Apop
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Apop firmographics
Firmographics- Name
- Apop
- Legal name
- Apop LLC
- Website
- https://apopmedia.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Apop industry classification
Industry- Product category
- Cannabis Retail Technology
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro industry
- Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics)Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Delivery & Online Ordering RetailCannabis Online Ordering for Delivery (Marketplace/Aggregator)Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Delivery & Online Ordering RetailCannabis Online Ordering for Dispensary Pickup (Click-and-Collect)Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Delivery & Online Ordering Retail
Keywords
Where Apop is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Apop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Operations
Revenue model
- Subscription SaaS (Premium Plans): Freemium subscription model with free tier for qualified licensed dispensaries (up to 50 images/videos) and premium plans unlocking advanced features like POS syncing, scheduler, YouTube loader, message board, and scrolling ticker. Premium plans provide recurring monthly revenue.
- Hardware Sales (Media Players): Sale of media player hardware through partner EZ-AD TV. Physical devices required for digital signage deployment in dispensaries. One-time hardware purchase with 45-day money-back guarantee.
- Text Message Marketing: SMS/MMS text blast services for dispensaries to communicate with customers. Pricing tiers based on volume (< 15,000/month), with volume discounts available for accounts sending over 100k texts per month. Follows federal compliance guidelines.
- Brand Advertising Network: Cannabis brands advertise on the APOP digital signage network across dispensaries. APOP works with 100+ brands to bring original content to screens, educating budtenders and engaging customers. Revenue from brand advertising placements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan for Licensed Dispensaries |
| Subscription | Monthly | Premium Plans |
| Usage-based | Monthly | Text Blast Service - Standard Tier |
| Usage-based | Monthly | Text Blast Service - High Volume Discounts |
| One time/ perpetual license | Pay-as-you-go | Media Player Hardware |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Apop product offering
Product offeringCore offering
APOP (At Point Of Purchase) provides an all-in-one cannabis retail technology suite consisting of in-store digital signage/menus, POS synchronization with 15+ dispensary systems, SMS/MMS marketing tools, a Weedbot text-ordering chatbot, and e-commerce/mobile ordering apps. The platform also operates an advertiser network of 100+ cannabis brands that run ads on digital screens inside dispensaries.
Product overview
APOP (At Point Of Purchase) is an all-in-one cannabis retail technology suite consisting of digital signage/menus, SMS/MMS marketing tools, e-commerce, and mobile apps. The core platform includes Digital Menus with POS Syncer for automatic inventory display, Text Blast Software for customer outreach, Weedbot chatbot for text-based ordering, and E-Commerce for online/mobile ordering. Supporting mobile apps include the Manager Delivery App for dispensary operations and a Consumer App for customer ordering. The platform integrates with 15+ POS systems and reaches 2 million customers monthly across 300+ dispensaries in California and Nevada.
Differentiator
Problem solved
Functional benefit
Brands
- Weedbot: Text-based chatbot ordering system for dispensaries that allows customers to text orders and receive menus via SMS
Products and services
- Digital Menus
- POS Syncer
- Weedbot
- Text Blast Software
- EZ E-Commerce & Mobile Ordering
- Manager Delivery App
- Consumer App
- Digital Signage Network (Advertising)
- EZ-AD TV Media Player Hardware
Quantifiable outcome
- Digital in-store advertising increases interest in products by over 30%
- +2 more outcomes
Companies that use Apop
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Apop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature7 records
Apop partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- EZ-AD TVcoreEZ-AD TV is a key channel partner for APOP, handling hardware (media player) sales and distribution. APOP's customizable digital signage runs on EZ-AD TV media players. The partnership enables dispensaries to purchase hardware with APOP software pre-installed. APOP website states 'Purchase the Media Player from our partner EZ-AD TV' and 'Powered by EZ-AD TV'.
- POS System Providers (15+ integrations)coreAPOP integrates with 15+ point-of-sale systems used in the cannabis industry. The POS integration enables automatic synchronization of inventory, pricing, and menu items to digital screens and e-commerce platforms. This technical partnership is fundamental to APOP's core value proposition.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Apop competitors and assessment
Company assessmentDirect peers
- Baker: Cannabis marketing, CRM and e-commerce platform for dispensaries. Competes with APOP on SMS marketing, customer segmentation and online ordering for dispensary customers.
- Springbig: Cannabis CRM, loyalty and SMS marketing platform used by dispensaries. Overlaps with APOP's text blast and ML-based customer segmentation, targeting the same cannabis retailers with marketing automation.
- Dutchie: Cannabis e-commerce and online ordering platform serving dispensaries and consumers. Overlaps with APOP's EZ E-Commerce, mobile ordering and pickup/delivery functionality.
- Jane Technologies (iHeartJane): Cannabis e-commerce and online menu platform for dispensaries. Directly comparable to APOP's online ordering and digital menu capabilities for licensed retailers.
- Meadow: Cannabis POS with integrated e-commerce, delivery and patient features. Adjacent overlap with APOP's POS Syncer, e-commerce and delivery capabilities for dispensaries in regulated markets.
- Blaze: Dispensary point-of-sale and retail management software with marketing and e-commerce modules. Competes with APOP's POS-synced digital signage, marketing and ordering for the same dispensary customers.
- Flowhub: Cannabis POS and retail management platform. APOP integrates with POS systems including incumbents like Flowhub, but Flowhub also offers its own digital menu, ordering and compliance tools that compete with APOP at the dispensary.
- BudSense: Cannabis digital signage and menu-board platform for dispensaries. Directly comparable to APOP's core digital-menu and POS-synced signage offering, serving the same licensed dispensary customer base.
Broad incumbents
- Weedmaps: Largest cannabis marketplace with advertising, ordering and SaaS products for dispensaries. Competes with APOP on in-store brand advertising, digital menus and online ordering — but at significantly greater scale.
- Leafly: Major cannabis marketplace and information platform that has expanded into retailer tools (Leafly Pickup, ads, menus). Broader incumbent competing with APOP for dispensary brand-advertising and menu real estate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Apop social profiles
Digital presenceApop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apop leadership team
Management profileNumber of profiles
Apop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apop
What does Apop do?
APOP (At Point Of Purchase) provides an all-in-one cannabis retail technology suite consisting of in-store digital signage/menus, POS synchronization with 15+ dispensary systems, SMS/MMS marketing tools, a Weedbot text-ordering chatbot, and e-commerce/mobile ordering apps. The platform also operates an advertiser network of 100+ cannabis brands that run ads on digital screens inside dispensaries.
Is Apop a public or private company?
Apop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apop founded?
Apop was founded in 2019. It employs 1 to 10 people.
Where is Apop based?
Apop is headquartered in Los Angeles, United States, in the North America region.
How does Apop make money?
Four revenue lines are on record. Subscription SaaS (Premium Plans) is the primary driver. The others are hardware Sales (Media Players), text Message Marketing and brand Advertising Network.
Who are Apop's main competitors?
Direct peers on record are Baker, Springbig, Dutchie, Jane Technologies (iHeartJane), Meadow, Blaze, Flowhub and BudSense. Broad incumbents are Weedmaps and Leafly.
Does Apop have an API?
No public API is recorded for Apop.
What industry is Apop in?
Apop's product category is Cannabis Retail Technology. Its primary akta.pro industry code is CRANAGAF, Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics), with a secondary code of CRANAGAD, Cannabis Online Ordering for Delivery (Marketplace/Aggregator). Its NAICS code is 5418 and its SIC code is 7310.