Dyedbro
Dyedbro is a Spain-based, founder-led manufacturer of adhesive PVC bike frame protection kits and apparel for mountain, e-bike, gravel, and kids bikes, selling globally through its Shopify DTC site and 25+ regional distributors.
- Company typePrivate
- Founded2015
- HeadquartersVillanueva De La Cañada, Spain
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dyedbro does
Dyedbro is a Spanish-based, founder-led manufacturer of adhesive bike frame protection kits, founded in 2015 and headquartered in San Sebastian de los Reyes (Madrid). The company designs, prints, and sells protective PVC kits (300μm thickness) that shield mountain bike, e-bike, gravel, kids, and fork surfaces from rocks, scratches, and trail debris, while doubling as a decorative canvas. Its proprietary stack includes a high-contact adhesive for bubble-free installation and in-house fade-resistant printing that keeps designs vibrant over time. The catalog spans clear (Gloss/Matt) and patterned designs, plus a Signature Series co-designed with professional riders (e.g., Tere Williams, Sergio Layos, Ella Conolly) and an Artist Series developed with illustrators such as Juay, Kiko CLJ, Roberto Rodriguez (RRR), Victor Brousseaud, and Tito Tomasi.
Dyedbro runs a direct-to-consumer e-commerce business through a Shopify-powered storefront, complemented by branded apparel (tech tees, ride jerseys, hoodies) priced $21–$82, and accessories such as SHUSH tape chainstay protectors. Pricing on frame kits ranges from $14 for individual protectors up to $86 for complete coverage, with artist and limited-edition capsules commanding premium pricing. Beyond DTC, the company has built a global wholesale footprint spanning 25+ distributors across Europe, the Americas, Asia-Pacific, and Africa, and recently extended its own shipping into the United States with duties included.
Go-to-market is community-driven: Dyedbro invests in pro rider endorsements, the Theory Global Racing Enduro World Series team sponsorship, event sponsorships (TranSierra Norte), the 'Not Far From Home' video series, and user-generated competitions like #designyourDYEDbro. The operation remains tightly held, with co-founder Iago Garay Tamayo leading marketing and creative direction, and the firm operates with 1–10 employees on a bootstrapped basis with no disclosed external funding.
Dyedbro firmographics
Firmographics- Name
- Dyedbro
- Legal name
- Dyedbro
- Website
- https://dyedbro.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dyedbro is a Spain-based, founder-led manufacturer of adhesive PVC bike frame protection kits and apparel for mountain, e-bike, gravel, and kids bikes, selling globally through its Shopify DTC site and 25+ regional distributors.
- Ownership category
- akta.pro rank
Dyedbro industry classification
Industry- Product category
- Bicycle Frame Protection
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Fabric Coating Mills (31332)
- SIC
- Motorcycles, Bicycles & Parts (3751), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)
Keywords
Where Dyedbro is headquartered
LocationHeadquarters
- HQ city
- Villanueva De La Cañada
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Dyedbro business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Frame Protection Products: One-time sale of physical frame protection kits for mountain bikes, e-bikes, gravel bikes, and kids bikes. Products are sold as complete kits or individual protectors (downtube, chainstay, fork protection).
- Apparel Sales: Sale of branded apparel including T-shirts, hoodies, ride jerseys, caps, and accessories. Both regular and limited edition/artist collaboration designs.
- Artist Series & Signature Products: Limited edition frame protection kits designed in collaboration with artists and professional riders, commanding premium pricing.
- Gear & Accessories: Sale of gear, stickers, and accessories including chainstay protectors (SHUSH tape) and other cycling accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Frame Protection Kits - Clear Options |
| Unit Pricing | Pay-as-you-go | Frame Protection Kits - Patterned/Artist Series |
| Unit Pricing | Pay-as-you-go | Apparel - T-Shirts |
| Unit Pricing | Pay-as-you-go | Apparel - Jerseys |
| Unit Pricing | Pay-as-you-go | Apparel - Outerwear |
| Unit Pricing | Pay-as-you-go | Headwear & Accessories |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Dyedbro product offering
Product offeringCore offering
Dyedbro manufactures and sells adhesive bike frame protection kits (and complementary apparel/accessories) made from 300μm industrial-strength PVC with a high-contact adhesive and bubble-free installation. Its product lines cover MTB, E-Bike, Gravel/All Road, Kids, Fork, and Crank protection, offered both as clear gloss/matt protective kits and as patterned designs through Signature Series (pro riders) and Artist Series (illustrators) collaborations. The company sells directly via dyedbro.com and through 25+ regional distributors worldwide.
