Hometown Insurance Group
Hometown Insurance Group is a privately held, independent insurance agency in Brillion, Wisconsin, serving individuals, families, farms, and small businesses through licensed agents representing 18+ insurance carriers across personal, commercial, farm, and life lines.
- Company typePrivate
- Founded1984
- HeadquartersBrillion, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hometown Insurance Group does
Hometown Insurance Group, Inc. is a privately held independent insurance agency headquartered at 432 West Ryan Street in Brillion, Wisconsin. The agency has operated in its community for over 40 years; current owner Rob Jensen purchased the firm from previous owner Ron Schultz in May 2009, having been affiliated with the agency since 1984. The business is structured as a traditional local independent agency — there is no proprietary technology stack, no venture funding, and no parent company; operations run on standard industry policy management and CRM software.
The agency offers a broad insurance portfolio across personal lines (auto, homeowners, renters, recreational vehicles, farm, umbrella, flood), commercial lines (general liability, commercial property, inland marine, workers compensation, business automobile, commercial excess liability, business owners' policies), and life insurance (term and permanent). Service is delivered by approximately 10 staff members, including five licensed agents, supported by an office manager and customer service staff. The agency's core distribution asset is its representation of 18+ insurance carriers — including Auto-Owners, Progressive, Grinnell Mutual, Integrity, Accident Fund, Secura, Encova, RCIS, and others — which allows agents to compare options for each customer.
Hometown Insurance Group earns revenue via carrier commissions as a percentage of premiums on policies sold and serviced, with all go-to-market conducted through in-person consultations at its Brillion office, phone/text sales, online contact forms, and community-based word-of-mouth. The customer base is geographically concentrated in Wisconsin and horizontally segmented across individuals, families, farm/agricultural operations, small and mid-size businesses, and life insurance buyers, with no disclosed enterprise anchor accounts and a quote-based, non-tiered pricing model.
Hometown Insurance Group firmographics
Firmographics- Name
- Hometown Insurance Group
- Legal name
- Hometown Insurance Group, Inc.
- Website
- https://hometownbrillion.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hometown Insurance Group is a privately held, independent insurance agency in Brillion, Wisconsin, serving individuals, families, farms, and small businesses through licensed agents representing 18+ insurance carriers across personal, commercial, farm, and life lines.
- Ownership category
- akta.pro rank
Hometown Insurance Group industry classification
Industry- Product category
- Insurance Agency Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Personal Auto Insurance (FSAJAMAA)
- akta.pro secondary industries
- Standalone Umbrella Liability (FSAJANAE), Group Term Life Insurance (FSAIAAAJ)
Keywords
Where Hometown Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Brillion
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hometown Insurance Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Insurance Commissions: As an independent insurance agency, Hometown Insurance Group earns commissions from insurance carriers for policies sold and serviced. Commissions are typically a percentage of the premium paid by customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing - no public tier structure |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hometown Insurance Group product offering
Product offeringCore offering
Hometown Insurance Group is an independent insurance agency that sells personal, commercial, farm, and life insurance policies on behalf of multiple insurance carriers. The agency provides free, no-obligation quotes and pairs customers with coverage from 18+ carrier partners, including Auto-Owners, Progressive, Integrity Insurance, and Grinnell Mutual, through licensed agents at its Brillion, Wisconsin office.
Product overview
Hometown Insurance Group is an independent insurance agency offering a unified portfolio of personal, commercial, and life insurance products. The agency provides personal lines including auto, homeowners, renters, recreational vehicles, farm, umbrella, and flood insurance; commercial coverage encompassing general liability, commercial property, inland marine, worker's compensation, business automobile, commercial excess liability, and business owners' policies; and life insurance with term and permanent options. As an independent agency representing multiple insurance carriers, they offer tailored coverage solutions through free quotes and in-person consultations.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Vehicle insurance for individuals and households covering collision/comprehensive damage, theft, bodily injury and property damage liability, medical payments, and uninsured/underinsured motorist exposure, distributed via agency carriers with bundle and good-student discounts.
