Pocket Square

What Pocket Square does

Pocket Square is a privately held, Auckland-headquartered Shopify Plus specialized eCommerce development agency founded in 2012, with a trans-Tasman footprint of 9 offices across New Zealand (Auckland, Nelson, Christchurch, Dunedin, Wellington) and Australia (Melbourne, Sydney, Adelaide, Perth). The firm holds the distinction of being the first NZ Shopify Plus Partner and one of the first three in APAC, with 13+ years of exclusive Shopify platform specialization and 45+ documented Shopify Plus deployments. On 1 September 2025, Pocket Square was acquired by Fusion5, an Australasian technology systems integrator with 850+ in-house experts, becoming 'Pocket Square, a Fusion5 Company' and serving as Fusion5's specialized Shopify Commerce team.

The company delivers end-to-end Shopify Plus services structured around three core pillars: Discovery & Consulting (including proprietary Customer Experience-Led Discovery and Integration & Operational Discovery methodologies, CRO, and heat mapping), UX & UI Design (Figma-based prototyping, visual language, UX/UI), and Development & Integration (front-end, back-end, replatforming from Magento/BigCommerce/WooCommerce/Blackpepper, custom app development, and speed/performance optimization). Technology stack spans Vue 3, Node.js, Ruby, Python, TypeScript, Docker, AWS, and GraphQL. A proprietary B2B Order Agent app is published on the Shopify App Store. Notable enterprise integrations include NetSuite, Toniq, Xero, Cheetah, EDGE ERP, Klaviyo, and Okendo.

Pocket Square generates revenue through professional services (project-based Shopify Plus implementations, typically multi-month engagements such as the 7-month Life Pharmacy migration), managed services (continuous site improvement retainers), and CRO services. GTM is enterprise field sales-driven with direct outreach (0800 155 055 NZ, 1300 156 640 AU), Shopify Plus partner referrals, and content marketing via the Journal blog and Pocket Square Perspectives video series. Customer base spans 28+ named logos across Fashion & Lifestyle (Kate Sylvester, Bendon, Betts, moochi, Dimples, Flo & Frankie, Superette, Mi Piaci, Nature Baby, Merchant 1948, Shine On), Health & Beauty (Life Pharmacy, Dermalogica, Evo Hair, Victor Sports Med, Nga Hua Pharmacy), Food & Beverage (Black Market, Container Door), Hardware (AHM), Jewellery (Walker & Hall), Vehicles & Transport (True Kit, UBCO), Homewares (Hoselink, Furniture By Design, SLH Furniture), Retail (Stirling Sports), Government (Te Whatu Ora), and Non-profit (The Salvation Army). All delivery is performed in-house with zero outsourced resources.

Name

Pocket Square

Legal name

Pocket Square

Website

https://pocketsquare.co.nz

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Pocket Square is an Auckland-based Shopify Plus specialized eCommerce development agency serving mid-market and enterprise retailers across New Zealand and Australia, offering discovery, design, development, and integration services. Founded in 2012, it is now a Fusion5 Company following its 1 September 2025 acquisition.

Ownership category

akta.pro rank

Product category

eCommerce Development Services

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Shopify Plus development
• ECommerce agency services
• Platform migration services
• B2B commerce solutions
• Custom app development

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Shopify Plus Implementation Services: Professional services revenue from designing, building, and deploying Shopify Plus eCommerce solutions including discovery, UX/UI design, development, integration, and ongoing support. Project-based engagements with flexible arrangements including monthly retainers or per-project pricing.
2. Continuous Site Improvement & Support: Ongoing retainer engagements for proactive site optimization, continuous improvement, and customer experience enhancements.
3. Conversion Rate Optimisation Services: Data-driven CRO services including heat mapping, data analysis, and user experience optimization to boost conversion rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pocket Square is a Shopify Plus-specialized eCommerce development agency that designs, builds, and supports online commerce experiences for enterprise and mid-market retailers across New Zealand and Australia. Their offerings span discovery and consulting, UX/UI design, front-end and back-end development, platform migration, ERP integration, custom Shopify app development, conversion rate optimization, and ongoing managed site improvement. They also maintain a proprietary B2B Order Agent app on the Shopify App Store and operate as Fusion5's specialized Shopify Commerce team since 1 September 2025.

