DriverMetrics
DriverMetrics Ltd, a 2005 Cranfield University spin-out, provides online psychometric profiling and coaching tools that help enterprise fleet operators (Shell, Unilever, Schneider Electric, Kuehne+Nagel) assess and reduce behavioural driver risk.
- Company typePrivate
- Founded2005
- HeadquartersCranfield, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DriverMetrics does
DriverMetrics Ltd is a privately held UK company, spun out of Cranfield University in 2005, that builds evidence-based psychometric profiling tools for assessing behavioural driver risk in commercial fleets. Its core product, the Fleet Driver/Rider Risk Index (FDRI), is an online questionnaire that produces a risk score and report highlighting behavioural factors contributing to an individual's crash risk; this is complemented by a Pre-Employment Screening module for candidate suitability and an Assessment & Coaching module that pairs profiling with telephone coaching for drivers who have had crashes, licence points, or telematics flags. A specialised Truck Driver Risk Index extends the methodology to heavy-goods drivers.
The company sells to enterprise fleet operators across multiple verticals including energy (Shell), consumer goods (Unilever), electrical distribution (Schneider Electric), and logistics (Kuehne+Nagel), with additional use cases in UK emergency services, multi-drop delivery, and insurance underwriting. Distribution is direct via consultative enterprise sales, supported by an online assessment platform and case-study-led content marketing on drivermetrics.com. Revenue is generated through a mix of recurring subscription or per-assessment fees for the profiling tools and professional-services fees for the telephone coaching programme; pricing is quote-based and not publicly disclosed. The firm is founder-controlled, has recorded only one disclosed external funding round (Wayra UK, March 2015), and operates with a small team of 11–50 employees from its headquarters in Cranfield, Bedfordshire.
DriverMetrics firmographics
Firmographics- Name
- DriverMetrics
- Legal name
- DriverMetrics Ltd
- Website
- https://drivermetrics.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DriverMetrics Ltd, a 2005 Cranfield University spin-out, provides online psychometric profiling and coaching tools that help enterprise fleet operators (Shell, Unilever, Schneider Electric, Kuehne+Nagel) assess and reduce behavioural driver risk.
- Ownership category
- akta.pro rank
DriverMetrics industry classification
Industry- Product category
- Fleet Driver Risk Management Software
- NAICS
- Automobile Driving Schools (611692)
- akta.pro primary industry
- Driver Behavior Scoring & Coaching Platforms (TLAEANAB)
- akta.pro secondary industries
- Fleet Safety Management (Policies, Monitoring, Incident Prevention) (TLABAIAC), Fleet Safety Analytics, Benchmarking & Risk Scoring (TLAEANAI), Motor Vehicle Records (MVR) & Driver Screening (BPACALAG)
Keywords
Where DriverMetrics is headquartered
LocationHeadquarters
- HQ city
- Cranfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
DriverMetrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Psychometric Assessment Services: Online behavioral assessment tools delivered as subscription or per-assessment fees, including the Fleet Driver/Rider Risk Index and pre-employment screening solutions.
- Coaching Services: Telephone coaching sessions provided as part of assessment packages for drivers with elevated risk profiles.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
DriverMetrics product offering
Product offeringCore offering
DriverMetrics provides evidence-based psychometric profiling tools, principally the Fleet Driver/Rider Risk Index (FDRI), that assess the behavioural attitudes underlying driver risk for enterprise fleet operators. Offerings are delivered through an online proprietary platform and span pre-employment candidate screening, profiling of existing drivers and riders, and an assessment-plus-telephone-coaching programme aimed at drivers involved in crashes, licence points or multiple telematics flags.
Product overview
DriverMetrics offers a suite of evidence-based fleet risk profiling solutions developed at Cranfield University in 2005. The core product is the Fleet Driver/Rider Risk Index (FDRI), an online psychometric profiling tool that delivers risk scores and reports. This is complemented by a Pre-Employment Screening module for candidate risk assessment and an Assessment & Coaching module that combines online profiling with telephone coaching sessions for high-risk drivers.
Differentiator
Problem solved
Functional benefit
Brands
- Fleet Driver/Rider Risk Index (FDRI): Online psychometric profiling tool that assesses multiple factors contributing to an individual's overall driving risk, providing a risk score and report highlighting areas of concern.
- Truck Driver Risk Index
Products and services
- Fleet Driver/Rider Risk Index (FDRI) Online psychometric profiling tool that assesses multiple factors contributing to an individual's overall driving risk, delivering a risk score and report highlighting areas of concern. Used by enterprise fleet operators as a standalone solution or as part of a broader intervention programme.
