Gary Peer

Residential Real Estate Brokeragegarypeer.com.au

Company typePrivate
Founded1986
HeadquartersCaulfield North, Australia
Headcount101–250
GTM typeB2B and B2C
OfferingServices

Gary Peer firmographics

Firmographics

Name: Gary Peer
Legal name: Gary Peer & Associates
Website: https://garypeer.com.au
Company type: Private
Founded year: 1986
Operating status: Operating
Headcount range: 101–250 employees
Ownership category
akta.pro rank

Gary Peer industry classification

Industry

Product category: Residential Real Estate Brokerage
NAICS: Offices of Real Estate Agents and Brokers (53121)
SIC: Real Estate Agents & Managers (For Others) (6531)
akta.pro primary industry: Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

Residential real estate sales
Property management services
Off-the-plan project marketing
Real estate auctions
Melbourne apartment sales

Where Gary Peer is headquartered

Location

Headquarters

HQ city: Caulfield North
HQ country: Australia
HQ region: Oceania

Offices4 records

Markets served

Gary Peer business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Residential Property Sales Commission: Commission-based revenue from selling residential properties. Agents work on commission split arrangements. The agency serves buyers and sellers of homes across Melbourne's bayside and south-eastern suburbs.
Project Marketing / Off-the-Plan Sales: Revenue from marketing and selling new development projects for property developers. Gary Peer Projects division handles luxury new apartment and townhouse developments across Melbourne.
Property Management / Rental Services: Ongoing property management services for landlords including tenant placement, rent collection, property maintenance coordination, and rental appraisals.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Standard real estate commission

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Gary Peer product offering

Product offering

Core offering

Gary Peer & Associates is a boutique residential real estate agency operating seven offices across Melbourne's bayside and south-eastern suburbs. Its core offering comprises commission-based residential property sales (buying and selling homes through licensed estate agents and auctioneering), recurring residential rental property management (tenant placement, rent collection, maintenance coordination), and a Gary Peer Projects division that markets and sells off-the-plan luxury apartments and townhomes on behalf of property developers.

Product overview

Gary Peer is a boutique real estate agency operating as a unified platform offering residential property sales, property management, and luxury project marketing services. The company operates seven offices across Melbourne's bayside and southeastern suburbs. Its core offerings include traditional buy/sell residential services, rental management, and Gary Peer Projects—a dedicated division for marketing new luxury developments. Supporting the main services are digital platforms including GPTV (video market reviews and suburb reports), an E-Magazine for listings and auction times, and Suburb Statistics providing localized market data. The company is known for its distinctive auctioneer style and community engagement initiatives including a branded coffee van.

Differentiator

Problem solved

Functional benefit

Brands

Gary Peer Projects: Luxury new property development marketing division specializing in off-the-plan sales for high-end residential projects in Melbourne.
GPTV

Products and services

Real Estate Sales Full-service residential property sales representation for individual sellers and buyers, including listing marketing, buyer matching across a seven-office collaborative network, private sale negotiation and on-site auctions, primarily covering Melbourne bayside and south-eastern suburbs including St Kilda, Caulfield, Bentleigh, Carnegie, Elsternwick, Murrumbeena and surrounds.
Property Management Recurring rental management service for residential property owners/landlords, covering tenant sourcing, rent collection, property maintenance coordination, and rental appraisals across the agency's seven-office network.
Gary Peer Projects (Off-the-Plan Project Marketing) End-to-end off-the-plan sales and project marketing for property developers launching boutique luxury apartment, townhouse and bespoke-residence developments in Melbourne's premium bayside and south-eastern suburbs, from pre-launch through sell-out.

Companies that use Gary Peer

Customer profile

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Gary Peer technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Gary Peer partnerships and signals

Strategic signal

Partnerships

20 partnerships are on record, tiered core and minor.

