Turf Equipment & Irrigation

What Turf Equipment & Irrigation does

Turf Equipment & Irrigation, Inc. (TEI) is a private, family-owned outdoor power equipment and irrigation distributor and service provider headquartered in Salt Lake City, Utah, founded in 1961. The company operates as an exclusive Toro distributor in Utah and surrounding states, complemented by 25+ manufacturer partnerships spanning equipment (Harper, Ventrac, Wiedenmann, Turfco, Salsco, Air2G2, Foley United), irrigation components (Watertronics, Otterbine, HARCO, Lasco, Matco-Norca, Amiad, CMF Global, Maximum H2O), and golf accessories (Par Aide, Standard Golf, Regency Wire). Its technical capability includes GPS mapping interfaced with central irrigation control systems, CAD-based irrigation design, and authorized FlowNet/Flowtronex pump station service. The company is currently wholly owned by President and CEO Tyler Sorenson, who consolidated ownership during the late 2000s.

The company generates revenue through six streams: new equipment sales (one-time), OEM parts sales ($2M+ inventory, same-day shipping), equipment rental (short/long-term), certified service and repair (mobile on-site and shop), irrigation design/install/maintenance services, and used equipment resale (domestic and international). Pricing is quote-based with financing programs available through partner lenders. The business serves four customer segments: golf courses (primary), sports fields and grounds, professional contractors, and homeowners. The company maintains operations across three locations - Salt Lake City (headquarters and warehouse, completed 2012), Boise (Idaho regional office), and St. George (southern Utah branch) - with a team of approximately 30+ employees covering sales, irrigation, service, parts, rental/lease/capital, warehouse, and shop functions.

Distribution is direct via field sales targeting enterprise accounts across the Western United States (Utah, Idaho, Western Wyoming, SE Oregon, Nevada excluding Las Vegas and Reno), with used equipment distributed internationally. Marketing relies on a content website, organic social media (Instagram, Facebook, LinkedIn, X), active participation in industry associations (GCSAA chapters in Idaho, Utah; Intermountain STMA), and direct credit applications for B2B customers. The company received Toro's Best in Irrigation for North America award in 2016, validating its exclusive-partner position. No revenue, headcount growth, or institutional funding data is disclosed.

Name

Turf Equipment & Irrigation

Legal name

Turf Equipment & Irrigation, Inc.

Website

https://turfequip.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Turf Equipment & Irrigation is a private, family-owned Toro-exclusive distributor and service provider of outdoor power equipment, irrigation systems, and golf accessories, serving golf courses, sports fields, contractors, and homeowners across the Western United States since 1961.

Ownership category

akta.pro rank

Product category

Turf and Irrigation Equipment Distribution

NAICS

Landscaping Services (561730), Water Supply and Irrigation Systems (221310)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Irrigation Systems Installation & Maintenance (IMAIAIAC)

akta.pro secondary industries

Turf Management (Sports Fields, Golf Courses) (BPABADAC), Commercial & HOA Irrigation Services (Large-Scale Systems) (HSAIAEAJ), Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Turf maintenance equipment
• Golf course equipment
• Irrigation systems
• Outdoor power equipment
• Commercial landscape supplies

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sale of new turf maintenance equipment including mowers, aerators, and specialized golf course machinery from manufacturers like Toro, Ventrac, Harper, and Wiedenmann
2. Parts Sales: OEM service and maintenance parts sales with over two million dollars worth of inventory in stock. Same-day shipping with next day delivery for most orders
3. Equipment Rental: Short and long term rental contracts on aerators, top dressers, material handlers, utility vehicles, reel mowers, rotary mowers, greens mowers, spray equipment, bunker rakes and rollers
4. Service and Repair: Commercial equipment services including certified technician support, mobile on-site services, preventive maintenance contracts, and fleet services
5. Irrigation Services: Irrigation system installation, maintenance, pump station services, GPS mapping, water audits, system operation checks, and grounding tests
6. Used Equipment Sales: Quality used golf course equipment and used turf equipment sold both domestically and internationally

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Turf Equipment & Irrigation distributes and services turf maintenance equipment, golf course equipment, irrigation systems, and outdoor power equipment from leading OEMs to golf courses, sports fields, professional contractors, water management agencies, and homeowners across the Western United States. The company complements equipment distribution with parts sales, on-site service and repair, irrigation design and installation, pump station management, equipment rental, and financing programs. It maintains offices in Salt Lake City, Boise, and St. George to support regional customers.