- Truck Driver Risk Index Specialised psychometric risk assessment tool designed for truck drivers to evaluate situational and behavioural risks. Implemented by logistics operators such as Kuehne+Nagel in the UK.
- Pre-Employment Screening
Quantifiable outcome
- 50% reduction in accidents resulting in injuries (Unilever)
- +3 more outcomes
Companies that use DriverMetrics
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
DriverMetrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DriverMetrics partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
DriverMetrics competitors and assessment
Company assessmentBroad incumbents
- Motive (formerly KeepTruckin): AI dashcam and fleet management platform serving commercial fleets with integrated driver coaching workflows. Competes for the same fleet safety and driver coaching budgets as DriverMetrics via a tech-forward, well-funded platform model.
- Geotab: Global fleet telematics incumbent with a robust ecosystem of safety, risk, and driver behaviour add-ons. Competes for the same enterprise safety budget as DriverMetrics but through a telematics-data-centric model.
- MiX Telematics: Fleet management and driver safety provider with risk scoring and coaching solutions. Comparable enterprise customer base and driver behaviour focus, particularly in logistics and commercial transport.
- Samsara: Large-scale fleet telematics and safety platform with AI dashcam, driver behaviour scoring, and coaching workflows. A broader incumbent that addresses overlapping fleet safety use cases as part of a wider operations platform.
- Cambridge Mobile Telematics: Telematics and driver behaviour analytics company with strong insurance channel. Comparable to DriverMetrics in serving insurance underwriters and fleet operators with behavioural risk data, though using telematics rather than psychometric inputs.
- Lytx: Video telematics leader combining dashcam data with AI-driven driver behaviour scoring and coaching. Competes for the same fleet safety budget as DriverMetrics but anchored in real-time video rather than psychometric profiling.
Direct peers
- Lightfoot: UK-based driver behaviour scoring and coaching platform that rewards smoother driving. Most direct comparable to DriverMetrics in terms of geography, customer base (UK fleet operators), and behavioural coaching methodology.
- GreenRoad: Fleet driver behaviour scoring and safety analytics platform serving enterprise fleets. Directly comparable in product category (driver behaviour scoring/coaching) and target market (commercial fleet operators).
- eDriving (by Solera): Provides driver risk management, training, and behavioural assessments to enterprise fleets globally. Closely comparable product suite (assessment + coaching) to DriverMetrics and serves similar enterprise customers.
Emerging players
- Nauto: AI dashcam and driver behaviour scoring platform focused on commercial fleets and insurance. Overlaps with DriverMetrics on behavioural risk scoring but does so via in-cab AI rather than psychometric profiling.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DriverMetrics social profiles
Digital presenceDriverMetrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
DriverMetrics leadership team
Management profileNumber of profiles
Profiles1 record
DriverMetrics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DriverMetrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DriverMetrics
What does DriverMetrics do?
DriverMetrics provides evidence-based psychometric profiling tools, principally the Fleet Driver/Rider Risk Index (FDRI), that assess the behavioural attitudes underlying driver risk for enterprise fleet operators. Offerings are delivered through an online proprietary platform and span pre-employment candidate screening, profiling of existing drivers and riders, and an assessment-plus-telephone-coaching programme aimed at drivers involved in crashes, licence points or multiple telematics flags.
Is DriverMetrics a public or private company?
DriverMetrics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DriverMetrics founded?
DriverMetrics was founded in 2005. It employs 11 to 50 people.
Where is DriverMetrics based?
DriverMetrics is headquartered in Cranfield, United Kingdom, in the Europe region.
How does DriverMetrics make money?
Two revenue lines are on record. Psychometric Assessment Services are the primary driver. The others are coaching Services.
Who are DriverMetrics's main competitors?
Broad incumbents on record are Motive (formerly KeepTruckin), Geotab, MiX Telematics, Samsara, Cambridge Mobile Telematics and Lytx. Direct peers are Lightfoot, GreenRoad and eDriving (by Solera). Nauto is listed as an emerging player.
Does DriverMetrics have an API?
No public API is recorded for DriverMetrics.
What industry is DriverMetrics in?
DriverMetrics's product category is Fleet Driver Risk Management Software. Its primary akta.pro industry code is TLAEANAB, Driver Behavior Scoring & Coaching Platforms, with a secondary code of TLABAIAC, Fleet Safety Management (Policies, Monitoring, Incident Prevention). Its NAICS code is 611692.