Product overview
Dyedbro is a bike frame protection company offering a comprehensive portfolio of protective products and apparel. The core product line centers on frame protection kits made from 300μm PVC with high-contact adhesive, available for MTB, E-Bike, Gravel/All Road, Kids bikes, and featuring Fork and Crank Protection. The product range includes both clear protection (gloss and matt finishes) and patterned/protected designs with various color options. Two key sub-brands drive differentiation: Signature Series frames designed with professional riders, and Artist Series frames created with professional illustrators. Beyond protection, the company offers apparel including T-shirts, hoodies/sweaters, and ride jerseys (L/S and S/S), plus merchandise like prints and stickers. The company ships globally with distributors across Europe, Americas, Asia, and Africa.
Differentiator
Problem solved
Functional benefit
Products and services
- MTB Frame Protection
Quantifiable outcome
- Protected frames retain quality for resale
- +2 more outcomes
Companies that use Dyedbro
Customer profileSegments5 records
Ideal customer profiles5 records
Dyedbro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Dyedbro partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered regional, flagship, core and minor.
- MRC TradingregionalOfficial distributor for Dyedbro products in Germany, handling local sales and distribution.
- SilverfishregionalOfficial UK distributor for Dyedbro products, also present at EWS Innerleithen events.
- 4 GuimpregionalOfficial distributor for Dyedbro products in Italy.
- BikecompregionalOfficial distributor for Dyedbro products in Spain.
- ASHE SportsregionalOfficial distributor for Dyedbro products in Norway and Sweden.
- NorthernregionalOfficial distributor for Dyedbro products in Finland.
- FaroutregionalOfficial distributor for Dyedbro products in Croatia, Slovenia, Bosnia, and Serbia.
- BikeStrikeregionalOfficial distributor for Dyedbro products in Czechia.
- PedalimregionalOfficial distributor for Dyedbro products in Israel.
- Klover BikesregionalOfficial distributor for Dyedbro products in Argentina.
- Bike LogisticsregionalOfficial distributor for Dyedbro products in Mexico, also facilitated TransSierra Norte 2019 collaboration.
- AvimilregionalOfficial distributor for Dyedbro products in Costa Rica.
- ProBikeregionalOfficial distributor for Dyedbro products in USA.
- ReconregionalOfficial distributor for Dyedbro products in USA (reconmtb.com).
- EcuacicloregionalOfficial distributor for Dyedbro products in Ecuador.
- Lobo BikesregionalOfficial distributor for Dyedbro products in Venezuela.
- Lusty IndustriesregionalOfficial distributor for Dyedbro products in Australia.
- Wide OpenregionalOfficial distributor for Dyedbro products in New Zealand.
- A&FregionalOfficial distributor for Dyedbro products in Japan.
- ReevolutionregionalOfficial distributor for Dyedbro products in Singapore.
- Performance BikeregionalOfficial distributor for Dyedbro products in Hong Kong.
- Willem LandmanregionalOfficial distributor for Dyedbro products in South Africa.
- Theory Global RacingflagshipDyedbro sponsors the Theory Global Enduro Team competing in Enduro World Series. Partnership includes product supply, pit support at events, and brand visibility with team riders including Julie Duvert, Daniel Self, Brady Stone, Alexis Icardo.
- TranSierra NortecoreDyedbro is a proud sponsor of the TranSierra Norte multi-day mountain bike race in Oaxaca, Mexico. Partnership includes custom race-specific frame protector designs and event support.
- JuaycoreSpanish artist and illustrator Juay created a bold, graphic frame protection design for the Artist Series collaboration, featuring street art and skate-inspired aesthetics.
- Roberto Rodriguez (RRR)coreArtist Roberto Rodriguez (RRR) collaborated on a capsule collection including Snake Tech Tee, Drift Free Tech Tee, Ride Jerseys, Jacket, and Signed RRR Print, featuring surf and skate culture inspired designs.
- Tito TomasicoreFrench rider and artist Tito Tomasi collaborated on the Stay Free frame protector design, featuring his nature and travel-inspired artwork on frame protection.
- Sergio LayoscoreBMX legend and MTB rider Sergio Layos joined the Signature Series with custom frame protector designs created in close collaboration for his personal bikes.
