Karmada
Karmada is a Pune-based data analytics and BI services company that builds custom dashboards, data warehouses, and AI-powered analytics for franchise brands and multi-location businesses, connecting 600+ data sources across CRM, ERP, POS, and marketing platforms.
- Company typePrivate
- Founded2020
- HeadquartersPune, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Karmada does
Karmada (legal entity Karmada Trading Pvt. Ltd.) is a Pune, India-based data analytics and business intelligence services company founded around 2019-2020, operating with 11-50 employees. The company designs, builds, and maintains custom BI dashboards, data warehouses, and AI-powered analytics solutions, primarily targeting franchise brands and multi-location businesses in verticals such as roofing, home services, and healthcare. It claims 200-600 customers served and 1500+ dashboards deployed, with vertical specialization in multi-brand, multi-location reporting being its core go-to-market positioning.
The technical platform is built around cloud data warehouse deployment on AWS, Microsoft Azure, or Google BigQuery, with 600+ pre-built connectors spanning CRMs (Salesforce, HubSpot, Pipedrive), accounting systems (QuickBooks, NetSuite), field-service tools (ServiceTitan, Jobber, Housecall Pro, Acculynx), marketing platforms (GA4, Facebook, Instagram), and call tracking systems. Layered on top is a conversational AI Data Analyst chatbot with multi-language NLP (English, Spanish, French, German), GenAI-driven insight generation, AI-powered forecasting, and real-time anomaly detection alerts. The architecture emphasizes customer-owned private data infrastructure with role-based access controls rather than a multi-tenant SaaS model.
The revenue model blends professional services (custom BI dashboard development and data warehouse setup as project work) with recurring revenue from monthly subscription packages (Marketing, Operations, Finance, Call Center), a managed services offering called "Fractional Data Team," and ongoing support and maintenance contracts. Pricing is not publicly disclosed; custom work is quote-based, while subscription packages use pay-as-you-go billing tied to the number of locations added. The company operates without disclosed external funding, suggesting a bootstrapped, services-led growth model with relatively limited capital for sales acceleration or R&D investment.
Karmada firmographics
Firmographics- Name
- Karmada
- Legal name
- Karmada Trading Pvt. Ltd.
- Website
- https://karmada.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Karmada is a Pune-based data analytics and BI services company that builds custom dashboards, data warehouses, and AI-powered analytics for franchise brands and multi-location businesses, connecting 600+ data sources across CRM, ERP, POS, and marketing platforms.
- Ownership category
- akta.pro rank
Karmada industry classification
Industry- Product category
- Business Intelligence and Data Analytics Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Query Engines & SQL Analytics Layers for Warehouses/Lakes (HDAEABAI)
- akta.pro secondary industries
- Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL), Cloud Data Warehouses (HDAEABAA)
Keywords
Where Karmada is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Markets served
Karmada business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom BI Dashboard Development: One-time or project-based custom dashboard building services tailored to specific client requirements. Includes requirement gathering, dashboard development, and initial deployment.
- Data Warehouse Setup and Integration: Design, implementation, and optimization of scalable data warehouses. Includes multi-source integration, ETL pipeline configuration, and data consolidation services.
- Support and Maintenance Services: Ongoing support including troubleshooting, health monitoring scripts, data quality assurance, and enhancements to dashboards, data warehouse, and system reliability.
- Fractional Data Team: Access to a fractional data team including developers, data architects, support and QA resources on an ongoing basis. Provides enterprise-grade experienced team at fractional cost without full-time hires.
- AI Data Analyst Services: Gen AI-powered data insights and chatbot services delivered alongside dashboards. Provides tailored AI solutions for data insights and actionable decision-making support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Service Pricing |
| Subscription | Monthly | Marketing Package |
| Subscription | Monthly | Operations Package |
| Subscription | Monthly | Finance Package |
| Subscription | Monthly | Call Center Package |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Karmada product offering
Product offeringCore offering
Karmada designs and builds custom business intelligence dashboards and consolidates client data into scalable data warehouses deployed on AWS, Azure, or Google BigQuery. It delivers API and webhook-based integrations across 600+ data sources, an AI-powered conversational data analyst chatbot for natural language querying, and ongoing support plus fractional data team services. The offering is primarily sold to franchise brands and multi-location businesses that need unified marketing, operations, finance, and call center reporting.
Product overview
Karmada is a data analytics and business intelligence company offering a unified platform of custom BI dashboards, data warehouse setup, AI-powered data analysis, and fractional data team services. The core offering centers on Custom BI Dashboards that visualize KPIs from a consolidated Data Warehouse, powered by an AI Data Analyst Chatbot for conversational data insights. Additional services include API & Data Integration for seamless data exchange between applications, Support & Maintenance for ongoing system health, and a Fractional Data Team for on-demand expertise. The platform connects to 600+ data sources including CRM systems (Salesforce, HubSpot, Pipedrive), accounting software (QuickBooks, NetSuite), field service management tools (ServiceTitan, Jobber, Housecall Pro), and marketing platforms (GA4, Google Ads, Facebook, Instagram).
Differentiator
Problem solved
Functional benefit
Products and services
- Custom BI Dashboard
Quantifiable outcome
- 80+ hours saved per team per month through automation and AI-powered insights
- +2 more outcomes
Companies that use Karmada
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Karmada technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability7 records
Feature6 records
Karmada partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered infrastructure and core infrastructure.
