RentMagic
RentMagic is a Dutch vertical SaaS ERP, operated by Infodatek Software BV, that provides rental management software for SME and medium-sized rental organizations across the Benelux, integrating with major ERPs and supporting field operations and e-commerce via add-on modules.
- Company typePrivate
- Founded2008
- HeadquartersTerneuzen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What RentMagic does
RentMagic, a trade name of Infodatek Software BV, is a Dutch rental management SaaS platform headquartered in Terneuzen, Netherlands, founded in 2008 and operating with 11-50 employees. The software is purpose-built as a vertical ERP for rental operations, encoding rental-specific logic such as time slots, availability gaps, return flows, maintenance cycles, and certification tracking, and is delivered via browser, native iOS/Android apps, and a documented REST API with a per-tenant containerized architecture. The product suite spans the core RentMagic platform, the RentMagic Mobile field-operations app, and the RentMagic Shop e-commerce/customer portal, with hardware accessories such as Zebra Touch Computers available for industrial use.
The company monetizes primarily through tiered monthly SaaS subscriptions (Basic from €299/month, then Standard, Plus, and Corporate editions) plus per-seat add-on users (€75/full, €37.50/mobile), implementation and training services at €1,200/day, optional service subscriptions, and hardware sales. Distribution is direct, sales-led, and demo-driven (online and on-site), supported by content marketing, LinkedIn (80,000+ followers), YouTube, and case studies across diverse rental verticals.
Its customer base spans enterprise and government accounts in the Benelux, including G4S Netherlands, RentalTec NV, Province of West Flanders, Province of Flemish Brabant, Vrije Universiteit Brussel, Kraker Trailers, All Safety Rental, TSA Safety Services, Welding Partners Multiweld, and smaller operators such as Coolpinguin and Fietsambassade Gent. The platform integrates with Microsoft Dynamics (AX/NAV/CRM 365/Business Central), SAP, Exact, AFAS, SnelStart, Visma Yuki, HubSpot, Power BI, and Google Maps, and holds ISO 27001, ISO 9001, NEN 7510, and NCP BORG Class 4 certifications.
RentMagic firmographics
Firmographics- Name
- RentMagic
- Legal name
- Infodatek Software BV
- Website
- https://rentmagic.net
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RentMagic is a Dutch vertical SaaS ERP, operated by Infodatek Software BV, that provides rental management software for SME and medium-sized rental organizations across the Benelux, integrating with major ERPs and supporting field operations and e-commerce via add-on modules.
- Ownership category
- akta.pro rank
Where RentMagic is headquartered
LocationHeadquarters
- HQ city
- Terneuzen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
RentMagic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Subscription (SaaS): Monthly subscription-based licensing model with different editions (Basic, Standard, Plus, Corporate). License consists of base license plus additional users. Customers pay per month with no upfront software investment required. Includes automatic updates and cloud hosting.
- Professional Services - Implementation: Implementation project services charged at €1,200 per day. Options include DIY with minimal consulting, guided implementation with training, or full project management from Infodatek or partners.
- Training Services: Additional training days available at €1,200 per day to onboard users and transfer knowledge to internal teams.
- Accessories and Hardware: Optional add-ons including robust hand scanners and industrial label printers to optimize processes and guarantee quality of delivered products.
- Service Subscription: Monthly service subscription for ongoing consultancy work, available only with Plus or Corporate editions. Includes dedicated support beyond standard SLA.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic edition - entry level for small teams |
| Subscription | Monthly | Standard edition - mid-market |
| Subscription | Monthly | Plus edition - larger organizations |
| Subscription | Monthly | Corporate edition - enterprise |
| Per seat | Monthly | Additional Users |
| Other | Multi-year contract | Implementation Services |
| Unit Pricing | Pay-as-you-go | Hardware Accessories |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
RentMagic product offering
Product offeringCore offering
RentMagic is an online SaaS rental management platform that serves as a rental-specific ERP for organizations that rent out assets. The software integrates depots, items, pricing, inventory, depreciation, VAT, valuations, customers, contracts, scheduling, and services in a single central system. It is sold as a monthly subscription with tiered editions and is complemented by an iOS/Android mobile app (RentMagic Mobile) and a customer-facing e-commerce portal add-on (RentMagic Shop).
Product overview
RentMagic offers a single unified rental management platform with two primary add-on modules: RentMagic Mobile (for iOS and Android) and RentMagic Shop (e-commerce/customer portal). The core platform handles the full rental lifecycle from quote to invoice, while the add-ons extend functionality for mobile field operations and online customer-facing portals. Hardware accessories like the Zebra Touch Computer complement the mobile app for industrial environments. The software is delivered as SaaS, accessible via web browser and mobile apps.
Differentiator
Problem solved
Functional benefit
Brands
- RentMagic Mobile: Mobile application for Android and Apple iOS providing logistical support, warehouse management, barcode scanning, and field operations for rental businesses.
- RentMagic Shop
Products and services
- RentMagic Online SaaS rental management platform that acts as a rental-specific ERP for rental organizations, integrating depots, items, pricing, inventory, depreciation, VAT, valuations, customers, contracts, scheduling, and services in one central system. Sold as a monthly subscription in four editions (Basic, Standard, Plus, Corporate) with optional add-ons.
- RentMagic Mobile Mobile application add-on for iOS and Android that enables warehouse management, expedition, and incoming goods handling, with barcode/RFID scanning, digital signatures, photo capture, checklists, planning and task management, and customer and article information access for field and warehouse rental operations.
