IntelliTrac
IntelliTrac is an Australian fleet technology provider, founded in 1987, offering a unified SaaS platform that integrates GPS tracking, telematics, video safety, compliance, asset tracking, and field operations for local government and large enterprise fleet operators across Australia.
- Company typePrivate
- Founded1987
- HeadquartersBundoora, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What IntelliTrac does
IntelliTrac is an Australian fleet technology provider founded in 1987 and headquartered in Bundoora (Melbourne), Australia. The company operates a unified fleet management platform that integrates GPS vehicle tracking, telematics, in-vehicle video safety, regulatory compliance management, shared fleet access, non-vehicle asset tracking, and field operations software into a single system. The platform is built for local Australian operational and regulatory conditions and serves two primary customer segments: local government fleet operators and large enterprise fleet operators. The company employs between 11 and 50 people and is led by founder, director, and CEO Dean Calapai.
IntelliTrac's revenue model is centered on SaaS subscription contracts for its fleet management platform, bundled with associated hardware components (GPS units, video telematics devices). Go-to-market is executed through direct enterprise field sales targeting government procurement and large fleet accounts, supported by industry engagement such as Gold Sponsorship of the IPWEA 2026 Fleet Conference in Melbourne. The company operates exclusively within the Australian domestic market and does not publicly disclose pricing or revenue figures. Its product architecture is modular, with Fleet GPS Tracking and Telematics as core products and Video Safety, Compliance Management, Shared Fleet Access, Asset Tracking, and Field Operations as add-on modules that broaden wallet share within existing accounts.
IntelliTrac firmographics
Firmographics- Name
- IntelliTrac
- Legal name
- IntelliTrac
- Website
- https://intellitrac.com.au
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IntelliTrac is an Australian fleet technology provider, founded in 1987, offering a unified SaaS platform that integrates GPS tracking, telematics, video safety, compliance, asset tracking, and field operations for local government and large enterprise fleet operators across Australia.
- Ownership category
- akta.pro rank
IntelliTrac industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)
- akta.pro secondary industries
- Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where IntelliTrac is headquartered
LocationHeadquarters
- HQ city
- Bundoora
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
IntelliTrac business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Fleet Telematics Platform Subscription: SaaS-based fleet management platform delivered as a recurring subscription service. The platform includes GPS tracking, telematics, video safety, compliance, asset tracking, and field operations capabilities. As a fleet technology provider with nearly four decades of operation, the revenue model centers on software subscriptions with associated hardware components.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
IntelliTrac product offering
Product offeringCore offering
IntelliTrac provides a unified Australian-built fleet management platform that integrates real-time GPS tracking, vehicle telematics, in-vehicle video safety, regulatory compliance management, shared fleet access, non-vehicle asset tracking, and field operations into a single operational system. Delivered as a subscription-based software service with associated hardware, the platform is designed for local government and large enterprise fleet operators and has been in operation since 1987.
Product overview
IntelliTrac is a unified fleet management platform that integrates multiple operational capabilities into a single solution. The core platform is built around Fleet GPS Tracking and Telematics, which provide the foundational vehicle location monitoring and operational data collection. Additional modules including Video Safety, Compliance Management, Shared Fleet Access, Asset Tracking, and Field Operations extend the platform's functionality to address specific operational needs. The platform is designed for local government and large fleet operators, connecting fleet tracking, telematics, video safety, compliance, shared fleet access, asset tracking, and field operations in one operational system.
Differentiator
Problem solved
Functional benefit
Products and services
- Fleet GPS Tracking
Companies that use IntelliTrac
Customer profileSegments2 records
Ideal customer profiles2 records
IntelliTrac technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
IntelliTrac partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IPWEA (Institute of Public Works Engineering Australasia)coreIntelliTrac has signed on as a Gold Sponsor of the IPWEA 2026 Fleet Conference scheduled for Melbourne from 23–25 March 2026. The company frames its sponsorship as a contribution to industry dialogue rather than a brand visibility exercise, aligning with the conference's focus on peer learning and practical fleet management challenges. Dean Calapai, founder and leader of IntelliTrac, is engaged in this partnership to advance industry professional development and knowledge sharing.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
IntelliTrac competitors and assessment
Company assessmentRegional players
- EROAD: New Zealand-headquartered fleet telematics, electronic logging, and road user charge compliance provider serving primarily Australasia and North America. Closely comparable regional peer to IntelliTrac given shared Australasian regulatory context and government fleet exposure.