Product overview

Turf Equipment & Irrigation is a golf and grounds equipment distributor and service provider serving the Western United States since 1961. The company operates as an exclusive provider of Toro equipment alongside multiple other equipment brands including Ventrac, Harper, Air2G2, Wiedenmann, Turfco, Salsco, True-Surface, and Tru-Turf for turf maintenance. Their irrigation portfolio includes products from Otterbine, Watertronics, HARCO, Lasco, Matco-Norca, Amiad, CMF Global, and Maximum H2O for water management. Golf accessories are sourced from Par Aide, Standard Golf, Regency Wire, and Foley United. The company offers comprehensive services including commercial parts supply, irrigation services (golf irrigation, FlowNet pump stations), equipment rental, training programs, mobile on-site services, and equipment financing. They also provide used golf course equipment domestically and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Toro Equipment Distributes Toro turf maintenance equipment including commercial mowers, aerators, and related products for golf courses, sports fields, and grounds management.
• Ventrac Tractors and Attachments Distributes Ventrac compact tractors and attachments for professional turf and grounds maintenance applications.
• Harper Turf Equipment Distributes Harper turf equipment used in golf course maintenance and large-area turf care.
• Air2G2 Air Injection System Distributes the Air2G2 air injection system for soil aeration without surface disruption on golf greens and sports fields.
• Wiedenmann Turf Equipment Distributes Wiedenmann turf equipment for professional turf and grounds maintenance operations.
• Salsco Equipment Distributes Salsco equipment including commercial aerators, dethatchers, and related turf maintenance machinery.
• Turfco Equipment Distributes Turfco equipment such as topdressers, seeders, and aerators for golf course and sports field use.
• 1st Products Equipment Distributes 1st Products turf equipment including aerators and specialty turf tools for golf course maintenance.
• True-Surface Greens Rollers Distributes True-Surface greens rollers for smoothing and rolling golf course greens.
• Tru-Turf Rollers Distributes Tru-Turf rollers designed for golf course greens and turf surfaces.
• Foley United Equipment Distributes Foley United grinding and reel sharpening equipment used in turf equipment maintenance.
• Golf-Lift Equipment Lifts Distributes Golf-Lift equipment lifts for safe servicing of turf maintenance equipment.
• SDI Sprayers (Spraying Devices Inc.) Distributes SDI sprayers for turf and landscape spray applications on golf courses and grounds.
• Maximum H2O Water Conditioning Distributes Maximum H2O water conditioning equipment for irrigation water treatment.
• Amiad Water Filtration Distributes Amiad water filtration systems for irrigation and water management applications.
• Watertronics Pump Stations Distributes Watertronics pump stations for irrigation and water distribution systems.
• Otterbine Pond Equipment Distributes Otterbine pond aeration and fountain equipment for golf course water features.
• Par Aide Golf Accessories Distributes Par Aide golf course accessories including flags, cups, rakes, and tee markers.
• Standard Golf Company Products Distributes Standard Golf Company products such as tee signs, flags, and other golf course accessories.
• Lasco Fittings Distributes Lasco fittings for irrigation and water distribution piping systems.
• Matco-Norca Valves and Fittings Distributes Matco-Norca valves and fittings for irrigation and plumbing applications.
• HARCO Pipe Fittings Distributes HARCO pipe fittings used in irrigation and water infrastructure systems.
• Regency Wire Distributes Regency wire products for irrigation and landscape applications.
• CMF Global Pipe and Valve Products Distributes CMF Global pipe and valve products for irrigation and water distribution systems.
• Commercial Parts and Service Provides OEM parts inventory and commercial repair services for turf and irrigation equipment, supported by a parts inventory exceeding $2 million.
• Golf Irrigation Services Designs, installs, and services golf course irrigation systems using GPS mapping and CAD irrigation design, including piping, valves, and central control systems.
• FlowNet Pump Station Services Provides installation, monitoring, and service for FlowNet pump stations with monthly billing for irrigation water infrastructure.
• Mobile On-Site Services Provides mobile on-site repair and maintenance services delivered to customer locations across the Western U.S.
• Equipment Rental Offers short and long-term rentals of rotary, reel, and flail mowers, aerators, topdressers, and seeders on pay-as-you-go and contract terms.
• Equipment Financing Provides financing programs to support customer purchases of new turf and irrigation equipment.
• Used Golf Course Equipment Sells used golf course equipment both domestically and internationally, providing a lower-cost acquisition option for customers.
• Training Programs Provides customer training programs to ensure proper operation, safety, and maintenance of distributed turf and irrigation equipment.

