Art To Frames
- Company typePrivate
- Founded1921
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Art To Frames does
Art To Frames Inc. is a privately held, Brooklyn-headquartered custom framing e-commerce company that has operated continuously since 1921 (per its App Store history), with fulfillment warehouses in Brooklyn, NY and New Haven, CT. The company sells made-in-USA custom picture frames, matted frames, collage frames, canvas prints, acrylic prints, custom-cut mats, replacement glass, diploma frames, puzzle frames, shadow box frames, and specialty products such as Samsung TV frames and bulletin boards, supported by sub-brands Pinpix and the forthcoming Art Shade Lightning (custom printed lamps). Its core technology is an online custom framing platform featuring a real-time Smart Visualizer that lets customers upload JPG/JPEG artwork, configure frame material (wood, MDF), color, matting, and glass options (including UV-protective and non-reflective glazing from partner Tru Vue), preview combinations, and place orders with 1-2 day turnaround; the same workflow is available via native iOS and Android mobile apps, an Amazon storefront, and in-store pickup.
The business model is direct-to-consumer product-led growth with one-time purchase revenue across ~20 product lines, plus a secondary business/trade framing service for bulk and commercial orders. Pricing is fully unit-based (e.g., $10 V-groove mat upgrades, $8 USPS economy or $10.97 FedEx/UPS standard shipping, $40+ Canada shipping), with no subscription or recurring component. Distribution runs through arttoframe.com, mobile apps, and Amazon, complemented by content marketing (The Art To Frame Magazine blog), social media (Facebook, Pinterest, Instagram, YouTube), email newsletter, and a refer-a-friend program. Marketing reach is reinforced by features in BuzzFeed, Martha Stewart, CNN, NBC, People Magazine, and USA Today, BBB accreditation, and a 4.7/5 rating across 31,995 reviews.
The firm is independently owned with no disclosed parent company, institutional investors, or funding rounds, and the headcount is reported in the 1-10 range. Primary customers are individual consumers needing custom-sized frames for personal photos, posters, diplomas, puzzles, and artwork; secondary customers are businesses and trade accounts. Operational status is active, though the main Brooklyn warehouse is temporarily closed for renovations while New Haven facilities handle ongoing fulfillment.
Art To Frames firmographics
Firmographics- Name
- Art To Frames
- Legal name
- Art To Frames Inc.
- Website
- https://arttoframe.com
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Art To Frames is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Art To Frames business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Picture Frames: One-time purchase of custom frames with various options including frame material, color, size, matting, and glass type.
- Print + Frame: Combined product offering that includes printing services (various paper types) along with custom framing.
- Collage Frames: Multi-opening frames for displaying multiple photos or artworks in a single frame.
- Canvas Prints: Canvas wrap printing services for artwork and photos.
- Acrylic Prints: High-quality acrylic printing for photos and artwork.
- Custom Cut Mats: Standalone custom-cut mats available for purchase separately.
- Replacement Glass & Acrylic: Replacement glass and acrylic sheets for existing frames.
- Gift Cards: Gift cards for custom framing products and services.
- Business Services: Bulk, trade, and business framing services for commercial customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | V-Groove Mat Upgrade |
| Unit Pricing | Pay-as-you-go | Decorative Mat Shapes |
| Other | Pay-as-you-go | Shipping Options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Art To Frames product offering
Product offeringCore offering
Art To Frames (ArtToFrames) is a direct-to-consumer e-commerce platform that designs, manufactures, and ships custom picture frames and related print/frame products. Customers upload artwork or photos through the website or mobile app, use a real-time Smart Visualizer to configure frame style, color, size, matting, and glass options, and receive finished custom-framed products shipped nationwide. The company also offers print-plus-frame bundles, canvas prints, acrylic prints, collage frames, and specialty frames (Samsung TV frames, puzzle frames, diploma frames, shadow box frames).
