Widelab

What Widelab does

Widelab is a privately held product design studio headquartered in Gdansk, Poland, formally registered as 'Widelab. Krystian Słowiński, Michał Parulski Sp. k.' (a Polish limited partnership, KRS 0000955431). Founded around 2018 by co-founders Krystian Słowiński (Managing Director) and Michał Parulski (Design Director), the firm operates with an 11–50 person senior-led team and reports having delivered 300+ digital products for 358 clients across fintech, virtual events, streaming, food tech, sports, and retail/gas-and-oil industries. Named clients include CircleK, Fitch Ratings, CloudKitchens, Hopin, Minnow, Trolley (formerly Payment Rails), Founderpath, Traba, and Train Effective, alongside a broader portfolio claiming $110B+ in combined client valuation. In 2025 the firm spun out Widehue as a separate sub-brand focused on brand, web, and marketing design, led by Managing Director Justyna Leszcz.

The company delivers three interconnected service lines: product design (UX/UI, design systems, prototyping, and product strategy), software development (custom apps, no-code, and AI integration), and brand/web/marketing through Widehue. Its stated technical differentiators are AI-native workflows, multi-platform product design across desktop and mobile, and the production of comprehensive client-owned design systems. The firm markets itself via Dribbble, Behance, Awwwards, Webflow showcase, and Clutch (where it holds a 4.9/5 rating from 38 reviews), and has been recognized on the Financial Times FT1000 Europe's Fastest Growing Companies 2026 list and across Awwwards, FWA, CSS Design Awards, and Dribbble Select.

Widelab operates as a professional services firm on a project or retainer basis with custom project-based pricing; no public price list is disclosed. Distribution is direct, via website contact form and Calendly-scheduled discovery calls staffed by Senior Account Executive Edgar Czop, and the firm cites an 80% multi-year client retention rate. The company is bootstrapped with no disclosed institutional funding, has no parent entity or subsidiaries, and operates in 19 countries across Europe, North America, the Middle East, Asia, Africa, and Latin America under a global footprint claim.

Name

Widelab

Legal name

Widelab. Krystian Słowiński, Michał Parulski Sp. k.

Website

https://widelab.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Widelab is a Gdansk-based, senior-led product design studio delivering UX/UI design, design systems, custom software development, and brand/web design (via its Widehue sub-brand) to startups and enterprises across fintech, media, retail, and food tech globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Gdansk

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Design Services: Widelab generates revenue through custom product design, UX/UI design, branding, and software development services billed on a project or retainer basis. Services include discovery, design, and development phases with ongoing client relationships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Widelab is a senior-led product design studio delivering UX/UI design, design systems, prototyping, and product strategy services for digital products. The studio also provides brand, web, and marketing design through its Widehue sub-brand, alongside custom software development, no-code solutions, and AI integration services. Engagements span discovery, design, and development phases for startups and enterprise clients.

Product overview

Widelab is an AI-native, senior-led product design studio offering three interconnected service pillars: Product Design (UX/UI, design systems, prototyping, strategy), Brand/Web/Marketing (through its Widehue sub-brand), and Software Development (custom development, apps, no-code, and AI). The company has delivered over 300 digital products across fintech, virtual events, streaming/media, sports, food tech, retail, and fashion industries. Their portfolio includes client projects like CloudKitchens (comprehensive design system ecosystem), Hopin (virtual events platform), Minnow (streaming aggregation SaaS), Trolley (global payouts fintech), Founderpath (founder capital platform), Traba (staffing marketplace), and Train Effective (sports training app). Widelab positions itself as a long-term partner for teams seeking beyond "good enough" digital product design and development.

Differentiator

Problem solved

Functional benefit

Brands

• Widehue: A sub-brand of Widelab focused on brand, web, and marketing design services, launched in 2025.

Products and services

• Product Design Services Comprehensive product design services including UX/UI design, design systems, prototyping, and product strategy for digital products, targeted at startups and enterprises building SaaS, fintech, marketplace, and consumer applications.
• Software Development Services Custom software development, application building, no-code solutions, and AI integration services delivered alongside design engagements for clients who require built products, not just design assets.
• Widehue (Brand, Web & Marketing Design Services) A Widelab sub-brand dedicated to brand identity, website design, and marketing design services for companies seeking dedicated brand and marketing creative execution separate from product design.

Quantifiable outcome

• Trusted by companies worth over $110 billion combined
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• IDEO: Globally established design consultancy offering product, brand, and innovation services. Comparable to Widelab as a senior-led, end-to-end design partner for enterprises and startups, but operates at much larger scale across multiple geographies.
• Huge: Large digital agency offering product design, brand, and technology services. Comparable to Widelab in serving enterprise clients with integrated digital experiences, but at significantly greater scale and broader service portfolio.
• R/GA: Global digital agency spanning brand, product, and marketing with strong technology depth. Comparable to Widelab as an end-to-end creative-engineering partner for major brands, but operating as a global network rather than a boutique studio.
• Pentagram: Independent design firm with partner-led model across branding, digital, and product design. Comparable to Widelab in senior-led creative model and portfolio breadth across sectors, though Pentagram is significantly larger and more brand-design focused.
• Frog Design: Iconic design consultancy now part of Capgemini Invent, offering product, brand, and innovation services. Comparable to Widelab as an enterprise-focused design partner with strong brand recognition, though with far greater scale and global delivery footprint.

Direct peers

• Work & Co: Digital product studio that designs and builds digital products end-to-end for major brands. Closely comparable to Widelab in senior-led, integrated design-plus-development model targeting enterprise and high-growth clients.
• Ustwo: Digital product studio known for app design, design systems, and end-to-end product builds. Directly comparable to Widelab in studio model, multi-platform UX/UI focus, and product-engineering integration.
• Fantasy (Interactive Design): Boutique digital product studio delivering UX/UI and front-end engineering for tech-forward brands. Directly comparable to Widelab as a smaller senior-led studio combining design and development for high-growth startups and enterprises.
• Method (Model): Global experience design and engineering studio building digital products for enterprises. Comparable to Widelab in integrated design-and-engineering model targeting enterprise digital transformation, with similar end-to-end service scope.
• Arounda: Product design agency specializing in UX/UI, branding, and design systems for startups and SaaS. Closely comparable to Widelab in studio size, services mix (product design, branding, no-code), and target customer base of high-growth startups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/widelab
• Instagraminstagram.com/widelab.co
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Widelab