise tier.

Quantifiable outcome

• 97.43% of tests completed within 24 hours
• +2 more outcomes

Named customers29 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PlaybookUX: Unmoderated and moderated user testing platform with AI-assisted analysis, targeting mid-market UX research teams similarly to Userbrain.
• Optimal Workshop: Suite of unmoderated research tools (card sorting, tree testing, first-click testing) that overlaps with Userbrain's quick, self-serve usability testing value proposition.
• UserTesting: Closest direct competitor in unmoderated and moderated user testing with a large enterprise panel and video-based insights; competes head-on with Userbrain for the same UX research buyer.
• Maze: Product research platform combining unmoderated usability testing with prototype testing and surveys, targeting very similar UX, PM, and marketer personas.
• Hotjar: Behavior analytics and on-demand feedback tool with unmoderated testing features; competes for SMB and mid-market users seeking lightweight, fast user insights.
• Userlytics: Unmoderated and moderated remote user testing platform with a comparable tester panel model and enterprise sales motion.
• TryMyUI: Remote usability testing service offering unmoderated tests with recorded video and written feedback, serving similar UX research use cases.

Emerging players

• Lookback: User research platform combining moderated and unmoderated sessions with participant recruitment, appealing to teams that want a mix of testing modes.
• Sprig: In-product user research and feedback platform; competes with Userbrain for the product-led team's budget, particularly for concept and survey-based studies.

Broad incumbents

• UserZoom (now part of UserTesting): Enterprise-scale UX research platform that, post-merger with UserTesting, bundles unmoderated testing, surveys, and benchmarking into a broad enterprise offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/userbrain
• Facebookfacebook.com/userbrain
• LinkedInlinkedin.com/company/userbrain

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Userbrain