Product overview
Art To Frames operates as a custom framing e-commerce platform offering a comprehensive suite of wall decor and framing products. The core offerings include Picture Frames, Matted Frames, Collage Frames, Print + Frame combinations, and Letter Art Frames with alphabetical openings. The platform provides various print products including Canvas Prints, Acrylic Prints, and Custom Printed Gifts. Specialty products include Samsung TV Frames, Puzzle Frames, Diploma Frames, Oval Frames, Shadow Box Frames, Acrylic Floating Frames, and Bulletin Boards. The company also offers complementary products such as Custom Cut Mats, Replacement Glass & Acrylic, Custom Printed Lamps, and Gift Cards. An iOS/Android mobile app enables customers to design custom frames and place orders on mobile devices. All products are available for customization with extensive options for frame colors (over 30 colors including gold, silver, black, wood tones), materials (wood, MDF), and mat colors. The platform supports bulk and business orders alongside individual consumer purchases.
Differentiator
Problem solved
Functional benefit
Brands
- Pinpix: Custom framing product line for bulletin boards and pinboards
- Art Shade Lightning
Products and services
- Custom Picture Frames Customizable picture frames available in multiple sizes, colors, and materials (wood and MDF) with options for matting and glass type. Sold direct to consumers through the ArtToFrames website.
- Matted Frames Frames with integrated single or double mat configurations, available in various mat colors and decorative shapes for individual consumers.
- Print + Frame Service Combined printing and custom framing service where customers upload a photo or artwork, choose a paper type, and receive the printed piece already framed.
- Collage Frames Multi-opening frames designed to display multiple photos or artworks in a single frame, available in various layout configurations.
- Samsung TV Frame Custom frames designed to fit Samsung The Frame televisions for aesthetic wall mounting, offered in matching frame finishes.
- Puzzle Frames Frames designed to display and preserve completed jigsaw puzzles.
- Custom Cut Mats Standalone custom-cut mats in various colors and decorative shapes, cut to fit specific artwork dimensions.
- Acrylic Floating Frames Acrylic frames that create a floating effect for artwork display.
- Diploma Frames Formal frames designed for displaying diplomas, certificates, and credentials.
- Acrylic Prints High-quality photo or artwork prints mounted on acrylic panels for vibrant display.
- Shadow Box Frames Deep frames designed to display three-dimensional objects, memorabilia, and collectibles.
- Replacement Glass and Acrylic Replacement glazing options, including glass and acrylic sheets, for existing frames.
- Gift Cards Prepaid gift cards redeemable on the ArtToFrames website for custom framing products and services.
- Canvas Prints Photo or artwork prints mounted on canvas wraps for gallery-style display.
- Letter Art and Alphabet Picture Frames Frames featuring letter-shaped openings that allow customers to spell names or words (such as FAMILY, FRIENDS, HOME) using photos placed in each letter opening.
- Oval Frames Picture frames with oval-shaped openings for distinctive display options.
- Bulletin Boards (Pinpix) Pinboard-style framed boards for displaying notes and photos, sold under the Pinpix sub-brand.
- Custom Printed Lamps (Art Shade Lightning) Custom lampshades with personalized photo designs, sold under the Art Shade Lightning sub-brand.
- ArtToFrames Custom Framing Mobile App Free iOS and Android mobile application enabling customers to design custom frames, upload photos, preview frame combinations via the Smart Visualizer, and place orders from mobile devices.
- Bulk and Trade Business Framing Services Bulk, trade, and business framing services for commercial customers requiring volume pricing and consistent quality across multiple frames.
Quantifiable outcome
- 4.7/5 customer satisfaction rating based on 31,995 reviews
- +1 more outcomes
Companies that use Art To Frames
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Art To Frames technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Art To Frames partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- SamsungminorArt To Frames offers a dedicated Samsung TV Frame product line, allowing customers to frame their Samsung Frame TVs to blend seamlessly with home decor.
- Tru VuecoreTru Vue is a key supplier of premium glass and acrylic options including Conservation Clear Glass, Reflection-Free Glass, AR Glass, and Museum Glass products.
- AmazoncoreArtToFrame products are sold through Amazon marketplace, with dedicated Amazon order support and separate contact channels for Amazon customers.