- RentMagic Shop E-commerce and customer-portal add-on providing a complete online shop with product catalog, shopping cart with warehouse-level availability, online payments, special contract pricing, customer accounts with order tracking and history, and customizable design.
- Zebra Touch Computer Robust mobile-device hardware accessory sold by RentMagic to support the RentMagic Mobile app in warehouse and field environments, providing integrated mobile computing and scanning for industrial use cases without relying on personal phones.
Quantifiable outcome
- 10x time savings compared to Excel-based processes
- +4 more outcomes
Companies that use RentMagic
Customer profileNamed customers10 records
Segments10 records
Ideal customer profiles2 records
RentMagic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature6 records
RentMagic partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Microsoft DynamicscorePrimary integration partnership with Microsoft Dynamics product family including Dynamics 365 Business Central, Dynamics AX, Dynamics NAV, and Dynamics CRM 365. Integration enables automatic synchronization of rental orders, invoices, inventory data, and price agreements with the ERP system without manual work.
- ExactcoreIntegration with Exact accounting software for financial processing. Used by customers including Province of Flemish Brabant and Welding Partners Multiweld for financial administration linkage.
- AFAScoreIntegration with AFAS accounting and ERP software for seamless data synchronization between rental operations and financial administration.
- SAPcoreIntegration with SAP ERP systems enabling rental operations to connect with SAP financial and operational processes.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
RentMagic competitors and assessment
Company assessmentDirect peers
- HireHop: UK-based equipment rental software targeting hire companies of various sizes with quoting, invoicing, and asset tracking. Comparable to RentMagic as a multi-vertical rental SaaS with similar feature scope and price-sensitive mid-market positioning.
- TrackAbout: Asset tracking and rental management platform focused on serialized equipment with mobile scanning and IoT. Comparable to RentMagic's QR/barcode/RFID asset registration capability, particularly in industrial and government lending verticals.
- inspHire: UK-based equipment rental software for hire companies with modules for quoting, contracts, transport, and invoicing. Comparable to RentMagic as a mid-market vertical rental ERP with similar go-to-market targeting SME and enterprise rental operators.
- Cheqroom: Equipment and AV rental tracking software with reservations, self-service kiosks, and integrations. Comparable to RentMagic Mobile/RentMagic Shop feature set, especially in AV, education, and university rental use cases similar to VUB.
- Texada Software: North American rental management software for equipment dealers, rental companies, and repair shops. Direct competitor to RentMagic as a vertical rental ERP with quoting, fleet management, and integrated financial functionality.
- MCS Rental Software: UK-based software for the equipment and tool hire industry, covering hire contracts, transport scheduling, and inventory management. Directly comparable to RentMagic as a purpose-built rental ERP for mid-market hire companies with mobile and e-commerce extensions.
- Point of Rental Software: Enterprise-grade rental management software serving large equipment rental companies worldwide. Comparable to RentMagic at the upper end of its customer base (e.g., G4S-style accounts), with overlapping functionality in rental operations, dispatch, and reporting.
- Booqable: SMB-focused rental management software popular with event and equipment rental businesses. Comparable to RentMagic's lower-tier Basic/Standard editions with online booking, inventory tracking, and a customer portal.
- EZRentOut: Cloud rental software for equipment and asset rental businesses, with barcode/RFID tracking and an online store. Comparable to RentMagic in asset-tracking capabilities and SMB-to-mid-market customer profile, particularly for organizations with field-based operations.
- Rentman: Dutch-headquartered rental management software for AV, event, and equipment rental companies. Highly comparable to RentMagic as a European mid-market rental SaaS with similar feature set (asset tracking, online reservations, mobile app) and overlapping customer verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
RentMagic social profiles
Digital presenceRentMagic compliance and trust
Trust signalCompliance5 records
RentMagic financial estimates
Financial estimateRevenue estimate
Valuation estimate
RentMagic leadership team
Management profileNumber of profiles
Profiles1 record
RentMagic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RentMagic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RentMagic
What does RentMagic do?
RentMagic is an online SaaS rental management platform that serves as a rental-specific ERP for organizations that rent out assets. The software integrates depots, items, pricing, inventory, depreciation, VAT, valuations, customers, contracts, scheduling, and services in a single central system. It is sold as a monthly subscription with tiered editions and is complemented by an iOS/Android mobile app (RentMagic Mobile) and a customer-facing e-commerce portal add-on (RentMagic Shop).
Is RentMagic a public or private company?
RentMagic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RentMagic founded?
RentMagic was founded in 2008. It employs 11 to 50 people.
Where is RentMagic based?
RentMagic is headquartered in Terneuzen, Netherlands, in the Europe region.
How does RentMagic make money?
Five revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are professional Services - Implementation, training Services, accessories and Hardware and service Subscription.
Who are RentMagic's main competitors?
Direct peers on record are HireHop, TrackAbout, inspHire, Cheqroom, Texada Software, MCS Rental Software, Point of Rental Software, Booqable, EZRentOut and Rentman.
Does RentMagic have an API?
Yes. REST API with comprehensive documentation enabling integrations with other systems. The API is used to link RentMagic with ERP, CRM, and accounting systems. It supports features such as automatic synchronization of invoices, inventory data, price agreements, and delivery terms. The API enables inter-company connections for larger organizations with multiple RentMagic environments. Developer documentation is at www.rentmagic.net/software-integrations.