Sound Advice Hearing Center

What Sound Advice Hearing Center does

Sound Advice Hearing Center is a privately held, founder-owned audiology dispensing practice that has operated since June 2011 from Fort Mill, South Carolina, with a second clinic in Mt. Holly, North Carolina, serving patients across the Greater Charlotte and Upper Palmetto corridor. The practice delivers comprehensive hearing care — diagnostic evaluations (air and bone conduction, speech testing, DPOAE, ABR, tympanometry), hearing aid fitting and programming using Real Ear Measurement and Speech Mapping, tinnitus evaluation, in-office repairs, custom earmolds, and pediatric services — and serves adults, seniors, children, and occupational/recreational noise-exposure groups.

The business is built around industry-standard clinical technology rather than proprietary systems; the practice's clinical differentiation rests on use of best-practice verification tools (Real Ear Measurement, Speech Mapping, Sound Field Verification) and its authorized-provider relationship with all eight major hearing aid manufacturers (Oticon, Phonak, ReSound, Signia, Rexton, Starkey, Unitron, Widex). Marketing relies on local SEO, content marketing through an active blog, community involvement via the River Hills Lake Wylie Lions Club, physician referrals, and patient testimonials.

The revenue model is a hybrid of hardware sales (hearing aids from major brands) and professional services (evaluations, fittings, repairs, aftercare). Free lifetime cleanings and testing for sold devices anchor long-term patient relationships and drive recurring service interactions; the practice additionally services and reprograms devices purchased elsewhere, reinforcing brand-agnostic positioning. No public pricing is disclosed, and revenue or unit volume figures are not available. The practice is small (1-10 employees, three named: owner John B. Davis, BC-HIS; patient care coordinators Carly Dunn and Elizabeth McCrea) and remains owner-operated, with Davis elected to the IHS Board of Governors in January 2025 signaling continued professional commitment.

Name

Sound Advice Hearing Center

Legal name

Sound Advice Hearing Center

Website

https://soundadvice-hearing.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Sound Advice Hearing Center is a privately owned, two-location hearing care practice in Fort Mill, SC and Mt. Holly, NC, providing diagnostic evaluations, hearing aid fittings, tinnitus treatment, repairs, and custom hearing protection, serving adults, seniors, children, and noise-exposed individuals across the Greater Charlotte region.

Ownership category

akta.pro rank

Product category

Audiology and Hearing Aid Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

Keywords

• Hearing healthcare services
• Hearing aid fittings
• Hearing evaluations
• Tinnitus treatment
• Custom hearing protection

Headquarters

HQ city

Fort Mill

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hearing Aid Sales: The primary revenue driver. The practice sells hearing aids from all major brands (Oticon, Phonak, ReSound, Signia, Rexton, Starkey, Unitron, Widex). Sales are consultative, driven by in-clinic evaluations and fittings. Revenue is primarily one-time per device with an implied ongoing cycle as patients replace or upgrade devices.
2. Hearing Care Services: Services include hearing evaluations, tinnitus treatment, hearing aid fitting and programming, hearing aid repairs, and custom earmolds and ear plugs. Follow-up visits, maintenance, and ongoing care generate recurring service revenue. The practice offers free cleanings and testing for the lifetime of the device.
3. Aftercare and Maintenance: Ongoing aftercare including follow-up appointments, reprogramming, and repairs. While initial cleanings and testing are free for the life of the device, repair work and more complex maintenance generate additional service revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sound Advice Hearing Center is an independent audiology and hearing aid dispensing practice that delivers in-clinic diagnostic hearing evaluations, hearing aid fitting and programming, hearing aid repairs, tinnitus evaluation and treatment, custom earmolds and earplugs, pediatric hearing care, and assistive listening devices. The practice resells hearing aids from all eight major manufacturers (Oticon, Phonak, ReSound, Signia, Rexton, Starkey, Unitron, Widex) plus Phonak Serenity Choice and Starkey SoundGear hearing protection. Service is delivered in-person at two clinic locations in Fort Mill, SC and Mt. Holly, NC, supported by free lifetime cleanings and testing for devices purchased through the practice.

