Name

Field Technologies Online

Legal name

VertMarkets, Inc.

Website

https://fieldtechnologiesonline.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Field Service & Mobility Trade Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• Field service software
• Fleet management technology
• Mobile computing solutions
• IoT and M2M
• Trade media publication

Headquarters

HQ city

Erie

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising & Sponsorship: Field Technologies Online generates revenue through advertising and sponsored content placements within its digital publication, targeting professionals in the field service, transportation, government, and utilities sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Field Technologies Online is a B2B digital publication and content platform that delivers industry-specific articles, news, case studies, webinars, and resource centers covering field service software, mobile computing, fleet and asset management, and IoT/M2M technologies. Its audience consists of professionals in field service, transportation/distribution, government, public works, and utilities industries who access content via a free membership model and newsletter subscription.

Product overview

Field Technologies Online is a B2B digital publication and online resource platform (published by VertMarkets, Inc.) that provides industry-specific content for the optimization of field workers, service, and assets. The offering consists of a unified digital publication with multiple integrated content sections: a main publication hub delivering articles and news, specialized Resource Centers for Mobile Computing, Field Service Software, Fleet Management, and IoT, a free newsletter subscription service, an Editorial Advisory Board of industry experts, and access to a digital magazine archive with past issues and article reprints. Webinars and case studies provide additional depth on field service, fleet, and mobile technology topics. This is a content/media platform rather than a standalone software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Field Technologies Online Digital Publication The flagship B2B digital publication providing industry-specific articles, news, case studies, and insights on field service software, mobile computing, fleet management, and IoT topics for professionals in field-intensive industries.
• Field Technologies Online Newsletter

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, supporting and minor.

• IFScoreTechnology or IntegrationIFS is listed as a Field Technologies partner, indicating a technology partnership or integration relationship where IFS field service management solutions are featured or supported on the platform.
• Salesforce.comcoreTechnology or IntegrationSalesforce.com is featured as a partner with dedicated content hub on the platform, including webinars about Salesforce Field Service, Einstein AI, and Service Cloud integrations for field service operations.
• ZupersupportingTechnology or IntegrationZuper is listed as a Field Technologies partner, indicating featured content or integration coverage for Zuper's field service management solutions.
• OverITsupportingTechnology or IntegrationOverIT is featured as a partner with case study content on the platform, including coverage of OverIT's FSM Platform for remote collaboration and maintenance scheduling.
• Aberdeen GroupsupportingOthersAberdeen Group is listed as an industry partner and association, providing research and benchmarking resources referenced in the publication's content.
• IDCsupportingOthersIDC is listed as an industry partner providing market research and intelligence referenced in field service and mobile technology content.
• VDC ResearchsupportingOthersVDC Research is listed as an industry partner providing market intelligence on mobile computing and field service technologies.
• The Service CouncilsupportingOthersThe Service Council is listed as an industry association partner providing thought leadership and research for the field service industry community.
• Enterprise Mobility ExchangeminorOthersEnterprise Mobility Exchange is listed as an industry partner and association for the field service and mobility community.
• Blumberg Advisory GroupsupportingOthersBlumberg Advisory Group, led by Michael Blumberg, is featured as a thought leadership partner providing research and consulting insights on field service industry trends and challenges.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Industry Week: Established B2B media brand covering manufacturing and industrial operations globally. Overlaps with Field Technologies Online on the manufacturing end of field-service / mobile-workforce coverage but operates at significantly broader scope and scale.
• Ziff Davis (B2B / Informa Tech): Multi-brand B2B technology and vertical media holding company operating numerous trade publications, including ones covering enterprise software, IT services, and field operations. Comparable to Field Technologies Online as a multi-vertical B2B media operator, though with far greater scale and portfolio breadth.
• TechTarget: Large B2B technology media and intent-data platform running multiple vertical publications including enterprise mobility, IoT, and field service coverage. Comparable at the media/advertising model level but materially larger and broader in scope than Field Technologies Online.

Direct peers

• Plant Engineering: Long-running B2B media brand covering maintenance, reliability, and operations in industrial plants. Comparable to Field Technologies Online on the maintenance / asset management editorial pillar and on its industrial end-user advertiser base.
• IoT Now: Global B2B media platform covering IoT, M2M, and connected operations for service providers, enterprises, and utilities. Highly comparable to Field Technologies Online's IoT resource center and its utilities / field operations readership, with similar advertising-led monetization.
• Field Service Digital: ServiceMax-branded digital community and publication serving field service professionals with news, webinars, and digital events. Closely comparable to Field Technologies Online — it is in fact referenced as one of Field Technologies Online's own industry partners — making the overlap in audience, content mix, and editorial sponsorship model very tight.
• Field Service News: B2B trade publication dedicated to field service management, covering FSM software, mobile workforce, and service operations. Directly comparable to Field Technologies Online in audience (field service leaders), content format (articles, webinars, newsletters), and revenue model (sponsorship / advertising).
• Mobile Enterprise Magazine: B2B publication covering enterprise mobility, rugged mobile computing, and field workforce devices — directly mirroring Field Technologies Online's Mobile Computing Resource Center offering and audience.
• Smart Industry: B2B media brand serving operations, IT, and engineering leaders in industrial and field-intensive organizations. Closely comparable to Field Technologies Online on the buyer persona (operations + IT for field workforces) and on editorial coverage of mobile, IoT, and asset-management technology.
• Connected World: B2B media brand covering IoT, M2M, and connected devices across industrial and enterprise use cases. Directly comparable on the IoT / M2M resource-center content that Field Technologies Online runs as a core editorial pillar, and on the same practitioner audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fieldtechnologies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Field Technologies Online