Elromco
Elromco is a Canton, Massachusetts-based vertical SaaS company founded in 2015 that sells a cloud-based, all-in-one operating platform — CRM, dispatch, instant quoting, eBOL, payroll, and AI-assisted communications — to 400+ U.S. moving and storage companies via flat-rate monthly subscriptions starting at $289.
- Company typePrivate
- Founded2015
- HeadquartersCanton, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Elromco does
Elromco, Inc. is a privately held, U.S.-domiciled vertical SaaS company founded in 2015 and headquartered in Canton, Massachusetts. The company develops a cloud-based, all-in-one operating platform for moving and storage operators, consolidating CRM, dispatch, instant online quoting, electronic bill of lading (eBOL), invoicing, automated payroll, storage management, multi-branch administration, and AI-assisted communications into a single multi-tenant application hosted on AWS. The product is sold on flat-rate monthly subscriptions — $289/month for Professional (targeted at small and mid-size movers) and $399/month for Enterprise (multi-branch operators) — with an optional $99/month website-building add-on and $0.025 usage-based SMS overage charges. The go-to-market is hybrid, combining self-serve PLG (instant online quote widget and self-service client portal) with phone-based inside sales and an enterprise field-sales motion, supported by SEO-driven comparison content, a 93+ video tutorial library, and 597+ verified reviews averaging 4.9 stars.
Elromco serves a vertical customer base of 400+ moving companies across the United States that have collectively completed 350K+ jobs on the platform since inception. Customers span local residential movers, long-distance and interstate operators (with FMCSA-compliant binding estimates and mileage-tariff support), commercial/corporate relocation providers, multi-branch operators (consolidated via a multi-branch dashboard), and moving-and-storage operators. The platform supports white-labeled end-customer experiences — quote widget, client portal, and booking flow on the mover's own domain — and embeds AI features (tone adjustment, translation, speech-to-text, auto-reply suggestions, photo-inventory with auto-detected items and cubic footage) across all text and image fields. Elromco was previously branded as "MoveBoard by Elromco" and rebranded to "Elromco" in 2026 while retaining its legal name.
The business is founder-led, bootstrapped, and family-controlled: Eli Derei (CEO & Founder) heads a leadership team of Ronen Drory (COO), Yossi Drory (CTO), and Nir Drory (CFO), with a 25+ person team spanning engineering, customer operations, and customer success. The company holds no disclosed external funding, parent company, or acquisition history, and pursues compliance certifications including GDPR, CCPA, PCI-DSS Level 1 (via Authorize.Net), and an active SOC 2 Type II effort. Customer data is hosted in U.S. AWS data centers and does not leave the United States without explicit authorization, positioning Elromco as a domestic-only, niche-vertical SaaS operator.
Elromco firmographics
Firmographics- Name
- Elromco
- Legal name
- Elromco, Inc.
- Website
- https://elromco.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Elromco is a Canton, Massachusetts-based vertical SaaS company founded in 2015 that sells a cloud-based, all-in-one operating platform — CRM, dispatch, instant quoting, eBOL, payroll, and AI-assisted communications — to 400+ U.S. moving and storage companies via flat-rate monthly subscriptions starting at $289.
- Ownership category
- akta.pro rank
Elromco industry classification
Industry- Product category
- Moving Company Software (Vertical SaaS)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Service, Support & Contact Center CRM (HDAEAFAC)
- akta.pro secondary industries
- Contract Lifecycle Management (CLM) & Document Automation (BPAEAPAD), Compliance, GRC Workflow & Audit Automation Platforms (HDAEAHAL)
Keywords
Where Elromco is headquartered
LocationHeadquarters
- HQ city
- Canton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Elromco business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Professional Plan: Flat-rate monthly subscription at $289/mo including 3 office users, unlimited crew members, CRM, online quotes, dispatch, eBOL, invoicing, client portal, storage management, AI tools, and 500 free SMS per month. No per-seat fees.
- SaaS Subscription - Enterprise Plan: Flat-rate monthly subscription at $399/mo including unlimited users, multi-branch management, advanced reporting, 1,000 free SMS, priority support, custom automations, and dedicated onboarding.
- SMS Overage Charges: $0.025 per SMS after the free monthly allotment (500 for Professional, 1,000 for Enterprise).
- Website Building (Optional Add-on): Optional website building service at $99/month for customers wanting a complete website solution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional plan at $289/month for small to mid-size moving companies |
| Subscription | Monthly | Enterprise plan at $399/month for growing multi-branch companies |
| Subscription | Monthly | Optional website building service |
| Usage-based | Pay-as-you-go | SMS overage charges |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Elromco product offering
Product offeringCore offering
Elromco is an all-in-one, cloud-based SaaS platform purpose-built for moving companies that consolidates CRM, dispatch, instant online quoting, electronic bill of lading (eBOL), invoicing, automated payroll, storage management, and AI-powered communication into one integrated system. It replaces the 5+ disconnected tools (separate CRM, dispatch, quoting, and accounting software) that most movers stitch together, and is sold by monthly subscription starting at $289/mo for Professional and $399/mo for Enterprise with no per-seat fees.
