Liberty Society

What Liberty Society does

Liberty Society (operated by PT Tridaya Liberti Jaya) is an Indonesian social enterprise founded in 2019 by CEO Tamara Gondo that produces eco-friendly B2B merchandise and corporate gifts through textile, plastic, paper, and organic-waste upcycling. Its core product surface spans two sub-brands — KADO (curated corporate gift sets priced IDR 120,000 to IDR 820,000) and KASHI (office and work essentials such as notebooks, card wallets, keychains, and luggage tags) — alongside a broader catalog of bags, apparel, lifestyle/personal care items, and work accessories, all priced in IDR with minimum order quantities of 25-100 units and volume discounts up to the 1,000+ tier.

The company operates an integrated ethical production facility called House by Liberty (also referred to as House of Freedom / Rumah Rangkai Karsa Trdaya) in Serpong and Tangerang that provides cut-and-sew, print/embroidery, QC, and packing services staffed primarily by refugees and marginalized women, alongside a network of 17 local Indonesian artisan partners. Multi-material upcycling capability — covering HDPE/LDPE/PET/PP plastics, deadstock fabric and denim, cardboard/paper, coffee grounds, used cooking oil, and chopstick waste — is the proprietary technical foundation. Service offerings extend beyond physical products to include upcycling services (waste-to-product design and manufacturing), corporate giftset customization, green event experiences (in partnership with Lindungi Hutan for carbon offsetting and Rekosistem for waste management), and green campaign activations.

The go-to-market is consultative enterprise field sales targeting ESG/CSR-driven corporate procurement, supported by WhatsApp-led direct sales, a Shopify-based e-commerce storefront, event-driven demand generation through workshops, and a network of impact-driven artisan resellers. Named enterprise customers span banking (CIMB Niaga, DBS), insurance (AXA), fashion (UNIQLO, Teh Botol Sosro), logistics (Singapore Post), professional services (Deloitte, BCG), automotive (Hyundai), hospitality (InterContinental, Langham, Resort World Cruise), and e-commerce (Blibli). Revenue is generated through unit pricing on merchandise, professional services fees for upcycling and events, and campaign fees for activations. The company is privately held, headquartered in Tangerang, Indonesia, and serves Indonesia and Singapore markets.

Name

Liberty Society

Legal name

PT TRIDAYA LIBERTI JAYA

Website

https://liberty-society.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Liberty Society is an Indonesian social enterprise that produces eco-friendly B2B corporate merchandise, gift sets, and apparel through multi-material upcycling, serving ESG-driven enterprise clients while training and employing refugee and marginalized women via its House of Freedom production facility.

Ownership category

akta.pro rank

Product category

Sustainable Corporate Merchandise

NAICS

Office Supplies and Stationery Retailers (45941), Office Supplies, Stationery, and Gift Retailers (4594), Used Merchandise Retailers (459510)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

Keywords

• Upcycled corporate merchandise
• Sustainable B2B gifts
• Eco-friendly merchandise
• Waste upcycling services
• Corporate ESG gifting

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Eco-friendly Corporate Merchandise & Gifts: Sale of sustainable B2B merchandise including bags, stationery, apparel, lifestyle products, and curated gift sets (KADO by Liberty Society brand). Products are sold directly to corporations for employee gifting, events, and corporate merchandise programs. Revenue is transaction-based with MOQs typically starting at 25-100 units.
2. Upcycling Services: Corporate upcycling service that transforms client waste materials into functional products. Service includes waste collection, ideation, product design, and manufacturing. Revenue generated through service fees and product production costs.
3. Green Event & Workshop Services: Sustainable event planning and upcycling workshop services for corporate clients. Includes event organizing, waste management partnerships, carbon offsetting through Lindungi Hutan, and impact reporting.
4. Green Campaign Activations: Collaborative marketing campaigns (e.g., #WomenOfTheFuture, #WeLiftUp, Langkah Membumi) that create brand awareness and engagement for corporate partners. Revenue through campaign fees and product partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Liberty Society manufactures and sells eco-friendly B2B merchandise and corporate gift sets under the KASHI (office essentials) and KADO (gift collections) sub-brands, converting textile, plastic, paper, and organic waste into upcycled products through its in-house House of Freedom production facility. Beyond merchandise, it delivers fee-based corporate upcycling services (turning client waste into branded goods), green event experiences, and green campaign activations, all anchored in a training-to-employment model for marginalized women and refugees.

