Dental Success Institute

Name

Dental Success Institute

Legal name

Dental Success Institute

Website

https://truedentalsuccess.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Prescott

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tiered Membership Subscriptions: Three-tier annual membership model providing coaching, resources, community access, and event tickets. Tier One at $9,997/year offers foundational resources and self-paced content. Tier Two at $19,997/year adds group coaching sessions with Mark Costes and event tickets. Tier Three at $38,989/year provides comprehensive 1-on-1 coaching, analytics, VIP event access, and all resources. Recurring annual subscription revenue with natural upsell opportunities between tiers.
2. Elite Practice Blueprint Course Sales: One-time purchase of $2,997 for self-paced online course covering practice management fundamentals with 34 videos, 40+ documents, and lifetime access. Standalone product available to non-members and used for member upsells.
3. Dental Success Summit Event Tickets: Revenue from ticket sales to the annual Dental Success Summit (700+ attendees). Tier 2 and 3 members receive complimentary tickets; non-members and additional tickets generate revenue. Event also includes sponsorship opportunities from dental industry vendors.
4. Smile Outreach International Gala: Annual charity auction and gala at the Dental Success Summit raising funds for Smile Outreach International, the dental nonprofit founded by Dr. Mark Costes serving underserved communities in third-world countries.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Dental Success Institute sells tiered annual memberships and coaching programs to dental practice owners seeking business and operational training. Its three membership tiers ($9,997 to $38,989/year) provide graduated access to group and one-on-one coaching with Dr. Mark Costes and Black Belt Coaches, document vaults, an online dentist community (Dental Success Network), analytics reporting, and tickets to the annual Dental Success Summit. The company also sells a standalone self-paced online course, The Elite Practice Blueprint Course ($2,997), and operates the annual Dental Success Summit and recurring mastermind and regional events.

Product overview

Dental Success Institute offers a multi-tiered coaching and education platform for dental professionals. The core offering consists of three membership tiers (Foundation at $9,997/year, Growth at $19,997/year, and Elite Practice Mastermind at $38,989/year) providing graduated access to coaching sessions with Dr. Mark Costes and Black Belt Coaches, resource libraries, event tickets, analytics reports, and mastermind communities. Supplementary offerings include The Elite Practice Blueprint Course ($2,997) for self-paced learning, the annual Dental Success Summit conference, regional meetups, private mastermind meetings, and The Dentalpreneur Podcast. The company was founded by Dr. Mark Costes in 2012 and serves over 250 private elite practice mastermind members.

Differentiator

Problem solved

Functional benefit

Brands

• The Dentalpreneur Podcast: A top dental podcast hosted by Dr. Mark Costes with tens of thousands of listeners monthly, covering business, marketing, motivation, and interviews with influential voices beyond dentistry.
• The Elite Practice Blueprint Course
• Dental Success Summit