- FramericacoreFramerica is a key frame supplier for ArtToFrames, providing various frame styles used in the custom framing service.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Art To Frames competitors and assessment
Company assessmentDirect peers
- Framebridge: Framebridge is a venture-backed, digitally-native custom framing brand offering online design, mail-in framing, and retail locations. It is the most direct competitor to ArtToFrames in the online custom framing space, targeting the same consumer need with a more tech-forward, marketing-heavy approach.
- Simply Framed: Simply Framed is an online custom framing company offering curated frame styles and a digital design experience. It competes directly with ArtToFrames in the DTC custom framing category, with a similar upload-and-customize workflow.
- American Frame: American Frame is a long-established online custom framing retailer offering made-to-order frames, matting, and printing. It is a direct peer given its similar DIY online configurator model and broad assortment of custom framing materials.
- Frame It Easy: Frame It Easy is a custom picture frame e-commerce company with a visualizer-driven online ordering flow. It competes head-to-head with ArtToFrames in the online custom framing category with a comparable product breadth and price range.
- Level Frames: Level Frames is a digital-first custom framing brand that emphasizes design-forward frame collections and a streamlined online ordering experience. It is comparable to ArtToFrames in serving consumers who want custom framing without visiting a local shop.
Broad incumbents
- Michaels: Michaels is a large arts-and-crafts retailer offering in-store custom framing services, ready-made frames, and DIY framing supplies. While broader in category, it is a key competitor for in-person custom framing demand that ArtToFrames is trying to capture digitally.
- Hobby Lobby: Hobby Lobby operates a national chain of arts, crafts, and home decor stores that include in-store custom framing departments. It competes for the same custom framing customers as ArtToFrames but through a brick-and-mortar, walk-in model.
- IKEA: IKEA offers a wide range of ready-made picture frames at low price points globally. While it does not offer custom framing, IKEA sets the consumer reference price for framed decor and represents a downstream alternative for price-sensitive customers.
- Walmart: Walmart sells ready-made picture frames both in-store and online, competing with ArtToFrames in the broader wall decor category. Its scale and pricing pressure the lower end of the custom and ready-made frame market.
Emerging players
- Shutterfly: Shutterfly is a personalized photo printing and gifting platform that has expanded into wall decor including framed prints. It is comparable to ArtToFrames in the print-plus-frame category and represents a scaled, marketing-funded competitor in the personalized wall decor space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Art To Frames social profiles
Digital presenceArt To Frames financial estimates
Financial estimateRevenue estimate
Valuation estimate
Art To Frames leadership team
Management profileNumber of profiles
Art To Frames funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Art To Frames M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Art To Frames
What does Art To Frames do?
Art To Frames (ArtToFrames) is a direct-to-consumer e-commerce platform that designs, manufactures, and ships custom picture frames and related print/frame products. Customers upload artwork or photos through the website or mobile app, use a real-time Smart Visualizer to configure frame style, color, size, matting, and glass options, and receive finished custom-framed products shipped nationwide. The company also offers print-plus-frame bundles, canvas prints, acrylic prints, collage frames, and specialty frames (Samsung TV frames, puzzle frames, diploma frames, shadow box frames).
Is Art To Frames a public or private company?
Art To Frames is a private company. It is classified as family owned and is currently operating.
When was Art To Frames founded?
Art To Frames was founded in 1921. It employs 1 to 10 people.
Where is Art To Frames based?
Art To Frames is headquartered in Brooklyn, United States, in the North America region.
How does Art To Frames make money?
Nine revenue lines are on record. Custom Picture Frames are the primary driver. The others are print + Frame, collage Frames, canvas Prints, acrylic Prints, custom Cut Mats, replacement Glass & Acrylic, gift Cards and business Services.
Who are Art To Frames's main competitors?
Direct peers on record are Framebridge, Simply Framed, American Frame, Frame It Easy and Level Frames. Broad incumbents are Michaels, Hobby Lobby, IKEA and Walmart. Shutterfly is listed as an emerging player.
Does Art To Frames have an API?
No public API is recorded for Art To Frames.