Product overview

Sound Advice Hearing Center is a hearing healthcare practice providing a comprehensive suite of services including hearing evaluations, hearing aid fitting and programming, repairs, tinnitus treatment, and custom earmolds. The practice offers hearing aids from eight major brands (Oticon, Phonak, ReSound, Signia, Rexton, Starkey, Unitron, Widex) and provides specialized pediatric hearing care and assistive listening devices. Founded in 2011, the practice serves patients in the Greater Charlotte and Upper Palmetto regions with locations in Fort Mill, SC and Mt. Holly, NC.

Differentiator

Problem solved

Functional benefit

Products and services

• Hearing Evaluations Comprehensive diagnostic hearing tests and evaluations that assess hearing ability, determine hearing loss type and degree, and establish baseline hearing health. For adults, seniors, and children with suspected hearing loss.
• Hearing Aid Fitting and Programming Professional calibration and adjustment of hearing aids based on the patient's type and extent of hearing loss, lifestyle, and personal preferences, using real-ear measurement and speech mapping. Includes reprogramming of most major brands even if purchased elsewhere.
• Hearing Aid Repairs Repair services for hearing aids, with most repairs completed in-office on the same day; manufacturer repairs available when needed, with loaner hearing aids provided during extended repairs.
• Tinnitus Treatment Evaluation and management of tinnitus symptoms including ringing, buzzing, clicking, hissing, or roaring in the ears, with treatment options such as meditation, dietary changes, hearing aids, and white noise masking devices.
• Custom Earmolds and Ear Plugs Custom-fitted ear protection products including Phonak Serenity Choice earplugs for occasional and frequent use, and Starkey SoundGear electronic hearing protection for hunters, shooters, industrial workers, military, and musicians with NRR of 24-26dB.
• Oticon Hearing Aids Oticon-brand hearing aids including Oticon More (with Deep Neural Network trained on 12 million real-life sounds) and Oticon Own (the first custom ITE hearing aid with onboard DNN).
• Phonak Hearing Aids Phonak-brand hearing aids including Audéo Lumity with SmartSpeech Technology for improved speech understanding and Virto P custom-made devices with universal Bluetooth connectivity.
• ReSound Hearing Aids ReSound-brand hearing aids including ReSound OMNIA for hearing in noise and Customs by ReSound with rechargeable earbud design, weatherproof design, and direct streaming from iPhone and Android.
• Signia Hearing Aids Signia-brand hearing aids including Styletto X slim design with wireless charging, Pure Charge&Go BCT IX with Bluetooth and 36-hour battery life, and Silk X nearly invisible IIC devices.
• Rexton Hearing Aids Rexton-brand hearing aids including MyCore and Essential E1 products with TruCore technology that reduces echoes, improves sound quality, and offers smartphone adjustability.
• Starkey Hearing Aids Starkey-brand hearing aids including Genesis AI mimicking the cerebral cortex with 80 million adjustments per hour, Livio Edge AI with artificial intelligence and custom rechargeable options, and Picasso IIC invisible devices.
• Unitron Hearing Aids Unitron-brand hearing aids including Moxie, Stride, and Insera product lines with award-winning compact designs, including the world's smallest BTE device, rechargeable options, and smartphone connectivity.
• Widex Hearing Aids Widex-brand hearing aids including the Widex Moment Sheer with PureSound technology eliminating artificial sound processing delays and AI-powered MySound technology for personalized hearing control.
• Pediatric Hearing Care Specialized hearing healthcare for infants, children, and adolescents including evaluations, monitoring, and coordination with educational professionals for developmental support.
• Assistive Listening Devices Devices that enhance sound clarity in specific situations including FM systems, hearing loop systems, infrared systems, personal amplifiers, and Bluetooth-enabled listening devices.