Quantifiable outcome

• 90%+ parts fill rates to minimize downtime
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

28 partnerships are on record, tiered core and minor.

• TorocoreTechnology or IntegrationExclusive provider of Toro equipment and products in Utah and surrounding states. Represents full line of Toro turf maintenance equipment including mowers, irrigation systems, and golf course products. Includes access to Toro's MyTurf fleet management software and exclusive parts programs.
• Harper IndustriescoreChannel Partner/ Reseller/ DistributorReseller of Harper Turf Equipment products including DewEze flatbeds, DewEze hydraulics, Butler Beds, and Harper Turf Equipment products for agriculture, hydraulics, landscaping and sports turf management.
• VentraccoreChannel Partner/ Reseller/ DistributorReseller of Ventrac tractors and attachments, manufactured in Ohio since 1996. Articulated tractors with Quad-Steer technology for tight turns and trimming around obstacles.
• OtterbinecoreChannel Partner/ Reseller/ DistributorAuthorized sales and service agent for Otterbine fountains and pond aerators. Provides water quality management products with 24/7 support.
• Air2G2minorChannel Partner/ Reseller/ DistributorReseller of Air2G2-336 air-injection aerification equipment, winner of 2015 STMA Innovation Award. Uses pressurized air injection beneath soil surface with minimal turf disturbance.
• Foley UnitedminorChannel Partner/ Reseller/ DistributorReseller of Foley United equipment products including grinders and aerification equipment for golf and sports turf maintenance.
• WiedenmannminorChannel Partner/ Reseller/ DistributorReseller of Wiedenmann turf maintenance equipment for compact tractors and utility vehicles including turf regeneration, collection, sweepers, and sand spreaders.
• Lasco FittingsminorChannel Partner/ Reseller/ DistributorReseller of LASCO PVC fittings and pipe products for waterworks and irrigation markets with over 65 years of industry experience.
• SalscominorChannel Partner/ Reseller/ DistributorReseller of Salsco equipment including greens rollers, leaf vacuums, strawblowers, wood chippers, chipper shredder vacuums, shavings mills, and pavement routers.
• True-SurfaceminorChannel Partner/ Reseller/ DistributorReseller of True-Surface vibratory greens rollers, holders of 1992 patent for world's first vibratory greens roller that attaches to triplex mowers.
• Tru-TurfminorChannel Partner/ Reseller/ DistributorReseller of Tru-Turf ride-on rollers built with hands-on engineering approach for golf course greens rolling.
• Matco-NorcaminorChannel Partner/ Reseller/ DistributorReseller of Matco-Norca valves, fittings, nipples, faucets and plumbing specialties for plumbing, heating, industrial, waterworks and irrigation markets.
• Maximum H2OminorChannel Partner/ Reseller/ DistributorReseller of Maximum H2O water conditioning appliances that optimize water behavior for superior hydration and deliver more oxygen and nutrients to cells.
• Par AideminorChannel Partner/ Reseller/ DistributorReseller of Par Aide golf accessories and equipment, established 1955, serving most prestigious golf courses in the world.
• Regency WireminorChannel Partner/ Reseller/ DistributorReseller of Regency Wire products for green industries including manufacturers and professionals involved in turf and golf course maintenance.
• Standard Golf CompanyminorChannel Partner/ Reseller/ DistributorReseller of Standard Golf products, 100% employee-owned since 2018, setting standards in golf accessories since 1910.
• TurfcominorChannel Partner/ Reseller/ DistributorReseller of Turfco topdressers, seeders, debris blowers, and renovation equipment. Family business since 1919, invented first mechanized topdresser in 1961.
• CMF GlobalminorChannel Partner/ Reseller/ DistributorReseller of CMF Global HDPE fusion machines, pipes, valves, fittings, and small hydroelectric power generating equipment.
• Amiad Water SystemsminorChannel Partner/ Reseller/ DistributorReseller of Amiad filtration solutions with four filtration technologies (screen, disc, microfiber, media) for agricultural and industrial use with over 57 years experience.
• Spraying Devices Inc (SDI)minorChannel Partner/ Reseller/ DistributorReseller of SDI sprayers and spraying equipment for golf courses, commercial landscapes, roadsides, agriculture and public health protection.