- Homeowners Insurance Property insurance protecting homeowners against financial loss from fire, theft, vandalism, and personal liability, with renters policies available for tenants' personal property coverage.
- Recreational Insurance Coverage for recreational vehicles and watercraft including motorcycles, RVs, campers, boats, snowmobiles, ATVs, and UTVs, offered as endorsements or standalone policies through agency carriers.
- Farm Insurance Customizable farm insurance for part-time to full-scale agricultural operations protecting personal and business assets, with options for Multi-Peril Crop, Crop and Hail, and LGM Dairy policies.
- Umbrella Insurance Personal umbrella liability policy providing additional coverage beyond primary insurance limits for catastrophic events including lawsuits, accidents, and personal liability situations.
- Flood Insurance Flood insurance covering flood-related property damage to homes and businesses, including properties outside high-risk flood zones where standard homeowners policies exclude such losses.
- General Liability Insurance Business liability coverage protecting small to mid-size businesses against third-party claims for bodily injury, property damage, and personal injury arising from business operations.
- Commercial Property Insurance Coverage for business buildings, equipment, inventory, and other commercial assets against damage or loss.
- Inland Marine Insurance Coverage for goods, equipment, and property in transit over land, protecting against loss or damage during shipping and transportation.
- Workers Compensation Insurance Insurance providing medical and wage benefits to employees who are injured or become ill due to work-related circumstances.
- Business Automobile Insurance Commercial vehicle insurance covering company-owned cars, trucks, and fleets for liability and physical damage exposure.
- Commercial Excess Liability Insurance Umbrella coverage providing additional liability protection beyond standard commercial policy limits for catastrophic losses.
- Business Owners Policy (BOP) Combined coverage package for small businesses typically bundling property, liability, and business interruption insurance into a single policy.
- Life Insurance Death benefit policies offered as term or permanent solutions to address income replacement, debt coverage, final expenses, and business or retirement planning needs.
Companies that use Hometown Insurance Group
Customer profileSegments4 records
Ideal customer profiles4 records
Hometown Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hometown Insurance Group partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- Accident FundminorInsurance carrier represented by Hometown Insurance Group for workers compensation and related commercial insurance products.
- Auto-Owners InsurancecoreMajor insurance carrier providing personal and commercial lines coverage represented by the agency.
- Integrity InsurancecoreRegional insurance carrier offering personal and commercial insurance products through independent agents.
- Progressive InsurancecoreNational insurance carrier providing auto and recreational vehicle coverage, represented by the agency.
- Grinnell MutualcoreRegional mutual insurance company offering farm, commercial, and personal lines coverage in the Midwest.
- Maple Valley MutualminorRegional mutual insurance carrier offering property and casualty coverage.
- Secura InsuranceminorInsurance carrier providing personal and commercial coverage through independent agents.
- The SilverliningminorInsurance carrier offering specialized coverage options through independent agency distribution.
- Society InsuranceminorRegional insurance carrier providing commercial insurance solutions.
- Encova InsuranceminorInsurance carrier offering commercial and specialty coverage through independent agents.
- Royal & SunAlliance (RCI)minorInternational insurance carrier represented for specialty coverage products.
- Grinnell Mutual (GMIC)coreMidwest-based mutual insurance company providing farm, business, and personal insurance coverage.
- SF MICminorInsurance carrier providing specialized coverage through independent agents.
- FMI (Financial Marketing Insurance)minorInsurance carrier partner for specialized insurance products.
- WNINS (Wisconsin National Insurance)minorWisconsin-based insurance carrier providing regional coverage options.
Scale indicators2 records
Recent moves5 records
Hometown Insurance Group competitors and assessment
Company assessmentBroad incumbents
- Brown & Brown: Large publicly traded insurance brokerage aggregating independent agencies nationally. Relevant comparable for the multi-line, multi-carrier distribution model and as a likely acquirer type for agencies like Hometown seeking scale or liquidity.