Quantifiable outcome

• Improved cognitive function and reduced risk of cognitive decline in hearing aid users
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• OticoncoreChannel Partner/ Reseller/ DistributorSound Advice Hearing Center is an authorized provider of Oticon hearing aids, offering products including Oticon More and Oticon Own. The practice fits, programs, and services Oticon devices as part of its hearing aid portfolio.
• PhonakcoreChannel Partner/ Reseller/ DistributorThe practice offers Phonak hearing aids including Audéo Lumity and Virto P, featuring SmartSpeech Technology for improved speech understanding and universal Bluetooth connectivity.
• ReSoundcoreChannel Partner/ Reseller/ DistributorReSound hearing aids and custom hearing solutions are offered at the practice, including ReSound OMNIA and custom rechargeable devices with direct streaming capabilities.
• SigniacoreChannel Partner/ Reseller/ DistributorSignia hearing aids including Styletto, Charge&Go, and Silk are offered. The practice's owner, John Davis, has a prior professional relationship with Signia (formerly Siemens) spanning his career as Field Sales Manager and contract trainer.
• RextoncoreChannel Partner/ Reseller/ DistributorRexton hearing aids including MyCore and Essential E1 are available, featuring TruCore technology for natural hearing experiences and smartphone adjustability.
• Starkey Hearing TechnologiescoreChannel Partner/ Reseller/ DistributorStarkey hearing aids including Genesis AI, Livio Edge AI, and Picasso IIC are offered. Starkey is also the manufacturer of SoundGear electronic hearing protection products sold through the practice.
• UnitroncoreChannel Partner/ Reseller/ DistributorUnitron hearing aids are available including Moxie, Stride, and Insera product lines, known for compact, user-friendly designs and award-winning aesthetics.
• WidexcoreChannel Partner/ Reseller/ DistributorWidex hearing aids including the Moment Sheer series are offered, featuring PureSound technology for natural sound processing and AI-powered Widex MySound customization.
• Phonak (Serenity Choice Earplugs)minorChannel Partner/ Reseller/ DistributorThe practice resells Phonak Serenity Choice and Serenity Choice Plus hearing protection earplugs for musicians, hunters, pilots, and general noise protection. Noise reduction ratings range from 8-22 NRR (US) and 15-30 SNR (Europe).
• Starkey Hearing Technologies (SoundGear)minorChannel Partner/ Reseller/ DistributorThe practice resells SoundGear electronic hearing protection by Starkey, available in instant fit, behind-the-ear, and custom styles. Features include up to 8x sound enhancement and automatic noise suppression above 95dB (recreational) or 80dB (industrial).

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Beltone: National hearing aid retailer franchise offering multi-brand hearing evaluations, fittings, and aftercare through independently owned clinics. Highly comparable to Sound Advice's multi-brand clinical retail model, just at much larger scale.
• Miracle-Ear: One of the largest hearing aid retail networks in North America with a consultative clinical model selling major-brand devices. Comparable in service offering, sales motion, and aftercare structure, though far broader in geographic reach.
• Audibel Hearing Healthcare: Network of independently owned hearing care clinics offering comprehensive testing, multi-brand hearing aid fittings, and lifetime aftercare. Directly comparable in business model and patient experience to Sound Advice.
• Connect Hearing: Multi-location audiology practice network providing hearing evaluations, hearing aid fittings, and ongoing care across the U.S. and Canada. Comparable clinical retail model with broader geographic footprint.
• EarQ Group: Independent audiology practice network with branding, marketing, and vendor support for member practices. Highly comparable model to Sound Advice as a multi-brand clinical retailer.

Broad incumbents

• HearUSA: Large national audiology and hearing care network (owned by WS Audiology) operating hundreds of clinics. Overlaps in core service offering but operates at significantly greater scale as part of a major manufacturer group.
• Costco Hearing Aid Center: Big-box retail hearing aid dispensary offering Kirkland and other major-brand devices at discount prices. Represents the most disruptive competitive alternative to traditional clinical practices like Sound Advice.

Emerging players

• Lexie Hearing: Direct-to-consumer hearing aid brand offering self-fit devices with remote audiology support. Represents the DTC channel increasingly competing for the same mild-to-moderate hearing loss patient pool.
• Jabra Enhance: DTC/online hearing aid provider (formerly Lively) offering pre-programmed devices with optional remote audiology support. Competes with traditional clinics on convenience and price for mild-to-moderate cases.
• Nuheara: DTC smart hearing earbuds brand targeting the OTC hearing aid category. Adjacent competitor addressing the same hearing-impaired consumer with a technology-first, clinic-free delivery model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/soundadvicecenter
• LinkedInlinkedin.com/company/sound-advice-hearing-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sound Advice Hearing Center