Product overview

Pocket Square is a Shopify Plus-focused eCommerce development agency offering a comprehensive suite of services. Their core offerings include Discovery & Consulting (strategic planning, CRO, data analysis), UX & UI Design (visual design, prototyping), and Development & Integration (front-end, back-end, custom apps, migrations). The company specializes in building eCommerce experiences on Shopify Plus for B2C and B2B merchants, with notable expertise in enterprise migrations, ERP integrations, and performance optimization. They also offer a proprietary B2B Order Agent app available on the Shopify App Store. Services are delivered exclusively in-house with no outsourced resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Discovery & Consulting Strategic consulting services covering Customer Experience-Led Discovery, Integration & Operational Discovery, Conversion Rate Optimisation, Heat Mapping & Data Analysis, and International & New Market Strategy to align business objectives with eCommerce execution.
• UX & UI Design Design services encompassing Visual Language Design, User Experience Design, User Interface Design, and Prototyping using Figma to create cohesive brand identities and seamless customer journeys for Shopify and Shopify Plus merchants.
• Development & Integration Full-stack development services including Front-End Development, Replatforming & Data Migration, Back-End Development & Integration, Custom App Development, Speed & Performance Enhancement, and Continuous Site Improvement on Shopify and Shopify Plus platforms.
• B2B Order Agent A Shopify app published on the Shopify App Store that enables B2B businesses to streamline online ordering, including features like instant reordering by pasting SKU lists and customer-specific pricing tiers.
• Conversion Rate Optimisation Services Data-driven CRO services including heat mapping, data analysis, and user experience optimization to boost conversion rates for Shopify Plus merchants.
• Continuous Site Improvement & Support Ongoing retainer engagements for proactive site optimization, continuous improvement, and customer experience enhancements for Shopify and Shopify Plus stores.

Quantifiable outcome

• Migrated Life Pharmacy from Epicore to Shopify Plus in 7 months vs typical 12-month timeline
• +3 more outcomes

Named customers29 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Fusion5flagshipStrategic or Co-development PartnerPocket Square officially became part of Fusion5 on 1 September 2025. This acquisition combines Pocket Square's Shopify expertise with Fusion5's total transformation capability across AI, integration, managed services, security, and business applications. Fusion5 is Australasia's leading technology provider with 850+ experts. The acquisition enables Pocket Square to offer expanded services while maintaining their Shopify specialisation.
• ShopifycoreChannel Partner/ Reseller/ DistributorOfficial Shopify Plus Partner since 2014. Shopify Partners since 2014, being first NZ Shopify Plus Partner and one of first three in APAC. The partnership involves implementing Shopify Plus solutions for enterprise clients.
• KlaviyocoreTechnology or IntegrationEmail marketing platform integrated into client eCommerce solutions for advanced email flows and marketing automation.
• OkendocoreTechnology or IntegrationCustomer reviews platform integrated for engagement and trust enhancement in eCommerce builds.
• NetSuitecoreTechnology or IntegrationERP system integrated with Shopify Plus B2B solutions, particularly for AHM's modernised ordering system.
• ConvergenceminorImplementation/ SI/ Consulting PartnerPartner for Superette's complete tech stack transformation from monolithic structure to cloud-based model.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• VML (formerly YML): Large global digital commerce agency with significant Shopify Plus capabilities serving enterprise brands — comparable as a broad incumbent in the same enterprise eCommerce services category.
• OuterBox: Large US-based digital agency offering design, development, SEO, and eCommerce services including Shopify Plus — broader service portfolio but overlapping in enterprise Shopify Plus work.
• 1 Digital Agency: US-based eCommerce agency providing design, development, and support across platforms including Shopify — adjacent competitor with broader geographic reach.

Direct peers

• Loop Agency: ANZ-based Shopify Plus agency focused on enterprise eCommerce builds, replatforming, and design — directly comparable in service offering and Shopify specialization to Pocket Square.
• Wave Digital: New Zealand Shopify Plus agency offering end-to-end design, build, and integration services for enterprise merchants — matches Pocket Square's NZ focus and Shopify specialization.
• Zeald: Long-established ANZ-based eCommerce agency and Shopify Plus partner with broad mid-market and enterprise clients — comparable in services scope, geography, and Shopify orientation.
• We Make Websites: Australian Shopify Plus agency with deep enterprise credentials and a similar mix of design, development, and integration services — directly competitive in the ANZ Shopify Plus market.
• The Working Party: Australian Shopify Plus agency serving enterprise and mid-market retailers with custom builds, replatforming, and design — comparable in service model and customer profile.
• Blend Digital Commerce: Specialist Shopify Plus agency delivering replatforming, custom development, and ongoing support — closely overlaps with Pocket Square's professional services offering.
• Hawke Agency: Shopify Plus-focused agency offering strategy, design, and engineering for enterprise merchants — comparable in niche specialization and customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pocket Square