Triathlete Magazine

What Triathlete Magazine does

Triathlete Magazine is a digital-first triathlon media publication serving endurance sports athletes across all skill levels, from first-time beginners to elite professionals. The company delivers editorial content through triathlete.com and mobile distribution, covering training plans, gear reviews, nutrition and race-fueling guidance, injury prevention, and comprehensive professional triathlon race coverage spanning the PTO T100 Tour, Ironman Pro Series, World Triathlon Championship Series, Challenge Family, and XTERRA circuits. The product portfolio includes structured training programs (8-week sprint, 16-week Olympic, 20-week 70.3, and 4-week swim improvement plans) and differentiated editorial features such as The Insider column by professional triathlete Laura Siddall.

The publication operates as a property within Outside, Inc.'s outdoor media ecosystem, which also owns Ironman, Gaia GPS, Trailforks, and Outside TV. Content distribution is bundled into the Outside+ subscription program alongside 15+ other outdoor publications and apps, creating cross-promotional reach and retention mechanics. The underlying technology is a standard digital publishing platform with distribution across website, iOS/Android mobile apps, the Outside Watch video streaming platform, and social media channels (Facebook, Instagram).

Revenue is generated through two primary streams: recurring Outside+ subscription revenue (with active 30% discount promotions on unlimited access) and display advertising from endurance sports brands. The publication maintains a horizontal segmentation approach serving both mass-market amateur triathletes and a secondary segment of professional triathlon fans. Editorial leadership is headed by Editor-in-Chief Julia Polloreno, a multiple-time Ironman and Ironman 70.3 finisher. The company operates with 101-250 employees and serves a global audience primarily anchored in the United States.

Name

Triathlete Magazine

Legal name

Outside, Inc.

Website

https://triathlete.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Triathlete Magazine is a digital triathlon publication serving endurance athletes from beginners to professionals, offering training plans, gear reviews, nutrition advice, and race coverage through its website and the Outside+ subscription ecosystem owned by Outside, Inc.

Ownership category

akta.pro rank

Product category

Sports Media

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

akta.pro secondary industries

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB), Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Triathlon media
• Endurance sports publishing
• Triathlon training plans
• Triathlon gear reviews
• Pro triathlon coverage

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription / Membership Revenue: Triathlete Magazine generates primary revenue through Outside+ paid subscriptions. The publication offers unlimited access to content, training plans, maps, and exclusive features. A 30% discount promotion on unlimited access was actively offered, suggesting a freemium or subscription model where premium content is gated behind a paywall.
2. Advertising Revenue: The publication carries display advertisements throughout its content pages, including sponsored/labeled content sections (ADVERTISEMENT tags visible throughout articles). Brands in the triathlon and endurance sports space advertise through the publication.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Triathlete Magazine is a digital-first triathlon publication that produces and distributes editorial content on training, gear, nutrition, and professional triathlon racing. Its primary offerings include the triathlete.com website, structured training plans for all race distances, and the Outside+ subscription membership which bundles premium Triathlete content with 15+ other outdoor publications and apps including Gaia GPS, Trailforks, and Outside TV.