Sinclair BrookcoreStrategic or Co-development PartnerJoint developer on Windsor Park project in Prahran - a collaboration between Sinclair Brook and Wilbow Group developers, with architecture by Jackson Clements Burrows and interiors by Hecker Guthrie.
Wilbow GroupcoreStrategic or Co-development PartnerJoint developer on Windsor Park project - partnership with Sinclair Brook for luxury residence development in Prahran.
Tehla Clarke (Architect)minorStrategic or Co-development PartnerArchitectural designer for Caulfield North project, providing design services for luxury residential development.
KUD ArchitectscoreStrategic or Co-development PartnerArchitectural firm behind Vertu project in Caulfield South - seven bespoke architect-designed townhomes.
AG ConstructcoreStrategic or Co-development PartnerBuilder/developer collaboration partner for Vertu project in Caulfield South.
JRS ConsultminorStrategic or Co-development PartnerArchitectural firm that designed 485a Kooyong Road property in Gardenvale.
Megowan ArchitecturecoreStrategic or Co-development PartnerArchitectural firm for Seymour & Blanche townhome development in Elsternwick.
Freeman GroupcoreStrategic or Co-development PartnerProperty developer behind Seymour & Blanche project in Elsternwick and Olive Green in Caulfield South.
Jackson Clements Burrows ArchitectscoreStrategic or Co-development PartnerAward-winning architectural firm for multiple projects including Windsor Park, Parklane, and Casa Elwood developments.
Hecker GuthriecoreStrategic or Co-development PartnerInterior design firm for Windsor Park project and Caulfield North Reverie project.
John Patrick Landscape ArchitectsminorStrategic or Co-development PartnerLandscape architecture firm for Vertu project gardens in Caulfield South.
Terry Harper ArchitectsminorStrategic or Co-development PartnerAward-winning architectural firm for Francesco Bentleigh East project.
De Smit ArchitectureminorStrategic or Co-development PartnerArchitecture firm collaborating on Francesco Bentleigh East luxury townhome development.
ADDARCminorStrategic or Co-development PartnerAward-winning architects for Alrae townhouse development in St Kilda East.
Cera StribleyminorStrategic or Co-development PartnerArchitectural firm for Sandham Place heritage-inspired townhome development in Elsternwick.
Coff PropertyminorStrategic or Co-development PartnerProperty developer for Sandham Place exclusive townhome collection in Elsternwick.
David OrlanskiminorStrategic or Co-development PartnerAward-winning architect for Indio bespoke residences in Caulfield North.
Steven BertonminorStrategic or Co-development PartnerLauded interior designer for Indio project in Caulfield North.
Eckersley's Garden ArchitectureminorStrategic or Co-development PartnerLandscape architects for Windsor Park project gardens in Prahran.
Ironside ConstructionminorStrategic or Co-development PartnerBuilder for Windsor Park luxury residence development in Prahran.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Gary Peer competitors and assessment

Company assessment

Others

REA Group: Operator of realestate.com.au, Australia's dominant residential property portal. Not a competing agency but a key ecosystem participant whose lead-distribution economics and listing policies materially affect boutique agencies like Gary Peer.

Direct peers

McGrath Estate Agents: Sydney-founded premium residential real estate agency that has expanded into Melbourne luxury markets. Comparable in high-end residential sales, project marketing for developers, and auction-led go-to-market.
Belle Property: Australian boutique-to-mid-market premium real estate network with strong east-coast presence. Comparable in residential sales focus, premium suburb positioning, and project marketing for boutique developments.
Jellis Craig: Major Melbourne residential real estate group operating a multi-office network across inner and bayside suburbs. Comparable in office-network model, residential sales and property management mix, and premium Melbourne catchments.
Marshall White: Long-established Melbourne boutique real estate agency with a strong luxury positioning across the city's premium eastern and bayside suburbs. Directly comparable in operating model (sales-led, project marketing, auction-focused) and customer base to Gary Peer.
Kay & Burton: Long-established Melbourne luxury real estate agency serving Toorak, South Yarra, and surrounding premium suburbs. Comparable in luxury residential sales, off-the-plan project marketing, and auction-led approach.
Buxton Real Estate: Melbourne-based residential real estate agency with a multi-office network and broad coverage of bayside and south-eastern suburbs. Closely comparable in residential sales, project marketing, and property management services.
RT Edgar: Melbourne-based residential real estate group with strong bayside and inner-east coverage. Directly comparable in geographic footprint, residential sales and property management mix, and developer project marketing.
Sotheby's International Realty (Melbourne): Global luxury residential real estate brand with Australian affiliate offices in Melbourne's premium suburbs. Comparable in luxury residential representation and high-net-worth vendor/buyer base.

Broad incumbents

Ray White: Australia's largest residential real estate network with extensive Melbourne coverage. Overlaps on residential sales, project marketing, and property management but operates at substantially greater scale and with broader geographic reach than Gary Peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Gary Peer financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Gary Peer leadership team

Management profile

Number of profiles

Profiles20 records

Gary Peer funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Gary Peer M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gary Peer

What does Gary Peer do?

Is Gary Peer a public or private company?

Gary Peer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Gary Peer founded?

Gary Peer was founded in 1986. It employs 101 to 250 people.

Where is Gary Peer based?

Gary Peer is headquartered in Caulfield North, Australia, in the Oceania region.

How does Gary Peer make money?

Three revenue lines are on record. Residential Property Sales Commission is the primary driver. The others are project Marketing / Off-the-Plan Sales and property Management / Rental Services.

Who are Gary Peer's main competitors?

REA Group is listed as an others. Direct peers are McGrath Estate Agents, Belle Property, Jellis Craig, Marshall White, Kay & Burton, Buxton Real Estate, RT Edgar and Sotheby's International Realty (Melbourne). Ray White is listed as a broad incumbent.

Does Gary Peer have an API?

No public API is recorded for Gary Peer.

What industry is Gary Peer in?

Gary Peer's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 53121 and its SIC code is 6531.