Priority Physicians

Name

Priority Physicians

Legal name

Priority Physicians, Inc.

Website

https://priorityphysicianspc.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Concierge Medicine

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Direct Primary Care (DPC) & Concierge Medicine (HLAFAGAD)

Keywords

• Concierge medicine
• Primary care services
• Membership healthcare
• Preventive medicine
• Executive health programs

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Annual Membership Fees: One flat annual fee collected in advance of a rolling twelve months of service. Fee schedule graduated based on age demographics of members. Does not bill insurance for clinical services.
2. Ancillary Services: Additional fee-based services including on-site pharmacy medications, BOTOX treatments ($10/unit), registered dietitian consultations ($80/hour beyond membership allocation), and Longevity Plus specialized assessments.
3. Lab and Imaging Coordination: While Priority Physicians does not bill insurance directly, labs, imaging, vaccinations, and outside provider services are billed separately by third-party providers to patient insurance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Priority Physicians delivers membership-based concierge primary care through 13 board-certified physicians across three Indiana offices. The annual membership provides 24/7 live physician access, same-day extended appointments, comprehensive executive physical exams, complete care coordination, and capped patient panels of approximately 250 per physician. Members receive direct physician communication via phone, email, video, and in-person visits, supplemented by optional add-on services such as on-site pharmacy, registered dietitian consultations, BOTOX, and the Longevity Plus advanced testing program.

Product overview

Priority Physicians is a concierge medicine practice operating as a single, unified healthcare service model rather than a platform-plus-modules architecture. The core offering is the annual Concierge Medicine Membership, which provides 24/7 physician access, same-day appointments, and comprehensive care coordination across three Indiana locations (Carmel, Fishers, Indianapolis). This membership incorporates a Comprehensive Executive Physical Exam as its clinical anchor. Two optional add-on offerings extend the base service: Priority PLUS (Longevity Plus) provides advanced longevity-focused diagnostics (VO2 testing, movement assessment, microbiome testing), while ancillary services include on-site pharmacy dispensing, registered dietitian consultations, and BOTOX treatments. The portfolio is structured as a base membership with optional add-ons, all delivered through Priority Physicians' own physician teams at their three office locations.

Differentiator

Problem solved

Functional benefit

Brands

• Longevity Plus: A curated selection of next-generation testing and treatments that extend beyond standard membership offerings, including VO2 testing, movement analysis, and gut microbiome testing.

Products and services

• Concierge Medicine Membership

Quantifiable outcome

• 96.1% annual membership retention rate
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Private Physicians Alliance (formerly ROAMD)coreStrategic or Co-development PartnerPriority Physicians is a member of PPA, the premier network for membership-based medicine. The partnership connects and collaborates with concierge physicians nationwide, elevates practice standards, enriches physician knowledge, and provides exceptional patient care. Includes the Travel Network covering 75+ domestic and international locations and relationships with tertiary referral centers including Cleveland Clinic and Johns Hopkins.
• Cleveland CliniccoreStrategic or Co-development PartnerTertiary referral center relationship through Private Physicians Alliance network, providing Priority Physicians members access to world-class specialty consultations and second opinions.
• Johns Hopkins MedicinecoreStrategic or Co-development PartnerTertiary referral center relationship through Private Physicians Alliance network, offering Priority Physicians members access to renowned specialty care and medical expertise.
• Laura Goldman (Registered Dietitian)minorImplementation/ SI/ Consulting PartnerPartnership with Laura Goldman, a local registered dietitian, for ongoing nutritional counseling services beyond the one hour included in membership. Patients may schedule additional consultations at $80/hour.
• Heroes FoundationminorOthersLong-standing charitable partnership supporting the Heroes Foundation mission, with team members participating in foundation events and activities.
• Leukemia and Lymphoma Society (Blood Cancer United)minorOthersOngoing participation in charitable cause supporting blood cancer research and patient support programs.
• Little Red DoorminorOthersPhilanthropic support for Little Red Door cancer agency providing practical support to cancer patients in the Indianapolis area.
• Alzheimer's AssociationminorOthersCharitable partnership supporting Alzheimer's research, care, and support programs.

Scale indicators6 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• Premise Health: Premise Health is one of the largest direct primary care and occupational health providers in the U.S., serving employers with on-site and near-site clinics. It overlaps with Priority Physicians' corporate executive health outreach and shares capped-panel primary care economics, but operates at much greater enterprise scale.
• ChenMed: ChenMed is a large primary care provider focused on senior patients with capitated reimbursement and small-panel physician practices. While it operates a very different payer model, its emphasis on low patient-to-physician ratios and value-based outcomes makes it a structural comparable to concierge models like Priority Physicians.
• Crossover Health: Crossover Health operates employer-sponsored primary care clinics with membership-style member relationships and integrated physical therapy, mental health, and care coordination. It is comparable to Priority Physicians on the corporate executive health segment and low-panel concierge economics, but at broader enterprise scale.
• One Medical: One Medical, owned by Amazon, is a large-scale membership-based primary care platform offering 24/7 virtual access, same-day appointments, and a tech-forward patient experience. It overlaps with Priority Physicians on the membership-driven primary care model and member demographic, but operates at far greater scale and geographic breadth.

Direct peers

• PartnerMD: PartnerMD operates concierge and direct primary care practices across the Mid-Atlantic and Southeast with executive health programs and annual membership fees. It is directly comparable to Priority Physicians in service offering (executive physicals, longevity add-ons, 24/7 access) and target affluent demographic.
• MDVIP: MDVIP is the largest national concierge medicine network, operating the same membership-based primary care model with capped patient panels. It is the most direct comparable to Priority Physicians, with similar physician network structure and annual fee revenue model, but at significantly greater geographic scale.
• Everside Health: Everside Health (formerly Paladina Health) operates direct primary care clinics serving employers and their workforce with capped panels and membership-style relationships. It overlaps with Priority Physicians' corporate and employer-sponsored executive health segment and shares the direct primary care economic model.
• Concierge Choice Physicians: Concierge Choice Physicians offers hybrid concierge models that allow traditional practices to add a membership tier. It is directly comparable to Priority Physicians as a concierge model operator and competes for the same affluent patient base and independent physician partners.
• SignatureMD: SignatureMD is a national concierge medicine network that helps independent physicians transition to and operate membership-based practices. It competes head-to-head with Priority Physicians for affluent consumers and physician partners and shares the same low patient-to-physician ratio economics.
• Castle Connolly Private Health Partners: Castle Connolly Private Health Partners operates a concierge medicine network built around top-rated physicians, offering membership-based primary care with executive health components. It targets the same affluent consumer segment as Priority Physicians and competes for both patients and physician recruitment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PriorityPhysicians
• LinkedInlinkedin.com/company/priority-physicians-pc
• Instagraminstagram.com/priorityphysicians

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Priority Physicians