Product overview

Liberty Society is a social enterprise founded in 2019 (operated by PT TRIDAYA LIBERTI JAYA) offering eco-friendly and impactful B2B merchandise and upcycling services. The core product portfolio consists of two sub-brands — KASHI by Liberty Society (office/work essentials: notebooks, card wallets, keychains, pen holders, lanyards) and KADO by Liberty Society (corporate gift sets: milestone, essential, nostalgic, classic, earth, wellness, appreciation kits, and event/hotel/eco-friendly lunch sets) — alongside a broad product line of bags (canvas, denim, banner waste, jute, Tyvek), apparel (T-shirts, polo shirts, hoodies, jackets), lifestyle & personal care (coffee scrub, recycled UCO body wash, candles, coasters), work essentials (laptop bags, trophies, medals, plantable pencils), and stationery. Services include a corporate Upcycling Service (converting textile, plastic, and paper waste into functional goods), House by Liberty ethical production house (design, cut & sew, print/embroidery, QC, packing), Corporate Giftset customization, Green Event Experience (event planning, waste management, impact reporting), Green Campaign Activations, Collaboration Partnership, and the Liberty Society Foundation's House of Freedom vocational training program for marginalized women.

Differentiator

Problem solved

Functional benefit

Brands

• KASHI by Liberty Society: Office and stationery products including notebooks, card wallets, keychains, pen holders, and luggage tags made from sustainable materials.
• KADO by Liberty Society

Products and services

• KADO by Liberty Society (Corporate Gift Sets) Curated corporate gift set sub-brand for B2B clients, offering sustainable, locally-sourced gift collections (e.g., The Milestone Set, The Essential Set, The Earth Set, The Wellness Kit, The Appreciation Kit, Event Conference Kit, Premium Sustainability Set) with mix-and-match customization, box sleeves, greeting cards, labeling, embossing, and carving. Price range IDR 120,000 to IDR 820,000 per set.
• KASHI by Liberty Society (Office/Work Essentials) Office and work-essentials sub-brand offering leather, canvas, and sustainable-material corporate merchandise including notebooks, card wallets, keychains, pen holders, leather notebook covers, and luggage tags.

Quantifiable outcome

• Carbon savings per product: 84.67% (Rattan Notebook Cover), 24.68% (Card Holder), 62.11% (Canvas Bag), 72.89% (Canvas Clutch), 88.85% (Recycled PET Clutch), 87.08% (Tyvek Denim Tote)
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

24 partnerships are on record, tiered core and minor.