Product overview

Triathlete Magazine is a single unified publication offering comprehensive triathlon content including training plans, gear reviews, nutrition guidance, pro race coverage, and culture features. The core product is the triathlon publication itself, supported by an Outside+ premium membership subscription that provides exclusive content and training plan access. Training plans are offered as part of the content portfolio, ranging from beginner 8-week sprint plans to advanced 20-week half-Ironman programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Triathlete Magazine The world's number-one triathlon resource providing comprehensive coverage of training, gear, nutrition, culture, and professional triathlon racing for triathlon athletes of all levels.
• Outside+ Membership Premium annual membership subscription bundling Triathlete premium content with 15+ other outdoor publications and apps, including Gaia GPS, Trailforks, Outside TV (600+ hours of ad-free video), and 1,000s of training plans. A 30% discount promotion on unlimited access was actively offered.
• Triathlete Training Plans Structured multi-week triathlon training programs including a 20-week 70.3 training plan, a 16-week Olympic triathlon plan, an 8-week sprint plan for beginners, and a 4-week swim improvement plan, written for triathlon athletes preparing for specific race distances.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Outside Inc. (Parent Company)coreOthersTriathlete is powered by Outside Inc., a large outdoor media company that also owns Ironman, Gaia GPS, Trailforks, Outside TV, and multiple outdoor publications. The magazine operates within the Outside ecosystem and its content is distributed through the Outside+ subscription platform. Outside+ bundles access to Triathlete alongside 15+ other outdoor publications and apps.
• Gaia GPSminorGTM or Marketing PartnerGaia GPS, an outdoor navigation app, is cross-promoted on Triathlete's website as part of the Outside ecosystem. Available for download through the Triathlete website, offering trail mapping and navigation for outdoor activities.
• TrailforksminorGTM or Marketing PartnerTrailforks, a trail database and mapping app, is cross-promoted on Triathlete's website as part of the Outside ecosystem. Available for download through the Triathlete website.
• Outside TVminorGTM or Marketing PartnerOutside TV streaming platform featuring 600+ hours of ad-free films and series, cross-promoted alongside Triathlete on the triathlete.com website.
• IronmancoreStrategic or Co-development PartnerTriathlete, as part of Outside Inc., maintains extensive coverage of Ironman events including the Ironman World Championship, Ironman Pro Series, Ironman 70.3 World Championship, and Ironman circuit races. The publication conducts interviews with Ironman leadership (CEO Scott DeRue) and provides race analysis, results coverage, and feature stories covering the Ironman ecosystem.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Men's Health: Mainstream men's fitness and wellness magazine with subscription content covering training, nutrition, and gear. Comparable digital publishing and subscription model, but addresses a much broader general-fitness audience rather than a single sport.
• Outside Magazine: Flagship title of Triathlete's parent Outside Inc., covering the broader outdoor and endurance lifestyle. Sister brand within the same Outside+ bundle and overlapping audience, but with a much wider editorial scope than triathlon.
• Women's Health: Mainstream women's fitness and wellness magazine with similar subscription-driven digital model. Comparable in product and audience strategy to Triathlete, but at a much larger scale and broader category scope.

Emerging players

• TrainingPeaks: Endurance training platform offering structured training plans, coaching, and performance analytics for triathletes, cyclists, and runners. Comparable audience (triathlon endurance athletes seeking structured training) and an emerging substitute for magazine-delivered training content.
• XTERRA Magazine: Multisport and off-road triathlon-focused media brand tied to the XTERRA event series. Comparable audience overlap with Triathlete but focused on the off-road and adventure triathlon sub-segment.

Direct peers

• Slowtwitch: Long-running triathlon-focused community and news site known for deep technical content, gear reviews, and forum discussions. Competes with Triathlete for the same enthusiast triathlon audience, particularly on pro-race and equipment topics.
• Bicycling Magazine: Endurance sports digital magazine covering cycling training, gear, and racing. Operates the same editorial playbook as Triathlete (training plans, gear reviews, race coverage) within one of triathlon's three disciplines.
• Lava Magazine: Triathlon-specific publication focused on multisport coverage including Ironman and international events. Direct competitor in the triathlon media niche, with similar event-driven editorial coverage.
• 220 Triathlon: UK-based dedicated triathlon magazine offering training plans, gear reviews, and race coverage. The most direct international competitor to Triathlete in the triathlon-specific media niche.
• Runner's World: Flagship endurance-sport digital magazine covering running training, gear, nutrition, and races. Closely comparable to Triathlete in subscription-driven publishing model, training-plan content, and gear review vertical, but serving the running community.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/triathletemagazine
• Instagraminstagram.com/triathletemag
• Xx.com/triathletemag
• LinkedInlinkedin.com/company/triathlete

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triathlete Magazine