- Hub International: Major North American insurance brokerage built largely through acquisition of regional independent agencies. Comparable as a roll-up acquirer with a similar multi-carrier agency model at greater scale.
- Marsh McLennan: Global insurance brokerage and risk management firm. Comparable at the broadest level as a multi-carrier intermediary serving personal and commercial clients; Hometown operates a much smaller-scale version of this model.
- Auto-Owners Insurance: Midwest-based mutual insurer selling exclusively through independent agents. While one of Hometown's core carrier partners, it is comparable as a competitor for the same independent agent distribution channel in Wisconsin and surrounding states.
Emerging players
- Lemonade: Digital-first insurtech selling renters, homeowners, auto, and pet insurance directly to consumers. Comparable as a competing distribution model threatening the agent-led personal lines business Hometown depends on for customer acquisition.
Regional players
- Erie Insurance: Regional mutual insurer with an exclusive independent agent distribution model across the Midwest, Mid-Atlantic, and Southeast. Comparable as a regional carrier-agency partner that competes for the same Wisconsin households and small businesses via similar trusted-agent relationships.
- COUNTRY Financial: Midwest-based mutual insurer offering auto, home, life, and farm coverage through a captive/exclusive agent force. Directly comparable for product mix (especially farm), geographic footprint, and the community-based agent model Hometown operates.
- Acuity Insurance: Wisconsin-based regional mutual insurer writing personal, commercial, and farm lines. Comparable for its Wisconsin focus and product portfolio overlap; it represents both direct competition as a carrier and a potential carrier partner for an independent agency like Hometown.
Others
- Trusted Choice: Marketing and referral network for independent insurance agents across the U.S. Comparable as an ecosystem participant that supports the same independent-agency distribution model Hometown relies on, often serving as a customer-acquisition channel.
- Keystone Insurers Group: Alliance of independent insurance agencies pooling resources for carrier access, training, and operational support. Comparable as a network/aggregator model that competes for the same carrier relationships and offers an alternative growth path for agencies of Hometown's size.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Hometown Insurance Group social profiles
Digital presenceHometown Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hometown Insurance Group leadership team
Management profileNumber of profiles
Profiles10 records
Hometown Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hometown Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hometown Insurance Group
What does Hometown Insurance Group do?
Hometown Insurance Group is an independent insurance agency that sells personal, commercial, farm, and life insurance policies on behalf of multiple insurance carriers. The agency provides free, no-obligation quotes and pairs customers with coverage from 18+ carrier partners, including Auto-Owners, Progressive, Integrity Insurance, and Grinnell Mutual, through licensed agents at its Brillion, Wisconsin office.
Is Hometown Insurance Group a public or private company?
Hometown Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hometown Insurance Group founded?
Hometown Insurance Group was founded in 1984. It employs 1 to 10 people.
Where is Hometown Insurance Group based?
Hometown Insurance Group is headquartered in Brillion, United States, in the North America region.
How does Hometown Insurance Group make money?
One revenue line is on record: insurance Commissions.
Who are Hometown Insurance Group's main competitors?
Broad incumbents on record are Brown & Brown, Hub International, Marsh McLennan and Auto-Owners Insurance. Lemonade is listed as an emerging player. Regional players are Erie Insurance, COUNTRY Financial and Acuity Insurance. Others are Trusted Choice and Keystone Insurers Group.
Does Hometown Insurance Group have an API?
No public API is recorded for Hometown Insurance Group.
What industry is Hometown Insurance Group in?
Hometown Insurance Group's product category is Insurance Agency Services. Its primary akta.pro industry code is FSAJAMAA, Personal Auto Insurance, with a secondary code of FSAJANAE, Standalone Umbrella Liability. Its NAICS code is 5242 and its SIC code is 6411.