Feeling Good

What Feeling Good does

Feeling Good, now operating as Sorted: mental health, is a UK-based, founder-led private company that develops and distributes audio-based Positive Mental Training programmes derived from Olympic sports psychology. Founded by medical doctors Dr Alastair Dobbin and Dr Sheila Ross, the company delivers its core product through a mobile app available on the Apple App Store and Google Play Store, incorporating breathing techniques, positive reappraisal, and visualisation exercises designed to help users build resilience, manage stress, anxiety, depression, and sleep issues. The portfolio comprises the main Sorted: mental health app for adults and a Sorted Teens sub-brand for adolescents, with additional tailored offerings for NHS, Schools, Higher & Further Education, and Workplace segments. The company has maintained a 20+ year partnership with the NHS, which has recommended the platform and helped 200,000+ people, including over 2,000 doctors and nurses actively using the app and 80,000 patients in resilience-building programmes.

Name

Feeling Good

Legal name

Feeling Good

Website

https://feelinggood.app

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Feeling Good (Sorted: mental health) is a UK-based, founder-led company offering an audio-based Positive Mental Training mobile app, derived from Olympic sports psychology, for adults and teens to manage stress, anxiety, depression, and sleep issues, with a 20+ year NHS endorsement.

Ownership category

akta.pro rank

Product category

Digital Mental Health

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Mental health app
• Positive mental training
• Sports psychology app
• Wellbeing audio programmes
• NHS mental wellbeing

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Mobile App Sales: Revenue generated through direct consumer app downloads via Apple App Store and Google Play Store, likely via in-app purchases or subscription model.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Feeling Good operates a mobile app delivering Positive Mental Training (PMT) audio programmes grounded in Olympic sports psychology. The app provides daily audio sessions covering stress, anxiety, sleep, confidence, and resilience for individuals and is also deployed through NHS, schools, higher education, and workplaces. It has been developed over 20+ years and rebranded as Sorted: mental health in 2024, with a dedicated sub-brand called Sorted Teens.

Product overview

Sorted: mental health (formerly Feeling Good App) is a mental wellness platform offering audio-based Positive Mental Training programmes. The portfolio consists of two main products: the core Sorted: mental health app for adults and the Sorted Teens app for younger users. Both products deliver audio tracks incorporating breathing techniques, positive reappraisal, and visualisation exercises based on Olympic sports psychology, with topics covering areas such as depression, anxiety, stress, sleep improvement, and smoking cessation.

Differentiator

Problem solved

Functional benefit

Brands

• Sorted Teens: Mental health app specifically designed for teenagers, a sub-brand of the Sorted: mental health platform.

Products and services

• Feeling Good / Sorted: mental health app

Quantifiable outcome

• Users report feeling better after only 2 weeks of use
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• NHScoreStrategic or Co-development PartnerOver 20-year relationship with NHS providing mental health support to healthcare workers and patients. Over 200,000 people helped within NHS settings. App recommended for use by NHS staff and patients, with over 2,000 doctors and nurses using the platform.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Calm: Top consumer meditation, mindfulness, and sleep app offering guided audio content and wellness programmes. Closely comparable business model and delivery format to Feeling Good/Sorted's audio-based Positive Mental Training programmes.
• Sanvello: Mental wellness app combining guided audio, peer support, and coaching for stress, anxiety, and depression. Directly comparable self-serve mobile product targeting Feeling Good/Sorted's mental resilience and coping mechanism use cases.
• Insight Timer: Free-to-consumer meditation and mental wellness app with a large library of guided audio tracks and community features. Competes with Feeling Good/Sorted in the audio-based wellness subscription space, particularly for self-serve mobile users.
• Headspace: Leading consumer meditation and mental wellness app offering guided audio programmes, breathing exercises, and sleep content. Directly comparable to Feeling Good/Sorted as a self-serve mobile mental wellness subscription product targeting individual consumers.

Emerging players

• Wysa: AI-driven mental health chatbot and self-help app offering CBT-based conversational support. Emerging peer that intersects Feeling Good/Sorted's audio wellness niche with modern AI personalisation, and also serves NHS-related markets.
• Unmind: Workplace mental health platform offering audio content, exercises, and measurement tools for employees. Directly comparable to Feeling Good/Sorted's workplace vertical, with a stronger enterprise B2B go-to-market but similar content delivery model.
• Moodfit: Mental health and emotional wellness app offering self-guided exercises, mood tracking, and CBT-based content. Comparable emerging direct-to-consumer mental wellness product with overlapping resilience and coping use cases.
• Big Health (Daylight/Sleepio): Digital mental health company offering Sleepio for insomnia and Daylight for anxiety, often prescribed through NHS and employer channels. Comparable as an emerging digital therapeutics peer with overlapping NHS and workplace distribution.

Broad incumbents

• BetterHelp: Large online therapy and mental health platform connecting users to licensed therapists. Broader incumbent in digital mental health, offering overlapping mental wellness services though via live therapy rather than self-serve audio.
• Talkspace: Publicly listed online therapy and mental health platform offering messaging, audio, and video sessions with therapists. Comparable as a broader digital mental health incumbent serving similar mental wellness needs through a different modality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/feelinggoodapp
• YouTubeyoutube.com/channel/UCzJQyzqCY1SVOJIeaPjKL3g
• Facebookfacebook.com/PositiveMentalTraining
• Instagraminstagram.com/feelinggoodapp
• LinkedInlinkedin.com/company/feeling-good-app

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feeling Good