Products and services

• Tier One Membership (Foundation) Self-paced foundational annual membership priced at $9,997/year providing the DSI Document Vault, video library of past events and courses, Dental Success Network (DSN) community membership, live event recordings, discounted DSI course rates, and one monthly 90-minute group Zoom coaching session with Dr. Mark Costes. Designed for dental practitioners seeking practical how-tos to enhance business operations.
• Tier Two Membership (Growth) Enhanced annual membership priced at $19,997/year that builds on Tier One with two complimentary general admission tickets to the Dental Success Summit, two monthly 90-minute group coaching sessions with Dr. Mark Costes, virtual access to live Mastermind events, daily analytics reporting, and the ability to virtually observe Mastermind hot seats. Targeted at practitioners seeking more collaboration and guidance.
• Tier Three Membership (Elite Practice Mastermind) Premium annual membership priced at $38,989/year including all Tier One and Tier Two benefits plus three VIP tickets to the Dental Success Summit, three private mastermind meetings per year, one private regional meetup with Mark hot seat, monthly one-on-one coaching with a Black Belt Coach, monthly CFO call with analytics coach, monthly COO call, monthly CEO call with Mark/Black Belt Coaches, monthly team coaching calls with Caitlin Mendez, monthly analytics report, Elite Practice Mastermind Private Accountability Group membership, and Front Office Academy access.
• The Elite Practice Blueprint Course Self-paced online program priced at $2,997 (one-time, lifetime access) designed to give practice owners and key team members tools, systems, and strategies to streamline operations, enhance patient experience, and drive profitability. Includes six modules covering foundational principles, operational systemization, lifetime patient experience, new patient acquisition, HR and leadership, and cash flow and overhead control. Available standalone or at discounted rates for DSI members.
• Dental Success Summit Annual conference drawing 700+ dental professionals for two full days of presentations, high-profile speakers, networking, and VIP experiences. Tickets sold through third-party event platform (Socio); Tier 2 and Tier 3 DSI members receive complimentary tickets. The 2026 Summit also hosts the 4th Annual Smile Outreach International Auction and Gala.
• Mastermind Meetings Private two-day events in groups of 10–15 doctors featuring hot seat sessions where members present practice challenges and receive targeted feedback from peers and DSI Black Belt Coaches. Included with Tier 3 Elite Practice Mastermind membership (three meetings per year).
• Regional Meetups Intimate in-person gatherings for DSI members held across U.S. cities (e.g., Scottsdale, Kansas City, Tampa, Charlotte, Chicago, Houston, Frisco, New York, etc.) and Cabo San Lucas, providing local networking, personalized support, and practical insights tailored to member challenges. Tier 3 Elite Practice Mastermind members receive one private regional meetup with Mark hot seat per year.

Quantifiable outcome

• 49% total profitability increase (aggregate member statistic)
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

56 partnerships are on record, tiered registration sponsor, sponsor, core, partner and venue.