- Wix.cominfrastructureWix.com provides the website platform hosting Karmada's online presence. Karmada's website is built and hosted on the Wix.com platform, which provides data storage, databases, and general Wix.com applications with secure servers behind firewalls.
- AWS (Amazon Web Services)core infrastructureKarmada offers data warehouse deployment on AWS cloud infrastructure. Customer data is hosted on their own cloud environment with AWS security certifications inherited. AWS provides the underlying compute and storage infrastructure for Karmada's private data infrastructure solutions.
- AzureinfrastructureKarmada offers data warehouse deployment on Microsoft Azure cloud infrastructure as one of the cloud platform options for customers' private data infrastructure.
- Google BigQueryinfrastructureKarmada offers data warehouse deployment on Google BigQuery as one of the cloud platform options for customers' private data infrastructure.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Karmada competitors and assessment
Company assessmentDirect peers
- ThoughtSpot: ThoughtSpot offers AI-driven, natural-language analytics over cloud data warehouses, directly mirroring Karmada's conversational AI data analyst and dashboard stack. Both target business users querying warehouse data without SQL, making ThoughtSpot the closest direct comparable.
- Sigma Computing: Sigma is a cloud BI platform that runs analytics directly on cloud data warehouses (Snowflake, BigQuery, Databricks), comparable to Karmada's AWS/Azure/BigQuery-native approach. Its spreadsheet-style interface for non-technical users is functionally adjacent to Karmada's conversational AI + dashboard model.
- Mode Analytics: Mode provides BI, SQL/notebook analytics, and increasingly AI-assisted insights on top of cloud data warehouses. It targets a similar 'data team + business user' workflow and competes for the same mid-market analytics budget Karmada addresses.
Broad incumbents
- Domo: Domo is an established cloud BI and data integration platform with hundreds of pre-built connectors, comparable in scope to Karmada's 600+ integration claims. As a public incumbent, Domo represents the scaled, generalized version of what Karmada is building for the franchise vertical.
- Looker (Google Cloud): Looker is Google Cloud's BI and semantic-layer platform, natively integrated with BigQuery — one of the cloud warehouses Karmada deploys on. It represents the incumbent alternative for customers who standardize on GCP.
- Tableau (Salesforce): Tableau is a long-established BI and visualization platform, now augmented with Einstein/AI analytics inside Salesforce. It competes broadly with Karmada's dashboard and AI insights capabilities across enterprise and mid-market accounts.
- Microsoft Power BI: Power BI is the dominant generalist BI platform, with deep Microsoft 365 distribution and Copilot-driven natural-language analytics. It is the most significant competitive threat to Karmada's SMB and mid-market customers who can adopt Power BI at low marginal cost.
Emerging players
- Tellius: Tellius offers AI-driven analytics with natural-language querying and automated insights, directly overlapping Karmada's GenAI data analyst chatbot. It targets similar business-user personas and is a relevant emerging AI-BI peer.
- Klipfolio: Klipfolio provides cloud BI dashboards and metrics for SMB and mid-market customers, with pre-built integrations and a self-service focus. It competes for similar franchise and multi-location budget where Karmada positions its packaged offerings.
Regional players
- Holistics: Holistics is a Southeast Asia-based self-service BI and data modeling platform with a similar mid-market positioning to Karmada. It is comparable as a regional, cost-effective BI alternative competing for similar SMB analytics budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Karmada social profiles
Digital presenceKarmada compliance and trust
Trust signalCompliance2 records
Karmada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Karmada leadership team
Management profileNumber of profiles
Profiles1 record
Karmada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Karmada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Karmada
What does Karmada do?
Karmada designs and builds custom business intelligence dashboards and consolidates client data into scalable data warehouses deployed on AWS, Azure, or Google BigQuery. It delivers API and webhook-based integrations across 600+ data sources, an AI-powered conversational data analyst chatbot for natural language querying, and ongoing support plus fractional data team services. The offering is primarily sold to franchise brands and multi-location businesses that need unified marketing, operations, finance, and call center reporting.
Is Karmada a public or private company?
Karmada is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Karmada founded?
Karmada was founded in 2020. It employs 11 to 50 people.
Where is Karmada based?
Karmada is headquartered in Pune, India, in the Asia region.
How does Karmada make money?
Five revenue lines are on record. Custom BI Dashboard Development is the primary driver. The others are data Warehouse Setup and Integration, support and Maintenance Services, fractional Data Team and AI Data Analyst Services.
Who are Karmada's main competitors?
Direct peers on record are ThoughtSpot, Sigma Computing and Mode Analytics. Broad incumbents are Domo, Looker (Google Cloud), Tableau (Salesforce) and Microsoft Power BI. Emerging players are Tellius and Klipfolio. Holistics is listed as a regional player.
Does Karmada have an API?
No public API is recorded for Karmada.
What industry is Karmada in?
Karmada's product category is Business Intelligence and Data Analytics Software. Its primary akta.pro industry code is HDAEABAI, Query Engines & SQL Analytics Layers for Warehouses/Lakes, with a secondary code of BPAEAFAL, Database/Application Data Layer Modernization (DB migration, ORM, caching). Its NAICS code is 5132 and its SIC code is 7370.