Real Estate Web Solutions

What Real Estate Web Solutions does

Real Estate Web Solutions (REWS) is a privately-held, Missouri-domiciled software company that builds and operates a cloud-based CRM platform — branded as realOMS — targeted at residential real estate brokerages and their agents. Founded in 2008 in Saint Louis by Jimmy Brockman and George Toumbalakis, the company bundles a broker back-office system with public-facing consumer websites within a single per-agent subscription. Core modules include IDX Power Search with direct MLS board feed integration, customizable agent and brokerage websites with SEO tools, drip marketing campaigns, a predictive Auto-Prospecting lead-prioritization feature, external lead integration from sources such as Zillow and Realtor.com, buyer and seller portals, and a configurable reports suite including Market Watch. Technical delivery leans on Rackspace for cloud hosting, Twilio for communications, and Office 365 for productivity integration, with mobile-responsive design and GPS-enabled property search.

The business model is a single all-inclusive per-agent monthly subscription with no startup costs, no contracts, and unlimited included training, support, and coaching. Additional fees apply only for MLS and franchise costs. REWS monetizes by enabling brokerages to convert leads originating on their own websites, alongside referral fees. GTM is sales-led and direct: free consultations and demos, a 30-day implementation window, and an emphasis on personal service. Customers are mid-market and enterprise residential brokerages including multiple Berkshire Hathaway HomeServices affiliates (Select Properties, Verani, Biros Real Estate), Action Real Estate, and Garcia Properties, with nationwide US coverage.

Structurally, REWS is a small (1–10 employee) bootstrapped LLC with no disclosed institutional funding, M&A activity, leadership turnover, or geographic expansion beyond the United States. Its strategic posture emphasizes depth in the residential real estate niche and white-glove support rather than scale or platform breadth, positioning it as a specialized boutique vendor competing against larger horizontal CRM providers and broader real estate technology suites.

Name

Real Estate Web Solutions

Legal name

Real Estate Web Solutions, LLC

Website

https://rewsllc.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Real Estate Web Solutions (REWS) is a privately-held St. Louis SaaS company that provides a cloud-based CRM and integrated IDX-enabled agent websites on a per-agent monthly subscription to US residential real estate brokerages.

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

akta.pro primary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

akta.pro secondary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Real estate CRM software
• IDX property search
• Real estate websites
• Drip marketing campaigns
• Lead management software

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Per-Agent Monthly Subscription: Monthly service fee charged per agent for full access to the CRM system. No startup costs, no contracts, no hidden fees. Covers software access, updates, training, customer support, and coaching. Income generated through lead conversion from broker's own website and associated referral fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Real Estate Web Solutions builds and sells a cloud-based CRM platform (realOMS) for residential real estate brokerages, combining a private back-office system with public-facing agent and brokerage websites featuring integrated IDX search, drip marketing automation, predictive auto-prospecting, lead consolidation, and buyer/seller portals, delivered as an all-inclusive per-agent monthly subscription.

Product overview

Real Estate Web Solutions offers a single, unified cloud-based CRM platform for residential real estate brokerages, centered on the realOMS platform. The core REWS CRM System bundles all primary capabilities including custom website building with IDX search (via the Custom Webpages module), automated drip marketing campaigns, auto-prospecting with predictive sales technology, external lead integration, buyer/seller portals, and comprehensive reporting with Market Watch features. The IDX Power Search module provides integrated MLS connectivity. All components share a common back-office dashboard and are delivered as a single per-agent monthly subscription with unlimited training and support included.

Differentiator

Problem solved

Functional benefit

Products and services

• REWS CRM System (realOMS) Full-featured cloud-based customer relationship management system designed for residential real estate brokerages, providing customizable tools for lead management, agent productivity, transaction tracking, broker-agent-consumer communication, web hosting, IDX search, mobile access, drip marketing, and reporting capabilities, sold on an all-inclusive per-agent monthly subscription.

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Two partnerships are on record, tiered minor.

• LinkedInminorGTM or Marketing PartnerSocial media and professional networking partnership for brand presence and marketing purposes.
• TwitterminorGTM or Marketing PartnerSocial media partnership for brand awareness and customer engagement.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• CINC (Commissions Inc): AI-driven lead generation, IDX websites, and CRM platform serving residential teams and brokerages; comparable feature stack and buyer profile.
• Inside Real Estate (kvCORE): Most direct competitor: cloud-based CRM + IDX + websites + lead generation platform aimed at residential brokerages and teams. Same buyer (brokerages/agents), same core feature set (CRM, IDX, drip, lead routing), same pricing model (per-seat SaaS).
• Bold Trail (Real Estate Webmasters): Long-standing residential-brokerage website + CRM platform with IDX, lead generation, and per-agent pricing; the closest head-to-head competitor in the independent brokerage segment REWS targets.
• BoomTown: Lead-generation-plus-CRM platform for residential brokerages and teams featuring IDX websites, drip, and predictive lead scoring — overlapping deeply with REWS's Auto-Prospecting and drip modules.
• Real Geeks: IDX-powered agent and team websites with integrated CRM, drip campaigns, and lead routing — same value proposition and same per-agent SaaS model.
• Ylopo: Real estate tech company combining AI-powered lead generation, IDX websites, and CRM/communication workflows aimed at teams and brokerages, directly competing with REWS's auto-prospecting and drip modules.
• Lone Wolf Technologies: Provides back-office and CRM-style solutions (including lone wolf.backoffice and related products) to residential brokerages; comparable brokerage-software focus with overlapping CRM and MLS workflows.
• Realvolve: Workflow automation and CRM platform purpose-built for real estate agents and brokerages; smaller niche peer with similar per-seat SaaS positioning and vertical specialization.

Broad incumbents

• Salesforce (Real Estate Cloud / Industry Solutions): General-purpose CRM incumbent that some larger brokerages use as a foundation; competes with REWS for the broader CRM/agent productivity layer rather than the all-in-one brokerage bundle.
• Zillow Premier Agent / Showcase: Portal-owned lead generation and agent CRM/lead-routing stack used by many of the same brokerages REWS serves; sets the bar on integrated portal-to-CRM workflows and competes with REWS for agent mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/REWSLLC
• LinkedInlinkedin.com/company/about
• Xx.com/rewsllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Estate Web Solutions