• AXA Financial IndonesiacoreStrategic or Co-development Partner · 21 July 2026AXA Financial Indonesia and Liberty Society Foundation collaboration under the 'Aman Untuk Semua' program. 100 women empowered through financial literacy and circular economy training.
• Aveeno x Liberty SocietyminorStrategic or Co-development Partner · 2 July 2026Collaboration at Jakarta X Beauty 2026 (July 2-5, 2026 at JICC). 18 female artisans empowered through this collaboration, featuring exclusive gift products at the beauty exhibition.
• Korean Green Foundation & HyundaicoreStrategic or Co-development Partner · 23 June 2026Korean Green Foundation (KGF) and Hyundai partnership with Liberty Society to address plastic waste. 2,400 used PET plastic bottles converted into bags.
• InterContinental Jakarta Pondok IndahminorStrategic or Co-development Partner · 17 June 2026Premium merchandise collaboration for GM Conference. 750 tote bags and notebooks produced using sustainable/upcycled materials.
• LanghamminorStrategic or Co-development Partner · 21 May 2026Coffee ground waste upcycling collaboration. Daily coffee waste produced by Langham converted into new functional products to reduce landfill emissions.
• MOP BeautyminorStrategic or Co-development Partner · 21 May 2026Journey Into Sustainability collaboration at ASHTA. Addressing skincare plastic packaging waste through upcycling initiatives.
• Lindungi HutancoreStrategic or Co-development PartnerGreen Event Experience partnership for carbon offsetting. Liberty Society and Lindungi Hutan collaborate to help brands create impactful sustainable experiences and event carbon offsetting.
• RekosistemcoreStrategic or Co-development PartnerWaste management partner for green events. Rekosistem aids events in moving towards net zero carbon and net zero waste through professional waste management services.
• UNHCRcoreStrategic or Co-development PartnerUN Refugee Agency partnership. Through UNIQLO Indonesia collaboration, profits from upcycled product sales are donated to UNHCR to support refugee welfare needs.
• BumiterraminorStrategic or Co-development PartnerSustainable agriculture partnership. Liberty Society Foundation provides sustainable agri-farming methods training to local Borneo farmers through Bumiterra.
• BCG (Boston Consulting Group)minorStrategic or Co-development PartnerBCG Indonesia's 60th Anniversary event focused on giving back to society and environment. 60 BCG employees participated in upcycling workshops to understand waste issues and contribute to solutions.
• Teh Botol SosrocoreStrategic or Co-development PartnerTransforming Tehbotol Sosro's waste into trendy t-shirts (1 shirt from 8 bottles) and tote bags (from 23 tetra packs). Tree planted for every 100 shirts and tote bags sold, promoting Indonesia's biodiversity in Kalimantan.
• The Body ShopminorStrategic or Co-development Partner100% PET bottles converted into RPET sheets for Body Shop End of Year product line packaging.
• Botanical Essentials x Garuda IndonesiaminorStrategic or Co-development PartnerUpcycled pouches made from old Garuda Indonesia seat covers, demonstrating innovation in turning aircraft waste into functional goods.
• Love & FlairminorStrategic or Co-development PartnerUpcycled scrunchies from deadstock material. Profits reinvested to House of Freedom to train refugee women affected by violence and poverty.
• GAIA HomeminorChannel Partner/ Reseller/ DistributorJakarta-based artisan partner specializing in hand-poured luxurious candles made with 100% natural soy wax. 1 child helped for every 10 candles sold through education support.
• SabbunminorChannel Partner/ Reseller/ DistributorHandmade artisanal soap bars partner. Plant-based, palm-free products with minimal packaging waste.
• Wane FloresminorChannel Partner/ Reseller/ DistributorFlores-based partner specializing in raw forest honey. 60 local honey collectors across 8 districts in NTT supported through sustainable harvesting practices.
• Roshan RoastminorChannel Partner/ Reseller/ DistributorCoffee beans sourced from Indonesian farms. Supports refugees through education and professional development, with profits funding refugee learning center.
• EDEN Dried FruitminorChannel Partner/ Reseller/ DistributorArtisanal dried fruits partner providing job opportunities and vocational training to special needs adults and refugee women from Somalia.
• Garis IndonesiaminorChannel Partner/ Reseller/ DistributorBandung-based partner specializing in reclaimed teak wood crafts. Up-cycles used wood from old Javanese houses, saving trees and reducing waste.
• REDIVIVUSminorChannel Partner/ Reseller/ DistributorBali-based cork-based goods artisan. Products made by Javanese seamstresses living in Bali using natural, recyclable cork fabric.
• Nicole's NaturalsminorChannel Partner/ Reseller/ DistributorTraditional wood artisans established 2012 in Bandung. Luxury natural products using sustainably harvested Indonesian wood with local artisan craftsmanship.
• SASA, Enviplast, MagalarvaminorStrategic or Co-development PartnerPast project clients mentioned for Collaboration Partnership program. Companies engaged for merchandise partners and upcycling collaborations.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The R Collective: Hong Kong-based circular fashion company that upcycles textile waste into branded apparel and accessories for global brands such as Burberry and H&M. Closely comparable to Liberty Society's B2B upcycling-into-merchandise model with measurable impact reporting.
• Du Anyam: Indonesian social enterprise empowering rural women weavers with corporate gifting and ESG-aligned merchandise programmes. Operates in the same Indonesian impact-merchandise niche with a similar enterprise sales motion and women's empowerment narrative.
• Tonlé: Cambodian/US zero-waste apparel brand using remnant fabrics to produce ethical fashion for wholesale and retail customers. Comparable zero-waste upcycling-to-product model with an ethical workforce and B2B/wholesale channels.
• Elvis & Kresse: UK-based luxury accessories brand upcycling decommissioned fire hoses and other industrial waste into bags and corporate gifts. Same waste-to-product DNA with corporate gifting and ESG storytelling overlap.
• Bureo: Chile/US circular materials company turning recycled fishing nets into consumer and corporate products including sunglasses, skateboard decks, and apparel. Comparable recycled-waste-into-product positioning with B2B brand collaborations.
• Bottletum: Thailand-based accessories brand upcycling plastic bottle caps into fashion accessories and corporate gifts. Operates in the same SEA B2B upcycled-merchandise category with comparable materials and impact narrative.
• Fairware: Canadian promotional products company focused on sustainable and ethically sourced branded merchandise for corporate clients. Directly comparable B2B sustainable merchandise/gifting model with ESG-aligned sourcing and impact reporting.

Broad incumbents

• Ecoalf: Spanish sustainable fashion and lifestyle brand using recycled materials across apparel, accessories, and home goods, with broad B2B and retail distribution. Overlaps with Liberty Society on recycled-material B2B merchandise but at significantly larger scale and global brand recognition.

Emerging players

• Teemill: UK-based organic-cotton print-on-demand platform serving B2B apparel and merchandise customers with circular material flows. Adjacent B2B sustainable merchandise platform with overlapping corporate-gifting use cases.

Others

• Rekosistem: Indonesian waste-management and circular-economy company already partnering with Liberty Society on green events. Comparable in geography and circular mission but operates upstream in waste collection rather than product commercialisation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/officiallibertysociety
• LinkedInlinkedin.com/company/liberty-society
• Instagraminstagram.com/liberty.society

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Society