Direct peers
- Powerfleet (MiX Telematics): Global fleet telematics and asset tracking SaaS provider with strong presence in Africa, Europe, and Australasia. Directly comparable to IntelliTrac on commercial fleet telematics, video, and asset tracking, with overlapping target segments in enterprise and government fleets.
- Teletrac Navman: Long-established telematics provider with strong North America and ANZ presence, offering GPS tracking, dashcams, and compliance for commercial and government fleets. Closely comparable regional peer to IntelliTrac with overlapping target customers in Australia and similar product breadth.
- Verizon Connect: Large-scale fleet management SaaS offering GPS tracking, telematics, video, compliance, and field service software. Comparable to IntelliTrac across the full fleet platform stack and competing for the same enterprise and government fleet buyers.
- Samsara: Public IoT platform combining vehicle telematics, video-based safety, asset tracking, and field operations in a unified cloud system. Directly mirrors IntelliTrac's product breadth across GPS, video safety, asset tracking, and field service modules, and represents the modern competitive benchmark.
- GPS Insight: North American fleet tracking and telematics SaaS provider serving commercial and government fleets with GPS, video, and asset tracking. Closely comparable mid-market peer to IntelliTrac in scale, product breadth, and target customer profile.
- Geotab: Global fleet telematics market leader offering GPS tracking, vehicle data analytics, and an open ecosystem for fleets of all sizes. Directly comparable to IntelliTrac on core GPS tracking, telematics, and fleet management SaaS, with substantially greater scale and global reach.
Broad incumbents
- Trimble Transportation: Established transportation and fleet technology provider within a much larger enterprise software portfolio. Overlaps with IntelliTrac on telematics, compliance, and asset visibility, but operates across broader transportation verticals with significantly greater scale.
- Webfleet (Bridgestone): Long-established fleet telematics SaaS owned by Bridgestone, offering GPS tracking, vehicle data, and compliance across global markets. Comparable to IntelliTrac on core fleet telematics, though backed by a much larger parent and broader commercial vehicle ecosystem.
Emerging players
- Fleetio: Modern fleet operations and maintenance management SaaS serving growing commercial fleets. Comparable to IntelliTrac on the fleet operations and asset management layer, with a focus on workflow automation rather than hardware-led telematics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
IntelliTrac social profiles
Digital presenceIntelliTrac financial estimates
Financial estimateRevenue estimate
Valuation estimate
IntelliTrac leadership team
Management profileNumber of profiles
Profiles1 record
IntelliTrac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IntelliTrac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IntelliTrac
What does IntelliTrac do?
IntelliTrac provides a unified Australian-built fleet management platform that integrates real-time GPS tracking, vehicle telematics, in-vehicle video safety, regulatory compliance management, shared fleet access, non-vehicle asset tracking, and field operations into a single operational system. Delivered as a subscription-based software service with associated hardware, the platform is designed for local government and large enterprise fleet operators and has been in operation since 1987.
Is IntelliTrac a public or private company?
IntelliTrac is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IntelliTrac founded?
IntelliTrac was founded in 1987. It employs 11 to 50 people.
Where is IntelliTrac based?
IntelliTrac is headquartered in Bundoora, Australia, in the Oceania region.
How does IntelliTrac make money?
One revenue line is on record: fleet Telematics Platform Subscription.
Who are IntelliTrac's main competitors?
EROAD is listed as a regional player. Direct peers are Powerfleet (MiX Telematics), Teletrac Navman, Verizon Connect, Samsara, GPS Insight and Geotab. Broad incumbents are Trimble Transportation and Webfleet (Bridgestone). Fleetio is listed as an emerging player.
Does IntelliTrac have an API?
No public API is recorded for IntelliTrac.
What industry is IntelliTrac in?
IntelliTrac's product category is Fleet Management Software. Its primary akta.pro industry code is TLAEAFAD, Fleet Tracking, Mapping & Real-Time Location Services (RTLS), with a secondary code of TLAEAFAG, Video Telematics, ADAS & AI Dashcams. Its NAICS code is 5415 and its SIC code is 7373.