Product overview
Elromco is an all-in-one cloud-based moving company software platform that combines CRM, dispatch, instant online quoting, electronic bill of lading (eBOL), invoicing, payroll, storage management, and AI-powered communication tools into a single integrated system. The platform replaces the 5+ disconnected tools (separate CRM, dispatch, quoting, and accounting software) that most movers typically use. The product portfolio centers on 24 interconnected feature modules: Sales CRM, Lead Scoring, Pricing Engine, Long-Distance & Interstate, Online Quotes, Client Portal, Online Booking, Accounts (Corporate & Affiliate), Dispatch, Job Tracker, Electronic Bill of Lading (eBOL), Crew Portal, Invoicing, Payroll, Storage, Reports, Multi-Branch, Communications, Automation, Elromco AI, Calendar, Inventory, Tasks, and White-Label. These modules work together as a unified system where customer updates to inventory automatically recalculate quotes, dispatch adjusts in real-time, and the crew sees changes on their phones. An optional Moving Websites add-on ($99/month) provides website building services. The platform was previously branded as 'MoveBoard by Elromco' and rebranded to Elromco. Pricing starts at $289/month for the Professional plan (3 office users, 500 free SMS) or $399/month for Enterprise (unlimited users, 1,000 free SMS, multi-branch management).
Differentiator
Problem solved
Functional benefit
Products and services
- Elromco Platform (All-in-One Moving Company SaaS) Cloud-based SaaS platform for moving companies combining CRM, dispatch, instant online quoting, electronic bill of lading (eBOL), invoicing, automated payroll, real-time job tracking, multi-branch management, storage management, and AI-assisted communication in one integrated system. Sold by monthly subscription at $289/mo (Professional) and $399/mo (Enterprise) with no per-seat fees, targeting local, long-distance, commercial, and multi-branch moving operators.
- Elromco Moving Websites Optional add-on website building service for moving companies, sold at $99/month, providing a complete website solution that integrates with the core Elromco platform including the instant online quote widget and client portal.
Quantifiable outcome
- 2x booking rate with instant online quotes vs callback-based quoting
- +5 more outcomes
Companies that use Elromco
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
Elromco technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature10 records
Elromco partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon Web Services (AWS)core infrastructureElromco runs on AWS with regional failover, auto-scaling, and continuous monitoring. Data hosted in U.S. AWS data centers with automated failover across availability zones. Daily encrypted backups stored in separate AWS region for disaster resilience.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Elromco competitors and assessment
Company assessmentBroad incumbents
- Jobber: Horizontal field-service management SaaS used by many small service businesses including movers. Less moving-specific but overlaps on quoting, scheduling, CRM, and invoicing.
- ServiceTitan: Large field-service platform serving trades and service businesses. While not moving-native, its breadth and capital base represent an indirect competitive threat at the upper mid-market.
- Salesforce: Horizontal CRM platform that some moving operators use as a CRM layer. Represents the alternative of a general-purpose CRM plus custom tooling rather than vertical SaaS.
Direct peers
- Moverbase: Vertical SaaS for moving companies focused on CRM, online booking, and dispatch workflows. Competes in the same niche buyer profile.
- Chariot Move: CRM and operations platform for movers including quoting, dispatch, and customer portal. Competes directly in the same vertical SaaS niche.
- Movegistics: Moving-industry software covering CRM, dispatch, billing, and eBOL. Targets the same SMB and mid-market moving operators as Elromco.
- MoversTech: CRM, website, and operations software tailored for moving companies. Directly comparable in customer segment and core feature set.
- MoveitPro: Moving-company software providing CRM, online quotes, dispatch, and electronic BOL. Overlapping feature set and target buyer profile make it a head-to-head competitor.
- SmartMoving: Direct competitor offering CRM, dispatch, and operations software for moving companies. Closely aligned product surface, customer base, and pricing model; explicitly compared on Elromco's SEO pages.
- Supermove: Vertical SaaS for moving companies with CRM, booking, dispatch, and eBOL features. Directly competes for the same U.S. moving-operator SMB and mid-market customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Elromco social profiles
Digital presenceElromco compliance and trust
Trust signalCompliance5 records
Elromco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elromco leadership team
Management profileNumber of profiles
Profiles6 records
Elromco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elromco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elromco
What does Elromco do?
Elromco is an all-in-one, cloud-based SaaS platform purpose-built for moving companies that consolidates CRM, dispatch, instant online quoting, electronic bill of lading (eBOL), invoicing, automated payroll, storage management, and AI-powered communication into one integrated system. It replaces the 5+ disconnected tools (separate CRM, dispatch, quoting, and accounting software) that most movers stitch together, and is sold by monthly subscription starting at $289/mo for Professional and $399/mo for Enterprise with no per-seat fees.
Is Elromco a public or private company?
Elromco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elromco founded?
Elromco was founded in 2015. It employs 1 to 10 people.
Where is Elromco based?
Elromco is headquartered in Canton, United States, in the North America region.
How does Elromco make money?
Four revenue lines are on record. SaaS Subscription - Professional Plan is the primary driver. The others are saaS Subscription - Enterprise Plan, SMS Overage Charges and website Building (Optional Add-on).
Who are Elromco's main competitors?
Broad incumbents on record are Jobber, ServiceTitan and Salesforce. Direct peers are Moverbase, Chariot Move, Movegistics, MoversTech, MoveitPro, SmartMoving and Supermove.
Does Elromco have an API?
No public API is recorded for Elromco.
What industry is Elromco in?
Elromco's product category is Moving Company Software (Vertical SaaS). Its primary akta.pro industry code is HDAEAFAC, Customer Service, Support & Contact Center CRM, with a secondary code of BPAEAPAD, Contract Lifecycle Management (CLM) & Document Automation. Its NAICS code is 518 and its SIC code is 7372.