- Tere WilliamscoreInternational BMX rider Tere Williams joined the Signature Series with custom frame protector designs created for her specific bike setup.
- weride.ptminorLocal guiding and shuttle company in Sintra, Portugal that facilitated the 'Not Far From Home Episode 5' video production and trail exploration content.
- SMITHminorEyewear brand supporting Not Far From Home Episode 5 video production.
- CamelbakminorHydration brand supporting Not Far From Home Episode 5 video production.
- evominorOutdoor gear retailer supporting Not Far From Home Episode 5 video production.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Dyedbro competitors and assessment
Company assessmentDirect peers
- All Mountain Style (AMS): All Mountain Style is a Spanish-based direct competitor specializing in adhesive frame protection kits for mountain bikes and e-bikes with artistic designs. Closely aligned with Dyedbro on product, geography, target customer, and lifestyle branding.
- RideWrap: Canadian manufacturer of custom-cut and universal bike frame protection kits covering MTB, road, gravel and e-bikes with a strong DTC and installer-network model. Direct overlap with Dyedbro's universal-fit protection approach.
- Lizard Skins: US-based cycling accessories brand offering frame protection kits, chainstay protection, and grips, distributed globally through cycling retailers. Overlaps Dyedbro in protective films and broader bike accessories assortment.
Broad incumbents
- Muc-Off: Large UK-based bike care and accessories brand offering a wide portfolio including frame protection sprays, films, and tapes. A broader incumbent in bike accessories that competes in the protection category as part of a wider range.
- Jagwire: US-based manufacturer and distributor of bike cables, housing, and related components with adjacent protective tape products. Operates broadly in cycling components and overlaps at the accessory/protection margin.
- Cykell (Stan's NoTubes): Established US cycling brand offering tubeless sealant, tire products, and adjacent accessories including frame protection and rim tape. Broad incumbent in cycling components with partial overlap in protective films.
- BBB Cycling: Large Dutch cycling accessories brand selling a wide range of components and protective products including frame protection films, distributed globally. Overlaps Dyedbro at the retail access point through bike shops worldwide.
Emerging players
- OneUp Components: Innovative mountain bike components brand with chainstay and frame protection accessories alongside drivetrain and suspension parts. Adjacent overlap with Dyedbro in MTB protection, though broader in scope.
- BikeShieldz: Specialist maker of self-healing paint protection film (PPF) for bicycles including MTB, road, and e-bikes. Direct overlap on the protective-film technology but operates with a different positioning (premium PPF).
- Peaty's Products: UK-based bike care and accessories brand offering sealants, lubes, and frame protection products targeted at mountain bikers. Overlaps with Dyedbro's MTB customer base and lifestyle branding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dyedbro social profiles
Digital presenceDyedbro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dyedbro leadership team
Management profileNumber of profiles
Profiles1 record
Dyedbro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dyedbro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dyedbro
What does Dyedbro do?
Dyedbro manufactures and sells adhesive bike frame protection kits (and complementary apparel/accessories) made from 300μm industrial-strength PVC with a high-contact adhesive and bubble-free installation. Its product lines cover MTB, E-Bike, Gravel/All Road, Kids, Fork, and Crank protection, offered both as clear gloss/matt protective kits and as patterned designs through Signature Series (pro riders) and Artist Series (illustrators) collaborations. The company sells directly via dyedbro.com and through 25+ regional distributors worldwide.
Is Dyedbro a public or private company?
Dyedbro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dyedbro founded?
Dyedbro was founded in 2015. It employs 1 to 10 people.
Where is Dyedbro based?
Dyedbro is headquartered in Villanueva De La Cañada, Spain, in the Europe region.
How does Dyedbro make money?
Four revenue lines are on record. Frame Protection Products are the primary driver. The others are apparel Sales, artist Series & Signature Products and gear & Accessories.
Who are Dyedbro's main competitors?
Direct peers on record are All Mountain Style (AMS), RideWrap and Lizard Skins. Broad incumbents are Muc-Off, Jagwire, Cykell (Stan's NoTubes) and BBB Cycling. Emerging players are OneUp Components, BikeShieldz and Peaty's Products.
Does Dyedbro have an API?
No public API is recorded for Dyedbro.
What industry is Dyedbro in?
Dyedbro's product category is Bicycle Frame Protection. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAD, Bike Accessories Retail (Lights, Locks, Racks, Bags). Its NAICS code is 3159 and its SIC code is 3751.