• Dental Nachosregistration sponsorGTM or Marketing PartnerRegistration sponsor for the 2026 Dental Success Summit. Dental Nachos is a dental industry brand that supports professional development and education events in the dental community.
• Dentist Job Connectregistration sponsorGTM or Marketing PartnerRegistration sponsor for the 2026 Dental Success Summit. Dentist Job Connect supports dental professionals with career placement and professional development.
• Studie Eighty EightsponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit, supporting the premier dental practice management conference.
• Daydream DentalsponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit, supporting dental industry education and networking.
• Nxt Lvl Dental LabsponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit, supporting the dental practice success community.
• Pro-FisponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit.
• 10x DentalsponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit.
• AditsponsorTechnology or IntegrationSponsor of the 2026 Dental Success Summit. Adit provides dental practice management software solutions.
• ArchysponsorTechnology or IntegrationSponsor of the 2026 Dental Success Summit. Archy provides dental software solutions.
• Biel Dental CabinetssponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit.
• Candid ProsponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit. Candid Pro provides clear aligner treatment solutions.
• Oral BioTech/CariFreesponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit. CariFree provides oral health products.
• ClerrisponsorTechnology or IntegrationSponsor of the 2026 Dental Success Summit.
• Colorado Surgical InstitutesponsorStrategic or Co-development PartnerSponsor of the 2026 Dental Success Summit. Co-founded by DSI coach Dr. Taher Dhoon, the Colorado Surgical Institute is a live-patient training center in Northern Colorado that guides dentists through complex surgeries.
• CorientsponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit.
• DandysponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit. Dandy provides dental lab services and digital dentistry solutions.
• Dansereau HDP DentalsponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit.
• Dental Success Network (DSN)coreStrategic or Co-development PartnerA positive and collaborative group of nearly 1,800 dentists focused on providing members with all of the tools and resources necessary to excel in dentistry. Co-founded by Dr. Mark Costes and Addison Killeen. DSI membership includes DSN membership, creating an integrated ecosystem of education, community, and practice management support.
• Dental WarrantysponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit.
• DocSitessponsorTechnology or IntegrationSponsor of the 2026 Dental Success Summit.
• Eckard EnterprisessponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit.
• EdgesponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit.
• FlexsponsorTechnology or IntegrationSponsor of the 2026 Dental Success Summit. Flex provides dental front office software solutions.
• Front Office AcademycoreStrategic or Co-development PartnerAccess provided to Tier 3 DSI members. Front Office Academy offers targeted training for front office teams covering patient communication, scheduling, billing, and insurance claim handling. DSI coach Summer Kassmel is a co-founder.
• Glidewell DentalsponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit. Glidewell is a major dental laboratory and education provider.
• Golden Proportions MarketingsponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit.
• GrapevinesponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit. Grapevine (Grapevine Marketing/AI) provides dental marketing services.
• Healnk AIsponsorTechnology or IntegrationSponsor of the 2026 Dental Success Summit.
• Henry ScheinsponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit. Henry Schein is a major dental distributor and service provider.
• Jazz ImagingsponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit.
• LassiesponsorTechnology or IntegrationSponsor of the 2026 Dental Success Summit.
• Maverick DentalsponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit.
• MoolahsponsorTechnology or IntegrationSponsor of the 2026 Dental Success Summit. Moolah provides dental financing solutions.
• McLerran Dental TransitionssponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit. McLerran provides dental practice transition services.
• NeodentsponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit. Neodent is a dental implant manufacturer.
• OverjetsponsorTechnology or IntegrationSponsor of the 2026 Dental Success Summit. Overjet provides AI-powered dental analytics solutions.
• Pact One Dental ITsponsorTechnology or IntegrationSponsor of the 2026 Dental Success Summit. Pact One provides dental IT services.
• PPO ProfitssponsorStrategic or Co-development PartnerSponsor of the 2026 Dental Success Summit.
• Prosper Dental GroupsponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit.
• ProvidesponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit.
• Quanta SuitesponsorTechnology or IntegrationSponsor of the 2026 Dental Success Summit.
• ReachsponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit.
• Rectangle HealthsponsorTechnology or IntegrationSponsor of the 2026 Dental Success Summit. Rectangle Health provides dental payment and engagement solutions.
• SMC NationalsponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit.
• The Dental AppsponsorTechnology or IntegrationSponsor of the 2026 Dental Success Summit.
• Voxel DentalsponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit.
• WeCare/Dr We CaresponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit.
• ZentistsponsorTechnology or IntegrationSponsor of the 2026 Dental Success Summit. Zentist provides dental revenue cycle management solutions.
• Zero Gravity SkinsponsorGTM or Marketing PartnerSponsor of the 2026 Dental Success Summit.
• CMO SharepartnerStrategic or Co-development PartnerListed as a partner of the Dental Success Institute, providing marketing and business support services to the dental community.
• Peak Dental ResourcespartnerStrategic or Co-development PartnerPartner organization providing in-depth coaching on particular subject matter. Founded by DSI coach Ben Kacos, the first Golden Rhino Award recipient.
• Custom Practice AnalyticspartnerStrategic or Co-development PartnerPartner organization providing analytics and performance coaching. Founded by Jake Conway, the financial analyst with the Dental Success Institute.
• Sweet Pea MeetingspartnerImplementation/ SI/ Consulting PartnerEvent management partner for organizing the Dental Success Summit and other DSI events.
• Enlightning MediapartnerStrategic or Co-development PartnerMedia and content partner supporting DSI's educational content and event production.
• Smile Outreach International (SOI)coreStrategic or Co-development PartnerDental nonprofit founded by Dr. Mark Costes in 2022, dedicated to serving underserved communities in third-world countries. Conducts dental mission trips to Guatemala, Fiji, Honduras, and other locations. The 4th Annual SOI Auction and Gala is held in conjunction with the Dental Success Summit, themed to The Great Gatsby (Roaring 20s Soirée).
• Omni PGA Frisco Resort and SpavenueOthersHost venue for the 13th Annual Dental Success Summit and 4th Annual SOI Gala, located at 4341 PGA Pkwy, Frisco, TX 75033. Provides discounted room blocks for attendees.

Scale indicators15 records

Recent moves5 records

Market position

Competitive moat6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/TrueDentalSuccess
• Facebookfacebook.com/DentalSuccessInstitute
• LinkedInlinkedin.com/company/dental-success-institute
• Instagraminstagram.com/drmarkcostes

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental Success Institute