• 1st ProductsminorChannel Partner/ Reseller/ DistributorReseller of 1st Products equipment including AERA-vator, VERTI-cutter, MULTI-drill, and C-7000 Module Spears for turf and agriculture equipment.
• WatertronicsminorChannel Partner/ Reseller/ DistributorReseller of Watertronics custom pumping solutions for golf, landscape, municipal and agricultural use with over 30 years experience and web-based telemetry.
• Golf-LiftminorChannel Partner/ Reseller/ DistributorReseller of Golf-Lift full rise turf equipment lifts, original brand since 1991, reducing man hours up to 50% and boosting employee morale.
• HARCO (Harrington Corporation)minorChannel Partner/ Reseller/ DistributorReseller of HARCO gasketed joint injection-molded PVC fittings and push-on gasketed joint ductile fittings for waterworks and irrigation markets.
• Westward IndustriesminorChannel Partner/ Reseller/ DistributorReseller of Westward Industries vehicles and equipment for turf and grounds maintenance applications.
• BernhardminorChannel Partner/ Reseller/ DistributorReseller of Bernhard grinders for reel and bedknife grinding equipment used in golf course maintenance.
• Club Car TurfminorChannel Partner/ Reseller/ DistributorReseller of Club Car Turf utility vehicles for golf course and grounds maintenance transportation needs.
• Flowtronex (FlowNet)coreChannel Partner/ Reseller/ DistributorAuthorized sales and service agent for Flowtronex pump stations and registered FlowNet service facility. Provides 24/7 pump station emergency response and monthly maintenance contracts.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Reinders Companies: Regional distributor of turf maintenance equipment, irrigation products, and parts serving the Midwest US. Highly comparable as a multi-line Toro and complementary brand distributor with parts, service, and irrigation design capabilities for golf and grounds markets.
• Harrell's LLC: Specialty distributor serving the golf, turf, and ornamental markets across the Southeast US with agronomic products, equipment, and service support. Comparable business model focused on golf and sports turf verticals with manufacturer-distribution relationships.
• Ewing Irrigation & Landscape Supply: Large regional distributor of irrigation products, landscape supplies, and equipment with branch locations across multiple US regions. Comparable as a multi-location irrigation and turf equipment distributor serving contractors and commercial customers.
• Horizon Distributors: Distributor of irrigation, landscape, and outdoor power equipment products serving the Western and Southwestern US. Closely comparable regional distributor with irrigation focus and similar contractor/golf/sports turf customer base.

Broad incumbents

• SiteOne Landscape Supply: Public, national distributor of irrigation, landscape, and turf products with hundreds of branches across the US. Broader incumbent operating across many regions with overlapping product categories but at significantly larger scale than TEI.
• John Deere Golf: Global equipment manufacturer's golf and turf division offering mowers, aerators, and maintenance equipment through authorized dealer networks. Provides adjacent competitive pressure as an OEM whose dealers compete with TEI's Toro franchise in the same end markets.
• Simplot Turf & Horticulture: Division of J.R. Simplot Company providing turf and horticulture products, equipment, and services across the Western US. Comparable as a large-scale Western US distributor serving golf and turf customers with overlapping irrigation and equipment lines.

Emerging players

• Stotz Equipment: Multi-state John Deere equipment dealer serving agricultural, turf, and commercial customers across the Western US. Comparable regional equipment distributor with parts, service, and irrigation adjacent capabilities, though anchored on a different OEM (John Deere vs Toro).

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/turfequip
• Facebookfacebook.com/turfequipmentandirrigation
• LinkedInlinkedin.com/company/turf-equipment-&-irrigation-inc.
• Instagraminstagram.com/turfequip

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turf Equipment & Irrigation